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SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities]
Published by Politeknik Negeri Bali
ISSN : 20882262     EISSN : 25805622     DOI : -
Core Subject : Humanities, Social,
Humanities Social Sciences
SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities][p-ISSN 2088-2262 | e-ISSN 2580-5622 | DOI 10.31940/soshum] aims to develop itself as a pioneer journal in social sciences and humanities. Starting from the year 2018, it publishes all papers in English. Areas relevant to the scope of the journal include Social Sciences, Education, Media and Communication studies, Humanities, Tourism, Arts and Culture, Linguistics, Literature, Philosophy, and Religious Studies. Research as well as literary study articles submitted to SOSHUM should be original and have never been published anywhere.
Arjuna Subject : -
Articles 9 Documents
 1 
Search results for , issue "Vol 10 No 3 (2020): Nov 2020" : 9 Documents clear
Conversational Implicature In Advertisement Slogans Embedded With Sexual Content: A Lecturer Analysis In Business Class Kadek Adyatna Wedananta; Putu Kerti Nitiasih; Atima Kaewsa-ard
Soshum: Jurnal Sosial dan Humaniora Vol 10 No 3 (2020): Nov 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v10i3.1902

Abstract

As a lecturer in a business class, it might be interesting to dig deep to advertisement slogan embedded with sexual content like Condoms advertisement. This advertisement uses implicit language in the way they promote the product because it mostly leads to free sex. Therefore, the phenomenon of advertisers creatively uses the implicit slogans to attract their customers about their product might be interesting to discuss. This study aims to investigate the use of conversational implicature and the violation of cooperative principle or maxims occurred in condoms advertisement slogan and investigate the perception of business class students toward the analysis of this advertisement slogan to learn. It was descriptive qualitative research with 15 condoms advertisement slogans to be analyzed and 15 business class students to be interviewed. The result came with 100% particularized implicature used, 100% of violating of maxim of quantity, 100% of violating of maxim manner, 73 % of violating maxim of quality, and no violation in maxim of relevance. In conclusion, advertisers are using particularized implicature and violation of some cooperative principles or maxims to avoid informative messages in promoting their product (condom) which is banned in their advertisement rule. However, the advertisers keep making the slogans relevant to the products, so that some particular people can easily understand the message conveyed by the slogans. Moreover, the business class students agreed that this analysis should be important to learn because they will work as an entrepreneur who thinks about utterances in creating slogans for advertisement, especially sexual content. Further research should analyze more slogans in sexual content and use more techniques of analysis.
Socio-religious Sampradaya Jnana Buddha Siwa in Lombok Community I Wayan Wirata
Soshum: Jurnal Sosial dan Humaniora Vol 10 No 3 (2020): Nov 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v10i3.2191

Abstract

The Jnana Buddha Siva ritual is an implementation part of Siva Siddhanta. The implementation of the teaching implies the existence of the spirit (Atman) who resides in each individual. This is done as part of the devotee's experience and knowledge (Bhakta) in carrying out his spiritual activities. In implementing the teachings of Jnana Buddha Siva is always oriented to the greatness of Siva as the focus of worship offerings of the Almighty God. The observation was carried out on the informant of Sampradaya Jnana Buddha Siva as such: follower and head or other informants who knew Jnana Buddha Siwa Teaching. The analysis was carried out with data and information from Sampradaya Jnana Buddha Siva. The results showed as follows: The form of socio-religious of Sampradaya Jnana Buddha Siva in Lombok, West Nusa Tenggara through sympathetic communication; Barriers to socio-religious that are faced with it is not the implementation of religious activities carried out jointly, because there are differences in the procedures for carrying out religious activities between Sampradaya Jnana Buddha Siva with Lombok West Nusa Tenggara people; and the impact of socio-religious carried out is the increasingly close relationship between the Jnana Buddha Siva with the people of Lombok, where the Jnana Buddha Siva feel themselves to be part of the citizens of the West Nusa Tenggara community in general and Lombok in particular. The implication of this study, such as increasing integration of Hindu community, development of Hindu religion, and enhancing cohesiveness members of Buddha Siva teaching.
Analysis of Stock Market Returns: Study of Consumer Goods Companies Listed on the Indonesia Stock Exchange Arie Pratania Putri; Jansen Hutagalung; Vivian Octavia; Carla Virginia
Soshum: Jurnal Sosial dan Humaniora Vol 10 No 3 (2020): Nov 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v10i3.1963

Abstract

Stocks have the highest risk between other investment instruments, but with the right analysis, the high risk is proportional to the high return that can be obtained. Stock return analysis can be done using a basic approach, namely fundamental analysis and technical analysis. This study aims to examine the effect of the individual stock price index, past stock price, debt to equity ratio (DER), and net profit margin (NPM) in consumer goods industry companies listed on the Indonesia Stock Exchange 2015-2018. This study uses multiple regression analysis models. The population of this study consisted of 60 companies, and the research sample consisted of 27 companies with 108 consumer goods industry companies listed on the Indonesia Stock Exchange 2015-2018 periods. The results showed that individual stock price index, past stock price, DER, and NPM simultaneously have a significant effect on stock return. Partially individual stock price index and past stock prices have a significant effect on stock return. In contrast, DER and NPM have no significant effect on stock return in consumer goods industry companies listed on the Indonesia Stock Exchange in the 2015-2018 periods.
Are You Flirting, Objectifying or What? a Conversation Analysis of “you’re very sexy” Conversational Turn Kadek Ratih Dwi Oktarini
Soshum: Jurnal Sosial dan Humaniora Vol 10 No 3 (2020): Nov 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v10i3.1972

Abstract

Intent identification is one of the most critical components in conversational agent design. Conversational agent “is any dialogue system that not only conducts natural language processing but also responds automatically using human language.” (Conversational Agent, 2019). The crux of designing human-like conversational agent is to mimic how human understands another human and then responds “naturally”. The current study attempts to answer the fundamental question: how to model human processes of understanding another human? In order to answer that question, it starts from exploring some basic concepts relevant to intent identification from Conversation Analysis (CA). CA is a mature field that studies authentic human interaction. The basic concepts from CA are then synthesised into a model that potentially fit to existing framework and paradigm in conversational agent design, i.e. Natural Conversation Framework (NCF) and Intent-Entity-Context-Response (IECR) paradigm. Instead of using a made-up sentence, the model is then tested to an authentic conversational turn seksi sekali dirimu ‘you’re very sexy’. The test shows that the model is able to detect several possible intents contain in this authentic conversational turn. The model is also able to handle Conversational Indonesian and multi-modality. Considering the versatility of Conversation Analysis, in all likelihood the model will be able to handle any language and all kinds of modalities. Future study can be done to analyse more Conversational Indonesian data (to develop library of intent for Conversational Indonesian Language), as well as conversational data from different languages and conversational data containing diverse modalities.
Critical Study on Multimodality Perception in Higher Education Classroom I Wayan Eka Dian Rahmanu; Lokman Altun; Ni Made Kariati
Soshum: Jurnal Sosial dan Humaniora Vol 10 No 3 (2020): Nov 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v10i3.2091

Abstract

The image and audiovisual have been applied to create an innovative strategy in the English language instructional, whereas the combination of this instrument and digital technology which is known as “multimodality” has not been explored widely. This study gauges higher education students’ perception of multimodality. There were 87 Polytechnic and 41 University students involved in this research. Digital questionnaires were employed and the data collection was elaborated descriptively. The UTAUT model (unified theory of acceptance and use of technology) was applied to measure students’ argument on the multimodality use. The result indicated that there is a positive trend in the use of multimodality in the classroom. Learners have a desire to use the combination of image, audiovisual and digital technology. This study extends our understanding of what the learners need from digital technology development and a significant chance to develop on the multimodality which fit for the higher education level.
Good Village Governance in Financial Management to Create Independent Village: Study of Pecatu Village Government Bayu Adhinata; I Ketut Darma; Ni Wayan Sirimiati
Soshum: Jurnal Sosial dan Humaniora Vol 10 No 3 (2020): Nov 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v10i3.2015

Abstract

Village independence is a central issue that is of concern to the government at this time. Village funds provided by the central and regional governments are a way to realize development starting at the village level. The assumption is that when the village is economically, socially, and politically independent, it will support the strength of the state. However, village funds must also be appropriately managed so that village development can be maximized. Good management is an absolute focus to make it happen. Pecatu Village as one of the villages that receive village funds must also make good arrangements to create an independent Pecatu Village, one of which is through village financial management towards an independent village. This study aims to see how the implementation of good village governance through good village financial management is to create an independent village. This study uses a qualitative approach to seeing and analyzing the phenomena and events that occur in the village of Pecatu. The informants in this study were the Head of Pecatu Village, the Head of Government Affairs, the Head of Financial Affairs, and the people of Pecatu Village. The results of this study indicate that Pecatu Village has implemented the principles of good village governance in village financial management to create village independence. One of the efforts to create an independent village is through optimizing the role of village-owned enterprises that help improve the community's economy and village income.
Overcoming the Challenges of Commercializing Research’s Products :A Qualitative Research on the Experience of Higher Education in Indonesia Carolina Magdalena Lasambouw; Ediana Sutjiredjeki; Neneng Nuryati
Soshum: Jurnal Sosial dan Humaniora Vol 10 No 3 (2020): Nov 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v10i3.2050

Abstract

The research products produced by tertiary institutions are intellectual property that benefits the community and provide an economic contribution. Even Universities are encouraged to increase their research products’ economic value because innovation considers successful when commercialized. Higher Education is direct to produce innovative products with high added value so that these products can be beneficial to the community and commercialized. However, not all innovation results are successful or can be commercialized, although, in principles, the commercialization of research products is no different from standard products’ commercialization. This paper outlines various efforts undertaken by universities/polytechnics in Indonesia to increase research output commercialization. The purpose of interviews is to determine how universities respond to the challenges of expanding the commercialization of their research output. The participants were the heads of research institutes and community service from twenty-one (21) tertiary institutions in Indonesia, consisting of nine (9) universities and twelve (12) polytechnics. The finding shows that only a few university and polytechnic have commercialized their research products; however, most higher education keeps doing their best to increase their capability to commercialize their research products. This study’s two implications are: 1) researchers need to involve “user” needs before developing a research proposal. 2) Management at the university needs to facilitate the commercialization of the academicians’ research products.
The Art Experience of the Indonesian People in the Industry 4.0 Era (A Philosophical View) Priskardus Hermanto Candra; Azih Zunaidah
Soshum: Jurnal Sosial dan Humaniora Vol 10 No 3 (2020): Nov 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v10i3.1922

Abstract

For Indonesian people, the world of art is an integral part of life. Art has become their identity since the ancient time. It is because art and its products are born from the appreciation of everyday life. Art philosophy is inseparable from the meaning of daily life. The more a society produces art with high values and tastes, the more reflective capacity they have to explore life. This reflective ability has actually helped enliven the development era which has increasingly undergone fundamental changes (disruption) in all fields. Entering the era of industrial revolution 4.0, now the world of art and its meaning are slowly distorted. Revolution 4.0 dragged art into capitalism and ended in obscurity of identity. Gadamer's study of how to view art as a game, symbol and festival becomes an interruption to restore the meaning of art in its place. Gadamer's art criticism is also very relevant for Indonesian people. This criticism is an opportunity for Indonesians to reinterpret the spirit of art in them. Understanding art means immersing in one’s self-identity as a true Indonesian to become more authentic.
The Psychiatric-Religious Condition of Educated Homosexual Community In Islamic Campus Azam Syukur Rahmatullah
Soshum: Jurnal Sosial dan Humaniora Vol 10 No 3 (2020): Nov 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v10i3.2057

Abstract

This research reveals the spiritual-psychological conditions of homosexual students on the Islamic campus of Yogyakarta, Indonesia. The researcher had interviewed four homosexuals from two Islamic based campuses in Yogyakarta. Two respondents came from the Islamic campus A, both of them worshiped, and two respondents were from the Islamic campus B, the two respondents also worshiped. The results of the study stated that these four homosexuals experienced the hesitation of religious spirit, in which one side they continued to carry out Islamic-based campus rules such as prayer, fasting, reading the Qur'an, halaqah, Islamic studies on campus, but on the other hand, the homosexual soul possessed is not easily removed. In the end, they experience "cognitive dissonance" that shows their feelings of discomfort due to conflicting attitudes, thoughts, and behaviors between mind and action. The results of other studies are indicated by the existence of anxiety and fear if God is angry. This is because they worship but still having sex with same-sex. However, these four respondents stated that they could not do anything, and continued to live a life that must be lived.

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