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INDONESIA
Arthavidya Jurnal Ilmiah Ekonomi
Published by Universitas Wisnuwardhana Malang
ISSN : 14108755     EISSN : 25796070     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Arthavidya diterbitkan oleh Fakultas Ekonomi dan Bisnis Universitas Wisnuwardhana Malang yang memuat kajian ilmiah dibidang manajemen dan keuangan. Redaksi menerima artikel yang inovatif serta menantang untuk memicu lahirnya inovasi konsep dan praktik dibidang manajemen dan keuangan. Jurnal Arthavidya terbit dua kali dalam satu tahun yaitu pada bulan Maret dan Oktober.
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue " Vol 17, No 1 (2015)" : 8 Documents clear
ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN RUMAH DI PERUMAHAN GREEN HILLS REGENCY TRENGGALEK (Studi Pada PT. Rimbun Perusahaan Developer Cabang Trenggalek) Hendrawaty, Rina; Pribadi, Nukhan Wicaksana
Arthavidya Jurnal Ilmiah Ekonomi Vol 17, No 1 (2015)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

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Abstract

The purpose of this study was to determine the influence of any proceduresthat affect consumer decision in purchasing the home , either partially orsimultaneously between the marketing mix consisting of price , product , promotion ,and the location of the consumer's decision to purchase the house at PT. Rimbunespecially leafy Green Hills Regency Trenggalek housing residents. Methods ofstatistical analysis used multiple linear regression analysis . Results of this researchindicate that the dimension of the tax procedure consists of price , product , promotionand location simultaneously significantly influence consumer decision in purchasing aresidential home in Green Hills Regency Trenggalek. While partially dimensions ofprice , product , promotion and location have a significant influence on consumerdecisions in the purchase of a residential home in Green Hills Regency Trenggalek.Keywords : Price , Product , Promotion , location , and Consumer Decision .
PENGARUH KONFLIK PERAN GANDA DAN STRESS KERJA TERHADAP KINERJA PERAWAT RUMAH SAKIT UMUM DR. M. HAULUSSY AMBON Tjokro, Cythia Imelda; Asthenu, Jean Rosa
Arthavidya Jurnal Ilmiah Ekonomi Vol 17, No 1 (2015)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

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Abstract

This study aimed to analyze the effect ofrole conflict consisting ofwork-family conflict and family-work conflict on job stress and jobperformance of nurses from dr. M.Haulussy hospitals general Ambon. Thisresearch was conducted in dr. M.Haulussy hospital Ambonfor two months. Theresearch data was collected through a questionnaire, which is then processedand analyzed using SPSS 19 with path analysis techniques.The results showedthat work-family conflict (X1) and significant positive effect on job stress (Y1)nurse of dr. M.Haulussy hospital Ambon. Family-work conflict (X2) positiveand significant impacton job stress (Y1) nurse of dr. M.Haulussy hospitalAmbon. Job stress (Y1) negatively affect the performance of nurses (Y2) dr.M.Haulussy hospital Ambon. Work-family conflict (X1) negatively affect theperformance of nurses (Y2) dr. M.Haulussy hospital Ambon. Family-workconflict (X2) negatively affect the performance of nurses (Y2) dr. M.Haulussyhospital Ambon. Thus all the hypotheses proposed in this study can beaccepted.Keywords: dual role conflict, job stress, performance nurses
PENGARUH GAYA KEPEMIMPINAN TERHADAP MOTIVASI KERJA KARYAWAN (STUDI PADA PT PLN (PERSERO) WILAYAH IX MALUKU DAN MALUKU UTARA) Kowey, Wylda Olivia
Arthavidya Jurnal Ilmiah Ekonomi Vol 17, No 1 (2015)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

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Abstract

This study aims to analyzethe style of leadership that consists ofinstruction style, style consultation, participation style, and the style of thedelegation and its influence on employee motivation of PT PLN (Persero)Region IX Malukuand North Maluku. Data were collected using aquestionnaire distributed to 52 employees were taken randomly asrespondents. The data collected were analyzed using multiple regressionAnalsisi with SPSS19. The results showed that the leadership style of managersconsisting leadership style instruction, consultation, participation, anddelegates significant effect in increasing employee motivation PT. PLN(Persero) Malukuand North Maluku Region. While the participation ofleadership styleis the most dominant style of leadership in improving employeemotivation PT. PLN (Persero) Region Maluku and North Maluku.Keywords : leadership style, the style of instruction, style consultation,participation style, the style of delegation, motivation
EKUITAS MEREK DAN PENGARUHNYA TERHADAP KEPUASAN PENGGUNA SMARTPHONE DI KOTA AMBON Tanihattu, Maudy Marla
Arthavidya Jurnal Ilmiah Ekonomi Vol 17, No 1 (2015)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

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Abstract

This study aimed to analyze the effect of brand equity consists ofbrand awareness, brand association, perceived brand quality and brandloyalty to consumer satisfaction using smartphones in Ambon, and test thebrand equity variables that have the most dominant effect.Data is collectedusing a questionnaire distributed to 150 respondents accidental. The datacollected was processed using SPSS 19.0 and analyzed using multipleregressions.The results show the variables that brand equity consists of brandawareness, brand association, the impression of the quality of the brand, andbrand loyalty has a significant influence either partially or simultaneously tothe satisfaction of the consumer smartphone users in the city of Ambon.Furthermore, the variable perceived quality of the brand is a variable thathas a more dominant influence on consumer satisfaction smartphone users inthe city of Ambon. Thus the first hypothesis proposed in this study isacceptable, while the second hypothesis is rejected.Keywords: brand equity, brand awareness, brand association, perceived ofbrand quality, brand loyalty, customer satisfaction
PENGARUH MOTIVASI EKSTERNAL DAN INTERNAL TERHADAP PRODUKTIVITAS KERJA KARYAWAN PDAM AMBON Sapulette, Ludy
Arthavidya Jurnal Ilmiah Ekonomi Vol 17, No 1 (2015)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

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Abstract

This study aims to analyze the influence of internal and externalmotivation on employee productivity PDAM Ambon. Therefore, this study wasconducted in Ambon for two months.Primary data was collected throughquestionnaires distributed to 94 employees PDAM Ambon. Furthermore, thedata were analyzed using multiple regression analysis techniques.The resultsshowed a partial and simultaneously, the internal motivation (X1) and externalmotivation (X2) positive and significant impact on employee of PDAM Ambonproductivities. Thus the three hypotheses proposed in this study can beaccepted. These results indicate that to increase employee productivity,managers of PDAM Ambon need to motivate them to pay attention to bothinternal and external motivation factor.Keywords: internal motivation, external motivation, work productivity
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MOTOR SCUTER MATIC YAMAHA DI KOTA AMBON Paseru, Janto
Arthavidya Jurnal Ilmiah Ekonomi Vol 17, No 1 (2015)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

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Abstract

This study aims to determine and measure whether the variableswhich include corporateimage brand image, user image and productimage simultaneously influence the purchasing decisions scuter maticYamaha motorcycle, and to determine which variables are the dominantinfluence on purchase decisions scuter matic Yamaha motorcycle.Theresearch data was collected through questionaire distributed to 100 usersscuter matic Yamaha motorcycle in the city of Ambon. Collected data isprocessed using SPSS 21 and analyzed using multiple regressionanalysis.These results indicate that all variables brand image whichconsists of corporate image (X1), the user image (X2) and product image(X3) simultaneously and partially on purchasing decisions scuter maticYamaha motorcycle in the city of Ambon. While the variable productimage (X3) is the most dominant variable in influencing consumerpurchasing decisions.Keywords: brand image, corporate image, user image, product image,purchasing decisions
PENERAPAN STRATEGI VALUE PRICING PADA PERUSAHAAN Tedjo, Esther
Arthavidya Jurnal Ilmiah Ekonomi Vol 17, No 1 (2015)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

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Abstract

Choosing a pricing objective and associated strategy is animportant function or the business owner and integral part of thebusiness plan. The important of strategy of pricing is how the companyreach their goal or profit what their want. The fact that all customerswant good products and no customers want to overpay. Regardless ofthe product category, it is the customers’ perception of value that willdetermine which vendor gets their business. For this reason, it isimportant for companies who make and price products to understandhow much their products are worth.Kata Kunci : Value pricing, Strategic, Price, EDLP, HLP
PENGARUH“CUES” DALAM KEPUTUSAN PEMBELIAN SMARTPHONE (STUDI PADA MAHASISWA STIE MALANGKUÇEÇWARA MALANG) ', Setiyawan
Arthavidya Jurnal Ilmiah Ekonomi Vol 17, No 1 (2015)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

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Abstract

Consumers always use quality cues to predict attributes they want touse in product (Smartphone). This study used indirect extrinsic cues (X1) topurchase decision (Y) through quality perception (Z) pathway track model. Thefirst pathway is direct influence of extrinsic cues (X1) and intrinsic cues (X2) toquality perception. The second pathway from track analysis model is directinfluence and indirect extrinsic cues (X1) and intrinsic cues (X2) throughpurchase decision (Y).This study result shows that intrinsic cues variable did notaffect the decision of buying Smartphone through quality perception. It meansthat consumer sometimes can not evaluate cues accurately related to qualityassessment in post-purchasing evaluation due to misinterpret or limitation ofaccessing product information. Extrinsic cues positively affect purchasingdecision in buying Smartphone through quality perception due to increasing thequality perception in consumer assessment about overall product eminence willhave big impact in interest extrinsic of consumers who will buy Smartphoneproduct. Consumers perception about purchasing quality is based on qualitycues.Keywords: Extrinsic Cues, Intrinsic Cues, Purchase decision

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