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INDONESIA
Jurnal Perilaku dan Strategi Bisnis
Published by Universitas Mercu Buana Yogyakarta
ISSN : 23375817     EISSN : 26147289     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Perilaku dan Strategi Bisnis (JPSB) is a journal created to bridge researchers, management observers from various circles, lecturers, business people, and researchers. This journal is expected to be a driving force for increasing science, especially in the field of management.
Arjuna Subject : -
Articles 7 Documents
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Search results for , issue "Vol 10, No 2: Agustus 2022" : 7 Documents clear
PROPOSE MARKETING STRATEGY TO INCREASE NUMBER OF RETAIL INVESTOR (CASE STUDY: INDONESIA SEHAT MUTUAL FUND) oktario pratama; Yudo Anggoro
Jurnal Perilaku dan Strategi Bisnis Vol 10, No 2: Agustus 2022
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v10i2.2164

Abstract

The Indonesia Sehat Fixed Income Mutual Fund is a business innovation launched by BPJS Kesehatan through collaboration with three Investment Managers, namely PPT Bahana TCW Investment Management, PT Danareksa Investment Management, and PT Mandiri Manajemen Investasi. This product was created to help BPJS Kesehatan in achieving two targets, first to fulfill the OJK Regulation No. 1 of 2016 on investment of state securities for non-bank financial services institutions, and second to increase revenue collection with donation schemes through crowdfunding mechanisms.This research focuses on how BPJS Kesehatan can implement effective strategies to increase the number of retail investors in Indonesia Sehat mutual fund products. In this study, an external and internal analysis was used, using tools and frameworks such as PEST, Porter Five Forces, STP, VRIO, and supported by interviews and surveys to internal BPJS Kesehatan. Nex step is mapping the strengths, weaknesses, opportunities, and threats through the SWOT Matrix, as well as determining the root cause of the problems. From the results of the study, it was found that the root cause that hinders the growth of Indonesia Sehat mutual funds is the selection of segmentation and target investors that are too narrow combined with the very limited promotion of the products, and also cooperation that needs to be reviewed with three investment managers. Author recommends an evaluation of cooperation with the three existing investment managers, as well as changes in marketing strategies to increase the number of retail investors.
Apakah Karyawan Berubah pada Saat Perubahan Organisasi? Peran Moderasi Working Condition Pada Pengaruh Kepemimpinan Transformasional Terhadap Sisnisme Pada Perubahan Organisasi Zainur Rahman
Jurnal Perilaku dan Strategi Bisnis Vol 10, No 2: Agustus 2022
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v10i2.2307

Abstract

The aims of this study to analyze the effect of transformational leadership toward cynicism about organizational change. This article also used working condition as moderating variable to test the transformational leadership and cynicism about organizational change linkage. This study uses a quantitative approach by using surveys to collect the data. The sampling technique used purposive sampling and the creteria of this respondent were the employee who working in the organization for organizational changing process. The total of a sample size were 141 respondents in the service sector. This study proved that transformational leadership has a negative effect on cynicism about organizational change. Working condition moderate the effect of transformational leadership toward cynicism about organizational change. Transformational leadership was characterized by the ability of leader to stimulate and motivate their follower to face the changing process in positive view. Beside, the leaders has the ability to share the vision and the goal of organization clearly to their follower. The effect of transformational leadership was stronger by the working condition as moderating variable.
ANALISIS SWOT UNTUK MENINGKATKAN KINERJA SDM PADA PT. BANK PEMBANGUNAN DAERAH JAWA BARAT DAN BANTEN, Tbk. KANTOR CABANG KHUSUS (KCK) BANTEN Kurnaengsih Kurnaengsih; Ade Jamaludin; Raden Novi Hamzah; Slamet Riyanto; Muljadi Muljadi
Jurnal Perilaku dan Strategi Bisnis Vol 10, No 2: Agustus 2022
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v10i2.2396

Abstract

Background: Evaluasi strategi dalam menghadapi persaingan antar perusahaan yang dinamis dapat mendukung suatu organisasi untuk mampu bersaing, bahkan mampu memenangkan persaingan. Namun, meskipun PT. Bank Pembangunan Daerah Jawa Barat dan Banten, Tbk. Kantor Cabang Khusus (KCK) Banten memiliki fleksibilitas dan ketahanan yang tinggi dalam perekonomian, beberapa keterbatasan seperti kemampuan finansial dan sumber daya manusia membuat PT. Bank Pembangunan Daerah Jawa Barat dan Banten, Tbk. Kantor Cabang Khusus (KCK) Banten harus dapat menentukan strategi yang tepat dalam mencapai keunggulan bersaing. Purpose: Tujuan dari penelitian ini adalah untuk mengetahui strategi pengembangan kinerja SDM pada PT. Bank Pembangunan Daerah Jawa Barat dan Banten, Tbk. Kantor Cabang Khusus (KCK) Banten melalui penerapan analisis SWOT (Strengths, Weaknesses, Opportunities, dan Threatments). Originality/value: Kebaruan dalam penelitian ini adalah belum ditemukan penelitian sebelumnya yang membahas analisis SWOT untuk meningkatkan kinerja SDM pada PT. Bank Pembangunan Daerah Jawa Barat dan Banten, Tbk. Kantor Cabang Khusus (KCK) Banten. Research limitations: Batasan dalam penelitian ini yaitu melakukan analisis SWOT untuk meningkatkan kinerja SDM pada PT. Bank Pembangunan Daerah Jawa Barat dan Banten, Tbk. Kantor Cabang Khusus (KCK) Banten. Design/methodology/approach: Metode penelitian adalah penelitian kualitatif dengan pendekatan deskriptif menggunakan data primer dan sekunder. Data primer merupakan data yang diperoleh dari pengamatan langsung di lapangan dan data yang diperoleh dari hasil wawancara dan pengisian kuesioner oleh responden pilihan. Findings: Temuan hasil penelitian menjelaskan bahwa dalam peningkatan kinerja SDM pada PT. Bank Pembangunan Daerah Jawa Barat dan Banten, Tbk. Kantor Cabang Khusus (KCK) Banten telah disusun dan dilaksanakan dengan baik oleh para pegawai di PT. Bank Pembangunan Daerah Jawa Barat dan Banten, Tbk. Kantor Cabang Khusus (KCK) Banten. Strategi peningkatan kinerja ini telah tertuang juga dalam aplikasi Sistem HRIS Program DSDM di PT. Bank Pembangunan Daerah Jawa Barat dan Banten, Tbk. Kantor Cabang Khusus (KCK) Banten.
Pengaruh Pemanfaatan dan Penerapan Sistem Informasi Desa Terhadap Kinerja Individual Djaelani Susanto; Kakanita Ari Puspitasari
Jurnal Perilaku dan Strategi Bisnis Vol 10, No 2: Agustus 2022
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v10i2.2972

Abstract

Penelitian ini bertujuan untuk menganalisis mengenai pengaruh pemanfaatan sistem informasi desa dan penerapan sistem informasi desa terhadap kinerja  individual baik secara parsial maupun secara simultan. Penelitian ini akan dilakukan pada pemerintah desa di seluruh Kabupaten Bantul. Sampel pada penelitian ini sebanyak 75 responden yang terdiri dari admin/operator Sistem Informasi Desa se Kabupaten Bantul dengan teknik penentuan sampel yang digunakan adalah simple random sampling. Teknik pengumpulan data dalam penelitian ini menggunakan survei dan instrumen yang digunakan dalam melakukan survei adalah menggunakan kuesioner. Analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Pengujian validitas dan pengujian reliabilitas dilakukan dengan bantuan program komputer IBM SPSS Statistik 24. Dari hasil pengujian data pada penelitian ini, diperoleh hasil bahwa: 1) Pemanfaatan SID berpengaruh signifikan terhadap Kinerja Induvidual, 2) Penerapan Sistem Informasi Desa berpengaruh signifikan terhadap Kinerja induvidual.
Pengaruh Employee Engagement dan Tingkat Pendidikan terhadap Kinerja Mitra Badan Pusat Statistik Yossi Adriati
Jurnal Perilaku dan Strategi Bisnis Vol 10, No 2: Agustus 2022
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v10i2.2423

Abstract

The purpose of this study was to determine and analyze the employee engagement and partner performance of BPS-Statistics of Ogan Komering Ilir Regency. This study uses primary data from 64 respondents who are the partner sample of BPS- Statistics of Ogan Komering Ilir Regency. This research is quantitative by using descriptive analysis and inferential analysis to answer research problems. The model used to see the relationship between employee engagement and the highest level of education with performance is multiple linear regression with dummy variable. The independent variable in this study was employee engagement and the highest level of education, while the dependent variable was the partners performance of BPS-Statistics of Ogan Komering Ilir Regency. The results of this study are the condition of employee engagement and partner performance of BPS-Statistics of Ogan Komering Ilir Regency is good. The variable employee engagement and the highest level of education simultaneously significantly affect partner performance. The partial test resulted in a conclusion, the employee engagement variable had a positive and significant effect on the partners performance of BPS-Statistics of Ogan Komering Ilir Regency, while the variable of the highest education level had a positive but not significant effect on the partners performance of BPS-Statistics of Ogan Komering Ilir Regency.
STRATEGI BISNIS UNTUK MENINGKATKAN PENJUALAN PADA GALERY JAM TANGAN DI ERA PANDEMI COVID 19 vina agustiyani
Jurnal Perilaku dan Strategi Bisnis Vol 10, No 2: Agustus 2022
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v10i2.2407

Abstract

Penelitian.ini.memiliki.tujuan..yaitu.mengetahui strategi bisnis yang tepat untuk dapat meningkatkan volume penjualan serta mengetahui apa saja Strength, Weakness, Opportunities dan Threat yang dimiliki oleh Galery Jam Tangan Bandar Lampung. Data..disajikan secara deskriptif..kualitatif..untuk..mengetahui lingkungan eksternal dan internal. Perolehan alternatif strategi.didapatkan..dari perhitungan matrik SWOT Analisis variabel rencana eksternal memperlihatkan hasil skor tertimbang yaitu 2,59, hal ini bermakna reaksi managemen perusahaaan pada lingkungan eksternal dibawah rata-rata skala pengukuran standar. Analisis variabel rencana internal memperlihatkan bahwa nilai skor tertimbang adalah 2.57, ini bermakna reaksi managemen perusahaan terhadap lingkungan internal pun dibawah rata-rata skala pengukuran standar. Berlandaskan hasil analisis matrik IFAS dan EFAS, diketahui strategi yang digunakan adalah stability strategy, stability strategy yakni rencana yang diterapkan tanpa mengganti rencana yang telah ditetapkan. Galery Jam Tangan Bandar Lampung menjaga kestabilan laba dengan cara mengusahakan..pengurangan dan penekanan biaya atau pengeluaran..untuk menghadapi penjualan yang terus menurun, dan strategi ini bersifat sementara atau jangka pendek
Business Strategy for the implementation of Mobile JKN Faskes Application Johan Riawan; Satya Aditya Wibowo
Jurnal Perilaku dan Strategi Bisnis Vol 10, No 2: Agustus 2022
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v10i2.2151

Abstract

BPJS Kesehatan (BPJSK) to improve the quality of its services presents the Mobile JKN Faskes (MJF) application, a teleconsultation Application used for a doctor in National Health Insurance Progam (JKN).  There is a significant increase in the prevalence of comparable applications under pandemic conditions, which may provide a challenge to the role of MJF. This research was developed to Propose a Business Strategy to ensure the adoption of the MJF by Primary Health Care amid the rise of similar teleconsultation applications. The aspects that influence application acceptance will be researched in terms of developing a suitable strategy. Through an examination of the MJF features that need to be developed, An Application, which refers to customer orientation becomes part of the research. Research reveals that the Social Influence of the teleconsultation system is the most influential factor of application utilization, and various MJF features need improvement. Acceptance of the MJF was studied with the Unified Theory Of Acceptance And Use Of Technology (UTAUT) model as part of customer analysis, Strategy formulation was conducted after internal and external analysis

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