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Erna Andajani
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INDONESIA
MABIS: Manajemen dan Bisnis
Published by Universitas Surabaya
ISSN : 14123789     EISSN : 24771783     DOI : http://dx.doi.org/10.24123
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Manajemen & Bisnis (MABIS) is an open access journal with ISSN 1412-3789 and e-ISSN 2477-1783. The editorial board invites authors and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The major objective of the publication is to improve theories, concepts, and practices in the field of management and business. The dissemination of research will enable young researchers, and practitioners to present and share their scientific empirical findings. We are going to be a bridge between theories and practices in management and business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol 15, No 2 (2016): SEPTEMBER 2016" : 11 Documents clear
THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND LOYALTY: THE MEDIATION EFFECT OF BRAND-VALUE CONSCIOUSNESS TOWARDS ADIDAS BRAND IN INDONESIA Archie Edrick Hermanus; Silvia Margaretha; Indrarini .
Journal of Management and Business Vol 15, No 2 (2016): SEPTEMBER 2016
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.332 KB) | DOI: 10.24123/jmb.v15i2.281

Abstract

The purpose of this study is to investigate the impact of social media marketing on brand loyalty with the mediation effect of brand-value consciousness towards Adidas brand in Indonesia. The analysis method in this study is using structural equation modeling (SEM). Object of this current study is highschool students (or equal) and college students who is using social media and follow Adidas on social media, on the amount of 150 people. Data processing using softwares such as SPSS – PASW Statistics version 18 for Windows OS and IBM – AMOS version 22 for Windows OS. The results of this study indicated that social media marketing has a significant effect on brand loyalty; brand consciousness and value consciousness mediate the relationship beetwen social media marketing and brand loyalty.
THE STRATEGY OF EXPLORING LOCAL RESOURCES THROUGH THE ROLE OF WOMAN Suud Marasabessy; Abdullatief Tuasamu
Journal of Management and Business Vol 15, No 2 (2016): SEPTEMBER 2016
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.44 KB) | DOI: 10.24123/jmb.v15i2.146

Abstract

This study aims to identify the potential of local resources that are owned, so that they can be used and developed in order to improve the family's economic level. The results of this study show the employment which entered by the women is mostly in agriculture, forestry, plantation and fishery amounted to 48.51%, and then the trade, hotel and restaurant at 19.18%, in the public service by 18.23%, processing industry (manufacturing) amounted to 10.97%, and others as much as 3.11%. Some commodities of agricultural, plantation, forestry and fishery products such as; sago, tubers, bananas, durian, fish whose production is quite large every year and has the potential to be developed into processed food with economic value but is still not optimal. The position of Salahutu District is geographically very strategic because it is the entrance for the people in the Northern and Eastern hemispheres with the people in the South and West hemisphere. The geographical background effects to the economic wheel rotation in this region to be high, so that if the resources are utilized optimally, it can improve the economic level of the community.
DEVELOPING POTENTIAL BASED ENTREPRENEURSHIP MODEL IN KANGEAN ISLANDS Uswatun Hasanah; Ahmad Arsyad Munir
Journal of Management and Business Vol 15, No 2 (2016): SEPTEMBER 2016
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (36.315 KB) | DOI: 10.24123/jmb.v15i2.254

Abstract

Rural development is a spotlight during 2015 – 2019. Two issuesin the development of rural communitiesare the fact that in the past two decades, the development progress has only been focused on urban areas while in general our country the development has been dominated by rural areas and despite various efforts and rural development programsinitiated by the government in the New Order era, the socio-economic conditions of rural communities are still very far from the expected (alarming).This study aimed to develop local potential-based entrepreneurship model in Kangean islands. The development of the model becomes a model of rural settlement issues, particularly on islands. Entrepreneurship development model includes upstream downstream of local potentials capable of being expanded in agricultural and marketing sectors to become one of the tourism objects.This study used multi-methods analysisby applying LoqationQuotion (LQ) method, SWOT analysis, trend analysis, and analysis of CommunityEconomic Empowerment in agriculture and marine. The strategic value and objectiveof the study was toprovide important information on the local potentialsin Kangean islands. The results of the study indicated that the local potentials in agricultural and marine sectors could be used as tourism object. The Development model of local potential-based tourism object was intended to promotelocal potentials while maintaining the local wisdom, such as the character and local cultures.
IMPACT OF CUSTOMER LOYALTY IN MEDIATING OF INTRINSIC AND EXTRINSIC ATTRIBUTES QUALITY OF PURCHASE INTENTION Albari .; Sofian Dewi
Journal of Management and Business Vol 15, No 2 (2016): SEPTEMBER 2016
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.795 KB) | DOI: 10.24123/jmb.v15i2.67

Abstract

A business organization should always strive to maintain its sustainability by creating loyalty and purchase intention towards its products. The activity is specifically required for an organization engaged in the restaurant industry. The organization needs to be aware of which product attributes are in concern to the customers when purchasing the food in a restaurant. This research was intended to measure the importance of the quality from intrinsic and extrinsic attributes of a product for the customers and its impact on the customers’ loyalty and purchase intention. The research was conducted by involving the customers of a pizza product in Yogyakarta. 116 respondents were selected using convenience sampling technique. Meanwhile, the data being obtained were analyzed by using structural equation modeling (SEM) approach and data processing program named AMOS 20.0 after going through two stages of testing, namely data validity and data reliability tests. The results showed that the intrinsic attributes quality has a direct and positive impact on the customer’s purchase intention, but there is no impact  on their loyalty. On the other hand, the extrinsic attributes quality has both direct and indirect impacts on the purchase intention through the loyalty mediator variable. The results also demonstrated the dominance of the importance of loyalty in the research model. This was indicated by the significance of direct impact or predictive total impact of loyalty towards purchase intention as compared to the impact of intrinsic and extrinsic attributes quality.
ANALYZING THE DEVELOPMENT OF TOURISM INDUSTRY IN SEVERAL CULTURAL EVENTS AT BATAM REGENCY, RIAU ISLAND PROVINCE Siska Amelia Maldin; Syailendra Reza Irwansyah Rezeki
Journal of Management and Business Vol 15, No 2 (2016): SEPTEMBER 2016
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.786 KB) | DOI: 10.24123/jmb.v15i2.256

Abstract

This study aimed to discover the development of tourism industry in several cultural events at Batam Regency, Riau Island Province. This is seen crucial as it deals with how the cultural event in tourism industry may affect the intensity of tourists’ revisit and tourism development. The data were obtained from interview and library research about the number of tourists’ visits on the cultural events and the increased number of the local revenue. The data were analyzed through qualitative data analysis. The results from the study showed how effective the cultural events to attract tourists’ revisit, develop the tourism industry, and local revenues. These are seen from the aspects like quality of accessibility, marketing, accommodation and venueKeywords: development, tourism industry, cultural event, tourists’ revisit, effectiveness
THE EFFECT OF SHARE OWNERSHIP STRUCTURE ON THE RISK OF EXPROPRIATION IN COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE Muh. Abdi Imam; Gagaring Pagalung; Grace T. Pontoh
Journal of Management and Business Vol 15, No 2 (2016): SEPTEMBER 2016
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v15i2.69

Abstract

Studies of the risks of expropriation has been done by researchers, there is no consistency in the results of these studies because of differences in the characteristics of companies in each country. The research aimed at examining empirically the effect of the share ownership structure towards the expropriation risk on the companies registered in Indonesia Stock Exchange in the period of 2010-2014. The research was conducted by downloading the financial  report summary of the nonfinancial companies. Samples selected were as many as 61 non-financial companies registered in Indonesia Stock Exchange in the period of 2010-2014. The data were analysed by the quantitative approach, namely by the multiple linear regression analysis using SPSS 21. The result of the  simultaneous test indicates that the share ownership structure has the effect on the expropriation risk. Partially, the institusional and public ownership have the negative effect on the expropriation risk, and the individual ownership has the positive effect on the expropriation risk. The expropriation risk carried out by the controlling share holders on the non-controlling share holders is smaller than the share ownership by the institutional and public ownerships because it can act as the monitoring party on the management performance as the company’s managementKeywords: institutional ownership, public ownership, individual ownership, and expropriation risk.
ENTREPRENEURSHIP CULTURE AND ENTREPRENEURSHIP COURSE: DO THEY SUPPORT STUDENTS' ENTREPRENEURSHIP INTENTION? Elsye Tandelilin; Noviaty Kresna Darmaetiawan; Ivana Krisantana
Journal of Management and Business Vol 15, No 2 (2016): SEPTEMBER 2016
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (117.179 KB) | DOI: 10.24123/jmb.v15i2.286

Abstract

The aim of this research is to examine the effect of entrepreneurship culture (perceived appropriateness, perceived consistence, and perceived effectiveness) and entrepreneurship education (course) toward entrepreneurship intention on the college students in Faculty of Business and Economics, University of Surabaya. This quantitative research uses cross-sectional survey design, with Likert scale measurement. This research uses primary data obtained through questionnaires. The total number of samples used were 238 respondents. Methods of data analysis using multiple linear regression. The results showed that the correlation and regression analyses support the hypotheses that the entrepreneurship culture and the entrepreneurship education jointly relate to entrepreneurial intentions. However, the variable of entrepreneurship education (course)  separately not relate to entrepreneurial intentions while entrepreneurship culture has positive effect on entrepreneurial intentions.
THE EFFECT OF BRAND IMAGE ELEMENTS ON PRICE PREMIUM AND BRAND LOYALTY OF SAMYANG BRAND INSTANT NOODLE IN SURABAYA Erviana, Ing; Anandya, Dudi; ., Indrarini
Journal of Management and Business Vol 15, No 2 (2016): SEPTEMBER 2016
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.392 KB) | DOI: 10.24123/jmb.v15i2.282

Abstract

This research aims to investigate the positive relationship between brand image’s elements which are brand awareness, perceived quality, country of origin, social image, and uniqueness, to price premium and brand loyalty for Samyang instant noodles purchase in Surabaya. This research showed that brand awareness, perceived quality, and country of origin do not significantly correlated to price premium and brand loyalty while social image and uniqueness correlate positively to price premium and brand loyalty so it can be concluded that only social image and uniqueness which affect price premium and brand loyalty. Samyang’s instant noodle distribution manager in Indonesia need to focus on social image and uniqueness and need to ignore brand awareness, perceived quality, and country of origin to get price premium and brand loyalty.
THE INFLUENCE OF MODAL STRUCTURE, THE SIZE OF THE COMPANY AND SALES GROWTH ON COMPANIES PROFITABILITY THAT LISTED ON SRI-KEHATI INDEX Arif Herlambang; Putu Anom Mahadwarta; Niafatul Aini
Journal of Management and Business Vol 15, No 2 (2016): SEPTEMBER 2016
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v15i2.293

Abstract

The purpose of this paper is investigate the impact of capital structure growth on firm profitability from companies that listed on SRI-KEHATI Indeks in 2011-2015. Independent variable that used to represent firm profitability is Return on Asset (ROA), while the independent variables that used to represent long term debt, short term debt, firm size, and sales growth. The data used in this study is secondary data derived from the financial statements of companies listed in the SRI-KEHATI index period 2011-2015. Data analysis technique in this research use regression analysis of panel data of Fixed Effect Model (FEM). From the test, it can be seen that the variable of long-term debt, short term debt, firm size and sales growth give significant influence to profitability of companies listed in SRI-KEHATI index in 2011-2015 period.
THE EFFECT OF BRAND IMAGE ELEMENTS ON PRICE PREMIUM AND BRAND LOYALTY OF SAMYANG BRAND INSTANT NOODLE IN SURABAYA Erviana, Ing; Anandya, Dudi; Indarini, Indarini
Manajemen dan Bisnis Vol 15, No 2 (2016): SEPTEMBER 2016
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v15i2.282

Abstract

This research aims to investigate the positive relationship between brand image’s elements which are brand awareness, perceived quality, country of origin, social image, and uniqueness, to price premium and brand loyalty for Samyang instant noodles purchase in Surabaya. This research showed that brand awareness, perceived quality, and country of origin do not significantly correlated to price premium and brand loyalty while social image and uniqueness correlate positively to price premium and brand loyalty so it can be concluded that only social image and uniqueness which affect price premium and brand loyalty. Samyang’s instant noodle distribution manager in Indonesia need to focus on social image and uniqueness and need to ignore brand awareness, perceived quality, and country of origin to get price premium and brand loyalty.

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