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Alamtara: Jurnal Komunikasi dan Penyiaran Islam
Published by Institut Agama Islam Tarbiyatut Tholabah Lamongan
ISSN : 26214881     EISSN : 26568543     DOI : -
Core Subject : Religion, Education,
Religion Languange, Linguistic, Communication & Media
Alamtara: Jurnal Komunikasi dan Penyiaran Islam adalah jurnal yang mempublikasikan artikel orisinil yang mengungkap, mendiskusikan, serta mengeksplorasi pemikiran tentang Komunikasi dan Penyiaran Islam (KPI). Alamtara: Jurnal Komunikasi dan Penyiaran Islam juga menerima artikel hasil studi lapangan tentang praktek Komunikasi dan Penyiaran Islam yang orisinil, inovatif, serta progresif dengan berbagai jenis dan pendekatan riset. Alamtara: Jurnal Komunikasi dan Penyiaran Islam dikelola oleh Program Studi Komunikasi dan Penyiaran Islam (KPI) Fakultas Dakwah Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH) Lamongan dan akan terbit setiap enam bulan sekali pada bulan Juni dan Desember setiap tahun.
Arjuna Subject : -
Articles 143 Documents
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Dinamika Interaksi Publik pada Isu Sosial Viral di Media Sosial: Studi Wacana di Instagram dan X hasmuni; Safrizal
ALAMTARA Vol 9 No 2 (2025): Alamtara: Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/alamtara.v9i2.4439

Abstract

This study aims to analyze public interaction patterns within the dynamics of opinion wars on viral social issues in 2025, using Instagram and X (Twitter) as case studies. Viral phenomena are understood as arenas of meaning production and exchange, where users respond through comments, reposts, and hashtag participation. This research employs a qualitative method with a discourse analysis approach to explore message construction, interaction patterns, and public opinion orientation. Symbolic Interaction Theory is used to explain how meanings are created and negotiated among users, while the Spiral of Silence Theory is applied to understand the tendency of users to support or withhold opinions based on the dominance of the majority opinion in digital spaces. Data were collected through the documentation of 250 viral posts on Instagram and X, as well as an analysis of over 10,000 comments and 1,500 retweets between January and April 2025, during the peak period of viral issue visibility. The findings indicate that opinion wars are driven not only by ideological differences but also by algorithmic mechanisms that amplify the visibility of specific messages. Public interactions tend to form two dominant camps that reinforce their narratives through comments, retweets, and symbolic support. It was also found that users with minority opinions are more likely to remain silent or migrate to closed discussion spaces, such as WhatsApp groups or Instagram’s Close Friends feature. This study concludes that opinion wars on social media are communicative processes influenced by symbolic meaning, social pressure, and algorithmic amplification, which may exacerbate social polarization. The findings provide deeper insights into the dynamics of public opinion formation and the impact of algorithms on digital communication in the 2025 social media environment.
Analisis Wacana Kritis Van Dijk terhadap Pesan Moral dalam Web Series Bidaah Fajar Maulidil Ali; Jasafat; Hanifah Nurdin
ALAMTARA Vol 9 No 2 (2025): Alamtara: Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/alamtara.v9i2.4450

Abstract

This study analyzes the moral messages presented in the web series Bidaah using Teun A. Van Dijk’s Critical Discourse Analysis model. The research problem arises from the growing presence of distorted religious representations in digital media, which increasingly shape public perceptions of religious authority. The study aims to reveal how meaning is constructed through textual structures, the social cognition of the film’s creators, and the broader social context surrounding the production of Bidaah. The research method involves direct observation of the series, systematic documentation of its narrative and visual elements, and a review of relevant literature. The findings show that Bidaah conveys strong moral messages about the misuse of religion, the exercise of power, and the importance of critically pursuing truth. At the textual level, the film highlights the tension between dogma and common sense through the depiction of character conflicts. At the level of social cognition, it reflects the creators’ intention to encourage viewers to think critically about the legitimacy of religious authority. At the contextual level, the series mirrors ongoing issues of religious manipulation in contemporary society. The study concludes that Bidaah functions not only as entertainment but also as an educational medium that promotes a rational and humanistic understanding of religion. The contribution of this research lies in mapping the structure of moral messages in digital media content and demonstrating the usefulness of Van Dijk’s discourse analysis model for examining religious representation in popular culture.
Narasi Kebencian dan Krisis Etika Komunikasi di Media Sosial: Analisis Wacana Dakwah di Tengah Disinformasi Digital Abd. Kholiq; Sutikno
ALAMTARA Vol 9 No 2 (2025): Alamtara: Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/alamtara.v9i2.4581

Abstract

The phenomenon of hate speech narratives on social media reflects an increasingly complex crisis in communication ethics in the digital disinformation era. Dakwah, which should be a means of moral education, is now often trapped in polarizing rhetoric that narrows the space for religious dialog. This research aims to analyze the construction of hate narratives in digital preaching discourse and examine their relationship to the crisis of communication ethics amidst the flow of disinformation. Using a descriptive qualitative approach with Fairclough's Critical Discourse Analysis (CDA) method, this study analyzes the content of religious sermons on the YouTube, X (Twitter), and TikTok platforms that feature hate speech and ideological bias. The research findings indicate that disinformation serves as the primary trigger for the emergence of hate narratives, which then exacerbate the crisis of communication ethics in the digital preaching space. Confrontational da'wah language tends to create a moral dichotomy between "us" and "them," strengthen social polarization, and weaken the principle of tabligh bil hikmah (preaching with wisdom). However, digital preaching also has the potential to be an instrument of moral restoration when managed with the values of rahmatan lil 'alamin, which emphasize empathy, honesty, and social responsibility. This research confirms that digital communication ethics literacy and the application of discourse ethics principles are essential foundations for building a civilized and inclusive da'wah space in the era of global disinformation
Peran Media Sosial Instagram dalam Mendukung Event Activation Kalbe Consumer Health Branch Bogor R. Moh Baehaki; Alfi Rahmawati
ALAMTARA Vol 9 No 2 (2025): Alamtara: Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/alamtara.v9i2.4586

Abstract

This study discusses the effectiveness of using Instagram as a digital marketing tool to support event activation activities carried out by Kalbe Consumer Health Branch Bogor. The purpose of this research is to analyze how Instagram contributes to increasing audience engagement, strengthening brand image, and expanding the reach of promotional activities. The research method used is a qualitative descriptive approach through observation, documentation, and analysis of social media content related to Kalbe’s event activations. The results show that Instagram plays a significant role in enhancing public awareness, fostering interactive engagement, and supporting sales performance during event promotions. Moreover, the integration between online activities and offline events creates a consistent and impactful communication strategy. Overall, the use of Instagram has proven to be an effective medium for strengthening brand presence and optimizing marketing communication at Kalbe Consumer Health Branch Bogor
Pergeseran Kepercayaan Media dan Pembentukan Opini di Kalangan Generasi Muda Indonesia Muhammad Riza Hakim Maulana; Ahmad Rosikhul Fahmi; Ananda Maisaroh Hasin; Jihan Zulfa Nabila
ALAMTARA Vol 10 No 1 (2026): IN PRESS
Publisher : Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/alamtara.v10i1.3957

Abstract

Dominasi media alternatif digital telah mengubah lanskap konsumsi informasi generasi muda Indonesia. Padahal, kajian sebelumnya masih menjebak diri pada dikotomi media lama-baru, tanpa membandingkan secara empiris tingkat kepercayaan generasi muda terhadap media alternatif dan media mainstream pada subjek yang sama—sebuah kekosongan yang nyata dalam konteks mahasiswa Indonesia. Penelitian ini menyelidiki pergeseran kepercayaan media dan pembentukan opini di kalangan Generasi Z Indonesia (18-30 tahun). Menggunakan desain survei dengan pertanyaan terbuka (survey-dominant design) pada 51 mahasiswa Komunikasi UIN Tulungagung yang dipilih secara acak, data dikumpulkan melalui kuesioner semi-terstruktur. Temuan utama mengungkap: (1) Media sosial (Instagram, TikTok, Twitter) menjadi saluran primer (78,4%) dengan frekuensi akses media alternatif (86,3% sering/sangat sering) jauh melampaui media mainstream (70,6% kadang/jarang); (2) Kepercayaan pada media alternatif (47,1%) lebih tinggi daripada mainstream (25,5%), didorong persepsi kebebasan ekspresi (60,8%) dan kecepatan update (54,9%), sementara distrust terhadap mainstream dipicu intervensi pemilik modal (72,5%) dan keterikatan politik (56,9%); (3) Media alternatif memiliki pengaruh lebih kuat (35,3% sangat memengaruhi) terhadap pembentukan opini sosio-politik dibandingkan mainstream (31,4%), terutama dalam memobilisasi gerakan sosial (68,6% terlibat, 74,5% dipicu alternatif); (4) Terjadi paradoks literasi digital: 92,2% percaya diri bernavigasi digital tetapi hanya 31,4% rutin verifikasi konten dan 49% kesulitan membedakan fakta-opini; (5) Fragmentasi ruang informasi ditandai echo chambers (63%) dan filter bubbles (32%). Penelitian ini menegaskan urgensi penguatan literasi media kritis dan regulasi ko-adaptif untuk menjaga ekosistem informasi deliberatif bagi demokrasi digital Indonesia.
Konten Dakwah Virtual Pesmadai di Roblox: Analisis Ruang Publik Digital dalam Praktik Dakwah Jerina Fujiantie; Lulu Al Annafis
ALAMTARA Vol 10 No 1 (2026): IN PRESS
Publisher : Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/alamtara.v10i1.4651

Abstract

The development of virtual spaces has created new paradigms of interaction for dawah activities. This study examines how dawah content managed by Pesmadai on the Roblox platform establishes a digital public sphere for contemporary religious practices. Specifically, it aims to describe how Pesmadai's dawah content on Roblox functions as a digital public sphere, analyze the patterns of participation and communication that emerge within it, and identify the representation of Islamic values in these virtual activities. A descriptive qualitative approach was employed, with primary data gathered through observations of virtual dawah activities on Roblox and interviews with purposively selected informants from Pesmadai. Data analysis involved data reduction, data display, and conclusion drawing, interpreted through the analytical lenses of Jürgen Habermas’s Public Sphere Theory and the Uses and Gratifications Theory. The findings demonstrate that Pesmadai successfully transforms a secular gaming platform into a safe, non-intimidating, and flexible digital public sphere for Generation Z and Alpha. The participatory characteristics of the audience—ranging from 80 to 200 participants per session—are driven by individual motivations to fulfill cognitive, social integrative, and entertainment needs. Furthermore, Islamic values are represented multimodally through ritual immersion (worship, tahsin, and tahfidz), thematic Islamic studies instruction, and the cultivation of morality (akhlak) alongside Muslim identity. These findings imply the necessity of developing dawah strategies that are more contextualized and aligned with the distinct characteristics of the digital generation.
Pesan Dakwah dalam Iklan Ramadan BCA: Analisis Semiotika Charles Sanders Peirce Sultan Hakim Yusuf; Siroy Kurniawan
ALAMTARA Vol 10 No 1 (2026): IN PRESS
Publisher : Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/alamtara.v10i1.4698

Abstract

This study aims to examine how religious messages are represented in BCA’s Ramadan advertisements using Charles Sanders Peirce’s semiotic approach. The method employed is qualitative descriptive research, utilizing observation and documentation techniques, specifically watching and analyzing the dialogue and scenes in the advertisements. The research object is the advertisement video titled “Gigih Raih Kemenangan Ramadan Bersama BCA” (Persevere to Achieve Ramadan Victory with BCA), published on digital platforms. The units of analysis in this study are the audio and visual elements consisting of signs, objects, and interpretants in each scene, which are then linked to the categories of da’wah messages: faith (aqidah), Sharia, and ethics (akhlaq). Data were analyzed across six main scenes containing visual and verbal signs with da’wah undertones. The results indicate that each scene in the advertisement contains symbolic meanings that implicitly represent da’wah values. Specifically, the dominant da’wah messages include moral values such as filial piety toward parents, social compassion, the Sharia of fasting, congregational prayer, and Quranic education within the family. These values emerge through simple yet meaningful visual representations of daily life, thereby shaping a contextual religious understanding. The process of semiosis demonstrates that advertisements not only function as promotional media but also contain a spiritual dimension of meaning that can be interpreted by the audience. The contribution of this research lies in reinforcing the perspective that non-religious mass media has the potential to serve as a vehicle for representing da’wah values, while simultaneously enriching semiotics-based visual communication studies in the context of the dissemination of Islamic values.
Hybridisasi Dakwah Pesisir Berbasis Digital-Kultural dalam Penguatan Moderasi Beragama di Kecamatan Bancar Tuban Siti Kris Fitriana Wahyu Lestari Nana; Auliya Urokhim; Fajar Iriandi
ALAMTARA Vol 10 No 1 (2026): IN PRESS
Publisher : Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/alamtara.v10i1.4713

Abstract

This study is motivated by the challenges of religious outreach in coastal communities, particularly in Bancar District, Tuban, which faces digital disruption, shifts in patterns of religious communication, and the growing potential for polarization of religious understanding in cyberspace. Problems in da’wah communication arise when traditional da’wah approaches fail to adapt to the development of digital media, while digital religious content often lacks the context of local wisdom among coastal communities. This study aims to formulate a model of digital-cultural hybrid da’wah for coastal communities to strengthen religious moderation among maritime communities in Bancar Subdistrict. The method used is a qualitative approach with a field study design. Data collection was conducted through observation, in-depth interviews with religious leaders, majelis taklim administrators, traditional leaders, and coastal communities, as well as documentation of digital da’wah activities in the Bancar region. Data was obtained from 10 informants consisting of 3 local da’is, 1 mosque administrator, 1 traditional leader, and 5 active congregants. The research findings indicate that the hybridization of coastal da’wah is realized through the integration of social media, visual-educational content, and digital platforms with narratives rooted in local traditions, maritime culture, and the values of Ahlussunnah wal Jama’ah as part of a digital-cultural approach. The resulting model encompasses three main components: adaptive digitalization, cultural reinterpretation, and the internalization of moderation. This approach strengthens inclusive, dialogic, and contextual da’wah communication, thereby contributing to increased tolerance, anti-violence attitudes, and national commitment among coastal communities in Bancar Subdistrict. This study concludes that the hybridization of da’wah based on the integration of digital technology and local wisdom holds strategic potential in strengthening a moderate da’wah ecosystem rooted in coastal communities. The contribution of this research lies in the formulation of a conceptual model for the hybridization of coastal da’wah as an innovative approach to strengthening religious moderation in maritime regions, particularly in Bancar Subdistrict, Tuban
Distorsi Simbol Islam dalam Film Horor Thaghut: Analisis Semiotika atas Potensi Stereotip Negatif Vega Prastia; Abdul Syukur; Ade Nur Istiani
ALAMTARA Vol 10 No 1 (2026): IN PRESS
Publisher : Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/alamtara.v10i1.4905

Abstract

The distortion of religious symbols in Indonesian horror films has become an increasingly prevalent phenomenon, including in the film Thaghut, which portrays various Islamic symbols such as prayer (salat), the call to prayer (azan), qibla direction, and religious authority within supernatural narratives. The communication problem addressed is how the process of distorting Islamic symbols in the film potentially shapes negative stereotypes of Islam in public perception. This study aims to analyze the forms of distortion of Islamic symbols in the film Thaghut, reveal the denotative, connotative, and myth meanings based on Roland Barthes' semiotics, and explain how such distortion potentially generates negative stereotypes from Stuart Hall's representation perspective. The research employs a qualitative approach using Roland Barthes' semiotic analysis method focused on five main scenes containing Islamic symbols. The findings reveal that Islamic symbols undergo systematic meaning distortion: the practice of prayer is represented as a moment vulnerable to possession, the azan is depicted as a source of physical suffering, the qibla direction is shown as unstable, and religious authority is constructed as a cult-like and manipulative figure. These representational distortions construct the myth that Islam is identical with irrationality, spiritual instability, and legitimation of extreme practices, potentially reinforcing negative stereotypes against Muslims. The study concludes that horror films not only function as entertainment but also as a medium of meaning production that can distort sacred symbols. The contribution of this study lies in revealing the mechanism of distortion of Islamic symbols in Indonesian horror films through an integrated semiotic approach, as well as providing critical awareness for audiences and media regulators
Analisis Semiotika Charles Sanders Peirce terhadap Pesan Dakwah dalam Film Assalamu'laikum Beijing 2: Lost In Ningxia Diah Nuriyatul Jannah; Selvia Assoburu; Muslimin
ALAMTARA Vol 10 No 1 (2026): IN PRESS
Publisher : Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/alamtara.v10i1.4983

Abstract

This study aims to analyze the Islamic preaching messages contained in the film "Assalamu'alaikum Beijing 2: Lost in Ningxia" through Charles Sanders Peirce's semiotic approach. This study employs a qualitative descriptive method with Peirce's triadic model of semiotic analysis, involving three main elements: representamen (sign), object, and interpretant. This approach was chosen because it can reveal layers of meaning hidden behind symbols, gestures, and dialogues in each scene. The focus of the analysis refers to the representation of preaching messages covering three categories: faith (aqidah), morals (akhlak), and sharia. The results show that this film consistently contains preaching messages across these three categories. The faith message is reflected in the understanding of the importance of always relying on and seeking help only from Allah; the moral message is seen through the values of guarding one's gaze, giving charity, and forgiving one another; and the sharia message is apparent in the obligation to cover the aurah, maintaining boundaries in interactions with the opposite sex, and teaching religious knowledge. This study contributes to the development of contemporary preaching studies based on audio-visual media and enriches the treasure of semiotic analysis in Islamic communication studies.

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