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Translitera : Jurnal Kajian Komunikasi dan Studi Media
Published by Universitas Islam Balitar Blitar
ISSN : -     EISSN : 25273396     DOI : -
Core Subject : Social,
Social Sciences
Memuat artikel hasil penelitian dan kajian kritis bidang komunikasi dan media mengenai ilmu-ilmu sosial dan politik, humaniora, komunikasi, media dan terapannya.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 7 No 2 (2018): September 2018" : 5 Documents clear
ANALISIS SEMIOTIKA PESAN POLITIK DALAM “IKLAN MARS PARTAI PERINDO” Yulika Purwaningsih; Ucik Ana Fardila
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 7 No 2 (2018): September 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.029 KB) | DOI: 10.35457/translitera.v7i02.589

Abstract

Media is often used for political tools. Media has an important role in the political process, the media can influence the number of elections that are extraordinary in terms of politics. Some people prefer a political actor who often appears on the media screen rather than being passive behind the media. Politics by using media is intended so that information in politics can spread widely. So this is often used by some political parties to campaign or market their parties. Politicians market their parties through advertisements. Political advertisements that are currently emerging, whether on television or other social media, are songs of identity or better known as mars from the Indonesian Unity Party (Perindo) which is headed by Hary Tanoesoedibjo who is also the owner of MNC Group. This ad is often aired on several television stations under the auspices of MNC Group, such as RCTI, MNCTV, GlobalTV (which has now changed to GTV). In this study, researchers used qualitative research using semiotic analysis methods. Semiotic analysis methods can be used to find out the purpose and purpose of advertising through symbols and signs that are often raised when the ad is displayed. The object of the research used was the advertisement of Mars of the Perindo Party, where data sources came from television shows and literature literature such as books, internet sites, and others related to the object of research. The results of this study are the effects of semiotic messages that are included in the Mars advertisements of Perindo Party so that they can generate confidence and sympathy and support from the people who see them, and this will end in vote support during elections.
THE EFFECT OF BRAND EXPERIENCE ON BRAND TRUST AND BRAND LOYALTY Didit Darmawan
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 7 No 2 (2018): September 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.209 KB) | DOI: 10.35457/translitera.v7i02.590

Abstract

The marketing literature has acknowledged that consumers are looking for brands that provide a good, unique and unforgettable experience. The success of a brand in the long run depends greatly on the number of loyal consumers who regularly buy on a particular brand. This study aims to analyze and discuss the effect of brand experience on brand trust and brand loyalty. The research method used is a survey. The population in this study were consumers of Zwitsal products as a product for babies but used among adults. Respondents were set at 100 people. The sampling method used in this study is a non probability sampling method. The technique used is convenience sampling where respondents are based on anyone who by chance is seen as fulfilling the requirements as a data source. The analytical tool used is linear regression with the help of SPSS 24.0 for Windows software. The results show that brand experience has a significant positive effect on brand trust, and brand experience has a significant positive effect on brand loyalty
TAYANGAN FILM TELEVISI (FTV) PERSPEKTIF PRODUKSI ORGANISASI Robby Aditya Putra; Dede Mercy Rolando
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 7 No 2 (2018): September 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.768 KB) | DOI: 10.35457/translitera.v7i02.591

Abstract

Solid teamwork in producing a television program is a necessity, so that production results are maximum and meaningful. If the production process is not carried out according to the plot, it will certainly have an impact on the program produced. Given the urgency, it is important to examine how the stages of production of the organization in making television films. This research focuses on the production of the organization (FTV) "Dzolim" on MNC TV. To dissect the case, the author uses the theory of production of the Branston and Stafford Organizations. This research shows that even though the production process of "Dzolim" FTV shows human resources, equipment and maximum costs, Dzolim's FTV content tends to be unnatural and too dramatizing
ANALISIS KOMPARATIF PENJUALAN TUNAI DAN KREDIT TERHADAP KEPUTUSAN PEMBELIAN BAJU MUSLIM ANAK MERK DANNIS: (Studi Kasus pada Toko Pakaian Syifa Sentul Blitar) Lu’lu Ul Maknunah; Puji Lestari
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 7 No 2 (2018): September 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.699 KB) | DOI: 10.35457/translitera.v7i02.592

Abstract

Pada penelitian ini, peneliti melakukan penelitian pada salah satu Toko Pakaian Muslim di Kota Blitar, yaitu Toko Syifa. Toko Syifa menjual Baju Muslim Anak Merk Dannis dengan dua sistem penjualan, yaitu sistem penjualan secara tunai dan sistem penjulan secara kredit. Dimana sistem penjualan ini hanya diterapkan pada penjualan Baju Muslim Anak Merk Dannis yang dianggap calon pembeli relatif mahal. Berdasarkan permasalahan tersebut, peneliti melakukan uji komparatif antara dua metode pembayaran secara tunai dan kredit. Berdasarkan hasil penelitian didapatkan hasil yaitu terdapat perbedaan rata-rata keputusan pembelian antara penjualan tunai dengan penjualan kredit pada baju muslim anak merk Dannis di toko pakaian Syifa. Rata-rata keputusan pembelian pada sistem penjualan tunai 18,34 dan rata-rata keputusan pembelian sistem penjualan kredit 15,31.
PERAN PEMERINTAH DALAM MEWUJUDKAN PEMBANGUNAN BERKELANJUTAN DI SEKTOR PERIKANAN : (Studi Pengembangan Pelabuhan Perikanan Pantai Tambakrejo di Blitar) Ferida Asih Wiludjeng
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 7 No 2 (2018): September 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.774 KB) | DOI: 10.35457/translitera.v7i02.593

Abstract

This study aims to determine and explain the role of the government in realizing sustainable development in the fisheries sector in the development of Tambakrejo Beach Fisheries Port in Blitar, as well as the inhibiting factors of the government's role in realizing sustainable development in the fisheries sector. This study uses a qualitative approach type of descriptive research. The source of the data obtained is from informants who are employees of the UPT in the Blitar region. The results of this study indicate that local governments have played a role in providing port facilities, supervision and control of ports to bring order to fishermen who sail and maintain fisheries ecosystems. In the process of development, Tambakrejo Beach Fisheries Port in Blitar Regency has several inhibiting factors, namely the lack of human resources in charge of maintaining and maintaining port buildings, lack of concern for service users towards fishing ports.

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