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Translitera : Jurnal Kajian Komunikasi dan Studi Media
Published by Universitas Islam Balitar Blitar
ISSN : -     EISSN : 25273396     DOI : -
Core Subject : Social,
Social Sciences
Memuat artikel hasil penelitian dan kajian kritis bidang komunikasi dan media mengenai ilmu-ilmu sosial dan politik, humaniora, komunikasi, media dan terapannya.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 9 No 2 (2020): September 2020" : 5 Documents clear
PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN: (Studi Kasus di Galeri Jenang Kelapa Sari Rejowinangun Blitar) Lu’lu Ul Maknunah; Rika Dwi Apriliyaningsih
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 2 (2020): September 2020
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v9i2.945

Abstract

UD. Kelapa Sari Blitar is an individual company founded by Mr. H. Imam Muhtadi engaged in production. The price level applied by the company affects the quantity sold. In addition, indirectly the price also affects costs, because the quantity sold affects the costs incurred in relation to production efficiency. A very important factor in purchasing decisions is the price setting goals. Prices have an impact on financial performance and have an important effect on the value of brand positioning in the minds of customers. The purpose of this study is to find out how the effect of prices on purchase decisions at UD. Kelapa Sari Rejowinangun Blitar. The population in this study were all buyers who had bought at UD. Sari Sari Rejowinangun Blitar. Samples in this study amounted to 84 respondents. The sampling collection technique used in this study was incidental sampling. The method of collecting data in this study was using questionnaires, literature, and documentation. From the results of research and discussion it can be concluded that the price (X) does not affect the purchase decision (Y) at UD. Kelapa Sari Blitar.
STRATEGI KAMPANYE POLITIK PEMILIHAN KEPALA DESA DALAM UPAYA MENGGIRING OPINI PUBLIK : (Studi Pada PILKADES Serentak Kabupaten Blitar 2019) Farkhan Evendi; Denny Arinanda Kurnia
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 2 (2020): September 2020
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v9i2.965

Abstract

This research aims to find out how the strategy of political campaign was conducted in the selection of village heads to lead public opinion. This research is a descriptive study using a qualitative approach. The primary Data of the study is interview with informants and observations conducted by researchers. Secondary data is in the form of reports and official documents. The results showed that candidates could implement a good political campaign strategy. The advantage of the political product approach focuses on its products such as notes of the events which done in the past, and personality characteristics before the Pilkades in 2019 was held. The campaign strategy is a direct political marketing strategy to prospective voters and campaign strategies through the group. The strategy of direct political campaigns to prospective voters is done by face to face, and also conducting social activities, one of them is a healthy walking activity. While political marketing is done by through community leaders who are members of the volunteer team from each neighbourhood (RT).
PENGARUH STRATEGI MARKETING COMMUNICATION TERHADAP BRAND IMAGE PT TOKOPEDIA: PENGARUH STRATEGI MARKETING COMMUNICATION TERHADAP BRAND IMAGE PT TOKOPEDIA Windy Talitha Iswari
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 2 (2020): September 2020
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v9i2.978

Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh strategi marketing communication terhadap brand image PT Tokopedia. Marketing Communication dapat dinilai dari 5 karakter yaitu advertising, sales promotion, event, public relations dan personal selling. Penelitian ini dilakukan dengan menyebarkan kuosioner kepada 48 responden yang merupakan karyawan Tokopedia divisi Marketing. Metode penelitian yang digunakan adalah metode kuantitatif dengan teknik analisis regresi untuk mengetahui pengaruh antara kedua variabel yang diteliti. Hasil menunjukan bahwa terdapat pengaruh positif antara Marketing Communication terhadap brand image PT Tokopedia yaitu sebesar 61,7%. Indikator yang paling mempengaruhi adalah advertising.
ANATOMI TEORI STRUKTURASI DAN IDEOLOGI JALAN KETIGA ANTHONY GIDDENS Zainal Abidin Achmad
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 2 (2020): September 2020
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v9i2.989

Abstract

Kemunculan teori strukturation oleh Anthony Giddens, merupakan tanggapan terhadap klaim post-strukturalis. Strukturasi menyatakan manusia memiliki kemampuan membuat struktur dan secara sukarela menentukan struktur untuk mereka sendiri, artinya manusia memiliki kebebasan penuh untuk membangun lingkungan hidup sendiri. Salah satu nomenklatur khas dalam teori strukturasi adalah hubungan manusia sebagai “agency” terhadap “struktur” atau institusi. Artikel ini memaparkan hubungan antara nomenklatur dan konsep-konsep dalam teori strukturasi dan memberikan contoh kontektual dan relevan. Gagasan tentang kontinum ruang-waktu memberikan kemudahan untuk memahami fenomena geografis. Perkotaan merupakan arena yang memiliki serangkaian hubungan yang rumit antara manusia dan lingkungannya, seperti: penataan tempat tinggal, mobilitas dalam lingkungan, persaingan ekonomi, pekerjaan dan sebagainya. Pemahaman terhadap kompleksitas teori strukturasi Giddens dapat dimanfaatkan untuk penerapan pembangunan modernitas di dalam masyarakat. Globalisasi, modernitas dan Jalan Ketiga merupakan diskusi yang menarik dan dalam dari pemikiran orisinal dan cerdas Anthony Giddens berikutnya. Jalan Ketiga menjelma sebagai ideologi politik tengah diantara dua kutub idelogi sosialisme kiri dan kapitalisme kanan.
PEMBAHARUAN AKSES PENDIDIKAN: Studi Persepsi Orangtua Peserta Didik terhadap Sistem Zonasi dalam Penerimaan Peserta Didik Baru (PPDB) di Kota Blitar Sulistyo Anjarwati; Rochmat Rochmat
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 2 (2020): September 2020
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v9i2.1023

Abstract

This article discusses how parents' perceptions of students when responding to the zoning system in the New Student Reception System (PPDB), especially in the City of Blitar. This research is based on qualitative data obtained from the field (field research), both from primary sources: interviews and observations, as well as other secondary sources: studies on the development of PPDB studies that occur in Indonesia, both from print or electronic media. The results showed that parents of students still felt that the zoning system in PPDB did not provide free space in accessing education as desired. The government has changed the old pattern of society into a new, more complex arrangement in terms of educational facilities. In addition to having effectiveness in changing people's perceptions of the differences between favorite and non-favorite schools, this system is conceptually good, but it is not yet effective enough to equalize the quality of education, so there is still a need for deep integrative studies, strategic efforts between educational institutions and relevant agencies. This step can be done through optimizing the socialization of the PPDB zoning system to the community that promotes openness and is in favor of the people's aspirations.

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