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Adhitya Yoga Prasetya
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Jurnal Ilmu Manajemen dan Akuntansi Terapan
Published by STIE Totalwin Semarang
ISSN : 20863748     EISSN : 26564440     DOI : https://doi.org/10.36694/jimat.v10i2.199
Core Subject : Economy,
Economics, Econometrics & Finance
JIMAT : Jurnal Ilmu Manajemen dan Akuntansi Terapan dalam publikasi berada pada bidang : - Manajemen - Manajemen Keuangan - Perilaku Organisasi dan Menajemen Sumber Daya Manusia - Manajemen Pemasaran - Manajemen Teknologi dan Inovasi - Manajemen Hubungan Industri - Strategi Manajemen - Sistem Informasi Manajemen - Akuntansi - Auditing - Akuntansi Keuangan - Akuntansi Keperilakuan - Akuntansi Manajemen - Sistem Informasi Akuntansi - Perpajakan - Kewirausahaan - UMKM - Koperasi - Bisnis, Manajemen dan Akuntansi
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 395 Documents
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Pengaruh Kepribadian Proaktif Terhadap Kinerja Guru Yang Dimediasi Organizational Citizenship Behavior Pada Guru Di SMA Montessori Latifa Kamilatunnisa; Adhitya Yoga Prasetya
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 15 No. 1 (2024): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36694/jimat.v15i1.749

Abstract

The purpose of this study was to analyze the influence of proactive personality, OCB on teacher performance at Montessori Kaloran High School Using census techniques, the number of samples used was equal to the total population of 35 respondents. By using Smart PLS to analyze data is outer loading, inner model and hypothesis testing Then the results showed that 1) proactive personality has a significant positive effect on OCB, 2) OCB has no significant effect on performance,3) Proactive personality has a significant positive effect on performance, and 4) OCB is not a mediation between proactive personality and teacher performance.
Pengaruh Self-Brand Image Congruity Terhadap Customer Brand Engagement Di Mediasi Oleh Brand-Relationship Quality : (Studi Kasus Smartphone Xiaomi) Komang Tri Werthi; Gede Suwardika; Sri Wahyuni. M
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 15 No. 1 (2024): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36694/jimat.v15i1.750

Abstract

This study aims to analyze the effect of self-brand image congruity on customer- brand engagement mediated by brand-relationship quality as an intervening variable in the Xioami smartphone case study. The dependent variable analyzed in this study is customer-brand engagement. The independent variable analyzed in this study is self- brand image congruity. The samples used in this study were Xioami smartphone users consisting of 100 respondents. Sampling was carried out using the accidental sampling method, which is an accidental sampling method by taking cases or respondents who happened to be available or available somewhere according to the research context. This study uses the Structural Equation Modeling (SEM) analysis method. The results of this study indicate that self-brand image congruity has a positive and significant effect on brand-relationship quality. Brand-relationship quality has a positive and significant effect on customer-brand engagement. Self-brand image congruity has no positive and significant effect on customer-brand engagement. The other results of this study are that self-brand image congruity has a positive and significant effect on customer-brand engagement through brand-relationship quality as an intervening variable.
Pengaruh Literasi Keuangan Dan Financial Technnology Terhadap Keberlangsungan Usaha Pelaku Umkm Di Kabupaten Banyumas Rahmania Mustahida; Eka Yuliyanti; Anisa Kusumawardani; Zati Fadilla
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 15 No. 1 (2024): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36694/jimat.v15i1.751

Abstract

The purpose of this study was to determine the factors that influence business continuity in Banyumas Regency MSMEs. The data in this study were collected by conducting a questionnaire survey on 99 Banyumas Regency MSME businesses to analyze the role of financial literacy and financial technology variables in business continuity. The data collection technique used a simple random sampling technique with the Slovin formula to obtain a sample of 99 Banyumas Regency MSME business actors. The results of the study state that financial literacy has a positive and significant effect on business continuity, financial technology has a positive and significant effect on business continuity. The Coefficient of Determination test states that the independent variable is able to influence business continuity by 23.2% while the remaining 76.8% is influenced by other variables outside the study.
Dampak Content Marketing, Electronic Word Of Mouth Dan Brand Trust Pada Keputusan Pembelian Produk EBSCO Abdullah; Sugiharti; Wardati, Emi; Salim, Noor; Nasnini
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 16 No. 2 (2025): Jurnal Ilmu Manajemen dan Akuntansi Terapan
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36694/jimat.v16i2.758

Abstract

Intense business competition highlights marketing strategy as a crucial factor for business sustainability and success. This phenomenon encourages business owners to optimize their marketing activities through e-commerce platforms. In the Indonesian market, various companies like Shopee, Tokopedia, and Lazada provide e-commerce facilities that are closely integrated with consumer shopping habits. This research aims to examine the extent of the influence of Content Marketing, Electronic Word of Mouth (E-WOM), and Brand Trust on Ebsco products marketed in Semarang City. To achieve this, 100 questionnaires were distributed to respondents in the Semarang City area. A non-probability sampling method was used for sample selection, with the Rao Purba formula being one of the approaches applied. The collected data were then processed and analyzed using SPSS software. The results of this study are: (1) Content Marketing has a positive and significant influence on purchasing decisions. (2) Conversely, Electronic Word of Mouth does not significantly influence purchasing decisions. (3) Similarly, Brand Trust also does not have a significant impact on purchasing decisions.
Analisis Pengaruh Generative AI Terhadap Personalisasi Iklan Real-Time Dan Dampaknya Pada Loyalitas Konsumen Yoga Prasetya, Adhitya; Andanarini Minar Savitri , Dhian; Sumiyanti, Tri; Hermalia Putri , Anastasya Dina
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 16 No. 2 (2025): Jurnal Ilmu Manajemen dan Akuntansi Terapan
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36694/jimat.v16i2.759

Abstract

The rapid advancement of artificial intelligence, particularly Generative AI, has transformed the landscape of digital marketing by enabling firms to produce promotional content that is adaptive and personalized in real time. This study aims to examine the influence of Generative AI on real-time ad personalization and its subsequent impact on consumer loyalty. In addition, the study investigates the mediating role of real-time ad personalization in the relationship between Generative AI and consumer loyalty. A quantitative research approach with an explanatory research design was employed. Data were collected through questionnaires distributed to users of digital platforms who had previously received personalized advertisements. The data were then analyzed using Structural Equation Modeling (SEM). The findings are expected to demonstrate that Generative AI has a positive effect on both real-time ad personalization and consumer loyalty, and that real-time ad personalization functions as a mediating variable that strengthens this relationship. The results of the study are anticipated to contribute theoretically to the growing body of literature on AI-driven digital marketing. Moreover, the findings may serve as practical guidance for companies in designing more relevant, adaptive, and sustainable marketing communication strategies.

Page 40 of 40 | Total Record : 395

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