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Community Development Journal
Published by Universitas Nahdlatul Ulama Surabaya
ISSN : 25805282     EISSN : 25805290     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Social Sciences Other
Comunity Development Journal adalah kumpulan jurnal pengabdian masyarakat yang dilakukan oleh civitas akademika Universitas Nahdlatul Ulama Surabaya.
Arjuna Subject : -
Articles 10 Documents
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Search results for , issue "Vol 9 No 3 (2025): Community Development Journal" : 10 Documents clear
Effects of Training Opportunities on Employees’ Career Development at Moshi Municipal Council, Tanzania Ntinda, Prisca Fredrick; Onyancha , Hezron; Amembah, A. Lamu Amos
Community Development Journal Vol 9 No 3 (2025): Community Development Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cdj.v9i3.8028

Abstract

This study assessed the effects of training opportunities on employees’ career development: a case of Moshi municipal council Tanzania. This study employed a convergent mixed-methods design under the mixed research methods approach. The target population comprised 325 employees across nine departments at Moshi Municipal Council. The sample size for the study was determined using Yamane’s (1967) formula and got 179 respondents. The study utilized simple random sampling and purposive sampling to obtained respondents. Data were collected using structured questionnaires for employees and interview guides for the Heads of Departments. The reliability of the instruments was verified using Cronbach’s Alpha and got 0.87 for the questionnaires while peer debriefing for qualitative instruments was ensured. Quantitative data were analyzed descriptively such as frequencies, percentages, means and standard deviation with aid of SPSS version 22, while qualitative data were analyzed by using contextual analysis, supported by direct quotations from participants. Ethical considerations such as voluntary participation, anonymity, and proper academic citation were observed. The study was guided by Herzberg’s Motivation-Hygiene Theory. The study revealed that training opportunities at Moshi Municipal Council are perceived to have a high extent of influence on employees’ career development. The study concludes that training is a crucial driver of career development within Moshi Municipal Council. It is recommended that Moshi Municipal Council implement regular, inclusive, and need-based training programs aligned with both employee and organizational goals. The council should also improve training access, allocate more resources, and establish follow-up mechanisms to ensure practical application and impact.
Effects of Work Systems on Employee’s Performance at Mawenzi Regional Referral Hospital in Moshi, Tanzania JOSHUA, LEAH; Onyancha, Hezron; Amembah, A. Lamu Amos
Community Development Journal Vol 9 No 3 (2025): Community Development Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cdj.v9i3.8029

Abstract

This study aimed to assess the effects of work systems on employee performance at Mawenzi Regional Referral Hospital in Moshi, Tanzania. The study was grounded in the Competing Values Framework (CVF), the study employed a convergent research design under mixed method approach, combining quantitative and qualitative approaches. The study population comprised 400 employees, using a Yamane formula (1967) a sample size of 200 healthcare workers (doctors and nurses) selected through stratified random sampling and 5 key management personnel chosen via purposive sampling. Primary data was collected using questionnaires for healthcare workers and interview guide for management. Validity and reliability were ensured through expert evaluation and Cronbach’s Alpha (α = 0.79). Quantitative data was analyzed using descriptive analysis via SPSS version 22, while qualitative data was analyzed through contextual analysis. Ethical considerations, including confidentiality and informed consent, were strictly adhered to. The findings revealed that work systems have moderate effect on employee performance with a total mean score of 3.5, with resource availability, communication efficiency, training adequacy, and procedural clarity emerging as key determinants. The study concluded that optimizing work systems through improved resource allocation, streamlined workflows, and enhanced training can boost employee performance and organizational effectiveness. It is recommended that public hospitals particularly Mawenzi Regional Referral Hospital should take deliberate steps to improve their work systems by addressing critical gaps identified in resource provision. Therefore, improving resource allocation and capacity-building efforts with departmental needs is essential.
The Intention to Use Digital Payment for Sellers of Rawa Belong Flower Market in Jakarta Tamara, Dewi
Community Development Journal Vol 9 No 3 (2025): Community Development Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cdj.v9i3.8035

Abstract

This study aimed to asess the intention to use of digital payments among sellers in Flower Market Rawa Belong. The digital payments are including electronic wallets, mobile banking or digital banking. This study use the original Technology Acceptance Model framework to investigate and analyze the usage plan among the micro, small and medium enterprise. This study applies all the core concepts of TAM which consist of perceived usefulness, perceived ease of use, attitude, behavioral intention and actual system use (Davis, 1989). The quantitative method was adopted, in which the target population of 500 flower sellers, was conveniently selected samples, 250 flowers sellers. A structured questionnaire was developed using indicators instrument. The data is analyzed with descriptive statistic and presented in table of frequency. The findings shows first three indicators (perceived usefulness, perceived ease of use and attitude) are positive, however behavioral intention and actual system use shows different trends. Additional features like promotions, cashback offers, and integration with other platforms also made the sellers more interested in using it. The drawback from the seller is the transaction is not real time, unable to use the cash directly, the difficulties to transfer the funds to other asset quickly and they have to provide more than one application because the customers have different apps. However, the sellers have the intention to learn more about the digital payment because it improves efficiency and convenience, safety and security. The most used digital payment applications consist of OVO, GoPay, and Flip, with mobile banking provider is BCA and BRI. The findings suggest that these technologies are well aligned with governmental initiatives aimed at advancing financial inclusion and fostering the transition toward a cashless society. Furthermore, the results offer practical implications for digital payment providers, underscoring the importance of enhancing user interface design, ensuring system reliability, and developing innovative features to strengthen their competitive position in the market.
EFFECTS OF PRODUCER PRICE INDEX MOVEMENTS ON FINANCIAL PERFORMANCE OF SMALL AND MEDIUM SUPERMARKETS IN MOSHI MUNICIPALITY Kisava, Paul; Majondo, Safari; Komba , Ladis
Community Development Journal Vol 9 No 3 (2025): Community Development Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cdj.v9i3.8098

Abstract

Small and Medium Enterprises (SMEs), particularly supermarkets in Tanzania, have experienced persistent financial pressures from rising input costs driven by fluctuations in the Producer Price Index (PPI). In Moshi Municipality, these increases have intensified operational costs, reduced profitability, and threatened long-term sustainability. This study aimed to determine the effects of PPI movements on the financial performance of small and medium supermarkets. Anchored in the Cost-Push Inflation Theory, a convergent parallel mixed-methods design was applied, integrating quantitative and qualitative approaches for comprehensive analysis. The target population comprised 450 small and medium supermarkets employees, with a sample size of 212 respondents, including managers, owners, cashiers, and storekeepers, selected through simple random and purposive sampling. Data were collected using structured questionnaires, in-depth interviews, and financial performance reports from 2020–2024. Instrument validity was ensured through expert review, while reliability tests yielded Cronbach’s Alpha values between 0.72 and 0.78. Quantitative data were analyzed using descriptive statistics (frequencies, percentages, means, and standard deviations) and multiple regression in SPSS version 27, while qualitative data were examined through contextual analysis, with coding and categorization to identify emerging themes. Findings revealed that demand constraints (Beta = 0.648, p < 0.001) were the strongest predictors of financial performance, whereas PPI cost pressures alone were not statistically significant. Nonetheless, descriptive results indicated that PPI increases indirectly constrained financial outcomes by raising operational costs, reducing product variety, and forcing operational cutbacks. Adaptive strategies such as innovation, quality improvement, and cost optimization were widely adopted to mitigate inflationary shocks. The study concludes that while demand-side factors predominantly influence supermarket performance, PPI movements necessitate operational adjustments critical for resilience. It recommends investment in inventory management technologies, strategic sourcing, and policy measures such as tax reliefs and subsidized supply chains.
The Overlooked Role of Social Work in Strengthening SMEs for Community Development in South Africa DIPELA, PERCY
Community Development Journal Vol 9 No 3 (2025): Community Development Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cdj.v9i3.8121

Abstract

Small and medium-sized enterprises (SMEs) are generally seen in South Africa as job creators and local economy developers, but evidence that they turn out so badly indicates that current support arrangements remain insufficient. A lot of literature and policy debate regarding the topic surrounds issues of money, technology, and regulation without any mention of psychosocial and interpersonal challenges that face entrepreneurs on a day-to-day basis. Based on a desktop study design, this research integrates academic literature, policy briefs, and practitioner data to analyze the nexus of SMEs, public–private partnerships (PPPs), and social work in community development. The research indicates that, in spite of entrepreneurs exerting immense psychosocial pressures, these are deliberately left out of SME and PPP strategies that focus deliberately on economic efficiency over social welfare. Informed by the capability approach to development studies and the strengths perspective of social work, the essay's thesis is that SMEs are not merely economic agents but social anchors for life in communities. It advocates an integrated approach where social workers are embedded within PPP projects and SME support initiatives to break down psychosocial barriers, build trust in communities, and promote resilience. Integration of social work into PPP and SME interventions holds promise to enhance enterprise sustainability as well as further broader objectives of social justice, dignity, and inclusive community development.
The Implementation of Participatory Action Research (PAR) to Enhance Basic Iqro' Reading Skills among Children in Alue Buloh Village Rauzatul Jannah; M. Rezki Andhika; Suharman; Nacsiatul Fadhila
Community Development Journal Vol 9 No 3 (2025): Community Development Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cdj.v9i3.8135

Abstract

This community service initiative was implemented at Balee Carong in Alue Buloh Village, an isolated rural community experiencing significant educational access limitations due to damaged bridge infrastructure. The geographical constraints had severely restricted children's opportunities for supplementary education, including tutoring programs and religious studies. The program aimed to enhance children's fundamental skills in Iqro' reading, memorization of short surahs and daily prayers, along with basic literacy and numeracy competencies through participatory and engaging learning methodologies. Employing Participatory Action Research (PAR) as its foundational framework, the project positioned university students as both facilitators and collaborative change agents working directly with the community. Over a 45-day implementation period, educational activities were delivered through interactive approaches including game-based learning, singing, storytelling, and various creative exercises tailored to local context. Implementation results demonstrated remarkable progress in both religious and academic dimensions among participating children. Quantitative and qualitative assessments revealed that the majority of children showed substantial advancement in Iqro' reading proficiency, with significant increases in memorization of Islamic prayers and short chapters from the Quran. Concurrently, participants exhibited marked improvement in basic reading, writing, and arithmetic capabilities. The program culminated in two significant closing events: a "Festival Anak Sholeh" (Righteous Children's Festival) serving as a comprehensive evaluation platform where children demonstrated their acquired knowledge, and an educational field trip designed as both a recreational activity and cultural enrichment experience. These outcomes substantiate that the PAR methodology, when implemented through emotional engagement strategies, active community participation, and enjoyable pedagogical techniques, effectively enhances educational quality for children in underserved remote areas. The study offers valuable insights for educational practitioners and policymakers seeking to address educational disparities in isolated communities through contextually appropriate interventions.
Grace in Adversities: The Untold Stories of Dancesport Athletes with Disabilities Balgos, Lionelle Rei
Community Development Journal Vol 9 No 3 (2025): Community Development Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cdj.v9i3.8321

Abstract

Sports for persons with disabilities (PWDs) are increasingly gaining global recognition. However, their stories of struggle beyond the athletic arena remain underrepresented and insufficiently documented, particularly those of dancesports athletes with disabilities. This study explored and understood the narratives of dancesport athletes with disabilities. The researcher employed a qualitative research approach, specifically a narrative design. The participants were purposively chosen and interviewed through in-depth interviews using a validated interview guide. Cross-narrative analysis was employed to generate themes extracted from the participants' transcripts. The themes that emerged from the participants’ stories of struggles involved entering the sport with uncertainty and having a limited support system. The themes that reflected their accomplishments highlighted growth in confidence and the attainment of tangible milestones. Moreover, the themes identified from the coping mechanisms encompassed persistent skill practice, internal dialogue rooted in motivation, and reliance on an external support system. The participants also shared insights highlighting the need to strengthen inclusive sports programs and support networks to enhance the participation and visibility of persons with disabilities within the athletic community.
How Green Marketing Shapes Consumer Buying Patterns: A Systematic Review in the Philippines Limos, Shaniah; Gonzalez, Minard Jr; Martinez, Junna
Community Development Journal Vol 9 No 3 (2025): Community Development Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cdj.v9i3.8367

Abstract

With the growing influence of environmental crises, people have placed sustainability on top of their priorities, not just personally, but also the business sectors. Thus, Green marketing became a necessary ingredient in doing business. This systematic review consolidates existing literature on green marketing and its impact on consumer buying patterns in the Philippines. Using the PRISMA methodology, relevant studies were identified, screened, and analyzed to examine how green marketing strategies such as eco-friendly packaging, branding, promotions, and product innovations influence consumer intention and behavior. Results reveal that Filipino consumers, particularly younger generations and urban populations, increasingly show preference for sustainable products, though gaps remain due to price sensitivity, trust issues, and limited product availability. Findings provide insights for marketers and policymakers promoting sustainable consumption and aligning green marketing practices with consumer values.
Clicks or Connections? Examining How Content Marketing and Customer Experience Fuel Repurchase Behavior Among Filipino Consumers Gonzales, Minard Jr; Martinez, Junna; Limos, Shaniah
Community Development Journal Vol 9 No 3 (2025): Community Development Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cdj.v9i3.8377

Abstract

Abstract This community service project addresses the significant challenges faced by digital Small and Medium Enterprise (SME) owners in Davao City, Philippines, primarily digitally literate female entrepreneurs (25–45) using platforms like Shopee and Instagram. The background problem is recurrent erratic turnover and low customer retention, rooted in a crucial empirical knowledge gap that leads to the misallocation of limited marketing budgets. Owners frequently perceive effective digital marketing as prohibitively expensive, resulting in disproportionate and expensive over-investment in reactive Content Marketing (CM) efforts (e.g., boosted posts and micro-influencers) while neglecting the development of essential Customer Experience (CE) infrastructure (e.g., efficient logistics, responsive post-purchase follow-up). The project's core objective was to empirically validate and disseminate actionable, data-driven insights proving the relative impact of CE versus CM on customer loyalty, specifically focusing on increasing Repurchase Intention (RI). The method involved a phased, structured four-week virtual intervention, which included (1) research dissemination, (2) skill-building workshops on CE touchpoint optimization and value-driven CM, (3) provision of practical tool kits like the Post-Purchase Communication Script, and (4) guided mentoring and progress monitoring for implementation. The central result unequivocally confirmed that Customer Experience (CE) is the superior predictor of Repurchase Intention ($\beta_{CE} = 0.58$), significantly outweighing the impact of the current reactive Content Marketing efforts ($\beta_{CM} = 0.21$). The intervention successfully drove measurable behavioral shifts, particularly an increased focus on CE audit and optimization metrics, leading to a documented 12% improvement in the average 30-day Repurchase Rate among participating businesses. This project concludes that sustainable and scalable growth for resource-constrained digital SMEs is best achieved by strategically investing in low-cost, high-return service infrastructure over expensive, reactive advertising.Keywords: Customer Experience; Repurchase Intention; Content Marketing; Digital SMEs; Budget Allocation
Socialization of Halal Digital Transformation Cold Chain Last Mile to Increase Company Transparency and Competitiveness Lesmini, Lis; Rizaldy, Wynd; Marlita, Devi; Handayani, Sri; Indriyati
Community Development Journal Vol 9 No 3 (2025): Community Development Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cdj.v9i3.8584

Abstract

Digital transformation in the logistics sector, particularly in last-mile delivery services, plays a strategic role in improving efficiency, transparency, and consumer trust. In Indonesia, increasing awareness of halal products underscores the importance of halal traceability systems to ensure product compliance from upstream to end consumers. However, small and medium-sized last-mile delivery companies still face limited understanding, digital readiness, and implementation of technology-based halal traceability. This community service program aims to enhance halal literacy and digital capacity of partner companies affiliated with the Indonesian Halal Logistics Association (AHLI) through socialisation and assisted application of halal traceability principles. The program consisted of preparation, interactive training, and evaluation using pre-test and post-test instruments. The materials covered halal traceability principles, the SIHALAL system, segregation of halal and non-halal products, and the development of SOPs in accordance with current PPH and SJPH regulations. The program is expected to support the implementation of digitally enabled halal logistics, strengthen Muslim consumer trust, and promote a sustainable and inclusive halal supply chain aligned with the Indonesian Sharia Economy

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