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INDONESIA
Communication
Published by Universitas Budi Luhur Jakarta
ISSN : 20865708     EISSN : 24427535     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Communication published by the Communication Studies Program, Univ. Budi Luhur, twice a year. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
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Articles 7 Documents
 1 
Search results for , issue "Vol 6, No 1 (2015): COMMUNICATION" : 7 Documents clear
STRATEGI KOMUNIKASI PEMASARAN DALAM MEMBANGUN KESADARAN MEREK (Studi Kasus Private Label pada Fast Moving Consumer Goods Giant Ekstra Central Business District, Bintaro, Tangerang Selatan) RACHMI KURNIA SIREGAR
Communication Vol 6, No 1 (2015): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.387 KB) | DOI: 10.36080/comm.v6i1.4

Abstract

Retail business related private label products in Indonesia continue racing with increasing needs and desires of consumers who crave quality products at low prices. One of them was intense Giant Ekstra offers a variety of private label products are oriented to customers. Related to this phenomenon, the study aims to examine the marketing communication strategy Giant Ekstra Central Business District (CBD) Bintaro, South Tangerang in building awareness of private label brands in the fast moving consumer goods (FMCG). This study used a retail communication mix of Levy & Weitz Retail (2009) includes communication tap-mouth (WOM), advertising, sales promotion and store atmosphere. Methods of research used a qualitative approach and case studies based on the conceptual framework of private label, fast moving consumer goods (FMCG), brand awareness and retail communications mix. The results of the study, the use of retail communications mix of Levy by Giant Ekstra indicated not make private label as a FMCG Giant Ekstra on top of brands and top of mind. Giant Ekstra advised continuously improve the quality of private label products with intense enhance performance such as WOM marketing communications, sales promotion, advertising and store atmosphere. And more aggressive in communicating private label products in the FMCG by activating the function of personal selling and direct marketing. Also create a database of customers, establish membership and customer communities.   
CONTENT WEBSITE “101YOUNGCEO.COM” SEBAGAI HUBUNGAN KOMUNIKASI DENGAN PELANGGAN RICKY WIDYANANDA PUTRA
Communication Vol 6, No 1 (2015): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.603 KB) | DOI: 10.36080/comm.v6i1.5

Abstract

The development of today's Internet is very fast with the faster growth of the internet it is often used to communicate . The development of the internet is so rapid impact many websites , because the websites we can access any kind of information we want via the internet . In a message delivered today can use media such as websites , because there is content on the website that serves as a medium that can provide the information conveyed to the public . Under these conditions, the basic idea appears to develop a website that has content about the entrepreneur who became a key concept in the thesis research . Because this time to be an entrepreneur is being popular among people , especially the young people who want to have an income and want to have their own business . To increase the number of entrepreneurs in Indonesia, especially among young people , now has a lot of media that provide information about entrepreneurship . However , given the information media are still very common in nature , have not touched the basic needs of employers , namely : capital , motivation and courage , network or networks , business ideas , business mentor , business and science    
STRATEGI KOMUNIKASI PEMASARAN MOBIL LOW COST GREEN CAR MELALUI SALES PROMOTION PADA PT. ASTRA INTERNASIONAL TBK CABANG CILEDUG KOTA TANGERANG RINI LESTARI
Communication Vol 6, No 1 (2015): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.764 KB) | DOI: 10.36080/comm.v6i1.6

Abstract

PT. Astra Internasional Tbk-Daihatsu-Ciledug is a single agency and official distributor of the Daihatsu in Indonesia. Marketing communications through sales promotion is one of the activities of PT.Astra Internasional Tbk-Daihatsu-Ciledug in promoting the product in the competition that is becoming more competitive.The purpose of this research is to find out and explain sales promotion as a strategy of marketing low cost car green car (lcgc) Daihatsu Ayla produced by PT. Astra Internasional Tbk Daihatsu  in Ciledug and constraints and opportunities in implementing the sales promotion.The theory used in this research is about marketing communication, that is, hotchpotch of marketing communications focused on sales promotion (kotler and keller). The research uses qualitative research approach , with research method of case study, method with in-depth interviews, observation and documentation..The result showed that the company: First, Astra Internasional Daihatsu Ciledug conduct sales promotion in the forms of: the refund cash discount, the frequency program, free gifts, free trials, product guarantee, the sales exhibition, and special advertising. Second, opportunities found in PT. Astra Internasional Daihatsu Ciledug in carrying out an activity to promote the sale of (sales promotion)include: facilitating the increase of the sales volume, facilitating the purchase of recurring repeat order, and facilitating the increase of customer loyalty .The constraints found in undertaking activities of sales promotion are as follows: the lack of human resources especially in the field of sales, PT .Astra Internasional Daihatsu Ciledug does not have the department  with specialty of handling marketing communications, and customers do not immediately make purchase decisions.   
FASHION SEBAGAI MEDIA KOMUNIKASI (ANALISIS SEMIOTIK FASHION KONTROVERSIAL LADY GAGA) CHRISTIANY JUDITHA
Communication Vol 6, No 1 (2015): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.249 KB) | DOI: 10.36080/comm.v6i1.1

Abstract

American pop singer Lady Gaga is known for controversial with her fashions unusual. Many religious groups in several countries rejected it because of the controversy. The reason Lady Gaga often use symbols that are insulting and blasphemous religious costumes reflected her shows. This study aimed to get a picture of Lady Gaga's controversial fashion as a medium of communication. The method used is to approach Pierce semiotic analysis to determine the meaning of the symbols in fashion Lady Gaga controversy which consists of a sign, object and interpreter. The result of the study concludes that Lady Gaga is known for using the symbols of religious insult. However, despite much criticism, but through costumes that Lady Gaga wants to communicate about him being free and not governed by any rules and free to do whatever he likes, including wearing fashion.   
KOMUNIKASI DALAM PENDEKATAN ISLAM (Telaah Teoretis tentang Kajian Komunikasi dengan Allah melalui Shalat dan Membaca Al-Qur’an) ZIKRI FACHRUL NURHADI
Communication Vol 6, No 1 (2015): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.838 KB) | DOI: 10.36080/comm.v6i1.7

Abstract

Al-Qur’an as Words of God actually is the channel of communication between God and man. Based on the system of revelation from God to Gabriel, from Gabriel to Muhammad, from Muhammad to man, it shows the possibility of opening abstract or non verbal communication between God and man. When one reads Al-Qur’an actually he/she communicates with God. When one observes shalat or haji or says a word of Qur’an, he/she behaves like Muhammad when he recieved or communicated with God and Gabriel. In terms of Wahyu there were two dimensions: aural dan oral. People had both like Muhammad SAW, if they read the Qur’an. So, reading the Qur'an and observing prayers are part of communicating with the Creator.   
PEMBERITAAN MEDIA PENYIARAN TERKAIT PERISTIWA BENCANA GEMPA BUMI BERPOTENSI TSUNAMI (Analisis Wacana Kritis Naskah Siaran Radio Sindo Trijaya FM pada 11 April 2012) DYAH RACHMAWATI
Communication Vol 6, No 1 (2015): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.149 KB) | DOI: 10.36080/comm.v6i1.2

Abstract

  This study aims to criticize the function of radio is not only as a medium of information, but also as a part of early warning chain of earthquake and tsunami.The lack of knowledge possessed by broadcasters in Indonesia, especially radio, seems as reason why media has not been optimal in the dissemination of the earthquake information and tsunami early warning BMKG. Based on the text analysis of Sindo Trijaya FM radio broadcasts, this study indicate those information broadcast against catastrophic events 11 April 2012 have mention several tsunami early warning messages which sent by the BMKG, but producers and broadcasters still seemed not to understand the meaning of warning messages. Cognition Journalists in Producing News Earthquake and Tsunami in Sindo Trijaya FM Radio in this study had started, but not supported by a written policy specifically regarding reporting procedures earthquake and tsunami disaster. Another facts is Disaster Issues in this radio is not a priority.  
ANALISIS HUBUNGAN ANTARA MEDIA SOSIAL DAN KESADARAN MEREK (Studi Kasus pada Komunitas Backpacker Indonesia Wilayah Jabodetabek) CHAIRANI, PUTTI NURUL; YUNUS, ULANI
Communication Vol 6, No 1 (2015): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.585 KB) | DOI: 10.36080/comm.v6i1.3

Abstract

  Research Purpose, to know is there any significant correlation between media social and brand awareness of Logbook application. Research Method, this research was conducted with quantitative methods where research was allowed to use closed questionnaire for data gathering, sample of this research focused on Community of Indonesia Backpacker Jabodetabek Region). The Analysis of this research is using Pearson Correlation to the result of correlation between social media with brand awareness .Result, according to the analysis, social media and brand awareness has significant relations the amount is 65,90%. Conclution, social media has a strong correlation with brand awareness, through this research we expected the social media of Logbook application will be able to build a better relationship with the audience. (PNC) 

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