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Avant Garde
Published by Universitas Budi Luhur Jakarta
ISSN : 2338431X     EISSN : 2657151X     DOI : -
Core Subject : Social,
Social Sciences
Avant Garde : Jurnal Ilmu Komunikasi is scientific journal published by the Communication Studies Program, Univ. Budi Luhur, twice a year on Juni & December. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
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Articles 7 Documents
 1 
Search results for , issue "Vol 6, No 2 (2018): Avant Garde" : 7 Documents clear
ONLINE STRATEGY OF PRINTED MEDIA COMPANY (Case Study of www.nirmalamagazine.com) Veronica Sri Utami
Avant Garde Vol 6, No 2 (2018): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (938.582 KB) | DOI: 10.36080/avg.v6i2.758

Abstract

The sixth most popular online activities according to Yahoo TNS Net Index 2010 is reading news online. This behavior change will significantly affect conventional media business, including print media. The purpose of this research is to describe online strategy applied by Nirmala magazine. This magazine is one of the health magazines that secured significant readership on 2005, but somehow decreased its popularity in the following years. Nirmala magazine developed their own website at 2009, with the URL www.nirmalamagazine.com. It also established social media accounts and sent email blasts The print media company will certainly benefit from a strategy when they go online, which allows them to obtain the optimum benefit for the business. For this research, the author used qualitative methodology, predominantly case study technique. Interview, document review, and field observation are the methods used to collect data. The results and data analysis led to the findings that Nirmala website, supported by social media account and email marketing program, are actually useful as the tools to support their existing business. There are several functions served by this online form, among others, marketing communication function, medium to attract online advertisement, online brand building, customer service, and relationship building. Unfortunately, this website is not managed properly. Lack of understanding about optimum benefit from online side, poor decision about target market, budget, infrastructure, strategy and online management team, and also lack of synergy with all business units are some weaknesses that require improvement.
PELAKSANAAN KOMUNIKASI INTERNAL DALAM KETERLIBATAN KARYAWAN DI SOHO SQUARE INDONESIA Luh Ketut Sri Laksmi; Gracia Rachmi Adiarsi
Avant Garde Vol 6, No 2 (2018): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (554.322 KB) | DOI: 10.36080/avg.v6i2.763

Abstract

This research discusses the activity of internal communication between Superior and Subordinate implemented by the Account Director in engaging subordinates Soho Square Indonesia to work on work and company. The purpose of this research is to understand the implementation and effect in the internal communication activities between superiors and subordinates in employee engagement at Soho Square Indonesia. The method used in this study is descriptive qualitative research method with primary and secondary data collection techniques in the form of semi structured interview with the resource person from Soho Square Indonesia. The analysis of qualitative data uses Miles and Huberman models comprising data collection, data reduction, data display and conclusion. Based on the results of the research, it was found out that the activity of internal communication between the superior and the subordinate in Soho Square Indonesia runs effectively to give impact in engaging the work of subordinates at Soho Square Indonesia.
KECERDASAN MENGGALI INFOMASI POLITIK DI MEDIA DIGITAL Salman Salman; Syaifuddin Syaifuddin
Avant Garde Vol 6, No 2 (2018): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (101.908 KB) | DOI: 10.36080/avg.v6i2.762

Abstract

This study aims to determine people's understanding of information and political messages that are scattered in the digital world. The development of digital technology has brought about very significant changes in the world of communication today, in connection with information obtained by the public. The spread of information on digital media cannot be dammed, any information can be obtained easily, anyone can access that information without any limitations. The information is presented from very simple to complex, from educating information to information that spreads hatred easily available. This research use desciptive qualitative approach. The results of this study indicate that there is still a very low ability of the community to choose and distinguish between correct political information and false information or "hoaxes". The audience thinks, every information that is available is useful information, although sometimes the information is false information or "hoaxes".
Dual Road Approach of the ‘Suspended Dead’ Brand XYZ Shampoo’s Social Media to Create Assumed Brand Awareness Mohammad Ichsan
Avant Garde Vol 6, No 2 (2018): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (496.384 KB) | DOI: 10.36080/avg.v6i2.761

Abstract

In early 2017, XYZ brand owners revived its ‘suspended dead’ brand back to the market. The company decide to utilized Social Media as the initial channel to create Brand Awareness. This study uses a qualitative approach with descriptive methods to describe its implementation and explain the analytical data based on their Social Media performance, also using exploratory methods for more creative in-depth and broad understanding on the issue. The results of this study indicate that the application of the Dual Road approach, which consists of the 'Non-Toll Road' and the 'Toll Road' approach by the XYZ brand resulted in significantly different achievements in the effort to create assumed Brand Awareness.
PEMANFAATAN MEDIA ONLINE BERITAJAKARTA.ID DALAM PUBLIKASI PROGRAM KERJA PEMPROV DKI JAKARTA Yumna Aisyah; Rani Chandra Oktaviani
Avant Garde Vol 6, No 2 (2018): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v6i2.759

Abstract

As of right now, the current expanding mass media is digital media, which makes it easier for information to be obtained by people all over the world. The development of the digital media has broazught changes to one of the tasks of government public relations including the publication or dissemination of information. Public Relations of DKI Jakarta Provincial Government utilizes BeritaJakarta.com online media for the publication of Jakarta Provincial Government's work program. This study aims to find out how the utilization of beritajakarta.id online media in publishing the work program of the DKI Jakarta provincial government and to find out whether the advantages and disadvantages of the DKI Jakarta provincial government are using beritajakarta.id.The theory of Computer Mediated Communication together with qualitative data collection method with a semi-structured interview are used in this thesis. The result shows that beritajakarta.id is used by Pemprov DKI Jakarta to notify the outcome of their meetings and to report their overall work programs, starting from the planning phase through to the completion. Furthermore, Pemprov DKI Jakarta also utilizes beritajakarta.id to announce their new policies. The conclusion obtained is that the Provincial Government uses beritajakarta.id as a function of GPR in the process of information dissemination and policy
IMPLEMENTASI PROGRAM AYO NAIK BUS OLEH PERUM DAMRI BANDUNG Rizqi Wahyu Pratama; Hanny Hafiar; Centurion Chendy Priyatna
Avant Garde Vol 6, No 2 (2018): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.77 KB) | DOI: 10.36080/avg.v6i2.764

Abstract

This study aims to find out the process of program implementation Ayo Naik Bus by Perum DAMRI Bandung, to determine the cause of the failure of the program Ayo Naik Bus, and to know the communication patterns Perum DAMRI Bandung in overcoming the obstacles that occur in the program Ayo Naik Bus. The theory used in this research is Social Construction theory of Reality. The methodology used is qualitative approach with a case study. The research data was collected by observation, interview, online search, and literature study. The result of this research is the implementation process which originated from the idea of Ministry of Transportation which then implemented into a program by the Marketing and Development division of Perum DAMRI Bandung through special strategies with the aim to increase the interest of Bandung society to use the bus. The results of the implementation of this program are not successful because of the emergence of barriers from external and internal companies that can not be overcome. To find solutions to these problems Perum DAMRI establish a communication pattern with internal and external companies
NETWORK AND E-COMMERCE NET GENERATION: VLOGGING Rahmawati Zulfiningrum; Amida Yusriana
Avant Garde Vol 6, No 2 (2018): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (801.845 KB) | DOI: 10.36080/avg.v6i2.756

Abstract

E-commerce transactions by utilizing a variety of marketplace platform through the Internet media increasingly in demand by the people in Indonesia. Vlogs are social networks hosted by Net Gener where they can share information, expand communication networks and establish an N-fluence network. Vlog as the development of the blog with its audio-visual capabilities make the voice of the consumer becomes more expressive. Vlogging is much more N-fluencial because the information reviews from a vlogger are much more appealing to Followers and viewers than reviews of unknown experts. This research discusses the development of vlog and its utilization for e-commerce (virtual market) through communications network in Net Gener era, along with the increasing of vlogging trend where consumer purchase decision is quickly influenced by N-fluence network through social media. The result is that vlogging networks can be an important option for e-commerce producers to promote products and build relationships with their consumers, the Net-Gener.for e-commerce companies who were capable of viewing opportunities, vlog is the latest innovations.

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