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Journal of Media and Communication Science (JcommSci)
Published by Universitas Mataram
ISSN : 26554410     EISSN : 26208709     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Journal of Media and Communication Science (JcommSci) is a scientific journal published by the Department of Communication Studies at the University of Mataram. JcommSci is a medium to publish the results of academic research and as a means of updating the development of Communication Sciences. This journal contains scientific articles that have never been previously published, either as a research result, applied research or scientific articles relating to journalism coverage, media studies, media convergence, digital media, communication and development, health communication, family communication, public relations, marketing communication, political communication. Information about writing guidelines and electronic upload procedures are available in each edition. All articles are included through a peer-review process. Issuance of the journal is every four months, in January, May, September without processing fees.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 3 (2019)" : 5 Documents clear
Gender Equality Messages in Film Marlina The Murderer In Four Acts Husen Mulachela; Aurelius RL Teluma; Eka Putri Paramita
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 3 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i3.57

Abstract

This research trying to analyze the meaning of symbols in the film Marlina The Murderer in Four Acts based on the indicators of gender equality namely, access, participation, control, and benefits. The unit of analysis in this study includes the audio and visual elements that exist in a selected scene for later analysis using the Roland Barthes semiotic method known as the "two order of signification" to find the meaning of denotation and connotation meanings and myths contained in both order systems. The whole series in this study refers to the framework of thinking with the aim of answering the formulation of the problem in research. From the results of the study, researchers found as many as 17 scenes containing the message of gender equality by including indicators of gender equality both in audio and visual elements. After going through the scene analysis process using the Roland Barthes semiotics method, control indicators in gender equality are found more prominently in films, then followed by indicators of access, participation, and benefits. This shows how the important role of control indicators in gender equality is applied so that other indicators can work.Keywords: Semiotic; film; gender equality; Marlina the Murderer in Four Acts
Culinary Culture Construction in Indonesian Master Chef Show at RCTI rosalia nurdiarti
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 3 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i3.55

Abstract

This research aims to uncover the construction of culinary culture, on the empirical level that presents a socio-political reality, where 'food' can trigger a constellation of interests over the power of certain groups. At the level of ‘symbolic’ food represents identity, language, culture and construction of reality. This phenomenon is symbolically present through television media, one of which shows the cooking competition of Indonesian Master Chef. This research uses textual analysis. By using Norman Fairclough's critical discourse analysis to uncover the construction of culinary culture in the Indonesian Master Chef program. This analysis uses three stages of practice of citizenship at the micro level (audio visual text), meso (consumption and production of text) and macro (connecting text networks with social conditions). The analysis of selected scenes reveals that: at the level of the text, culinary culture is present through menus with European and American tastes. The construction of discourse built on the process of consuming text reveals that, culinary culture reaps the "perception" of "best" taste in European and American cuisine.
Communication Marketing Strategy For Mandalika Special Economic Zone As The 2018 Post Earthquake Priority Destination By The West Nusa Tenggara Tourism Office sri hermalia wulandari
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 3 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i3.35

Abstract

ABSTRACTThe earthquake that occurred in 2018 had an impact on the tourism sector in West Nusa Tenggara, which caused a decrease in the number of tourist visits by 69.18% from 2017. The Mandalika Special Economic Zone as a minimal destination affected by the earthquake became a bright spot for the West Nusa Tenggara Tourism Office tourists to return to West Nusa Tenggara. The purpose of this study was to find out the Mandalika Special Economic Zone Marketing Communication Strategy as the 2018 Post Earthquake Priority Destination by the West Nusa Tenggara Tourism Office. This study used a descriptive method with a qualitative approach. The results of this study indicate that after the 2018 earthquake, the  West Nusa Tenggara Tourism Office carried out a communication strategy planning process through 4 (four) steps namely Communication Target Analysis, Message Strategy, Establishing Methods and Media Selection. In destination promotions also the Tourism Office emphasizes aspects of Branding, Advertising and Selling. To strengthen destination promotion, the Tourism Office of West Nusa Tenggara conducts publications and promotions through Paid Media (local and national print and electronic media), owned media (websites), social media (Twitter, Facebook and Instagram). In implementing the strategy, the Tourism Office cooperates with 5 (five) elements of Pentahelix, namely the Academics, Business, Community, Government and Media partiesKewords: Communication Strategy; Tourism Destinations; Marketing
Marketing Communication of Golden Palace Hotel in Increasing the Number of Visitors after Lombok Earthquake Fitriah Zaid Al Amudi; Hartin Nur Khusnia; Agus Purbathin Hadi
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 3 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i3.54

Abstract

Lombok earthquake in August 2018 affected physical damage and casualties. The earthquake also has an impact on the hotel industry as one of the regional economic sectors. Golden Palace Hotel is a hotel that is affected by physical damage resulting in a decrease in occupancy of hotel rooms so that the Golden Palace hotel wants to increase the number of visitors by making marketing strategies. This study aims to determine the marketing communication strategy of the Golden Palace Hotel in increasing the number of visitors after the Lombok earthquake. This study used descriptive qualitative method. Data collection techniques are done by interview, observation and documentation study. Data analysis used in this research is data reduction, data presentation, and conclusion drawing. The data validity test is done by triangulating sources and member checking. The results showed that the Golden Palace Hotel did the determination of communicators, making messages, determining the targets, choosing the media used and determining the desired goals based on the elements of communication and marketing communication services strategy.Keywords: Marketing Communications; Golden Palace Hotel; Lombok earthquake
Implementation of KAP Communication Model in Improving Interpersonal Communication Skill of Children with Special Needs PUTRI EKARESTY HAES
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 3 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i3.56

Abstract

Article 31, paragraph (1) of the 1945 Indonesia Constitution said that every citizen has a basic right to education. The law creates a framework for the main educational goals, policies, and plans as well as aims to make education relevant to the needs of the community. It also provides the rights and obligations of citizens to get full education without discrimination including children with disabilities or children with special needs. The KAP (Knowledge, Attitude, and Practice) communication planning model is divided into three phases. The first phase is targeting the audience, messages and communication channels. The second phase is planning to design messages, produce the media (drafting) and make the trial. The third phase includes changing the knowledge, attitudes, and practice of targets that are expected to be carried out by teachers and therapists. KAP communication planning model is intended to improve the interpersonal communication of children with special needs both in the teaching and learning process and also in their daily lives in the family and community.

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