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Journal of Media and Communication Science (JcommSci)
Published by Universitas Mataram
ISSN : 26554410     EISSN : 26208709     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Journal of Media and Communication Science (JcommSci) is a scientific journal published by the Department of Communication Studies at the University of Mataram. JcommSci is a medium to publish the results of academic research and as a means of updating the development of Communication Sciences. This journal contains scientific articles that have never been previously published, either as a research result, applied research or scientific articles relating to journalism coverage, media studies, media convergence, digital media, communication and development, health communication, family communication, public relations, marketing communication, political communication. Information about writing guidelines and electronic upload procedures are available in each edition. All articles are included through a peer-review process. Issuance of the journal is every four months, in January, May, September without processing fees.
Arjuna Subject : -
Articles 5 Documents
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Search results for , issue "Vol. 3 No. 1 (2020)" : 5 Documents clear
Belantara Foundation sebagai Media Komunikasi Lingkungan Muhammad Jamiluddin Nur
JCommsci - Journal Of Media and Communication Science Vol. 3 No. 1 (2020)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v3i1.67

Abstract

Informasi dan berita di media mainstream mengenai lingkungan sering kali tidak mendapatkan intensitas maupun durasi yang sama jika dibandingkan dengan berita politik dan ekonomi. Hal ini menyebabkan masyarakat tidak maksimal dalam mendapatkan informasi mengenai kerusakan, antisipasi, dan pelestarian lingkungan. Tujuan penelitian ini adalah untuk mendeskripsikan peran Belantara Fondation baik sebagai Lembaga kemasyarakatan maupun sebagai media dalam memberikan informasi mengenai lingkungan. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif. Peneliti mengumpulkan data dengan melakukan observasi di media sosial. Melalui observasi tersebut, peneliti mencermati informasi yang disebarkan media sosial Belantara Fondation dan digunakan sebagai data. Penelitian ini mampu menjelasakan bahwa Belantara Fondation sebagai salah satu organisasi yang memiliki media sosial untuk menyadarkan masyarakat terkait kerusakan dan pelestarain lingkungan memiliki potensi yang sangat besar untuk mengawal kepentingan bersama terkait isu lingkungan. Pada dasarnya, media sosial yang dimiliki Belantara Fondation telah melakukan tugas-tugas informatif dan mengenai lingkungan. Hal yang patut dilakukan ke depan oleh Belantara Fondation adalah konsistensi dalam memberikan informasi mengenai lingkungan. Selain itu, kerjasama dengan ilmuan lingkungan untuk memberikan informasi kepada masyarakat harus terus dilakukan guna menjaga validitas informasi mengenai kerusakan, antisipasi dan pelestarian lingkungan.
Crisis Management Public Relations of PT KAI Commuter Jabodetabek on Handling KRL Cross Accident September 2015 Dwi Putri Loven; Maylanny Christin; Ayub Ayub
JCommsci - Journal Of Media and Communication Science Vol. 3 No. 1 (2020)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v3i1.61

Abstract

This study titled “Crisis Management Public Relations of PT KAI Commuter Jabodetabek on Handling KRL Cross Accident September 2015” the problem of the research is the management crisis, crisis management strategy efforts to crisis, the role when crisis that is enforceable by the division of Public Relations PT KAI Commuter Jabodetabek (KCJ) in resolving the crisis accident of 2 KRL at Juanda Station. This research uses the Gonzales-Herero and Pratt crises method management who analogous a crisis like the stages of life.This research used qualitative case study research accompanied by descriptive exposure. The data was obtained through direct observation, interviews and literature studies, while the informants in this research was Assistant Communication Manager PT KCJ and Public Relations Manager of the Central Bank Republic of Indonesia West Java Province as the source triangulation.The results of this study shows that crisis management conducted by PT KCJ has been carried out starting from the victims evacuation, evacuation of the damaged wagon train, the recovery location of the accident, to the process of health settlement costs for the victims of accident.  Keywords: Crisis Management, KRL Cross Accident, PT KAI Commuter Jabodetabek, Public Relations, Gonzales-Herero and Pratt Method 
INSTAGRAM SOCIAL MEDIA CONTENT MANAGEMENT IN FAMILY PLANNING COORDINATING BOARD WEST NUSA TENGGARA PROVINCE AS PUBLIC RELATIONS STRATEGIES TO CREATE BRAND AWARENESS Puala Nesha Setyaningsih; I Wayan Suadnya; Shinta Desiyana Fajarica
JCommsci - Journal Of Media and Communication Science Vol. 3 No. 1 (2020)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v3i1.62

Abstract

Family Planning Coordinating Board (FPCB) West Nusa Teggara (WNT) Province is a familyplanning and controlling institution. This institution has used Instagram, a social media platform as itschannel to publish its programs and events since 2017. Nowadays, this institution tries to build its ownbrand as an educative intuition for family planning and controlling through Family Planning (KB) andPlanning Generation (GenRe) program. The study sets to describe the WNT FPCB brand awarenessachievement through management social media content activities. Moreover, descriptive qualitative, acase study method has been employed. Purposive sampling Technique has been assigned to select thecorrespondence. Observation, deep interview and document research were utilized to collect the data.The validity and reliability test were done by triangulation and member check. The result showed thataccording to Metrics Framework Public Relations Activity, brand awareness through media social contentmanagement activity have not been met by WNT FPCB.Key Word: Management, Social Media Content, Brand Awareness
Brand Image Dalam Persaingan Iklan E-commerce Menggunakan Brand Ambassador (Analisis Semiotika Iklan Shopee ‘Bisa Tuku Saiki’ versus Tokopedia x BTS) Marshelia Gloria Narida
JCommsci - Journal Of Media and Communication Science Vol. 3 No. 1 (2020)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAK Tingginya angka perkembangan bisnis e-commerce di Indonesia menuntut e-commerce untuk menciptakan brand image yang positif agar mendapatkan kepercayaan customer serta unggul dibandingkan kompetitor dari e-commerce sejenis. Salah satu upaya e-commerce untuk mendapatkan keunggulan di tengah persaingan tersebut adalah melalui iklan dengan menggunakan brand ambassador. Pada iklan Shopee ‘2.2 Men Sale’, Didi Kempot yang merupakan brand ambassador Shopee melakukan pose sebanyak 7 kali dengan pakaian, sepatu dan gaya yang menyerupai ketujuh personel BTS pada iklan Tokopedia x BTS. Tidak hanya itu, penggunaan judul ‘Bisa Tuku Saiki’ atau yang disingkat BTS ini menunjukkan bahwa iklan yang dibuat Shopee menunjukkan makna persaingan antara Shopee dengan Tokopedia. Hasil analisis dengan menggunakan teknik analisis semiotika Roland Barthes, ditemukan bahwa melalui iklan tersebut Shopee membangun brand image sebagai aplikasi e-commerce yang dapat digunakan oleh seluruh masyarakat Indonesia dari berbagai usia, jenis kelamin, profesi, kegemaran serta gaya hidup. Berbeda dengan iklan Tokopedia yang menampilkan anak muda yang memiliki gaya, semangat dan prestasi, Shopee justru menunjukkan bahwa gaya, semangat dan prestasi tidak hanya dapat dimiliki oleh para remaja saja, namun generasi baby boomers pun dapat memilikinya dan customer hanya mendapatkan hal tersebut di aplikasi Shopee. Kata kunci: e-commerce; brand image; brand ambassador; iklan
Komunikasi Keprotokolan Dalam Pelaksanaan Upacara Wisuda di Universitas Padjadjaran Siti Intan Ratna Dewi; Diah Karima Dewi; Marlia Marlia
JCommsci - Journal Of Media and Communication Science Vol. 3 No. 1 (2020)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v3i1.59

Abstract

Each agency requires a protocol in every event or activity, especially because it involves respect and appreciation for each individual actor or entity involved in an activity. Padjadjaran University as a State University Legal Entity is full of activities and / or activities that are official in nature and are attended by high-ranking government officials and other officials / leaders, both leaders of fellow universities within and / or abroad and non-tertiary institutions which of course has a relationship with Universitas Padjadjaran in an official event. The protocol team routinely carries out preparatory / planning activities and coordinates with various relevant directorates at each event, but obstacles still occur outside the plan. This study was conducted to determine the lack of a protocoler's role in carrying out graduation ceremonies that are carried out routinely as evaluation material. The method used is descriptive statistics using an instrument in the form of a questionnaire. The instrument design is divided into 4 groups of questions related to protocols, namely Protocol Attitude, Layout, Honor, and Ceremony. The survey results from the questionnaire were analyzed using descriptive and comparative analysis resulting in a number of shortcomings in the Ceremonial Procedure that could be seen from the results of respondents' responses which tended to be negative. Therefore, efforts must be made to increase some of the activities in the implementation of the Ceremony at the Graduation Ceremony of the University of Padjadjaran.  Keywords: Protocol Communication, Graduation Ceremony, Universitas Padjadjaran

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