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Journal of Media and Communication Science (JcommSci)
Published by Universitas Mataram
ISSN : 26554410     EISSN : 26208709     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Journal of Media and Communication Science (JcommSci) is a scientific journal published by the Department of Communication Studies at the University of Mataram. JcommSci is a medium to publish the results of academic research and as a means of updating the development of Communication Sciences. This journal contains scientific articles that have never been previously published, either as a research result, applied research or scientific articles relating to journalism coverage, media studies, media convergence, digital media, communication and development, health communication, family communication, public relations, marketing communication, political communication. Information about writing guidelines and electronic upload procedures are available in each edition. All articles are included through a peer-review process. Issuance of the journal is every four months, in January, May, September without processing fees.
Arjuna Subject : -
Articles 5 Documents
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Search results for , issue "Vol. 3 No. 3 (2020)" : 5 Documents clear
KOMUNIKASI CYBER CORPORATE SOCIAL RESPONSIBILITY (CSR) (ANALISIS PEDOMAN PELAPORAN GRI PADA OFFICIAL WEBSITE PT. MAYORA INDAH, TBK) Maylanny Christin
JCommsci - Journal Of Media and Communication Science Vol. 3 No. 3 (2020)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v3i3.96

Abstract

This study is entitled "Cyber Corporate Social Responsibility Communication (Analysis of Global Reporting Initiative Reporting Guidelines on the Official Website of PT. Mayora Indah, Tbk). This study aims to determine the form of message content and the appropriateness of the Global Reporting Initiative reporting. The importance of Corporate Social Responsibility communication that is managed extensively to create a reputation and maintain long-term corporate sustainability. The development of cyber information technology makes it easier for stakeholders to gain access to Corporate Social Responsibility communication, one of which is by utilizing official websites as accurate Corporate Social Responsibility information. During a pandemic like this, websites are considered increasingly important for a company. Having a website means the company is starting to position itself to be more advanced and professional to give an impression to the stakeholders. In the midst of lifestyle #dirumahaja marketing through online sites and digital branding must be a choice for stakeholders. The excellence of the interactive website makes the platform utilized as a Corporate Social Responsibility communication medium that has been actualized by many companies in Indonesia, one of which is the company PT. Mayora Indah, Tbk.Keywords: Corporate Social Responsibility Communication; Global Reporting Initiative; Official Website.
ETIKA KOMUNIKASI PUBLIC RELATIONS DALAM MENJAGA CITRA PERUSAHAAN Brahmastra Nandiwardhana
JCommsci - Journal Of Media and Communication Science Vol. 3 No. 3 (2020)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v3i3.90

Abstract

Etika Public Relation sebagai penerapan pengetahuan, pemahaman dan penalaran tentang perilaku “benar atau salah” dan “baik atau buruk” dalam praktik profesional Public Relation. Etika Profesional Public Relation juga dibuat agar dapat menjalankan perannya untuk perusahaan yang diwakilinya. Sebagai perusahaan yang mengandalkan pada kepercayaan publik, citra positif menjadi sebuah keharusan tersendiri bagi maskapai Lion Air. Maskapai Lion Air merupakan maskapai komersial yang banyak digunakan masyarakat karena harganya yang terjangkau dan memiliki banyak rute perjalanan antar pulau di Indonesia. Perusahaan yang berkaitan dengan jasa pelayanan transportasi ini tentu di dalam lapangan menerima banyak permasalahan yang bermacam-macam yang berhubungan dengan konsumen. maka dari itu, dibutuhkan seorang public relations yang dapat mengelola permasalahan yang ada di lapangan atau media sosial guna menjaga citra baik perusahaan. Fokus penelitian ini adalah menganalisis etika komunikasi Public Relations maskapai Lion Air dalam mengatasi dan menyelesaikan kasus guna menjaga citra perusahaan. Penelitian ini menggunakan metode kualitatif, dengan pendekatan Analisis Isi. Hasil penelitian ini yaitu Etika Public Relations menjadi pedoman para profesional Public Relations dalam bertindak, bahan pertimbangan, dan membuat keputusan. Public Relations yang melaksanakan praktik menyampaikan informasi kepada publik melalui media sebagai perwakilan perusahaan, tentunya setiap kata-kata, ekspresi, dan sikap harus dilakukan dan dipertimbangkan dengan hati-hati.
INFORMATION DISORDER & THE ONLINE’S GATEKEEPING MECHANISM STRUGGLE IN POST TRUTH ERA roziana febrianita; Astri Wulandari
JCommsci - Journal Of Media and Communication Science Vol. 3 No. 3 (2020)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v3i3.78

Abstract

Online journalistic practice in Indonesia has become a singular phenomenon in the digital era. Along with the rapid development of communication technology, the news portals in this country are also growing. The ease of access to any information; which is able to be accessed by anyone and anywhere has emerged to be one of many factors why online news sites tendecially being used as the main reference for any kind of information. Oppositely, there has been a wide spreading of misinformation, malinformation as well disinformation, which are circulated on social media and micro-blogging media. The concepts authors initiate in this research are the gatekeeping mechanism and disorder information. This has become the focal point of the paper to observe how the gatekeeping mechanism struggle with the occurrence. This paper method is qualitative, preserverving the interview data collecting technique. Informants in this paper are the editorial team of Liputan6.com and Detikcom. The conclusions of this article are : (a) Liputan6.com implemented traditional gatekeeping yet a gatewatching for the reader(s), Detikcom performing a processing journalism, (b) both media stated Information selection based on certain criteria, (c) Liputan6com expending SCTV East Java Bureau for disseminating the local news, Detikcom has representative in the back office in East Java for the local news, (d) both media having the awareness whether the selecting information leading to online news term’s and phenomenon nowadays. Keywords: Information Disorder, Gatekeeping Mechanism, Online News Portal, Post Truth Era, Online Journalism
Media: Komodifikasi Keberpihakan Politik (Analisa Ekonomi Politik MNC Media Group) firly rachmah istighfarin; Magvira Yuliani
JCommsci - Journal Of Media and Communication Science Vol. 3 No. 3 (2020)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v3i3.84

Abstract

Abstract: The mass media industry since the reform era has changed significantly, freedom of press had been widely opened, furthermore with technological advances and the birth of social media. Competitiveness in the mass media industry is tougher in market dominance. Media owners in Indonesia are competing to penetrate the market and secure their business positions by joining the politics, even the media itself is allegedly used by the owner as a commodity that can gain profit and become a propaganda’s tool for certain political interests. MNC Media Group is a media owned by Hary Tanoesoedibjo, a businessman and politician from the Perindo Party. Then, how does Hary Tanoesoedibjo commodify the MNC Media Group? Theory of Political Economy of Media, Vincent Moscow (1996) discusses the concept of commodification, explaining how the process of transforming goods and services with their use value into a policy that has an exchange rate in the market. The analysis by the author is to see at the relationships behind the production, consumption and distribution processes carried out by the MNC Media Group. Commodification of MNC Media Group is carried out through three types of commodification, namely; commodification of contents, audiences and workers. Commodification is made using the economy and politics by its owner, Hary Tanoesoedibjo which is carried out in the form of an integrated business unit, or a synergy between all business units, raising and builing a positive image for the owner by using legitimacy of the power relations.Keywords:  Mass Media, Commodification, Power Relations 
Pengelolaan Media Sosial Instagram Sebagai Media Komunikasi PT Patra Bangun Properti Muhammad Rafi Pradana; Hanny Harviar; Heru Riyanto
JCommsci - Journal Of Media and Communication Science Vol. 3 No. 3 (2020)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v3i3.83

Abstract

Penelitian ini berjudul “Pengelolaan Media Sosial Instagram Sebagai Media Komunikasi PT Patra Bangun Properti” merupakan penelitian deskriptif yang berfokus pada mengetahui tahapan tahapan pengelolaan media sosial Instagram yang dilakukan oleh PT Patra Bangun Properti sebagai media komunikasi dengan menggunakan konsep ROSTIR. Penelitian ini bertujuan untuk mengetahui bagaimana PT Patra Bangun Properti mengelola media sosial instagram berdasarkan konsep ROSTIR. Teknik pengumpulan data menggunakan Wawancara dengan delapan informan, Observasi, Studi Pustaka, dan Dokumentasi. Teknik validitas data menggunakan triangulasi sumber. Hasil penelitian menyebutkan bahwa 1) Riset dan diagnosis telah dilakukan oleh PT Patra Bangun Properti dengan melakukan riset primer menggunakan observasi dan wawancara, riset sekunder dengan menganalisis data pribadi, serta analisis SWOT pada media sosial instagram, 2) tujuan yang ditetapkan PT Patra Bangun Properti dapat dicapai dan diwaktukan 3) Strategi yang digunakan PT Patra Bangun Properti adalah menetapkan instagram sebagai saluran spesifik yang digunakan dan menggunakan pesan kunci 4) PT Patra Bangun Properti menggunakan taktik Paid Media yaitu dengan iklan yang ada di instagram, Earned Media dengan mengandalkan keterlibatan netizen, serta Owned media walaupun sosial media instagram ini tidak sepenuhnya dikendalikan oleh PT Patra Bangun Properti. 5) Implementasi PT Patra Bangun Properti adalah dengan mengunggah konten konten pada media sosial instagram, PT Patra Bangun Properti mengeluarkan biaya dalam pengelolaan media sosial, serta linimasa instagram yang terdiri dari foto dan video, 6) PT Patra Bangun Properti melakukan laporan dan evaluasi hanya pada akhir pelaksanaan kegiatan.

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