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Muhammad Ichwan Hazmah
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Jurnal Ekonomi Bisnis Indonesia
Published by Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia
ISSN : 01261991     EISSN : 26564114     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JEBI (Journal Economics Business Indonesian). The International Journal published by Indonesian Business School. This journal focused on Economics, Business and Management studies. The Journal is published twice a year. The aim of the journal is to disseminate the Economics, Business and Management researches done by researchers both from Indonesian and overseas.
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Search results for , issue "Vol. 20 No. 01 (2025): Jurnal Ekonomi Bisnis Indonesia" : 1 Documents clear
KINERJA PEMASARAN JASA DAMPAK TERHADAP LOYALITAS NASABAH Hamzah, Muhammad Ichwan; Trisasmita, Rio; Pramukty , Rachmat; Hasibuan, Febri D; Arnoldy; Donald, Eriklex
JEBI | Jurnal Ekonomi Bisnis Indonesia Vol. 20 No. 01 (2025): Jurnal Ekonomi Bisnis Indonesia
Publisher : JEBI | Jurnal Ekonomi Bisnis Indonesia

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Abstract

This study aims to examine the effect of service marketing performance on loyalty of savers at Bank South Jakarta. The research method used multiple regression and correlation analysis, where the number of samples is determined by using the number of 100 savers. The results showed that the value of correlation (R) of 0.721 which means showing the correlation/strong relationship between People, Process and Physichal Evindenc to Loyalty of the Customer. As for the coefficient of determination seen from the figure on Adjusted R Square of 0.505 it shows that the percentage contribution of independent variables of People, Process, and Physichal Evidence can contribute influence of 50.5% on the dependent variable Customer Loyalty, and the remaining 49.5 % Influenced by other variables not included in this research model.

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