cover
Contact Name
Al Asy Ari Adnan Hakim
Contact Email
alasyariadnanhakim@febi.umkendari.ac.id
Phone
-
Journal Mail Official
megaaktiva@febi.umkendari.ac.id
Editorial Address
-
Location
Kota kendari,
Sulawesi tenggara
INDONESIA
Mega Aktiva: Jurnal Ekonomi dan Manajemen
ISSN : 20861974     EISSN : 26545780     DOI : -
Core Subject : Economy,
Mega Aktiva: Jurnal Ekonomi dan Manajemen dengan ISSN 2086-1974 (Print) dan ISSN 2654-5780 (Online) adalah jurnal peer-review yang diterbitkan oleh Fakultas Ekonomi dan Bisnis Islam Universitas Muhammadiyah Kendari serta terbit 2 kali dalam setahun yakni pada bulan April dan Agustus. Mega Aktiva: Jurnal Ekonomi dan Manajemen menerima artikel penelitian (Diutamakan) dan artikel konseptual mengenai masalah ekonomi dan manajemen. Harap baca dan pahami pedoman penulis secara menyeluruh.
Arjuna Subject : -
Articles 3 Documents
Search results for , issue "Vol 13, No 1 (2024): April" : 3 Documents clear
EFEKTIVITAS PERCEIVED EASE OF USE DAN USER EXPERIENCE TERHADAP BUYING INTENTION DAN CONSUMER ATTITUDE SEBAGAI VARIABEL INTERVENING PADA SHOPEE Wardani, Dwi Sukma; Pebrianggara, Alshaf; Sukmono, Rita Ambarwati
Mega Aktiva Vol 13, No 1 (2024): April
Publisher : Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32833/majem.v12i2.440

Abstract

This research aims to determine the effectiveness of perceived ease of use, user experience on buying intention through consumer attitude as an intervening variable. This research uses primary data with a quantitative approach. The sampling technique in this research used the Purposive Sampling method and the number of samples in this research was 165 respondents. The results of this research show that Perceived Ease of Use has a positive and significant effect on Buying Intention, User Experience has a positive and significant effect on Buying Intention, Consumer Attitude has a positive and significant effect on Buying Intention, Perceived Ease Of Use can be mediated by Consumer Attitude on Buying Intention, and User Experience can be mediated by Consumer Attitude towards Buying Intention
Financial Distress Prediction In Non-Cyclical Sector Companies Christiani, Dian Putri
Mega Aktiva Vol 13, No 1 (2024): April
Publisher : Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32833/majem.v13i1.405

Abstract

Financial distress is a signal for companies to avoid bankruptcy. Analysis of financial ratios is very important for company stakeholders in dealing with rapid economic changes. For example, the Corona pandemic that emerged in 2020 caused several companies to experience financial distress, including primary consumer sector companies. The companies under study that experienced financial distress included Bumi Teknoculture Unggul Tbk., Eagle High Plantations Tbk., and Tri Banyan Tirta Tbk. This study uses linear regression analysis with leverage, liquidity, profitability and activity as independent variables, while the dependent variable financial distress is proxied in the calculation of the Altman Z-Score. The result of this study is that leverage has a negative effect on financial distress. Liquidity does not prove that there is an effect on the dependent variable while profitability and activity have a positive effect on financial distress.
PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN Yusuf, Yusuf
Mega Aktiva Vol 13, No 1 (2024): April
Publisher : Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32833/majem.v13i1.517

Abstract

Page 1 of 1 | Total Record : 3