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Kampus Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu Jln. S.M Raja No. 126 A Km 3.5 Aek Tapa, Rantauprapat, Kabupaten Labuhanbatu, Sumatera Utara, Indonesia Kode Pos : 21421
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Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen)
Published by Universitas Labuhanbatu
ISSN : 24776092     EISSN : 26203391     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah ECOBISMA adalah Jurnal Ilmiah Bisnis dan Manajemen dari Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu melalui Lembaga Penelitian dan Pengabdian Masyarakat, dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara staf pengajar, alumni, mahasiswa dan masyarakat pada umumnya yang terbit 2 (dua) kali dalam setahun. Redaksi menerima naskah yang belum pernah diterbitkan oleh media lain dan berhak menyingkat dan mengubah tanpa mengurangi maksud dan isi. Pendapat yang dinyatakan dalam jurnal ini merupakan pendapat pribadi tidak mencerminkan pendapat penerbit dan dewan redaksi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol 12, No 1 (2025): ECOBISMA" : 15 Documents clear
EFFECTIVENESS OF WORK MUTATION POLICY AND WORK PERFORMANCE IN IMPROVING PERFORMANCE IN BATAM CITY GOVERNMENT Purwaningrum, Ajeng Handayani; Hansyah, Praida
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7200

Abstract

The purpose of the study was to determine the effectiveness of the Batam City Government in carrying out job transfers and work performance on employee performance and its implications. This research design is included in quantitative descriptive research, namely statistical analysis used to describe, summarize, and analyze quantitative data. The subject of this study was in the Batam City Government with a population of 5,541 people. So the sampling using the Slovin formula obtained a sample of 100 people with an error rate of 10% so that the sampling used simple random sampling. The data analysis tool used is path analysis multiple linear regression. The results of this study conclude that job transfers and work performance as independent variables have a significant effect both partially and simultaneously on the performance of Batam City Government employees. Job transfers to Batam City Government employees are carried out based on applicable procedures so that the existence of these procedures illustrates the effectiveness of the job transfer policy has met the applicable requirements.
INTEGRATION OF DIGITAL-BASED BANKING SERVICES ON CUSTOMER SATISFACTION (STUDY OF INDONESIAN ISLAMIC BANKS) KCP KOTA PINANG) Mawantika, Fadila
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7551

Abstract

The performance of Islamic banking in Indonesia and its branches in various regions on the economic growth of a country cannot be underestimated by anyone, as well as the existence of Islamic banking in global economic growth has received the highest recognition by various world economies. The purpose of this study is still about the factors of digitalization of Islamic banking, banking services, trust and banking innovation and their influence on customer satisfaction. The population in the study were customers of Bank Syariah Indonesia Labuhanbatu Selatan Regency registered in December 2022 totaling 18,203 people. The sampling technique refers to the minimum sample size in PLS-SEM is 30-100 sample sizes, so the author determines to use a sample of 100 people. The sample withdrawal technique chose purposive sampling technique, as for the consideration in the research of customers who saved for approximately 6 months. Data collection techniques using questionnaires (google form), interviews and written or primary data. The author's data analysis technique uses SmartPLS 4.0 to prove each partial direct effect between the independent variable and the dependent variable. The results of this study 1) Islamic bank digitalization variables partially affect banking innovation, 2) Islamic bank digitalization variables partially affect customer satisfaction, 3) banking innovation variables partially affect customer satisfaction, 4) banking service variables partially affect banking innovation, 5) banking service variables partially affect customer satisfaction, 6) trust variables partially affect banking innovation and 7) trust variables partially have no positive and insignificant effect on customer satisfaction
SENTIMENT OF SOCIAL MEDIA USAGE, INFLUENCER MARKETING AND CONTENT MARKETING ON COMPETITIVE ADVANTAGE AND DIGITAL MARKETING IN BUSINESSES IN BATAM CITY Wibowo, Edwin Agung; Anggraini, Dini
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7277

Abstract

The focus and purpose of this research will certainly analyze the role of social media, influencer marketing and content marketing on the business success of Micro, Small and Medium Enterprises in Batam City. The sample determination of this study refers to the Maximum Likelihood Estimation (MLE) ranging from 100-200 samples. So, the study determined a sampling of 150 MSME business people spread across Batam City by determining the sample using purposive sampling technique with predetermined criteria. The results of hypothesis testing found that social media marketing variables have no impact on competitive advantage, influencer marketing variables have an impact on competitive advantage, content marketing variables have an impact on competitive advantage, influencer marketing variables have an impact on digital marketing, content marketing variables have no impact on digital marketing and competitive advantage variables have an impact on digital marketing.
EKSPLORASI STRATEGI BISNIS PENDIDIKAN NON FORMAL BIMBINGAN BELAJAR ADZKIA TERHADAP KEPUTUSAN MEMILIH Nurhandayani, Nurhandayani
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7355

Abstract

The purpose of this study was to determine the partial and simultaneous influence of tutor quality variables, tutoring characteristics and promotion on the decision to choose Adzkia Rantauprapat Tutoring. This type of research is descriptive quantitative. The population of this study was 350 people by taking a sample of 78 from the calculation of the slovin formula as well as the simple random sampling technique as a sampling technique. The results showed that the description of Adzkia Tutoring students prefers Super Executive Class and independent initiative or parental support is a separate reason for attending this Bimbel. The results of this study prove that the variables of tutor quality, tutoring characteristics and promotion both partially and simultaneously have a positive and significant influence on the decision to choose Adzkia Rantauprapat Tutoring. Promotion variable is a variable that determines the competitive advantage of Adzkia Rantauprapat Tutoring because in conducting promotions pay attention to frequency, quality, time and accuracy
ANALYSIS OF INCOME AND WELFARE OF OIL PALM FARMERS IN TANJUNG PASIR VILLAGE SOUTH KUALUH DISTRICT NORTH LABUHANBATU REGENCY Prayoga, Yudi; Harahap, Fitra Syawal
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7552

Abstract

this study aims to analyze: oil palm farming income, household income, household income allocation, the proportion of household food consumption expenditure, the proportion of household non-food consumption expenditure, and the level of welfare of households oil palm farmers. The research was carried out in May-June 2024 in Tanjung Pasir Village, South Kualuh District, North Labuhanbatu Regency. The population of this study was 62 people with a sample of 38 people using Slovin Formula taken at Simple Random. Data analysis used is qualitative and quantitative descriptive analysis. The results showed income from oil palm farming an average of Rp 5,779,825 / month. Household income comes from oil palm farming, other farming, non-farming, and income from household members. The average household income is Rp 8,607,017 / month. The allocation of household income to food needs per month amounted to Rp 1,324,421 or 15.35% and non-food needs amounted to Rp 7,282,596 or 84.61%. The proportion of household food consumption expenditure per month of 15.39% means that 15.39% of household expenditure is allocated to food. The proportion of non-food consumption expenditure of households per month is 84.61%, which means that 84.61% of household expenditure is allocated for non-food expenditure. Based on the proportion of food consumption (PKP) and the proportion of non-food consumption (PKNP) of oil palm farmer households, it is concluded that the level of welfare of oil palm farmer households in Tanjung Pasir Village, South Kualuh District, North Labuhanbatu Regency is classified as a prosperous household.

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