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Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Medan Area, Jalan Kolam No. 1, Pasar V, Medan Estate, Sumatera Utara
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PERSPEKTIF
Published by Universitas Medan Area
ISSN : 20850328     EISSN : 26849305     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSPEKTIF, is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, Methodology of Social Sciences and Social Work. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Governmental, Political, Public Administration, Communication and Social Sciences, All papers are peer-reviewed by at least two referees. The scope of PERSPEKTIF is the Governmental, Political, Administration and Communication Sciences. Published twice a year (January and July) and first published for printed edition since Volume 1 No. 1 January 2012.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,186 Documents
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POLITICAL MARKETING PARTAI POLITIK DALAM PEMILIHAN UMUM PRESIDEN TAHUN 2009 (Studi Pada Dewan Pimpinan Daerah Partai Demokrat Provinsi Sumatera Utara) Zafar Siddik Pohan
PERSPEKTIF Vol 3, No 1 (2014): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v3i1.146

Abstract

Political marketing is the method and application of marketing concepts in a political context. Political marketing is seen as a set of methods that can facilitate the contestant (individual or political party) political initiatives in marketing, political ideas, political issues, political ideology, and the characteristics of party leaders and the party's work program to the public or the contestants. So therefore yan political marketing is done by the Democratic party (Democratic Party Regional Leadership Council of North Sumatra Province) is how to market their products in the context of political marketing political constituency or community so that in fact the Democrats can win a pair Susilo Bambang Yudhoyono at the Presidential election and Vice President in 2009 and then in one round.In this research, a description of research methods, namely by using in-depth interviews and literature to ekplorasikan about political marketing political parties in the 2009 presidential elections in the North Sumatra Regional Leadership Council of the Democratic Party of North Sumatra Province.
PERAN PEREMPUAN DALAM MENGEMBANGKAN PROGRAM PEMBERDAYAAN PEREMPUAN MELALUI MULTIMEDIA Emilia Ramadhani
PERSPEKTIF Vol 1, No 1 (2012): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v1i1.81

Abstract

This study aims to unify ideas or thoughts that will be developed in the movement of Indonesian women academics to women's empowerment program, particularly through the media.The approach will be used in this study is to model the quantitative and qualitative approach in social policy research. The population in this study were all female academics in the city of Medan with the characteristics of women who are actively teaching professor at the PTN and PTS in the shade Kopertis region I. The results showed that women academics agreed to unify their thoughts or ideas through the movement of women academics in an effort to empower women. Also it is known that during this activity was limited to female academics in the field activities with NGOs and for the contribution of ideas or thoughts are said to be less or very low. Then the media deemed appropriate to be used as a vessel to channel the ideas and thoughts about women are in the form of a multimedia website, in this case made gap-indonesia.org domain.
Sejarah Doloksanggul dan Perkembangannya Sebagai Ibukota Kabupaten Humbang Hasundutan (2003-2010) Lamtagon Aryanto Sigalingging
PERSPEKTIF Vol 8, No 2 (2019): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v8i2.2585

Abstract

Penelitian ini dilaksanakan di Kota Doloksanggul. Untuk memperoleh data yang diperlukan dalam penyusunan dari skripsi ini digunakan metode penelitian lapangan (field research) dengan pendekatan deskriptif kualitatif, dimana data diperoleh dari lapangan yang berhubungan dengan permasalahan penelitian. Data juga diperoleh dari hasil wawancara dengan para tokoh yang mengetahui tentang sejarah dan perkembangan dari Kota Doloksanggul, selain itu  data juga diperoleh dari hasil observasi dan dokumentasi.Dari hasil penelitian, peneliti dapat mengetahui  mengenai  asal nama  dan sejarah huta Doloksanggul. Kota Doloksanggul mengalami perkembangan  dengan tahapan-tahapan yang sangat panjang yang terbagi dalam 2 periode yaitu antara tahun 2003-2007 dan 2008-2010 yang meliputi perkembangan Doloksanggul di bidang jumlah penduduk, pendidikan, kesehatan dan transportasi. Disamping itu terdapat juga faktor penghambat berkembangnya  kota Doloksanggul yang ditinjau dalam berbagai aspek juga seperti jumlah penduduk, pendidikan, kesehatan dan transportasi.Dari keseluruhan hasil penelitian dilapangan diperoleh kesimpulan  bahwa perkembangan Doloksanggul terjadi pada awal kota Doloksanggul menjadi ibukota Kabupaten Humbang Hasundutan, yang dapat ditinjau dari berbagai aspek seperti bidang pertumbuhan jumlah penduduk, pendidikan, kesehatan dan transportasi.Lukitaningsih, Hafnita Sari Dewi Lubis
PERAN BADAN PERMUSYAWARATAN DESA DALAM PENGAWASAN PENYELENGGARAAN PEMERINTAHAN DESA DI DESA MELATI II KECAMATAN PERBAUNGAN KABUPATEN SERDANG BEDAGAI Dian Haryani
PERSPEKTIF Vol 5, No 1 (2016): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v5i1.170

Abstract

This study examines the role How Village Consultative Body (BPD) in the supervision penyelengggaraan village government. This study aims to determine how the role of the Village Consultative Body under the supervision of village governance. This research uses qualitative research with descriptive nature of other research. Data collection methods used were 1) interview, 2) documentation, 3) observation. These results indicate that the Village Consultative Body on Jasmine Village II District Serdang Bedagai Perbaungan less instrumental in performing its oversight function.
Pengaruh Program Rumah Pintar Pemilu terhadap Partisipasi Politik Masyarakat pada Kantor Komisi Pemilihan Umum Kota Medan Milan Alfianni Zega; Indra Muda; Beby Masitho Batubara; Agung Suharyanto
PERSPEKTIF Vol 7, No 2 (2018): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v7i2.2531

Abstract

Aim and scope that research is namely whether the election smart home program has an influence on community political participation (case studies at the Medan city electoral commission office), and to find out whether election smart home programs have an influence on community political participation (case studies at the commission office Medan city elections). The form of this study is to use descriptive research with a quantitative approach with the aim of knowing the effect of variable X (free) with variable Y (bound). This research was conducted at the General Election Commission of Medan City. While data collection is done by distributing questionnaires, interviews and observations. The results of the study showed that there was an influence between the electoral smart actions towards public political participation in the General Election Commission of Medan City. This can be seen from the calculation of R-Sqare which is equal to 0.219 or equal to 21.9%, which means that there is a relationship between the Election Smart House variable (X) on the variable Political Participation of the Community (Y). The presence of Election Smart House (RPP) in Medan City is to increase the level of community participation in the city of Medan. With the presence of the Election Smart House (RPP) in the city of Medan, it is expected that the community can come to visit as a form of community participation to answer the low level of community participation. 
Analisis Kualitas Pelayanan Penerbitan Rekomendasi Izin Usaha Mikro Pada Kantor Camat Lae Parira Kabupaten Dairi Andy Penta Gracia Simbolon; Badaruddin Badaruddin; Nina Siti Salmaniah Siregar
PERSPEKTIF Vol 11, No 1 (2022): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i1.5519

Abstract

The purpose of the study was to determine and analyze the quality of service for issuing micro business license recommendations and their constraints at the Lae Parira sub-district office, Dairi Regency. The research method used in this research is descriptive qualitative method, which is a method that only describes situations and events that aims to systematically describe the characteristics of a population or certain fields in a factual and accurate manner without looking for or explaining a relationship. The results of the study found that the quality of service for issuing recommendations for micro business licenses at the Lae Parira District Office of Dairi Regency was still not good. This can be seen from the complaints of the public or micro business actors who require licensing recommendations so that the general public has a negative view or picture of the agency. The constraint factors faced in improving the quality of services for issuing recommendations for micro business licenses are: the presence of officers who seek to obtain personal benefits from the licensing recommendation service process, employees do not try to avoid a negative public image of the institution so that many people are reluctant to deal with business administration, and lack of employee commitment to improving service quality so that employees tend to prioritize personal matters over service work to the community
DAMPAK PEMEKARAN DESA DALAM PEMBANGUNAN INFRASTUKTUR (Studi Kasus Pada Desa Penampaan Uken Kecamatan Blangkejeren Kabupaten Gayo Lues) Sella Ayu Wandira Harahap
PERSPEKTIF Vol 4, No 1 (2015): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v4i1.161

Abstract

This study aims to analyze the impact of the expansion in the availability of facilities and infrastructure (infrastructure) in Desa Penampaan Uken Kecamatan Gayo Lues kabupaten Blangkejeren. The form ofthis research isdescriptive method with qualitative approach with a view to determine the impact of the expansion in infrastructure development in Desa Penampaan Uken. Based on the results of a study conducted by researchers at Desa penampaan Uken found that the information infrastructure build focuses on building roads, bridges, mosques while the administration for infrastructuree to service to the community such as the village head office is still there in the village and the impact over desa penampaan uken expansion occurs very significant visible from infrastructure development, where people feel very positive impact the ease of accessing the location and implement mobility.
PERANAN SLOGAN ANTI KORUPSI TERHADAP PENCEGAHAN KORUPSI (Studi Kasus Kantor BPN Kota Medan) Ismail Fahmi
PERSPEKTIF Vol 2, No 1 (2013): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v2i1.104

Abstract

The Indonesian people who are active in implementing reforms in dire need of development of a condition that can support the creation of the national development goals of a just and prosperous society based on Pancasila. Upholding the rule of law is a necessary condition for the survival and the success of the implementation of national development. corruption that is around us, there at home, school, community, and the highest government and in government. Those who commit petty corruption sometimes considers what he does. This is very worrying, because after all, if an organization is built of corruption will be harmful to the joints of justice in society. See the phenomenon of corruption in Indonesian Corruption Eradication Commission (KPK), made some slogan that describes the threat of corruption act as if on display at the Land Town. For that in doing research on “MESAGGE ROLE OF PREVENTION CONFICT CORRUPTION (A CASE STUDY OF CITY FIELD OFFICE BPN)". The results of this study found that the anti-corruption mesagge give effect to the service stations do not open public corruption and a large partly have the courage to explain to the officer not to do corruption.
Peranan Pemerintah Desa dalam Meningkatkan Kualitas Pelayanan Administrasi kepada Masyarakat Erdipa Panjaitan; Rosmala Dewi; Nina Angelia
PERSPEKTIF Vol 8, No 1 (2019): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v8i1.2543

Abstract

Role is a set of expectations imposed on an individual who occupies a certain social position. This  study  aims  to  determine  the  role  of  village  government  in  improving  the  quality  of administrative services to the community in the Office of Village Head Aek Korsik. The method of research  used  is  a  descriptive qualitative  method approach  that  focuses  on  the  role  of  village  government in improving the quality of administrative services to the community at the Head Office of Aek Korsik Village Aek Kuo Sub-district, North Labuhanbatu Regency. The results  showed  that  the quality of administrative services in the Head Office of Aek Korsik Village Aek Kuo Sub-district, North Labuhanbatu  Regency  has  applied  Tangible,  Reliability,  Responsiveness,  Assurance,  and Emphaty dimensions and their indicators. However, there are still some indicators that have not run in accordance with the expectations of the community, including the inconvenience of service places including facilities and infrastructure that have not been complete, the employee has not effectively used SOP (Standard Operating Procedure) in the service process, and there are still employees who are not friendly in the service process.
Peranan Dinas Pengendalian Penduduk dan Keluarga Berencana dalam Pengendalian Pertumbuhan Penduduk Larasati Larasati; Indra Muda; Beby Masitho Batubara; Agung Suharyanto
PERSPEKTIF Vol 7, No 1 (2018): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v7i1.2521

Abstract

This study aims to find out how the role of the Family Planning Population Control Office, the determination of policies and programs in controlling the population growth rate in Medan City, besides that the author also wants to know the factors that prevent the Population and Family Planning Control Office from controlling growth residents in Medan City. The research technique used is a qualitative research method with interviews and observations. The research subject taking technique is using purposive and snowball techniques. From this technique, informants obtained, consisting of the Head of the Population and Family Planning Control Office, Head of the Family Planning Division, Head of Extension and Penggerak, Head of Resilience, Head of Population Control, Family Planning Field Extension, and the community who participated in the Family program. Planning or those who do not take part in the Family Planning program. Based on the research conducted, it was found several findings that the Office of Population and Family Planning Control has a role in suppressing population growth which includes coordination with government, community and private institutions in family planning activities, conducting family planning counseling, installing contraceptives and post-installation contraception. Obstacles in controlling population growth, namely the lack of skilled technical personnel, inadequate infrastructure, the influence of culture and the level of education of the community also become obstacles to DP2KB in carrying out their duties and functions. 

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