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Dr. Wiwiek Mardawiyah Daryanto, SE-Ak., MM
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International Journal of Business Studies
Published by Sekolah Tinggi Manajemen IPMI
ISSN : 25800132     EISSN : 26224585     DOI : https://doi.org/10.32924/ijbs
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Business Studies (IJBS) is an international open access and peer-reviewed journal published tri-annually in February, June, and October by IPMI Research Center, Sekolah Tinggi Manajemen IPMI. IJBS aimed to provide research articles in order to have a significant implication on the world of business management studies. In addition, IJBS’s primary objective is to bridge the gap between theory and practice in business management. The journal covers a variety of business management topics and original researchers in the following areas such as: Business Economics, Business Ethics, Marketing Management, Finance Management, Operation Management, Strategic Management, Entrepreneurship, Innovation and Competitiveness, Sustainable Development, Human Resource Management, Leadership, Organizational Behavior, Change Management, Risk Management, e-Business, International Business, Knowledge Management, Management Accounting, Management Control System, Management Information System, and Supply Chain Management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 7 No. 3 (2023): International Journal of Business Studies" : 6 Documents clear
The Moderating Impact of Individual Spirituality on the Relationship of Spiritual Leadership toward Individual Capability in the Form of Spirit at Work toward Organizational Objectives Indrajaya, Amelia Naim; Afiff, Adi Zakaria; Balqiah, Tengku Ezni; Rahmawati, Riani
International Journal of Business Studies Vol. 7 No. 3 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i3.269

Abstract

This empirical research identifies the possible resources as antecedents of Spirit at Work (SW) in an RBV framework. The research empirically examines 530 data taken from a leading telco company on the interaction between organizational resources in the form of spiritual leadership (SL) variables: Vision, hope/faith, altruistic love (AL), meaning/calling and membership toward SW, and human resource in the form of Individual Spirituality (IS) toward SW. Further, SW is tested toward Job Satisfaction (JS) and Organizational Commitment (OC) as competitive advantages in the Service Industry.Findings show that all work related SL variables are significant toward SW. AL shows significant influence toward SW in the context of lower IS. The SW is also significantly and positively impacting JS and OC. Vision, AL and Membership which serve as the primary role and show dependence upon organizational support, are showing higher influence toward SW in lower IS. Hope/Faith and Meaning/Calling as secondary role which rely on employees’ intrinsic factors are showing higher influence toward SW in group of higher IS.
The Effect of Tiktok Live Streaming Shopping and Perceived Enjoyment Toward Online Impulsive Buying Behavior with The Moderating Variable of Trust Herlina, Leni
International Journal of Business Studies Vol. 7 No. 3 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i3.293

Abstract

This research studied the effect of social-media influencers, product price, and purchase convenience toward perceived enjoyment to online impulsive buying behavior with the moderating variable of trust on Tiktok live shopping consumers in Indonesia. This research used a quantitative design by developing an online questionnaire to collect data through purposive sampling with the criteria: 1). Age of 17 - 58 years old, 2). Reside in the Jabodetabek area, 3). Use Tiktok in their daily life, 4) Happened to join Tiktok live streaming shopping, and 5). Buy the product during that live streaming. The data was collected on February 2023 and the number of respondents was 105. SPSS 29.0 was used for data preparation and SmartPLS 4.0 was used to analyze the data and the hypothesis accordingly. The result showed that there was a significantly positive effect of social-media influencers, product price, and purchase convenience on perceived enjoyment. In addition, perceived enjoyment also has a positive effect on online impulsive buying behavior. However, trust did not play a moderating role to the effect of perceived enjoyment to online impulsive buying behavior. The findings suggest that stores Tiktok live shopping should collaborate with an influencer who is knowledgeable, understand the product well, and is communicative. Hence, they can create a lively and persuasive shopping experience. On the other hand, the online seller can create special prices or discounts during the special season such as payday, national big day, religious celebration day, or national shopping day.
The Influence of Social Media Instagram Promotion and Hedonic Shopping Motives on Purchase Decision at Shopee Clarandkei with Trust as a Moderating Variable Lintang, Shinta Ayu; Padmalia, Metta
International Journal of Business Studies Vol. 7 No. 3 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i3.295

Abstract

This study aimed to examine the effect of social media Instagram promotion on purchase decisions, hedonic shopping motives on purchase decisions, trust in moderating the effect of social media Instagram promotion on purchase decisions, and trust in moderating the effect of hedonic shopping motives on the purchase decision. The independent variables comprised Instagram promotion (x1) and hedonic purchasing motives (x2); on the other hand, purchase decision served as the dependent variable (y), and trust served as the moderating variable (m). This quantitative research used the Partial Least Square - Structural Equation Modeling (PLS-SEM) analysis method. The data was processed using SmartPLS 4 software. The sampling utilised a purposive sampling method and the instrument questionnaire using a Likert scale. Using Google Form media, the questionnaire was disseminated online. The study’s population consisted of 3.800 Instagram followers of Clarandkei. This study’s sample consisted of 180 respondents who enjoyed online clothing purchasing and had purchased clothing from Shopee Clarandkei at least once. The study’s findings indicated that social media Instagram promotion and hedonic shopping motives significantly and positively affected purchase decisions; trust moderates the effect of social media Instagram promotion on purchase decisions significantly and positively; however, the trust did not moderate the effect of hedonic shopping motives on the purchase decision.
Driving Clicks towards Ecommerce Website: The Effect of Beauty Product Review Article Content Quality on Ecommerce Blog Adhiguna, Hizky Mahar; Aruan, Daniel Tumpal Hamonangan
International Journal of Business Studies Vol. 7 No. 3 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i3.296

Abstract

Ecommerce blogs are increasingly popular for providing product information, reviews and driving traffic to ecommerce websites. Recent study reported 76% of ecommerce users trust online reviews as much as recommendations from family or friends. This indicates that the content found in product reviews blog plays a crucial role in driving users to ecommerce websites. This study examines the impact of content quality in beauty product review articles on click intention towards ecommerce websites. Content quality is evaluated based on Substance, Writing and Language, Presentation of Content, References, Authorship, Audience, and Advertisements. Semi-experimental and logistic regression analyses were conducted on survey data from 225 female respondents who evaluated 126 beauty product review articles. Findings indicate a positive association between Substance, Presentation of Content, and Authorship with Click Intention, while Writing and Language, References, and Advertisement show no significant correlation. Furthermore, a negative relationship exists between Audience and Click Intention. This research addresses the literature gap by identifying significant factors of content quality that influence click intention, emphasizing the importance of content quality assessment and providing strategies for improvement. The study offers valuable insights for ecommerce companies to optimize marketing expenses and achieve key performance indicators.
Application of Technology Adoption Through Value Co-Creation in UT Connect Marketing Program Nugraha, Raditya Dwi; Marsasi, Endy Gunanto
International Journal of Business Studies Vol. 7 No. 3 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i3.300

Abstract

Researchers examined a company engaged in the heavy equipment industry where some marketing has been through digital. This study aims to evaluate the marketing used by companies regarding UT Connect marketing media and UT clicks to support online sales of company products and make it easier for users to access available systems. The study used descriptive qualitative research with observation, in-depth interviews, secondary company data, and documentation collection. This research resulted in an evaluation of UT Connect and UT click to facilitate information transactions to online purchases using the theory of Technology Adoption with the concept of Value Co-Creation, which will be implemented to support the marketing media of PT. United Tractors Tbk in the evaluation of a program called UT Connect.
Factors Affecting MSMEs in Using QRIS and Electronic Data Capture (EDC) as a Cashless Payment Method: Evidence from Sorong City, Southwest Papua Hidayah, Nurul; Ridwan, Akmal; Prihandoko, Nugroho Dwi; Nurhani, Nurhani
International Journal of Business Studies Vol. 7 No. 3 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i3.309

Abstract

Rapid progress has been made in the development of cashless payment systems. As can be seen from the positive level of public acceptance of this payment method development standard, moreover this trend has become necessary for rural communities. QRIS and debit card payment via EDC are the non-cash methods that MSMEs players in Sorong city utilize the most frequently. Sorong city is quite developed province of Southwest Papua Indonesia, which is well regarded as a commercial and industrial hub. According to reports as of January 2022, the use of QRIS by merchants in the Sorong city itself has not met the target set by Bank Indonesia. This research aims to examine the variables that affect MSMEs players decision to use QRIS and EDC for cashless transactions. In this quantitative research, the variables predictor used are the extended Technology Acceptance Model (TAM) by Davis, with are perceived risk as X1, perceived ease of use as X2, and perceived usefulness as X3. Convenience sampling was the sampling technique utilized, with questionnaires distributed to the 60 MSMEs players throughout Sorong city. Multiple linear regression analysis is used to determine the significance relationship between predictor variables and response variable. The findings demonstrate that there is significant relationship between perceived ease of use and perceived usefulness on the decision of MSMEs players to use QRIS and EDC for cashless payments in their businesses, while the usage decision not significantly affected by the variable of perceived risk. The research's empirical evidences are expected to increase local business literacy and provide a reference for the government and policymakers who make rules about cashless payment systems.

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