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Robby Rachmatullah
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INDONESIA
Journal of Indonesian Science Economic Research
Published by Indonesian Journal Publication
ISSN : -     EISSN : 26860074     DOI : -
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Economic issues on all aspects of applied economics , human resource development, marketing and finance. The referred Journal emphasizes quality, tests of theories, policy implications, and clarity.
Arjuna Subject : -
Articles 4 Documents
 1 
Search results for , issue "Vol 2, No 5 (2020)" : 4 Documents clear
Analysis of Advertising, Sales Promotion, and Public Relation on Coffe Purchasing decisions in The Sragen Coffe Garage During the Covid-19 Pandemic Endang Brotojoyo; Veronica Titi Purwantini
Journal of Indonesian Science Economic Research Vol 2, No 5 (2020)
Publisher : Common Publisher

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Abstract

Purpose this study is to empirically determine the effect of advertising, sales promotion and public relations partially and simultaneously on purchasing decisions. The sample in this study amounted to 100 respondents using the Slovin formula and the sampling technique of the Convinience Sampling method. Types and sources of data obtained from primary data sources and secondary data sources. Data was collected by making a questionnaire regarding advertising, sales promotion, public relations and purchasing decisions. The results of that partially and simultaneously the effect of advertising, sales promotion and public relations has a positive and significant effect on purchasing decisions. The results of the calculation of the coefficient of determination show that the variables of advertising, sales promotion and public relations can explain the purchasing decision variable by 77.2%, while the remaining 22.8% is influenced by other variables not included in this study, such as location, personal sales and publications.
Merancang Pembelajaran Interaktif Mata Kuliah Organisasi Komputer sebagai Media Pembelajaran Online bagi Mahasiswa Akademi Teknologi AUB Surakarta Agus Nugroho; Galih Wisnu Wardhana; Robby Rachmatullah
Journal of Indonesian Science Economic Research Vol 2, No 5 (2020)
Publisher : Common Publisher

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Abstract

The computer organization course is a basic subject that must be in the Electronics Engineering Study Program at the AUB Surakarta Institute of Technology. The computer organization course has a weight of 2 credits. This course must be taken for Electrical Engineering students because it is the basis of advanced courses in the Electronics Engineering Study Program. Currently, the method of learning computer organizations in the Electronics Engineering Study Program of the AUB Surakarta Institute of Technology is mostly carried out using lectures, discussions, demonstrations, dissemination, and practicum methods. This method is quite effective, but not enough if the desire to learn requires students to be more active and independent. The learning process cannot be shortened to save time, this is because the lecturer must always provide instructions to the students. Of course, it is less effective in mastering computer organization courses, therefore the use of interactive multimedia-based learning media is important to be used as a solution to reduce obstacles in the learning process. The development of interactive multimedia-based learning media uses the development of Borg and Gall's Research and Development (R&D) development model in Sukmadinata (2007). The development of reason refers to the development of the Borg and Gall model in Sukmadinata as follows: (1) having a rational stage in the development of instructional media; (2) in this model, revisions are made at each stage after testing, so that the media is more developed.
Analisis Daya Saing Produk Batik Kampung Laweyan dan Kauman Surakarta di Masa Pandemi Covid-19 Dinna Riana
Journal of Indonesian Science Economic Research Vol 2, No 5 (2020)
Publisher : Common Publisher

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Abstract

At the time of the Covid-19 pandemic, the batik industry in Surakarta fell drastically, efforts are needed so that Batik, which is the mainstay of Surakarta City, can still produce and maintain its competitiveness both at home and abroad. This study aims to analyze the effect of venture capital, price, network on the competitiveness of batik products in Kauman Village and Laweyan Village, Surakarta City. The research subjects were Batik industry players in the Laweyan Batik Village and Kauman Batik Village, Surakarta City. The sampling technique used was purposive multistage random sampling, the number of samples was 50 respondents. Data were collected through a questionnaire. This research uses path analysis method. The results of the analysis show that the business capital and the price partially do not have a significant effect on the entrepreneurial skills produced by batik craftsmen; Entrepreneurial networks and skills partially have a significant effect on the competitiveness of batik craftsmen products; Networks have an influence on product competitiveness through entrepreneurial skills. Variable networks that can build entrepreneurial skills which will further increase the competitiveness of batik craftsman products in Laweyan and Kauman Villages.
Pengaruh Motivasi, Disiplin dan Pengalaman Kerja Terhadap Kinerja Karyawan PT. Sari Warna Asli Garment Surakarta Dian Nur Mastuti; Yohanes Krisma Kusuma Putra
Journal of Indonesian Science Economic Research Vol 2, No 5 (2020)
Publisher : Common Publisher

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Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh motivasi, disiplin, dan pengalaman kerja terhadap kinerja karyawan PT. Sari Warna Asli Garment Surakarta. Populasi dalam penelitian ini adalah karyawan PT. Sari Warna Asli Garment Surakarta sejumlah 2500 karyawan. Sampel dalam penelitian yang digunakan sejumlah 125 responden ada pada PT. Sari Warna Asli Garment Surakarta. Teknik analisis yang digunakan adalah analisis linier berganda. Dari pengujian validitas dan reliabilitas, data menunjukkan memenuhi syarat regresi dan dari pengujian asumsi klasik tidak terjadi pelanggaran terhadap uji asumsi klasik tersebut. Hasil pengujian uji T menunjukkan bahwa motivasi berpengaruh positif dan signifikan terhadap kinerja karyawan, disiplin mempunyai pengaruh positif namun tidak signifikan terhadap kinerja karyawan, dan pengalaman kerja berpengaruh positif dan signifikan terhadap kinerja karyawan PT. Sari Warna Asli Garment Surakarta. Kemampuan variabel motivasi, disiplin dan pengalaman kerja menjelaskan variabel kinerja karyawan sebesar 46,8% (Adjusted R Square) dan sisanya 53,2% dijelaskan oleh variabel lain yang tidak masuk pada penelitian ini yaitu lingkungan kerja, keterampilan kerja, etos kerja dan lain-lain. Motivasi merupakan variabel yang paling dominan mempengaruhi kinerja karyawan.

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