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BISECER (Business Economic Entrepreneurship)
Published by Universitas Darul Ulum Islamic Centre Sudirman
ISSN : 25993097     EISSN : 27149986     DOI : 10.61689
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
BISECER (Business Economic Entrepreneurship) diterbitkan oleh Fakultas Ekonomi dan Bisnis Universitas Darul Ulum Islamic Centre Sudirman GUPPI (UNDARIS) Ungaran, Kabupaten Semarang. Jurnal ini mempublikasikan dua kali dalam satu tahun, setiap bulan Januari dan Juli. Jurnal ini dimaksudkan untuk menjadi jurnal ilmiah yang menerbitkan penelitian dan karya yang berkualitas tinggi. Dalam rangka menjamin jangkauan yang lebih luas dalam skala global, jurnal ini membuka peluang bagi siapa saja, peneliti, akademisi, praktisi dan mahasiswa dari seluruh dunia untuk menerbitkan manuskrip terbaik mereka dalam jurnal ini.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 137 Documents
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ARTIFICIAL INTELLIGENCE IN ACCOUNTING: A SYSTEMATIC LITERATURE REVIEW AND BIBLIOMETRIC ANALYSIS OF OPPORTUNITIES, CHALLENGES, AND FUTURE DIRECTIONS Syamsul Bakhtiar; Juli Riyanto Tri Wijaya; Nurul Hidayah
BISECER (Business Economic Entrepreneurship) Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v9i1.891

Abstract

This study aims to synthesize and analyze the current state of research on Artificial Intelligence (AI) in accounting, with the objective of developing a conceptual model that demonstrates AI's influence on efficiency, accuracy, and decision-making, alongside policy recommendations for developing countries. Employing a systematic literature review of 250 Scopus-indexed journal articles published between 2015 and 2025, the research applied the keywords “artificial intelligence” AND “accounting profession” OR “financial reporting” OR “audit automation.” The selection process involved title and abstract screening, full-text evaluation, and thematic coding. Results indicate a rapid growth in publications since 2023, led by contributions from the United States, China, and India, with emerging participation from developing economies. The field is highly interdisciplinary, dominated by Computer Science and Engineering, and supported largely by public funding. The findings reveal substantial opportunities for AI to enhance operational efficiency, data accuracy, and predictive decision-making, balanced against challenges such as algorithmic bias, cybersecurity risks, and skills gaps. The study concludes that successful AI adoption in accounting requires coordinated efforts across academia, industry, and government. Implications include the need for capacity-building, cross-disciplinary collaboration, and governance frameworks to ensure equitable, ethical, and sustainable AI implementation. Keywords: Artificial Intelligence, Accounting Profession, Financial Reporting, Audit Automation, Bibliometric Analysis 
PENGARUH WORK FAMILY CONFLICT, BEBAN KERJA, DAN LINGKUNGAN KERJA TERHADAP STRES KERJA ( PADA KARYAWAN WANITA DI YAYASAN ZISWAF MASJID PELAJAR DI KOTA SEMARANG) Munasifah Munasifah; Pitaloka Dharma Ayu; Fajar Suryatama
BISECER (Business Economic Entrepreneurship) Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v9i1.1219

Abstract

ABSTRAKKaryawan wanita yang bekerja di lembaga sosial keagamaan seperti Yayasan ZISWAF Masjid Pelajar di Kota Semarang sering menghadapi tantangan dalam menyeimbangkan peran ganda antara pekerjaan dan tanggung jawab keluarga. Ketidakseimbangan ini dapat menyebabkan stres kerja yang berdampak negatif pada kesehatan mental dan kinerja. Selain itu, beban kerja yang berat serta kondisi lingkungan kerja yang kurang mendukung dapat meningkatkan tekanan yang dirasakan. Penelitian ini bertujuan untuk menganalisis pengaruh work family conflict, beban kerja, dan lingkungan kerja terhadap stres kerja pada karyawan wanita di Yayasan ZISWAF Masjid Pelajar. Tujuan utama penelitian ini adalah untuk mengidentifikasi faktor-faktor yang paling mempengaruhi stres kerja serta memberikan rekomendasi terkait manajemen sumber daya manusia yang lebih efektif.Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, di mana data diperoleh melalui kuesioner dari 60 karyawan wanita Yayasan ZISWAF Masjid Pelajar. Analisis dilakukan dengan regresi linier berganda menggunakan SmartPLS 3.0. Outer model mengukur validitas dan reliabilitas melalui convergent validity, AVE, validitas diskriminan, dan composite reliability, sedangkan inner model mengevaluasi hubungan antar variabel dengan R² dan Q². Uji hipotesis dilakukan dengan bootstrapping menggunakan path coefficient untuk menilai signifikansi hubungan berdasarkan nilai t-statistic dan p-value. Pendekatan ini dilakukan untuk memastikan analisis yang valid dan reliabel.Hasil penelitian menunjukkan bahwa semua indikator memiliki nilai composite reliability lebih dari 0,70, membuktikan bahwa instrumen penelitian reliabel. Validitas diskriminan diuji melalui cross loading, dengan nilai variabel lebih tinggi dibandingkan konstruk lain. Selain itu, nilai AVE lebih dari 0,50 dan validitas konvergen di atas 0,70, yang menegaskan model ini valid. Uji hipotesis menunjukkan bahwa Work Family Conflict berpengaruh signifikan terhadap stres kerja dengan t-statistic 2,895 (>1,96) dan p-value 0,004 (<0,05), sehingga semakin tinggi konflik pekerjaan-keluarga, semakin tinggi stres kerja pada karyawan wanita di Yayasan ZISWAF Masjid Pelajar, maka Ha1 diterima dan H01 ditolak. Sementara itu, beban kerja tidak berpengaruh signifikan terhadap stres kerja karenan t-statistic 1,390 (<1,96) dan  p-value 0,165 (>0,05), sehingga Ha2 ditolak dan H02 diterima. Lingkungan kerja memiliki pengaruh signifikan terhadap stres kerja dengan t-statistic 2,815 (>1,96) dan  p-value 0,005 (<0,05), sehingga Ha3 diterima dan H03 ditolak. Analisis R-Square menunjukkan bahwa 77,9% variasi stres kerja dijelaskan oleh variabel yang diteliti, sementara 22,1% dipengaruhi oleh faktor lain. Predictive Relevance (Q²) sebesar 0,779 menegaskan model memiliki kemampuan prediktif yang baik. Kesimpulannya, Work Family Conflict dan lingkungan kerja berpengaruh signifikan terhadap stres kerja, sedangkan beban kerja tidak memiliki pengaruh signifikan.    ABSTRAK Female employees working in socio-religious institutions such as the ZISWAF Foundation of the Student Mosque in Semarang City often face challenges in balancing dual roles between work and family responsibilities. This imbalance can cause work stress that has a negative impact on mental health and performance. In addition, heavy workloads and less supportive work environment conditions can increase the pressure felt. This study aims to analyze the effect of work-family conflict, workload, and work environment on work stress in female employees at the ZISWAF Foundation of the Student Mosque. The main objective of this study is to identify the factors that most influence work stress and provide recommendations regarding more effective human resource management.This study uses a quantitative approach with a survey method, where data were obtained through questionnaires from 60 female employees of the ZISWAF Foundation of the Student Mosque. The analysis was carried out using multiple linear regression using SmartPLS 3.0. The outer model measures validity and reliability through convergent validity, AVE, discriminant validity, and composite reliability, while the inner model evaluates the relationship between variables with R² and Q². Hypothesis testing was carried out by bootstrapping using the path coefficient to assess the significance of the relationship based on the t-statistic and p-value. This approach is carried out to ensure valid and reliable analysis.The results showed that all indicators had composite reliability values of more than 0.70, proving that the research instrument was reliable. Discriminant validity was tested through cross loading, with variable values higher than other constructs. In addition, the AVE value was more than 0.50 and convergent validity was above 0.70, which confirmed that this model was valid. Hypothesis testing showed that Work Family Conflict had a significant effect on work stress with a t-statistic of 2.895 (> 1.96) and a p-value of 0.004 (<0.05), so that the higher the work-family conflict, the higher the work stress in female employees at the ZISWAF Yayasan Masjid Pelajar, then Ha1 was accepted and H01 was rejected. Meanwhile, workload did not have a significant effect on work stress because the t-statistic was 1.390 (<1.96) and the p-value was 0.165 (> 0.05), so Ha2 was rejected and H02 was accepted. The work environment has a significant effect on work stress with a t-statistic of 2.815 (>1.96) and a p-value of 0.005 (<0.05), so Ha3 is accepted and H03 is rejected. R-Square analysis shows that 77.9% of the variation in work stress is explained by the variables studied, while 22.1% is influenced by other factors. Predictive Relevance (Q²) of 0.779 confirms that the model has good predictive ability. In conclusion, Work Family Conflict and work environment have a significant effect on work stress, while workload does not have a significant effect.
ANALISIS PENGARUH SEKTOR PARIWISATA TERHADAP PENDAPATAN ASLI DAERAH (PAD) 38 KABUPATEN/KOTA DI PROVINSI JAWA TIMUR TAHUN 2018-2023 Adhellya Putri Suwasono; Nenik Woyanti
BISECER (Business Economic Entrepreneurship) Vol 9, No 2 (2026): Juli 2026
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v9i2.1110

Abstract

Local Own-Source Revenue (PAD) is an important indicator of regional fiscal independence. PAD in East Java Province remains moderate compared to other provinces on Java Island and shows fluctuating growth, indicating that fiscal capacity is not yet optimal and dependence on central transfers still exists. Meanwhile, the tourism sector has strong potential to increase PAD through tourist arrivals, tourist attractions, hotels, and restaurants. This study aims to analyze the effect of these variables on PAD in East Java Province. This study uses a quantitative approach with panel data from regencies/cities in East Java Province during 2018–2023. Panel data regression is applied to examine the relationship between independent variables and PAD as the dependent variable. The t-test is used to measure partial effects, while the F-test is used to test simultaneous effects. The results indicate that simultaneously, the  number of tourists, tourist attractions, hotels, and restaurants significantly affect PAD. Partially, the number of tourists and hotels have a positive and significant effect on PAD, while tourist attractions and restaurants have no significant effect. These findings show that not all tourism indicators directly contribute to PAD, so better tourism management is needed to optimize regional revenue.Keywords: Local Own-Source Revenue, Tourists, Tourist Attractions, Hotels, Restaurants.
PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN DAN SOCIAL MEDIA MARKETING TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA DREAM RENT CAR DI KOTA SEMARANG) Dany Kurniawan; Fajar Suryatama; Sri Rahayu
BISECER (Business Economic Entrepreneurship) Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v9i1.1214

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengetahui adanya pengaruh dari faktor-faktor yang diduga dapat mempengaruhi loyalitas pelanggan yaitu kualitas pelayanan, kepercayaan, dan social media marketing. Penelitian ini merupakan penelitian kuantitatif dengan Teknik pengambilan sampelnya yaitu purposive sampling dan dianalisis menggunakan bantuan alat uji analisis SPSS versi 25. Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh kualitas pelayanan, kepercayaan, dan social media marketing terhadap loyalitas pelanggan.Penelitian ini merupakan explanatory research dengan pendekatan kuantitatif. Metode penelitian yang digunakan adalah pendekatan asosiatif dengan teknik pengambilan data menggunakan kuesioner. Sampel penelitian ini adalah konsumen Dream Rent Car dengan jumlah sampel 100 responden. Analisis data yang digunakan adalah analisis korelasi, regresi, uji determinasi, uji hipotesis dengan uji t dan uji F. Hasil analisa menunjukkan bahwa Kualitas Pelayanan berpengaruh positif dan signifikan terhadap variabel Loyalitas Pelanggan. Variabel Kepercayaan berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan. Variabel Social Media Marketing berpengaruh positif dan signifikan terhadap variabel Loyalitas Pelanggan. Dari pengujian semua variabel independen secara simultan menunjukkan bahwa variabel Kualitas Pelayanan, Kepercayaan, dan Social Media Marketing secarasimultan berpengaruh signifikan terhadap variabel Loyalitas Pelanggan.Kata kunci: Kualitas Pelayanan, Kepercayaan, Social Media Marketing, Loyalitas Pelanggan ABSTRACTThis study aims to determine the influence of factors that are suspected of influencing customer loyalty, namely service quality, trust, and social media marketing. This study is a quantitative study with a purposive sampling technique and analyzed using the SPSS version 25 analysis test tool. The purposeof this study is to determine the influence of service quality, trust, and social media marketing on customer loyalty.This study is an explanatory research with a quantitative approach. The research method used is an associative approach with a data collection technique using a questionnaire. The sample of this study was Dream Rent Car consumers with a sample size of 100 respondents. Data analysis used is correlation analysis, regression, determination test, hypothesis test with t test and F test.The results of the analysis show that Service Quality has a positive and significant effect on the Customer Loyalty variable. The Trust variable has a positive and significant effect on Customer Loyalty. The Social Media Marketing variable has a positive and significant effect on the Customer Loyalty variable. From testing all independent variables simultaneously, it shows that the Service Quality, Trust, and Social Media Marketing variables simultaneously have a significant effect on the Customer Loyalty variable.Keywords: Service Quality, Trust, Social Media Marketing, Customer Loyalty
ANALYSIS OF DEVELOPMENT INEQUALITY AND POTENTIAL SECTORS IN THE SUBOSUKAWONOSRATEN STRATEGIC AREA DURING THE 2019-2023 PERIOD Jiddan Nawfal Hidayat; Nenik Woyanti
BISECER (Business Economic Entrepreneurship) Vol 9, No 2 (2026): Juli 2026
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v9i2.923

Abstract

Subosukawonosraten is a strategic area in Central Java Province designed to encourage economic growth and equitable development among its regencies/cities. However, inequality remains a significant issue, particularly the disparity in income and growth rates between the core city and its surrounding areas. This study aims to examine the phenomenon of uneven development influenced by the availability of economic resources between regions, and to classify the leading economic sectors in each regency/city.This study uses secondary data from regencies/cities in the Subosukawonosraten area for the 2019-2023 period, taken from the Central Java Provincial Statistics Agency (BPS). The analysis methods used include the Williamson Index and the Theil Index to measure inequality based on GRDP and population, while the Location Quotient (LQ) and Shift-Share were used to analyze and categorize potential sectors in each region.The results indicate that the level of disparity in Subosukawonosraten regencies/cities during 2019-2023 tended to be moderate to high, and continued to rise steadily until the end of the period. The economic sectors that contribute most to the regional GRDP include agriculture in Wonogiri and Sragen Regencies; manufacturing in Sukoharjo, Sragen, and Klaten Regencies; and wholesale and retail trade in Surakarta City and Sukoharjo Regency.
PENGARUH PRODUCT QUALITY, INTEGRATED MARKETING COMUNICATION, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN WIFI INDIHOME (SURVEY PADA PELANGGAN WIFI INDIHOME DI KECAMATAN NGALIYAN) Anisa Salsa Nabila Meita; Pitaloka Dharma Ayu; Eka Handriani
BISECER (Business Economic Entrepreneurship) Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v9i1.1220

Abstract

ABSTRACTIndiHome is a digital service provided by Telkom Indonesia, offering fast home internet access using fiber optic technology. Based on research on Indihome Wifi Customers in Ngaliyan District according to a researcher's survey, researchers found problems regarding suboptimal purchasing decisions due to product quality, integrated marketing communication, and brand image not being implemented properly. The research method used is a quantitative research method using a non-probability sampling method. The sample used in this study was 96 respondents. The sample was taken using a questionnaire distributed via Google Form. Data from this study were processed and analyzed using instrument tests, correlation tests, regression tests, coefficients of determination and hypothesis tests with the help of SPSS software version 2025. The results of the analysis show that the product quality variable (X1) influences the purchasing decision (Y) with a calculated t value (6.452) > t table (1.986) and a significance value of 0.000 < 0.05. The integrated marketing communication variable (X2) influences the purchasing decision (Y) with a calculated t value (4.048) > t table (1.986) and a significance value of 0.000 < 0.05. The brand image variable (X3) influences the purchasing decision (Y) with a calculated t value (5.164) > t table (1.986) and a significance value of 0.000 < 0.05. The results of the study simultaneously obtained a calculated F value of 112.230 > F table 2.70 and a significance value of0.000 less than 0.05 (0.000 < 0.05) meaning that the product quality variables (X1), integrated marketing communication (X2) and brand image (X3) simultaneouslyinfluence the purchasing decision variable (Y) of Indihome WiFi customers in Ngaliyan District. Keywords: Product Quality, Integrated Marketing Comunication, Brand Image, Purchase Decition.  ABSTRAKIndiHome merupakan layanan digital yang disediakan oleh Telkom Indonesia , menawarkan akses internet rumah cepat menggunakan teknologi fiber optik. Berdasarkan penelitian pada Pelanggan Wifi Indihome di Kecamatan Ngaliyan menurut survey peneliti, peneliti menemukan masalah mengenai keputusan pembelian yang belum optimal disebabkan karena produk quality, integrated marketing comunication, brand image belum diterapkan dengan baik. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dengan menggunakan metode non probability sampling. Sampel yang digunakan dalam penelitian ini sebanyak 96 responden. sampel yang diambil dengan menggunakan kuesioner yang disebar melalui google form. Data dari penelitian ini diolah dan dianalisis menggunakan uji instrument, uji korelasi, uji regresi, koefisien determinasi dan uji hipotesis dengan bantuan dari software SPSS versi 2025. Hasil analisis menunjukkan bahwa variabel produk quality (X1) berpengaruh terhadap keputusan pembelian (Y) dengan perolehan nilai t hitung (6,452) > t tabel (1,986) dan nilai signifikansi 0,000 < 0,05. Variabel integrated marketing comunication (X2) berpengaruh terhadap keputusan pembelian (Y) dengan perolehan nilai t hitung (4,048) > t tabel (1,986) dan nilai signifikansi 0,000 < 0,05. Variabel brand image (X3) berpengaruh terhadap keputusan pembelian (Y) dengan perolehan nilai t hitung (5,164) > t tabel (1,986) dan nilai signifikansi 0,000 < 0,05. Hasil penelitian secara simultan diperoleh nilai F hitung 112,230 > F tabel 2,70 dan nilai signifikansi 0,000 kurang dari 0,05 (0,000< 0,05) artinya bahwa variabel produk quality (X1), integrated marketing comunication (X2) dan brand image (X3) secara simultan berpengaruh terhadap variabel keputusan pembelian (Y) pada pelanggan wifi indihome di kecamatan ngaliyan.Kata Kunci: Kualitas Produk, Komunikasi Pemasaran Terpadu, Citra Merek, Keputusan Pembelian
PENGARUH UMK, PDRB, PMA, PMDN, DAN ANGKATAN KERJA TERHADAP PENYERAPAN TENAGA KERJA BERPENDIDIKAN RENDAH DI PROVINSI JAWA TENGAH TAHUN 2019-2024 Azkiya Faiza Zahra; Nenik Woyanti
BISECER (Business Economic Entrepreneurship) Vol 9, No 2 (2026): Juli 2026
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v9i2.1114

Abstract

Central Java is a province with one of the largest labor forces in Indonesia, however, the minimum wage level established in this region remains relatively low compared to other provinces on the island of Java. This condition is further compounded by the reality that the majority of the labor force in Central Java possesses only a low educational background, namely junior high school graduates or below. On the other hand, Central Java holds considerable economic potential, as evidenced by its steadily growing Gross Regional Domestic Product (GRDP) and the presence of several strategic industrial zones that attract flows of both domestic and foreign investment. This study aims to analyze the effect of the District/City Minimum Wage (UMK), GRDP, Foreign Direct Investment (FDI), Domestic Direct Investment (DDI), and Labor Force on the absorption of low-educated workers in Central Java Province during the period 2019–2024.This study employs panel data comprising cross-sectional data from districts/cities in Central Java and time-series data spanning the years 2019 to 2024. The analytical method used is panel data regression with the Fixed Effect Model (FEM). The results indicate that UMK has a partial negative and significant effect on the absorption of low-educated workers; GRDP has a partial positive and significant effect on the absorption of low-educated workers; FDI, DDI, and the Labor Force has no significant partial effect on the absorption of low-educated workers. Simultaneously, UMK, GRDP, FDI, DDI, and Labor Force have a significant effect on the absorption of low-educated workers.
ANALISIS PENGARUH HARGA, FASILITAS, DAN LOKASI TERHADAP KEPUTUSAN SEWA KOS KARYAWAN PT UNGARAN SARI GARMENT PRINGAPUS Risqi Fajar Ramadhan; Sri Rahayu; Nunuk Supraptini
BISECER (Business Economic Entrepreneurship) Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v9i1.1216

Abstract

AbstrakKaryawan PT Ungaran Sari Garment Pringapus yang berasal dari luar daerah memerlukan tempat tinggal selama mereka bekerja. Menyewa rumah kos menjadi salah satu solusi. Penelitian ini bertujuan untuk mengetahui pengaruh harga, fasilitas, dan lokasi terhadap keputususan sewa kos karyawan PT Ungaran Sari Garment.Jenis penelitian ini adalah kuantitatif deskriptif, dengan teknik pengumpulan data melalui dokumentasi dan kuesioner. Populasi dalam penelitian ini adalah seluruh karyawan PT Ungaran Sari Garment yang tinggal di rumah kos, dengan jumlah sampel sebanyak 96 responden yang diperoleh menggunakan teknik accidental sampling. Instrumen penelitian menggunakan skala Likert dan dianalisis dengan metode Partial Least Square (PLS) melalui software SmartPLS versi 4.Hasil menunjukkan bahwa harga dan berpengaruh signifikan keputusan sewa kos dengan nilai t-hitung variabel harga (X1) sebesar 2,278 > t-tabel 1,986 dan nilai p-value sebesar 0,023 < 0,05, variabel fasilitas (X2) sebesar 4,113 > t tabel 1,986 dan nilai p-value sebesar 0,00 < 0,05. Sedangkan ilai t-hitung variabel lokasi (X3) sebesar 1,088 < t tabel 1,986 dan nilai p-value sebesar 0,277 > 0,05 yang mengartikan bahwa variabel lokasi tidak berpengaruh signifikan terhadap keputusan sewa kos. Nilai koefisien determinasi (R²) sebesar 0,562 menunjukkan bahwa model memiliki kemampuan moderat hingga tinggi dalam menjelaskan variabel kepuasan wisatawan sebesar 56,2%. Berdasarkan hasil tersebut pemilik kos disarankan untuk menetapkan sesuai dengan kemampuan finansial karyawan, memberikan fasilitas seauai dengan kebutuhan, melakukan\pemeliharaan fasilitas kos, dan memasang papan nama rumah kos, agar calon penghuni kos dapat dengan mudah mengenali rumah kos sehingga meningkatkan keputusan menyewa kos.Kata Kunci: Harga, Fasilitas, Lokasi, Keputusan Pembelian. Abstrac Employees of PT Ungaran Sari Garment Pringapus from outside the region require accommodation while they work. Renting boarding houses is one of the solutions. This study aims to determine the influence of price, facilities, and location on the decision to rent boarding houses for employees of PT Ungaran Sari Garment.This research is a quantitative descriptive study, with data collection techniques through documentation and questionnaires. The population in this study consists of all employees of PT Ungaran Sari Garment living in boarding houses, with a sample size of 96 respondents obtained using accidental sampling techniques. The research instrumentuses a Likert scale and is analyzed using the Partial Least Square (PLS) method through SmartPLS version 4 software.The results show that price significantly influences the decision to rent boarding houses, with a t-value for the price variable (X1) of 2.278 > t-table 1.96 and a p-value of 0.023< 0.05. The facility variable (X2) has a t-value of 4.113 > t-table 1.96 and a p-value of0.00 < 0.05. Meanwhile, the t-value for the location variable (X3) is 1.088 < t-table 1.96 and the p-value is 0.277 > 0.05, indicating that the location variable does not significantly influence the decision to rent boarding houses. The coefficient of determination (R²) value of 0.562 indicates that the model has a moderate to high ability to explain the variable of tourist satisfaction at 56.2%. Based on these results, boarding house owners are advised to set prices according to the financial capabilities of employees, provide facilities according to needs, maintain boarding house facilities, and install nameplates for the boarding houses so that prospective tenants can easily recognize them, thereby increasing the decision to rent boarding houses.Keywords: Price, Facilities, Location, Purchase Decision
SELF-CONTROL, SOCIAL PRESSURE, AND THE PREVENTION OF ONLINE GAMBLING AMONG MUSLIM UNIVERSITY STUDENTS Muhammad Arqam; Nenik Woyanti
BISECER (Business Economic Entrepreneurship) Vol 9, No 2 (2026): Juli 2026
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v9i2.924

Abstract

The development of digital technology has increased accessibility to online gambling and has transformed it into a serious socio-economic issue. Muslim university students in Jakarta are considered a relevant group, as they represented a population with high internet penetration while simultaneously being guided by Islamic teachings that prohibit gambling practices. This study aims to analyze the effect of self-control, Islamic financial literacy, income, and peer pressure on the prevention of online gambling behaviour among Muslims university students in Jakarta. This research adopt a quantitative approach with survey method involving 100 respondents. The results indicate that, simultaneously, self control, Islamic financial literact, income, and peer pressure have a significant effect on the prevention of online gambling behaviour. Partially, self control, income, and peer pressure show a significant and negative effect, while Islamic financial literacy does not demonstrate a significant effect. These findings suggest that the prevention of online gambling behaviour is influenced not only by internal factors but also by economic condition and social environment. This study emphasizes the importance of multidimensional preventive approach that incorporates both the strengthening of a healthy social environment and enhancement of individual awareness.
PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI KEDAI IKAN BAKAR GO RAMEY BANYUMANIK KOTA SEMARANG Tumirah Tumirah; Eka Handriani; Muhammad Arif Rakhman
BISECER (Business Economic Entrepreneurship) Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v9i1.1222

Abstract

AbstrakMayoritas masyarakat perkotaan semakin selektif dalam menentukan tempat makan, termasuk dalam menilai kualitas produk, harga, dan citra merek. Kedai Ikan Bakar Go Ramey Banyumanik Kota Semarang merupakan pelaku usaha kuliner yang menghadapi tantangan fluktuasi jumlah pengunjung. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, harga, dan citra merek terhadap keputusan pembelian.Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan metode survei. Sampel berjumlah 98 responden yang ditentukan dengan teknik purposive sampling. Analisis data dilakukan menggunakan metode PLS-SEM melalui aplikasi SmartPLS, yang mencakup uji outer model, inner model, dan pengujian hipotesis.Hasil penelitian menunjukkan bahwa: (1) kualitas produk tidak berpengaruh signifikan terhadap keputusan pembelian (original sample = 0,105; t-statistik = 0,742; p-value = 0,458 > 0,05), sehingga H01 diterima; (2) harga tidak berpengaruh signifikan terhadap keputusan pembelian (original sample = 0,010; t-statistik = 0,072; p-value = 0,943 > 0,05), sehingga H02 diterima; dan (3) citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian (original sample = 0,533; t-statistik = 6,215; p-value = 0,000 < 0,05), sehingga Ha3 diterima.Kata kunci: Kualitas Produk, Harga, Citra Merek, Keputusan PembelianAbstractThe majority of urban communities are increasingly selective in determining where to eat, including in assessing product quality, price, and brand image. Go Ramey Grilled Fish Shop in Banyumanik, Semarang City, is a culinary business that faces the challenge of fluctuating visitor numbers. This study aims to determine the effect of product quality, price, and brand image on purchasing decisions.This study uses an associative quantitative approach with a survey method. The sample consisted of 98 respondents who were selected using a purposive sampling technique. Data analysis was carried out using the PLS-SEM method through the SmartPLS application, including outer model, inner model, and hypothesis testing.The results of the study showed that: (1) product quality does not have a significant effect on purchasing decisions (original sample = 0.105; t-statistic = 0.742; p-value = 0.458 > 0.05), so H01 is accepted; (2) price does not have a significant effect on purchasing decisions (original sample = 0.010; t-statistic = 0.072; p-value = 0.943 > 0.05), so H02 is accepted; and (3) brand image has a positive and significant effect on purchasing decisions (original sample = 0.533; t-statistic = 6.215; p-value = 0.000 < 0.05), so Ha3 is accepted.Keywords: Product Quality, Price, Brand Image, Purchasing Decisions

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