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Prof. Dr. H. Jufriadif Na`am, S.Kom, M.Kom
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Kampus Universitas Putra Indonesia YPTK Padang Jl. Raya Lubuk Begalung Padang, Sumatera Barat - 25221
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INDONESIA
Jurnal Informatika Ekonomi Bisnis
Published by Universitas Putra Indonesia YPTK Padang
ISSN : 27148491     EISSN : -     DOI : https://doi.org/10.37034/infeb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Informatika Ekonomi Bisnis adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit. Jurnal Informatika Ekonomi Bisnis menerbitkan artikel secara berkala 4 (empat) kali setahun yaitu pada bulan Maret, Juni, September, dan Desember. Semua publikasi di jurnal ini bersifat terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlangganan. Jurnal Informatika Ekonomi Bisnis sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis dalam bidang informatika ekonomi dan bisnis. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada masyarakat luas, serta sebagai sumber referensi akademisi dalam bidang informatika ekonomi dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 26 Documents
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Search results for , issue "Vol. 6, No. 2 (June 2024)" : 26 Documents clear
Emotional Intelligence in Marketing: Connecting Brands with Consumers Eko Tama Putra Saratian; Marwan Efendi; Miranti Pradipta Utami
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.897

Abstract

This study investigates the relationship between emotional intelligence, brand communication strategies, consumer brand perception, and customer loyalty within the context of PT. Lautan Luas Tbk. Through quantitative analysis utilizing Smart PLS, data was collected from a sample of 80 individuals using random sampling techniques. The results reveal significant direct effects of emotional intelligence and brand communication strategies on consumer brand perception and customer loyalty, as well as significant indirect effects of both emotional intelligence and brand communication strategies on customer loyalty through consumer brand perception. Specifically, higher levels of emotional intelligence among marketing staff and effective brand communication strategies positively influence consumer brand perception, subsequently leading to increased customer loyalty. These findings emphasize the importance of emotional intelligence and strategic brand communication in cultivating strong brand-consumer relationships and driving sustainable business growth.
Strategi Promosi Produk dalam Menghadapi Persaingan di Era Modernisasi Susanti; Muhammad Hifdil Islam; Moh Abd Rahman
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.901

Abstract

The era of globalization is an era marked by rapid development in all fields, both in trade and other fields. The changes that occur are marked by the developing mindset of society, advances in technology, and lifestyles that cannot be separated from the influence of globalization. Changes in the business environment are also increasingly uncertain because many companies are being founded this is one of the triggers for increasingly sharp competition in the business world. The purpose of this article is to analyze what promotional strategies are carried out by the Yaumi S 47 store so that it continues to exist and can compete in the are of modern retail companies that are not far from the location of the store, such as Indomaret, Alfamart, and Supermarkets. This research takes the form of a descriptive qualitative approach. The type of research carried out is field research. The results of this research show that the Yaumi S 47 Store has several promotional strategies that can attract consumer interest so that it can maintain the existence of the store by keeping up with current developments. The promotional strategy is to increase income and maintain the sustainability of the store so that it always experiences development every year.
Integration Hydroponic Aquaculture Systems for Optimizing Catfish Growth Management with Arduino Lawrence Adi Supriyono; A Andhika; Amalia Shifa Aldila; Prasetyo Hartanto
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.912

Abstract

Modern agriculture faces significant challenges such as limited land and declining soil fertility. The integration of hydroponic systems with aquaculture, particularly catfish farming, offers an innovative solution to enhance agricultural efficiency and productivity. This study explores the integration of hydroponic systems with aquaculture for the simultaneous cultivation of plants and catfish in a controlled environment. The research utilizes Arduino technology for monitoring temperature, pH, and water turbidity, which are essential for the health of fish and plants. The research method used is Research and Development (R&D), involving the following steps: (1) Identifying potential problems, (2) Data collection, (3) Product design, (4) Design validation, (5) Design revision, and (6) Product testing. The results indicate that integrating hydroponic systems with Arduino technology improves the efficiency of monitoring and managing the cultivation environment, positively impacting plant and catfish growth. The implementation of this system shows an increase in plant nutrient content and better fish health. And then, this research significantly contributes to the development of sustainable agriculture and global food security through the adoption of innovative technology.
Influencing Factors Analysis IoT Adoption in Indonesian State Housing Management Information System Irfan Murtadho Agtyaputra; Teguh Raharjo; Ibnu Pujiono
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.914

Abstract

The Internet of Things (IoT) has revolutionized asset management in Smart Homes. In Indonesia, one of the biggest struggles in implementing emerging technology in the e-government system is connecting the users' behavioral intention with the suitability of the type of work and the technological convenience offered. A technology acceptance and use model is proposed to address this issue by analyzing the correlation between IoT adoption in asset management. The model draws insights from two complementary methods: user behavioral intention predicts utilization, and task-technology fit predicts performance with moderating factors analysis. The study finds that social influence, hedonic motivation, and price value factors are compelling users' intentions to adopt the Internet of Things in asset management. The IoT technology is deemed worth the price for asset management, particularly for state residences, due to its automation, accuracy, and real-time features. It also enhances decision-making, as the asset information is more reliable and secure. This study enriches moderating factors analysis to study the effect of technology adoption. Additionally, research on asset management systems still needs to be improved, especially in the government sector. In conclusion, this study provides insights into adopting IoT in the government sector and its potential to transform asset management.
Towards Tax Administration 3.0: Bracing the Challenges in Mobile Application Development Darmawan Sidiq; Teguh Raharjo; Ni Wayan Trisnawaty
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.915

Abstract

Tax Administration 3.0 calls for tax administrations to be a high-tech adaptive organization with human touch. To that extent, tax administrations worldwide have developed mobile app as a taxpayer touchpoint. As the results of tax administrations’ digital maturity assessment shows major room for improvement, the mobile app development also faced with challenges. This study aims to investigate challenges in tax services mobile app development using M-Pajak as a case study. The descriptive qualitative approach used as our research method is composed of literature review, semi structured interview, open coding, and thematic analysis. Our study finds that M-Pajak development faces challenges related with project management and application requirements. To mitigate the challenges, it is important to ensure that projects are sufficiently staffed. Furthermore, change management must be implemented by focusing on user needs, who largely determine the application success. Meanwhile, fragmentation can be considered as the most critical challenge as it affects other challenges. Diversity of platforms and devices in which the mobile application will be operated potentially affects other factors, such as interoperability, user experience, privacy, and security. This study is important for tax administrations to anticipate challenges in developing their mobile app. Finally, this study also enriches the literature through the investigation of the mobile app development challenges in the context of tax services mobile app.
Pengaruh Beban Kerja dan Disiplinan Kerja terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Mediasi Ken Satrio Utomo; Harif Amali Rivai; Laura Syahrul
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.921

Abstract

The aim of this research is to determine the effect of workload and work discipline on employee performance with job satisfaction as a mediating variable. The research method used is a quantitative method. The data analysis technique used in this research is structural equation modeling or what is usually called Structural Equation Modeling (SEM). The results of the research are that Workload (BK) has a positive and significant effect on Employee Performance (KK) of the PLN West Sumatra Main Distribution Unit. This shows that the greater the workload, the higher the employee's performance. Workload (BK) has a positive and significant effect on Job Satisfaction (KK) of PLN West Sumatra Main Distribution Unit employees. This shows that the greater the workload, the higher the job satisfaction. Work Discipline (DK) has a positive and significant effect on Employee Performance (KK) of the PLN West Sumatra Main Distribution Unit. This shows that the greater the practice of work discipline, the higher the employee's performance. Work Discipline (DK) has a positive and significant effect on Job Satisfaction (KE) of PLN West Sumatra Main Distribution Unit employees. This shows that the greater the practice of work discipline, the higher the job satisfaction. Job Satisfaction (KK) has a positive and significant effect on Employee Performance (KK) of the PLN West Sumatra Main Distribution Unit. This shows that the greater the job satisfaction, the higher the employee's performance. Job Satisfaction (KK) mediates the relationship between Workload (BK) and Employee Performance (KK) and has a negative and significant influence. This shows that the greater the workload, which is mediated by job satisfaction, the lower employee performance will be. Job Satisfaction (KK) mediates the relationship between Work Discipline (DK) and Employee Performance (KK) because it has a positive and significant influence. This shows that the greater the work discipline mediated by job satisfaction, the greater the employee's performance.

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