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All Journal Jurnal Informatika Ekonomi Bisnis JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Safari : Jurnal Pengabdian Masyarakat Indonesia Lentera: Multidisciplinary Studies
Miranti Pradipta Utami
Politeknik Lembaga Pendidikan Dan Pengembangan Profesi Indonesia
Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Role of Customer Satisfaction and Brand Image on Customer Loyalty of Cellular Telecommunication Operator Company Sherry Adelia; Miranti Pradipta Utami; Sarwo Eddy Wibowo; Ratnawita; Sudianto
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.1059

Abstract

This study intends to examine the impact of brand image and customer satisfaction variables on Telkomsel Sim Card customers' customer loyalty (Y). Analysis is conducted using multiple linear regression. 60 participants made up the sample for this study, who were chosen from Telkomsel SIM Card users using a purposive sampling technique. The findings of this study suggest that brand image and customer satisfaction variables have an impact on customer loyalty at the same time. The findings of this study also demonstrate that customer happiness and brand image have a limited impact on customer loyalty. According to the adjusted R square analysis, brand image and customer happiness account for 60.1% of the relationship between customer loyalty and explanations, with other factors not included in the research model accounting for the remaining 39.9%.
The Influence of Price, Product Quality and Promotion on Customers Purchase Intention of Pasteurized Milk Products Frans Sudirjo; Tengku Kespandiar; Agus Nurofik; Septianti Permatasari Palembang; Miranti Pradipta Utami
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1109

Abstract

This study uses the multiple linear regression method using the SPSS 20 application. Results of the equation Y = - 5.130 + 0.249X1 + 0.747X2 + 0.409X3 for multiple linear regression. There is a partial effect of product quality (X1) on consumer buying interest, according to the findings of the t-test on the product quality variable (X1) (t-count value of 5.220 > t-table value of 1.992). (Y). There is a somewhat significant influence of promotion on consumer buying interest, as indicated by the promotion variable's (X2) t-count value of 7,379 > t-table 1,992. (Y). There is a relationship between the price of pasteurized milk and consumer purchasing interest, as indicated by the price variable (X3) having a t-count value of 2,304 > t-table 1,992. (Y). Partly, and the results of the F test show that there is an effect of product quality (X1), promotion (X2), and price (X3) of milk on consumer buying interest (Y) at the same time (f-count value of 170.823 > f-table 2.73). (simultaneously).
Analisis Strategi Pemasaran Di Politeknik Lembaga Pendidikan dan Pengembangan Profesi Indonesia Kampus Cirebon Miranti Pradipta Utami; Hendrik Pandiangan
Lentera: Multidisciplinary Studies Vol. 1 No. 2 (2023): Lentera: Multidisciplinary Studies
Publisher : Publikasiku

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Abstract

Tujuan penelitian ini adalah menyusun target pemasaran. Penelitian ini dilakukan di Politeknik Lembaga Pendidikan Dan Pengembangan Profesi Indonesia Kampus Cirebon. Jenis data yang digunakan adalah data primer dan sekunder. Data primer diperoleh dengan teknik observasi dan wawancara dalam bagian marketing langsung dan orang-orang lain. Data sekunder diperoleh dari berbagai sumber publikasi. Hasil penelitian ini menunjukkan bahwa, peran strategi pemasaran adalah salah satu cara memenangkan keunggulan bersaing yang berkesinambungan baik itu untuk perusahaan yang memproduksi barang atau jasa. Penelitian ini memiliki tujuan untuk mendapat gambaran mengenai strategi pemasaran yang dilakukan dan untuk mengetahui seberapa efektif pelaksanaan strategi pemasaran yang telah dilakukan. Dari hasil wawancara yang telah dilakukan, strategi pemasaran yang dilakukan oleh Politeknik Lembaga Pendidikan Dan Pengembangan Profesi Indonesia Kampus Cirebon ada 2 cara yaitu dengan offline dan online. Offline dengan melakukan sosialiasi ke beberapa sekolah SMA/SMK ataupun MA. Sedangkan online dengan memanfaatkan teknologi seperti memanfaatkan saluran radio ataupun sosial media sehingga jangkauan semakin luas.
Optimizing Incentives for Civil Servants in Cirebon Local Government Miranti Pradipta Utami; Rani Suryani; Nurul Aisyah; Jusri; Saut Gracer Sijabat
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.603

Abstract

This study explores the factors influencing the provision of incentives for civil servants in the Cirebon Local Government. The research adopts a quantitative research design and utilizes survey questionnaires to collect data from a representative sample of 121 civil servants. The variables examined in the study include organizational justice, competence, and leadership effectiveness. The findings indicate that organizational justice significantly influences the provision of incentives, highlighting the importance of a fair and equitable work environment. Competence also emerges as a crucial factor, emphasizing the need for employees to possess the necessary skills and abilities to excel in their roles. Furthermore, effective leadership is found to have a positive impact on incentive provision, underscoring the significance of capable and motivating leaders. The results of this study contribute to the understanding of incentive systems in the Cirebon Local Government and provide insights for policymakers and human resource managers. By considering the factors of organizational justice, competence, and leadership effectiveness, the government can design and implement effective incentive programs that enhance employee motivation, satisfaction, and performance.
Emotional Intelligence in Marketing: Connecting Brands with Consumers Eko Tama Putra Saratian; Marwan Efendi; Miranti Pradipta Utami
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.897

Abstract

This study investigates the relationship between emotional intelligence, brand communication strategies, consumer brand perception, and customer loyalty within the context of PT. Lautan Luas Tbk. Through quantitative analysis utilizing Smart PLS, data was collected from a sample of 80 individuals using random sampling techniques. The results reveal significant direct effects of emotional intelligence and brand communication strategies on consumer brand perception and customer loyalty, as well as significant indirect effects of both emotional intelligence and brand communication strategies on customer loyalty through consumer brand perception. Specifically, higher levels of emotional intelligence among marketing staff and effective brand communication strategies positively influence consumer brand perception, subsequently leading to increased customer loyalty. These findings emphasize the importance of emotional intelligence and strategic brand communication in cultivating strong brand-consumer relationships and driving sustainable business growth.
PEMBANGUNAN BUDAYA BELAJAR MASYARAKAT DESA KARANGASEM KECAMATAN PLUMBON KABUPATEN CIREBON Miranti Pradipta Utami; Abdul Azis; Aef Saeful Rohman; Ainunnisyah Uwiyah; Almustaqim, Almustaqim; Ardhita Nur Syawaliyah; Dea Yulinda; Deni Virgiawan; Dwi Rara Novrita; Erhayani, Erhayani
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2022): Juli : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (768.419 KB) | DOI: 10.56910/safari.v2i3.238

Abstract

Kegiatan Pengabdian diharapkan dapat mengembangkan kepekaan rasa dan kognisi sosial mahasiswa. Bagi pemerintah daerah dan masyarakat setempat, kegiatan Pengabdian dapat membantu percepatan proses pembangunan serta membentuk kader penerus kegiatan pembangunan.Kegiatan Pengabdian yang akan kami lakukan di Desa Karangasem yang memiliki luas pemukiman, dimana terbagi dalam 6 RW dan 27 RT.Jarak dari pusat pemerintahan kecamatan 2 Km,Jarak dari pusat pemerintahan kabupaten 16 Km,Jarak dari pusat pemerintahan provinsi jabar 205 Km,Desa Karangasem memiliki banyak sekali UMKM rotan yang memproduksi berbagai jenis produk setiap harinya bahkan sampai meng-ekspor kerajinan rotan ke luar negeri.Kepala Desa Karangasem terpilih, menerima dan menyambut dengan hangat kedatangan kami, bahkan ada kesepakatan untuk saling mendukung program yang akan kami praktikan di Desa Karangasem yang beliau pimpin guna mewujudkan masyarakat maju dan sejahtera.. Identifikasi Masalah : Fasilitas sekolah yang serba seadanya, seperti kurangnya alat kebersihan, alat tulis untuk mengajar, bahkan ruangan belajar yang kurang memadai.Kurangnya tenaga pengajar, khususnya di TK dan Madrasah Nurul Hidayah.Belum tersedianya listrik di posyandu Desa Karangasem.UMKM di Desa Karangasem belum mengenal branding produk local.Maksud dan Tujuan dapat membantu memenuhi sedikit banyaknya fasilitas kebersihan serta alat pembelajaran guna mengefektifkan kegiatan belajar mengajar (KBM).Membantu menjadi tenaga pengajar selama kegiatan Pengabdian Tematik berlangsung.Menyediakan listrik untuk posyandu demi kenyamanan masyarakat.Mengenalkan cara membuat branding local untuk produk UMKM Desa Karangasem, terkhususnya kerajinan rotan.. Mitra yang terlibat:Kepala Desa Karangasem, SMAN 1 Plumbon,Staff Posyandu,Pengajar TK dan Madrasah Nurul Hidayah,Pengajar Paud Sang Rasa Jati dan perangkat Desa Karangasem .
Co-Authors Abdul Azis Aef Saeful Rohman Agus Nurofik Ainunnisyah Uwiyah Almustaqim, Almustaqim Ardhita Nur Syawaliyah Dea Yulinda Deni Virgiawan Dwi Rara Novrita Eko Tama Putra Saratian Erhayani, Erhayani Frans Sudirjo Hendrik Pandiangan Jusri Kespandiar, Tengku Marwan Efendi Nurul Aisyah Rani Suryani Sarwo Eddy Wibowo Saut Gracer Sijabat Septianti Permatasari Palembang Sherry Adelia Sudianto