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Business Management Journal Program Studi Manajemen
Published by Universitas Bunda Mulia
ISSN : 19070896     EISSN : 25986775     DOI : -
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 7, No 2 (2011): Business Management Journal" : 6 Documents clear
EFEKTIVITAS PENGGUNAAN MEDIA JEJARING SOSIAL FACEBOOK TERHADAP KEGIATAN KOMUNIKASI UNIVERSITAS DI JAKARTA Oktafalia Marisa
Business Management Journal Vol 7, No 2 (2011): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (831.092 KB) | DOI: 10.30813/bmj.v7i2.595

Abstract

Social networking is a phenomenon in Indonesia, almost all communities have and actively use an account at social networking. The phenomenon has changed the initial function of social networking.Many activities carried out through social networking. Facebook, with a number of accessor, turns out to encourage universities in Indonesia to take part in utilizing this social networking. Almost all universities have an official account to accommodate their activities. This research took the Bunda Mulia University, STIE Trisakti and, Tarumanagara University as samples to conduct research on the effectiveness of communication activities facebook universities in Indonesia. The results shown us, facebook was considered effective as a means of communication for students Key Words:Social Media, communication, and Effectivity  
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN PEMEGANG GARUDA FREQUENT FLYER TERHADAP FASILITAS PELAYANAN DI PT. GARUDA INDONESIA Novita Wahyu Setyowati; Yanti Afianti
Business Management Journal Vol 7, No 2 (2011): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (925.088 KB) | DOI: 10.30813/bmj.v7i2.588

Abstract

Through the results of a survey study of 70 (seventy) of respondents obtained research results, as follows : Tangible, Confidence, Reliability and empathy are considered valid and contribute positively to the value of R-Square = 98% and positive prediction, where the parameter estimators obtained , and significant. F-count value> F-table or 712.227> 2.557 for α = 0.05. Can be seen that the partial variable Tangible able to give effect to enhance customer satisfaction and are able to contribute positively and can serve as a strong indicator (value of R-Square = 80%). Positive predictions can be viewed via a probe parameters   and significant. Value T-count> T-chart or 4.964> 1.7033 for the degrees of freedom (DF) α = 0.05.Confidence can be seen that the partial variables can give effect to enhance customer satisfaction and are able to contribute positively and can serve as a strong indicator (value of R-Square = 68%). Positive predictions can be viewed via a probe parameters   and significant. Value T-count <T-table, or 1.55> 1.7033 for degrees of freedom (DF) α = 0.05.Reliability can be seen that the variable is able to give partial effect to enhance customer satisfaction and are able to contribute positively and can serve as a strong indicator (value of R-Square = 50%). Positive predictions can be viewed via a probe parameters and significant. Value T-count> T-chart or 3.934> 1.7033 for the degrees of freedom (DF) α = 0.05.Empathy can be seen that the partial variables can give the effect of increasing customer satisfaction and are able to contribute positively and can serve as a strong indicator (value of R-Square = 69%). Positive predictions can be viewed via a probe parameters and significant. Value T-count> T-chart or 4.111> 1.7033 for the degrees of freedom (DF) α = 0.05  Key Words Factor Tangible , Confidence , Reliability  dan Empathy
ANALISIS PENYEBAB KONSUMEN BERBELANJA DI PASAR TRADISIONAL (STUDI KASUS DI PASAR TRADISIONAL SUNTER KIRANA) Surej Dhillon; Lelly Christin
Business Management Journal Vol 7, No 2 (2011): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.314 KB) | DOI: 10.30813/bmj.v7i2.600

Abstract

Nowadays, traditional market can still survive among modern market. Due to that reason, the researcher is interested in analyzing the factor why consumer still want to shop at traditional market. The subject of the research is Sunter Kirana Market. For the data collection, the researcher is using interview to 100 respondents with descriptive analysis.  From the research is known that the price factor, product, location and consumer behaviour are the reasons why consumer still want to shop at traditional market. Key Words,Consumer, Traditional Market
FAKTOR-FAKTOR YANG MENENTUKAN PARA MAHASISWA MEMILIH KULIAH DI UNIVERSITAS BUNDA MULIA DENGAN METODE FAKTOR ANALISIS Rudy Santosa Sudirga
Business Management Journal Vol 7, No 2 (2011): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.314 KB) | DOI: 10.30813/bmj.v7i2.601

Abstract

Over the last three years the number of students choosing Bunda Mulia University as a university choice has steadily increased. This phenomenon is clearly portrayed from the results of a study that was undertaken to determine factors that influence choices that senior high school students make decision to enter university. This research examines this phenomenon in the context of students’ choice of a university. Results of a survey of students showed that parents, along with other family and friends, were the most influential sources of information. Factor analysis is a precise method to perform this research, since factor analysis will generate factors that demonstrate acceptable internal consistency and describe the important influences in shaping university preferences. The correlations between the factors and Bunda Mulia University as first university choice are in the expected directions of this research and provide evidence for construct validity of the questionnaire. Key Words,Factors, Influence, and Choices. 
ANALISIS PENILAIAN KONSUMEN TERHADAP KESADARAN MEREK RESTORAN FAST FOOD DI JAKARTA Megah Wijaya; Yenli Megawati
Business Management Journal Vol 7, No 2 (2011): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.756 KB) | DOI: 10.30813/bmj.v7i2.592

Abstract

The purpose of this survey is to know the highest and the lowest brand awareness and brand association of fast food restaurant in Jakarta. In-depth interview and questionnaire are the method the research. There were 200 respondents purposively selected.Data analysis using mean and validity and realibility for questionnaire produce the following results: (1) Top of Mind – KFC   (2) Brand Recall – McDonald’s   (3) Brand Recognition – KFC   (4) Brand Equity – KFC   (5) Brand Preference – McDonald’s   (6) Brand Uniqueness – McDonald’sKey Words:Brand, Brand Awareness, Brand Association, Fast Food Restaurant  
PERSEPSI MAHASISWA TERHADAP EFEKTIVITAS PENGGUNAAN Lanang Diayudha
Business Management Journal Vol 7, No 2 (2011): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (481.18 KB) | DOI: 10.30813/bmj.v7i2.598

Abstract

The purpose of this survey is to find out the effectiveness of UBM shuttle buses. This is a quistionaire-based survey with 100 respondents that is purposively selected. Data analysis uses mean and validity and realibility for questionnaire produce the following results: the UBM shuttle buses is the facility used by the UBM students, that economically help the students expenses.  Key Words:Student perception, effectivity, UBM shuttle bus   

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