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INDONESIA
Journal of Business, Management, and Accounting
Published by STIE Kusuma Negara
ISSN : -     EISSN : 2714870X     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
JOBMA: Journal of Business, Management, and Accounting is aimed at being a medium for research results dissemination and scientific paper exchanges on the Indonesian economy and business among academics, practitioners, regulators, and public. JOBMA: Journal of Business, Management, and Accounting is issued two times annually, i.e., in March, and September.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 1 (2021): March" : 5 Documents clear
SERVICE QUALITY, PRICE AND PRODUCT PROMOTION TOWARDS CUSTOMER TRUST, IMPACT ON CUSTOMER LOYALTY GRAB BIKE DEPOK REGION Dian Riskarini; Yuli Ardianto
Journal of Business, Management, & Accounting Vol. 3 No. 1 (2021): March
Publisher : Kusuma Negara Business School

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Abstract

Technological developments have offered solutions for the community in facing the level of congestion in Jabodetabek. Online transportation is one of the accesses that answer the phenomenon of people's need to be on time and get transportation options with various benefits, one of which is Grab Bike as a transportation service that is managed by an online system. This study was conducted to determine whether service quality, price and product promotion directly or indirectly affect customer trust and have an impact on customer loyalty Grab Bike Depok area. The population in this study was Grab Bike Depok customers with a sample size of 100 respondents using the Purposive Random Sampling technique. Using this type of quantitative research by analyzing respondents' primary data questionnaires. Data analysis techniques using the Path Analysis. The results of the study of service quality significantly influence customer trust where if the quality of service is getting better then Grab Bike customer trust will increase as well. Similarly, the variable price significantly influences customer trust. With better customer perceptions of the price of Grab Bike services, it will be able to increase the trust of Grab Bike customers. The promotion variable influences customer trust, with increasing promotion it will be able to increase the trust of Grab Bike customers. Service quality variables significantly influence customer loyalty. With better service quality, Grab Bike customers can increase customer loyalty. Price variable significantly influences customer loyalty. This means that applying the right price will increase Grab Bike customer loyalty. Promotional variables significantly influence customer loyalty. This means that with increased promotion, Grab Bike customers can increase loyalty. Based on the test results, it can be concluded clearly that Service Quality, Price and Promotion have a significant partial and simultaneous effect on the increasing trust of grab Bike customers in the Depok area and have an impact on customer loyalty to continue using Grab Bike online transportation services. Keywords: Service Quality, Price, Product Promotion, Customer Trust, Customer Loyalty
The Effect of Capital Adequacy Ratio (CAR) and Loan To Deposit Ratio (LDR) on Return On Assets (ROA) at PT Bank BNI (Persero) Tbk. Period 2008 – 2017 Supatmin
Journal of Business, Management, & Accounting Vol. 3 No. 1 (2021): March
Publisher : Kusuma Negara Business School

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Abstract

The purpose of this study was to determine the effect of CAR and LDR on ROA at PT Bank BNI (Persero) Tbk Period 2008-2017. This research method is a descriptive quantitative . The sampling technique used purposive sampling technique with a total sample of 10 . Data analysis used statistical tools with SPSS version 22 for windows with the an alysis method of normality, coefficient of determination, simple linear regression equations,multiply linear regression and hypothesis testing. It can also be seen that the value of t Count> t Table or 2.547> 2.364 means that H0 is accepted. H1 is rejected, so it is concluded that there is no effect between the Capital Adquacy Ratio (CAR) variable on Return On Assets (ROA). t value <than t Table or equal to 1.542 <2.364 means that H2 is rejected. H0 is accepted, so it is concluded that there is an effect but not significant between the Loan To Deposit Ratio (LDR) variable on Return On Assets (ROA). the value of f - calculated is greater, namely 5.894> 4.10 and the value is significant> than the terms of significance (0.032> 0.05). This provides an explanation that the independent variables Capital Adequacy Ratio (CAR) (X1) and Loan To Deposit Ratio (LDR) (X2) prove that they do not jointly influence the dependent variable, namely Return On Assets (ROA) (Y).
THE INFLUENCE OF RUPIAH EXCHANGE RATE ON STOCK PRICES AT PT MUSTIKA RATU TBK Nurwita; Windy Gustia Wardani
Journal of Business, Management, & Accounting Vol. 3 No. 1 (2021): March
Publisher : Kusuma Negara Business School

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Abstract

: The purpose of this study was to determine the effect of Rupiah Exchange Rate on Stock Prices at PT Mustika Ratu. This research method is a descriptive quantitative from Time Series. The sampling technique used Purposive sampling technique with a total sample of 13. Data analysis used statistical tools with SPSS version 21 for windows with the an alysis method of normality, coefficient of determination, simple linear regression equations, and hypothesis testing. The result of hypothesis testing shows that the value of T_ (count)> T table Tcount I-2,223 I > Ttable 2,20099. Based on the significance value (Sig),. This means that there is significant effect of the Rupiah Exchange Rate (X2) on the Stock Price (Y).
INFLUENCE DEBT EQUITY RATIO, MARKET RISKS, AND GOOD CORPORATE GOVERNANCE ON SHARE PRICES Budiono
Journal of Business, Management, & Accounting Vol. 3 No. 1 (2021): March
Publisher : Kusuma Negara Business School

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Abstract

This study aims to determine the effect of Debt Equity Ratio, Market Risk, and Good Corporate Governance on Stock Prices. In this study, Debt, Equity ratio, market risk, and good corporate governance as independent variables, and stock prices as the dependent variable. The samples taken are companies listed on the Jakarta Stock Exchange and participating in CGPI 2007-2010. Data processing and analysis were carried out using the SmartPLS program. The results of this study indicate that the Debt Equity Ratio variable has no effect on stock prices, market risk has no effect on stock prices, and good corporate governance has an effect on stock prices. Together, the Debt Equity Ratio, Market Risk, and Good Corporate Governance have an effect of 25.7%.
The Influence of Customer Experience, Customer Service and Company Image on Customer Loyalty through Consumer Satisfaction as Intervening Variables Singgih Andi Kurniawan; M. Arief
Journal of Business, Management, & Accounting Vol. 3 No. 1 (2021): March
Publisher : Kusuma Negara Business School

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Abstract

This study aims to analyze the effect of consumer experience, service convenience and corporate image on customer loyalty through consumer satisfaction as an intervening variable performed on members Cooperative xxxmart Cibubur. This research is a survey research using a questionnaire as instrument and taken as many as 88 respondents who are members The XXX Martr Cooperative uses a simple random sampling method. Data collection is done by providing a list of questions to respondents use google form. This study uses analytical tools SmartPLS ver 3.0. The hypothesis is tested with path coefficients and indirect effects. The results of the study obtained the following conclusions; (1) Consumer experience (X1) has a significant effect on consumer satisfaction (Y1). (2) Convenience service (X2) has a significant effect on customer satisfaction (Y1). (3) Image company (X3) has no significant effect on customer satisfaction (Y1). (4) Consumer satisfaction (Y1) has a significant effect on customer loyalty (Y2). (5) Consumer experience (X1) has a significant effect on loyalty customers (Y2) either directly or through customer satisfaction (Y1). (6) Service convenience (X2) has a significant effect on customer loyalty (Y2) either directly or through consumer satisfaction (Y1). (7) Image company (X3) has no significant effect on customer loyalty (Y2) either directly or through consumer satisfaction (Y1). Satisfaction variable consumers (Y1) are able to mediate from the influence of experience variables consumer (X1) and service convenience (X2) on customer loyalty (Y2). However, the consumer satisfaction variable (Y1) failed to mediate the effect of corporate image variable (X3) on customer loyalty (Y2)

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