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Jurnal Manajemen Bisnis dan Kewirausahaan
Published by Universitas Tarumanagara
ISSN : -     EISSN : 25980289     DOI : http://dx.doi.org/10.24912/jmbk
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal Manajemen Bisnis dan Kewirausahaan published by Magister Manajemen Universitas Tarumanagara. Jurnal Manajemen Bisnis dan Kewirausahaan accepts articles or manuscript in the management and business field from various source, academics and researchers, both national and international.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 958 Documents
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Pengaruh Elemen Media Sosial: Customization, Electronic Word of Mouth (E-WOM), dan Trendiness terhadap Consumer Brand Engagement pada Konsumen Milenial Healthy Yummy Nutty di Indonesia Novia Tjhin; Sawidji Widoatmodjo
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6, No 2 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i2.17809

Abstract

This research aims to analyze the relation between Customization, Electronic Word of Mouth (E-WOM), and Trendiness with millennial's consumer brand engagement of Healthy Yummy Nutty in Jakarta. The data were collected from Healthy Yummy Nutty consumers in Jakarta from 16 years old until 38 years old. The research is conducted on 200 Healthy Yummy Nutty consumers in Jakarta. The result is an analysis using SPSS Software and using the multiple regression method. Based on the results of existing research, it is concluded that the involvement of consumers in the brand is very necessary because it can make the company image last in the long term and the presence of consumers is also a very important factor for the success of a company. Penelitian ini bertujuan untuk menganalisis hubungan customization, electronic word of mouth (E-WOM), dan trendiness dengan consumer brand engagement kaum milenial Healthy Yummy Nutty di Jakarta. Data dikumpulkan dari konsumen milenial Healthy Yummy Nutty di Jakarta dari usia 16 tahun sampai dengan usia 38 tahun. Penelitian ini dilakukan terhadap 200 konsumen Healthy Yummy Nutty di Jakarta. Hasilnya dianalisis menggunakan perangkat lunak SPSS dan menggunakan metode regresi berganda. Berdasarkan hasil penelitian yang ada, disimpulkan bahwa keterlibatan konsumen terhadap merek sangat diperlukan karena dapat membuat citra perusahaan dapat bertahan dalam jangka panjang dan kehadiran konsumen juga merupakan faktor yang sangat penting atas keberhasilan suatu perusahaan.
Dampak Penerapan Sistem Digitalisasi terhadap Kinerja Perbankan di Indonesia Faisal Siwi
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6, No 2 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i2.17843

Abstract

The purpose of this study is to determine the differences before and after the implementation of the digitalization system on the performance of banks listed on the Indonesia Stock Exchange (IDX) in 2017 and 2019. The method in this study uses the CAMELS indicator through aspects (CAR, NPL, ROA, BOPO, LDR, NIM). The population in this study were all banks listed on the Indonesia Stock Exchange (IDX) in 2017 and 2019, namely 43 banks. The category of sampling technique in this research is purposive sampling. Based on the specified criteria, the number of samples selected in this study was 40 commercial banks. The type of data used in this research is quantitative data. The data source in this research is secondary data. The statistical test used in this research is descriptive data analysis and normality test. Test the hypothesis using the Wilcoxon signed ranks test. The statistical application uses SPSS version 26. The results show that there is no significant difference in the performance of banks listed on the Indonesia Stock Exchange before and after the implementation of the banking digitalization system when measured in terms of CAR, NPL, ROA, and BOPO aspects except in terms of LDR and NIM aspects, where there is a significant difference in the performance of banks listed on the Indonesia Stock Exchange before and after the implementation of the banking digitalization system. This research is expected to provide input for banks and investors to evaluate in making decisions. Tujuan dari penelitian ini adalah untuk mengetahui perbedaan sebelum dan sesudah penerapan sistem digitalisasi terhadap kinerja bank yang terdaftar di Bursa Efek Indonesia (BEI) pada tahun 2017 dan 2019. Metode dalam penelitian ini menggunakan indikator CAMELS melalui aspek (CAR, NPL, ROA, BOPO, LDR, NIM). Populasi dalam penelitian ini adalah seluruh bank yang terdaftar di Bursa Efek Indonesia (BEI) tahun 2017 dan 2019 yakni 43 bank. Kategori teknik pengambilan sampel dalam penelitian ini adalah purposive sampling. Berdasarkan kriteria yang ditentukan maka jumlah sampel yang terpilih dalam penelitian ini adalah 40 bank umum. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif. Sumber data dalam penelitian ini adalah data sekunder. Uji statistik yang digunakan dalam penelitian ini adalah analisis data deskriptif dan uji normalitas. Uji hipotesis menggunakan uji Wilcoxon Signed Ranks. Aplikasi statistik menggunakan SPSS versi 26. Hasil menunjukkan bahwa tidak ada perbedaan yang signifikan kinerja bank yang terdaftar di Bursa Efek Indonesia sebelum dan sesudah penerapan sistem digitalisasi perbankan jika diukur dari segi aspek CAR, NPL, ROA dan BOPO kecuali dari segi aspek LDR dan NIM, dimana terdapat perbedaan yang signifikan kinerja bank yang terdaftar di Bursa Efek Indonesia sebelum dan sesudah penerapan sistem digitalisasi perbankan. Penelitian ini diharapkan dapat memberikan masukan bagi bank dan investor untuk mengevaluasi dalam membuat keputusan. 
Pengaruh Customer Perceived Value , Service Quality, Dan Physical Environment Terhadap Kepuasan Dan Kesetiaan Pelanggan Shelly Agustina Natawijaya; Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2 No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v2i2.4831

Abstract

The aim of this study are : First, to explore the effect of customer perceived value , service quality, and physical  environment on customer loyalty. Second, to explore the effect of  customer perceived value , service quality, and physical  environment on customer satisfaction. Third, to explore the effect of customer satisfaction towards customer loyalty. Fourth, to find out if customer satisfaction can mediate  customer perceived value , service quality, and physical  environment towards customer loyalty.  The method of data collection is purposive sampling.  The samples of this research are collected from 326 respondents, who are the customers of  furniture store in Jakarta.  The technique of data analysis used in this study was regression analysis and mediating test to find put the hypotheses. The results are : (a) the relationship between customer perceived value , service quality, and physical  environment have a significant and positive impact toward customer loyalty; (b)  the relationship between customer perceived value , service quality, and physical  environment have a significant and positive impact toward customer satisfaction; (c) customer satisfaction has a positive impact on customer loyalty; (d) customer satisfaction  will mediate the effect of  customer perceived value , service quality, and physical  environment towards customer loyalty.
Pengaruh Social Network Marketing (Snm) Dan Electronic Word Of Mouth (Ewom) Terhadap Minat Beli Pelanggan Wenny Kartika Susanto; Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2 No 6 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v2i6.4910

Abstract

Competition that is getting more competitive in smartphone industry has made customers feel quite difficult in deciding which product the customers should buy. This is because companies are doing marketing through mass media, both offline and online. Companies are trying to change customers’ way of thinking through emotion, need, want, and demand. Nowadays, in this globalization the traditional retailers are facing big challenge because young generation is starting to switch to online shopping. This fact poses as threat for traditional retailers, but can also be used as opportunity due to easy access to product and brand via social media. Therefore, this research objective was to find what the influences of social network marketing and electronic word of mouth (independent variables) toward customer purchase intention (dependent variable). Quantitative research was chosen as the method of this research. The population was smartphone users from 26 – 50 years old in Jakarta. Non – sampling method, specifically convenience sampling was used because this method allowed researched to approach random respondent easily. The researcher used 166 questionnaires as sample size. 166 valid data were analysed with Structural Equation Modelling to test hypothesises in the research. There are two hypothesises tested on this research. Based on analysis, all hypothesises are supported. In conclusion, the most significant value is Social Network Marketing (SNM) which contributed 35.3% toward purchase intention. Based on findings, it is suggested for the company to pay more attention in marketing activities at social media by giving positive experience to customers so that the customers can give positive feedback in social media as reference for future customers.
Pengaruh Customer Perceived Value, Customer Satisfaction, Dan Product Innovation Terhadap Customer Loyalty (Studi Kasus Rebranding All New Sour Sally) Faranita Amelia; Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3 No 1 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v3i1.4927

Abstract

This study aims to determine the success of All New Sour Sally rebranding in attracting customer loyalty, which loyalty is seen as one of the important criteria for companies to gain their competitive advantages. The research carries out by taking three independent variables, consisting of customer perceived value, customer satisfaction, and product innovation. This is a descriptive research by using questionnaire which distributed to 167 respondents in Jakarta area. Data was collected by using non probability sampling method. Multiple regression analysis used for data analysis by using SPSS version 23. The findings of the study prove the previous research that each of the three independent variables have significant effect to influence customer loyalty.
Pengaruh Persepsi Kemudahan Berbelanja, Reputasi Website, Dan Kualitas Website Terhadap Minat Beli Online: Kepercayaan Sebagai Variabel Mediasi Wiendy Deborah; Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3 No 1 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v3i1.4933

Abstract

This study aims to determine the main factors that can influence the purchase intention from consumers. Based on previous research, three independent variables were obtained: perceptions of ease to use, website reputation, website quality and one intervening variable; trust that can attract purchase intention. This is a descriptive research by using questionnaire which distributed to 164 respondents in Jakarta area. Data was collected by using non probability sampling method. Regression analysis were used for data analysis by using SPSS. From this study, it was found that the influence of each variables can directly and indirectly influence purchase intention significantly.
The Impact of Store Image and Store Satisfaction in Determining Consumers’ Loyalty toward Convenience Stores in Indonesia Nicholas Wilson; Brian
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6 No 4 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i4.17228

Abstract

This research was conducted to assess and determine how both store image and store satisfaction could affect people’s or consumers’ level of loyalty toward convenience stores in Indonesia, particularly during the current COVID-19 pandemic which had inadvertently made the business environment in Indonesia to be full of uncertainty. The convenience sampling method was chosen to be implemented in this study to ensure that all respondents who participated in this study had satisfied and conformed with the criteria of the respondents set in this study, in which, respondents should be those who live in Indonesia who’ve purchased any kind of products at least 5 times from any convenience stores located within the Jabodetabek area for the past 6 months. Moreover, using questionnaires to obtain all of the data required from the respondents, a total of 250 respondents participated in this study, in which, a total of 227 data had been deemed valid and usable, thus confirming these 227 data will be further analyzed in this study using PLS-SEM method to determine the relationships between variables assessed and discussed in this study. After thoroughly examining and analyzing all of these data, the researchers would like to conclude that both store image and store satisfaction were found as two variables that positively and significantly affected consumers’ level and state of loyalty toward convenience stores in Indonesia during the current COVID-19 pandemic. Penelitian ini dilakukan guna menentukan bagaimana pengaruh yang diberikan oleh store image dan store satisfaction terhadap tingkat loyalitas konsumen terhadap sektor ritel minimarket (convenience stores) di Indonesia, terutama di masa pandemi COVID-19 yang secara tidak langsung telah membuat dunia ataupun sektor bisnis di Indonesia menjadi penuh dengan ketidakpastian. Adapun convenience sampling dipilih sebagai metode sampling pada studi ini guna memastikan bahwa memang seluruh responden yang berpartisipasi pada penelitian ini telah memenuhi seluruh persyaratan ataupun kriteria responden yang telah ditetapkan, yang dimana seluruh responden adalah warga Indonesia yang pernah berbelanja di minimarket apapun di daerah Jabodetabek minimal 5 kali dalam kurun waktu 6 bulan terakhir. Adapun kuesioner digunakan pada penelitian ini, yang dimana dari sebanyak 250 kuesioner yang disebarkan kepada responden, sebanyak 227 data dinyatakan valid serta dapat digunakan untuk dianalisis secara lebih lanjut pada penelitian ini. Adapun setelah menganalisis seluruh data dengan menggunakan metode PLS-SEM, peneliti dapat menyimpulkan bahwa store image dan store satisfaction berperan positif dan signifikan di dalam memengaruhi tingkat loyalitas dari konsumen pada sektor minimarket yang ada di Indonesia.
The Effect of Human Capital and Entrepreneurship on Lecture Performance (University Entrepreneurship Supporting Lecturer in Indonesia) Febrisi Dwita; Ela Elliyana; Deni Surapto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6 No 4 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i4.18191

Abstract

The purpose of this study was to determine the effect of human capital and entrepreneurship on the performance of lecturers (study of entrepreneurship lecturers at universities in Indonesia). The research was conducted at colleges or universities in Indonesia, the research period was October–to December 2021. The research population was lecturers who taught entrepreneurship courses at universities in Indonesia, where the exact number cannot be known. This study used a non-probability purposive sampling technique and for the sample, 156 respondents participated, but only 100 complete questionnaires were deemed usable. The results of the study indicate that human capital has an effect on entrepreneurship for university entrepreneurship lecturers in Indonesia, meaning that competent human capital provides quality and increased entrepreneurship for university lecturers in Indonesia. Human capital owned by entrepreneurship lecturers in Indonesia can create, transfer, and implement knowledge to their students, thereby improving lecturer performance. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh human capital dan entrepreneurship terhadap kinerja dosen (studi dosen kewirausahaan pada perguruan tinggi di Indonesia). Penelitian dilakukan di perguruan tinggi atau universitas di Indonesia, periode penelitian Oktober–Desember 2021. Populasi penelitian adalah dosen yang mengajar mata kuliah kewirausahaan di perguruan tinggi di Indonesia, yang belum dapat diketahui jumlah pastinya. Penelitian ini menggunakan teknik Non-probability Purposive Sampling dan untuk sampel sebanyak 156 responden, namun hanya 100 kuesioner yang lengkap yang dianggap dapat digunakan. Hasil penelitian menunjukkan bahwa human capital berpengaruh terhadap kewirausahaan bagi dosen kewirausahaan perguruan tinggi di Indonesia, artinya modal manusia yang kompeten memberikan kualitas dan peningkatan kewirausahaan bagi dosen perguruan tinggi di Indonesia. Modal manusia yang dimiliki dosen kewirausahaan di Indonesia dapat menciptakan, mentransfer, dan mengimplementasikan ilmu kepada mahasiswanya, sehingga meningkatkan kinerja dosen.
Strategy Analysis of Micro-Scale Business Development with Business Model Canvas on Beneficiary Family in Semarang Regency Kenneth Pinandhito; Dina Yeni Martia; Budi Prasetya
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6 No 4 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i4.18287

Abstract

The development of businesses with various advantages has made the competition even more challenging, so it requires business people to make particular strategies in dealing with business competition. A business must be able to move forward with its potential and minimize its weaknesses so that it can continue to run and survive in the growing competition. The problems experienced by micro-scale business actors in Semarang Regency are the weak preparation of business strategies and the lack of optimization of their capabilities. The Beneficiary Families (KPM) feel confused about describing their business assets, weaknesses, opportunities, and threats. It causes them to be unable to find the right strategy to run a business during competition and develop the business owned. Given these problems, the aim of this research is that Beneficiary Families can describe and analyze aspects of the internal and external environment to survive in business competition. Qualitative description is used in this study with data analysis techniques, namely Business Model Canvas (BMC). Data collection techniques through interviews, participatory observation, and documentation studies. This study uses a non-random sampling method with a purposive sampling type. Perkembangan bisnis memiliki beragam keunggulannya membuat persaingan menjadi ketat sehingga memaksa para pelaksana bisnis untuk bisa merancang strategi yang khusus dalam menghadapi persaingan usaha. Sebuah bisnis harus dapat bergerak maju dengan keunggulan yang dimilikinya dan mengurangi kelemahannya agar bisa tetap berjalan dan bisa bertahan dalam persaingan yang semakin ketat. Persoalan yang dialami oleh pelaku usaha mikro di Kabupaten Semarang adalah kurangnya dalam menyusun strategi usaha dan belum optimalnya kecakapan yang dimiliki, Keluarga Penerima Manfaat (KPM) merasa bingung untuk menggambarkan kekuatan, kelemahan, peluang, dan ancaman usahanya. Hal tersebut menyebabkan mereka tidak dapat menemukan strategi yang tepat untuk menjalankan bisnis di tengah persaingan dan mengembangkan bisnis yang dimiliki. Dengan adanya permasalahan tersebut, penelitian ini bertujuan agar Keluarga Penerima Manfaat dapat menggambarkan dan menganalisis segi lingkungan internal dan eksternal agar dapat tetap bertahan dalam persaingan bisnis. Metode deskriptif kualitatif merupakan metode yang digunakan dalam penelitian ini dengan teknik analisis data yaitu Business Model Canvas (BMC). Teknik pengumpulan data melalui wawancara, observasi partisipatif, dan studi dokumentasi. Penelitian ini menggunakan metode Non-random Sampling dalam penelitian ini dengan tipe Purposive Sampling.
Analisis Determinan Profitabilitas Perusahaan Perbankan di Bursa Efek Indonesia Mutia Azizah Putri; Yoko Tristiarto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6 No 5 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i5.18429

Abstract

The purpose of this study is to determine the effect of capital, liquidity, and credit risk on the profitability of banking companies listed on the Indonesia Stock Exchange between 2017 and 2020. This study uses a population of commercial banks listed on the Indonesia Stock Exchange (IDX) between 2017 and 2020. The saturated sample method was used to select the sample used in this study, which was 38 companies. The analytical technique used to conduct testing in this research is descriptive analysis and panel data regression analysis with the help of the Eviews version 10 program and a significance level of 5%. The results showed that capital and credit risk affected profitability, while liquidity did not affect profitability. The result of the coefficient of determination is 36.67% which indicates that there are other factors of 63.33% that affect the profitability of banking companies on the Indonesia Stock Exchange.   Tujuan dalam penelitian ini ialah untuk mengetahui pengaruh permodalan, likuiditas, dan risiko kredit terhadap profitabilitas perusahaan perbankan yang terdaftar di Bursa Efek Indonesia antara tahun 2017 hingga 2020. Penelitian ini menggunakan populasi dari bank umum yang terdaftar di Bursa Efek Indonesia (BEI) antara tahun 2017 hingga 2020. Metode sampel jenuh digunakan untuk memilih sampel yang dipakai pada penelitian ini, yaitu sebanyak 38 perusahaan. Teknik analisis yang digunakan untuk melakukan pengujian pada penelitian ini ialah analisis deskriptif dan analisis regresi data panel dengan bantuan program Eviews versi 10 dan taraf signifikansi 5%. Hasil penelitian menunjukkan bahwa permodalan dan risiko kredit berpengaruh terhadap profitabilitas, sedangkan likuiditas tidak berpengaruh terhadap profitabilitas. Hasil koefisien determinasi sebesar 36,67% yang menandakan bahwa terdapat faktor lain sebesar 63,33% yang memengaruhi profitabilitas perusahaan perbankan di Bursa Efek Indonesia.

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