cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Aris Indriyanti, S.Pd., M.Pd.
Contact Email
aris@stieykp.ac.id
Phone
+6281328025208
Journal Mail Official
primaekonomika@stieykp.ac.id
Editorial Address
Jl. Godean Km 3 Tambak Yogyakarta
Location
Kab. bantul,
Daerah istimewa yogyakarta
INDONESIA
Prima Ekonomika : Jurnal Ekonomi dan Bisnis
Published by Sekolah Tinggi Ilmu Ekonomi YKP
ISSN : 20870817     EISSN : 26214148     DOI : 10.37330/prima-ekonomika
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Prima Ekonomika merupakan jurnal ilmiah berkala tentang ekonomi dab bisnis. Frekuensi terbit setiap 6 bulan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 137 Documents
 10   11   12   13   14 
ANALISIS PENERAPAN SISTEM PERPAJAKAN TERINTEGRASI DI INDONESIA : LITERATURE REVIEW Angela, Caroline; Munanda, Agus
PRIMA EKONOMIKA Vol. 17 No. 1 (2026): Jurnal Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v17i1.344

Abstract

Transformasi administrasi perpajakan melalui digitalisasi dan integrasi sistem menjadi bagian dari agenda reformasi perpajakan di Indonesia dalam merespons kompleksitas pengelolaan data dan tuntutan efisiensi layanan. Penerapan berbagai layanan elektronik hingga pengembangan Coretax system menunjukkan adanya pergeseran pola administrasi dan interaksi antara wajib pajak dan otoritas pajak. Penelitian ini bertujuan untuk menganalisis penerapan sistem perpajakan terintegrasi di Indonesia dengan menelaah fokus kajian, metode, dan temuan utama penelitian terdahulu yang membahas digitalisasi perpajakan. Metode yang digunakan adalah Systematic Literature Review terhadap 9 artikel ilmiah yang diterbitkan pada periode 2021–2025 dan relevan dengan topik sistem perpajakan digital dan terintegrasi di Indonesia. Hasil kajian menunjukkan bahwa penerapan e-Filing, e-Faktur, dan sistem elektronik lainnya berkontribusi pada keteraturan administrasi dan kemudahan proses pelaporan serta pembayaran pajak. Integrasi sistem melalui Coretax mendukung pengelolaan data perpajakan secara terpusat dan memperkuat fungsi pengawasan, meskipun masih dihadapkan pada tantangan kesiapan infrastruktur, keamanan data, dan adaptasi pengguna. Sistem perpajakan terintegrasi berkembang sebagai proses administratif yang melibatkan aspek teknologi, kebijakan, dan perilaku wajib pajak secara simultan. Kata Kunci: perpajakan digital, sistem perpajakan terintegrasi, coretax system, administrasi perpajakan, kepatuhan wajib pajak
PENGARUH CSR, ICG, DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN DIMODERASI MAQASHID SYARIAH Carissa, Nova Carissa; Hayati, Mardhiyah; Fali Rifan, Dinda
PRIMA EKONOMIKA Vol. 17 No. 1 (2026): Jurnal Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v17i1.371

Abstract

Perbankan syariah di Indonesia mengalami pertumbuhan positif, namun kontribusinya terhadap penciptaan nilai perusahaan masih terbatas. Nilai perusahaan dipengaruhi tidak hanya oleh kinerja keuangan, tetapi juga faktor non-keuangan yang mencerminkan kepatuhan terhadap prinsip syariah. Penelitian ini menganalisis pengaruh CSR, Islamic Corporate Governance (ICG), dan ukuran perusahaan terhadap nilai perusahaan, dengan Maqashid Syariah Index (MSI) sebagai variabel moderasi. Penelitian menggunakan pendekatan kuantitatif melalui Analisis Regresi Linear Berganda dan Moderated Regression Analysis (MRA) pada Bank Umum Syariah yang terdaftar di OJK selama periode 2019-2024. Berdasarkan hasil pengujian, CSR dan Islamic Corporate Governance belum memberikan pengaruh yang nyata terhadap nilai perusahaan, ukuran perusahaan, disisi lain, menunjukan peran yang signifikan. Sementara itu, MSI belum terbukti dapat berperan memoderasi antarvariabel yang diuji. Temuan ini menegaskan bahwa pencapaian maqashid syariah belum cukup untuk memperkuat dampak karakteristik perusahaan terhadap nilai perusahaan. Implikasi penelitian menunjukkan bahwa pengukuran nilai perusahaan pada perbankan syariah perlu memasukkan pencapaian maqashid syariah sebagai faktor pendukung penciptaan nilai yang berkelanjutan.
PENGARUH FEAR OF MISSING OUT, ELECTRONIC WORD OF MOUTH, DAN BRAND IMAGE TERHADAP IMPULSIVE BUYING PRODUK SKINCARE Putri, Anggun Anggita Kinasih Sunowo; Hanum Indriati , Inayat; Ratna Ningrum, Natalia
PRIMA EKONOMIKA Vol. 17 No. 1 (2026): Jurnal Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v17i1.378

Abstract

This study aims to examine the impact of Fear of Missing Out (FOMO), brand perception, and electronic word of mouth (eWOM) on impulse buying behavior among skincare product consumers. This phenomenon is becoming increasingly important as digital trends and virality of content on social media influence impulse buying decisions. This study employed a quantitative methodology using an online survey instrument administered to 130 participants who had acquired skincare products. The data were evaluated using SmartPLS 3.0. The results of the analysis revealed that brand perception and eWOM had a positive and significant influence on impulse buying, while FOMO showed no significant impact. Favorable brand perception stimulated consumer trust in the quality and safety of the product, thereby encouraging impulsive acquisition. Simultaneously, positive testimonials disseminated on social media (eWOM) were found to be a strong catalyst in inciting impulse buying decisions. These results reinforce the need for skincare companies to cultivate a strong brand image and strategically leverage eWOM to increase customer loyalty and purchase intention. This study pragmatically contributes to the formulation of more effective digital marketing strategies in promoting impulse buying, as well as addressing the research gap on the influence of FOMO, brand perception, and eWOM in the Indonesian skincare sector.
PENGARUH HARGA DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI WARUNG KELONTONG KENNAN, DESA KEDUNGSARI, KECAMATAN PENGASIH, KABUPATEN KULON PROGO, DAERAH ISTIMEWA YOGYAKARTA Setiawan, Edi; Puspitaningrum, Sindi
PRIMA EKONOMIKA Vol. 17 No. 1 (2026): Jurnal Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v17i1.381

Abstract

The aim of this research is to determine the partial or simultaneous influence of Price and Product Diversity on Purchasing Decisions at Kennan Grocery Stall, Kedungsari Village, Pengasih District, Kulon Progo Regency, Special Region of Yogyakarta. The type of research used in this research is quantitative research which aims to confirm the data obtained. The sampling technique used was accidental sampling with a total of 100 respondents. This research was conducted at Warung Kelontong Kennan, Kedungsari Village, Pengasih District, Kulon Progo Regency, Special Region of Yogyakarta. The data collection technique used was using a questionnaire technique. The data obtained was then processed using SPSS version 25. This analysis included instrument tests, classical assumption tests, multiple linear regression tests, hypothesis tests and F tests, as well as coefficient of determination tests (Adjusted R Square). Based on the t test data analysis carried out in this research, it can be seen that the price variable has a sig value of 0,000 < 0,05 so that H1 is accepted, which means that the price variable influences purchasing decisions at the Kennan Grocery Shop. Product Diversity has a sig value of 0,000 < 0,05 so that H2 is accepted, which means that the Product Diversity variable influences purchasing decisions at the Kennan Grocery Shop. Based on the results of the F test, the price variable and product diversity variable have a significance of 0,000 < 0,05, so H3 is accepted, which means that price and product diversity have a strong influence on purchasing decisions. The results of the determination test show that the Adjusted R Square value is 37,9%, meaning that the purchasing decision variable (Y) is 37,9% determined by price, product diversity, and 62,1% is determined by other variables not included in this research. Keywords: Purchase Decision, Price, Product Diversity.
PENGARUH KUALITAS PRODUK, PROMOSI, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK CLOSE UP PADA MAHASISWA STIE YKP YOGYAKARTA Sudaryanto, Sudaryanto; Novita beri luki, Cindi
PRIMA EKONOMIKA Vol. 17 No. 1 (2026): Jurnal Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v17i1.382

Abstract

This study aims to determine the influence of Product Quality, Promotion, and Brand Image on the Purchase Decision of Close Up Products among STIE YKP Yogyakarta students. This research is a survey study with a quantitative approach. The population in this study was 200 students who had used Close Up products. The sampling technique used was Non-Probability Sampling, with a sample size of 67 respondents. The research data included primary and secondary data. Data collection was conducted using an online Google Form questionnaire via the link https://forms.gle/FE8Qu65zBjHCvDzh8, which was distributed through WhatsApp. Data analysis included Research Instrument Testing, Classical Assumption Test, t and F Hypothesis Testing, Multiple Linear Regression Analysis, Correlation Coefficient Test (R), and Determination Coefficient Test (Adjusted R Square). The analysis tool used was SPSS version 23. The t-test results partially showed that Product Quality (sig. value 0.017 < 0.05), Promotion (sig. value 0.007 < 0.05), and Brand Image (sig. value 0.005 < 0.05) had a significant influence on the Purchase Decision of Close Up Products among STIE YKP Yogyakarta students. The F-test results (sig. value 0.000 < 0.05) indicated that Product Quality, Promotion, and Brand Image simultaneously had a significant influence on the Purchase Decision of Close Up Products among STIE YKP Yogyakarta students. The correlation coefficient (R) calculation for Product Quality, Promotion, and Brand Image was (0.656), which means the relationship between Product Quality, Promotion, and Brand Image and the Purchase Decision of Close Up Products among STIE YKP Yogyakarta students is categorized as strong. In addition, the coefficient of determination (Adjusted R Square) was (40.4%), indicating the ability of Product Quality, Promotion, and Brand Image variables to explain the variation in the Purchase Decision of Close Up Products among STIE YKP Yogyakarta students, while the remaining 59.6% was influenced by other factors not examined in this study. Keywords: Product Quality, Promotion, Brand Image, Purchase Decision
PENGARUH DIGITAL LEARNING DAN LITERASI KEUANGAN TERHADAP MOTIVASI KARIR MAHASISWA AKUNTANSI DENGAN SELF-EFFICACY SEBAGAI VARIABEL MODERATING Putra, Kharisma Nugraha; Susanti, Wahyu Febri Eka; Yanida, Maria
PRIMA EKONOMIKA Vol. 17 No. 1 (2026): Jurnal Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v17i1.383

Abstract

This study aims to analyze the influence of digital learning and financial literacy on accounting students’ career motivation, and to examine the moderating role of self-efficacy in these relationships. A quantitative survey approach was employed, involving accounting students who had experience using at least one digital learning application. Data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The hypothesis testing results show that digital learning has no significant effect on students’ career motivation, whereas financial literacy has a positive effect on career motivation. However, self-efficacy does not moderate the relationship between digital learning and career motivation, nor between financial literacy and career motivation. These findings indicate that the use of digital technologies in learning has not yet contributed meaningfully to students’ career orientation, while financial literacy appears to be more relevant in fostering students’ professional aspirations in the accounting field.
UPAYA PENINGKATAN KUALITAS FRONT OFFICE DALAM MENINGKATKAN PELAYANAN PRIMA (SERVICE EXCELLENCE) DI THE 1O1 YOGYAKARTA Mawarti Puji Astuti, Rina; Martanto, Eko; Fatimah, Siti; Budi Setyawan, Erwin; Yuni Astuti, Andri; Khailut, M; Eka Sakti, Fahrizza
PRIMA EKONOMIKA Vol. 17 No. 1 (2026): Jurnal Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v17i1.387

Abstract

Abstract This study aims to analyze efforts to improve front office quality. In order to realize service excellence at THE 1O1 Yogyakarta Tugu, the front office, as the front line of hotel service, plays a crucial role in creating a positive impression. First And satisfaction visitor. The method that used in study This is qualitative descriptive with technique collection data through observation, interview, And studies Documentation. The results of the study indicate that efforts to improve front office quality are carried out through regular training, improving human resource competencies, implementing consistent standard operating procedures (SOP), and utilizing information technology to support services. Obstacles encountered include high employee turnover and differing guest expectations. However, these efforts have been able to make a positive contribution to improving guest satisfaction and hotel image. Thus, improving front office quality has proven to play a significant role in achieving excellent service in the hotel environment. Say key : front office, quality service, service excellent, service excellence, hotel.

Page 14 of 14 | Total Record : 137

 10   11   12   13   14 

Filter by Year

2013 2026


Reset
Filter By Issues
All Issue Vol. 17 No. 1 (2026): Jurnal Prima Ekonomika Vol. 16 No. 2 (2025): Prima Ekonomika Vol. 16 No. 1 (2025): Prima Ekonomika Vol. 15 No. 2 (2024): Prima Ekonomika Vol. 15 No. 1 (2024): Prima Ekonomika Vol. 14 No. 2 (2023): Prima Ekonomika Vol. 14 No. 1 (2023): Prima Ekonomika Vol. 13 No. 2 (2022): Prima Ekonomika Vol. 13 No. 1 (2022): Prima Ekonomika Vol. 12 No. 2 (2021): Prima Ekonomika Vol. 12 No. 1 (2021): Prima Ekonomika Vol. 11 No. 2 (2020): prima ekonomika Vol. 11 No. 1 (2020): prima ekonomika Vol. 10 No. 2 (2019): Prima Ekonomika Vol. 10 No. 1 (2019): Prima Ekonomika Vol. 9 No. 2 (2018): Prima Ekonomika Vol. 9 No. 1 (2018): Prima Ekonomika Vol. 8 No. 2 (2017): Prima Ekonomika Vol. 8 No. 1 (2017): Prima Ekonomika Vol. 7 No. 2 (2016): Prima Ekonomika Vol. 7 No. 1 (2016): Prima Ekonomika Vol. 6 No. 2 (2015): Prima Ekonomika Vol. 6 No. 1 (2015): Prima Ekonomika Vol. 5 No. 1 (2014): Prima Ekonomika Vol. 4 No. 1 (2013): Prima Ekonomika More Issue