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INDONESIA
Jurnal Riset Bisnis dan Manajemen
Published by Universitas Pasundan
ISSN : 19790600     EISSN : 25809539     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The journal’s aim is to foster greater understanding of advancements in all areas of business and management by providing a platform to the scholars for disseminating their research works. The journal’s welcomes empirical and theoretical research papers and literature reviews from academicians, practicing managers, and research scholars on issues of current interest in all sub-areas of business and management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol. 14 No. 2 (2021): August Edition" : 8 Documents clear
THE EFFECT OF FINANCIAL RATIOS ON STOCK RETURNS IN TELECOMMUNICATIONS COMPANIES Rinto Retnadi Fauzi; Nizwan Zukhri; Diki
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 2 (2021): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i2.3441

Abstract

The purpose of this study was to analyze and investigate the effect of liquidity, solvency, and profitability on stock returns in telecommunications companies listed on the Indonesia Stock Exchange in 2010 - 2018. In this study, the measurement of liquidity ratio used the current ratio; the solvency ratio was measured using DAR (Debt to Asset Ratio) and DER (Debt to Equity Ratio), while the profitability ratio used ROA (Return on Asset Ratio) and ROE (Return on Equity Ratio). The results of this study indicate that liquidity which measured using current ratio had a negative but insignificant effect on stock returns, while solvency measured using DAR and DER, as well as profitability measured using ROA and ROE had a positive but insignificant effect on stock returns of telecommunications companies, respectively.
EXPERIENCE, KNOWLEDGE, ON FINANCIAL BEHAVIOR, MEDIATION OF LOC, MODERATION OF NUMBER OF DEPENDENTS Kiki Marti Diana; Lutfi
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 2 (2021): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i2.4417

Abstract

Previous research gave different results regarding financial management behavior and appear research gap, so the researchers aimed to examine whether financial experience and knowledge have a positive effect on financial management behavior, locus of control mediates the effect of financial experience and knowledge on financial management behavior, and the number of dependents moderate effect of financial knowledge on financial management behavior. The sampling technique used purposive sampling, while analysis technique used the Structural Equation Model. Financial experience and knowledge have significant positive effect on financial management behavior. Locus of control mediates effect of financial experience on financial management behavior but is better directly. Locus of control doesn’t mediate effect of financial knowledge significantly on financial management behavior. The numbers of dependents doesn’t moderate effect of financial knowledge on financial management behavior. Otoritas Jasa Keuangan and Surabaya government provide access and education such as seminars, workshops (pension funds, insurance, and investment).
EVENT MARKETING TOKOPEDIA WIB TV SHOW X BTS ON PURCHASE INTENTION OF INDOMILK MILK PRODUCT, BANANA VARIANT Muhammad Rizki Budimansyah; Arry Widodo
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 2 (2021): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i2.4230

Abstract

This research is motivated by the occurrence of the Covid-19 pandemic in Indonesia and the very rapid development of the Hallyu phenomenon during the quarantine period at home and the PSBB which is used by e-commerce to carry out promotional activities. The Covid-19 pandemic has made almost all business activities in Indonesia have a bad impact until bankruptcy. This forces companies to be able to find ways to survive during the pandemic and also compete with competitors.This study aims to determine and analyze the effect of the Tokopedia WIB BTV Show X BTS marketing event on the purchase intention of the Banana Flavored Indomilk Dairy Product. The method used is quantitative with the aim of causality research and the SEM-PLS analysis method. The sampling technique used is non-probability sampling with a total of 385 people throughout Indonesia who know and have seen the Tokopedia WIB TV Show marketing event. Based on the research hypothesis testing, it is concluded that event marketing directly has a positive and significant effect on buying interest.
THE ROLE OF ATMOSPHERE STORE AND HEDONIC SHOPPING MOTIVATION IN IMPULSIVE BUYING BEHAVIOR Dikdik Harjadi; Iqbal Arraniri; Dewi Fatmasari
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 2 (2021): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i2.3933

Abstract

The purpose of this study would be to see how certain variables, such as Store Atmosphere and Hedonic Shopping Motivation, influenced impulse purchases. There are some linear regression models used. The authentication function’s goal is to determine the validity of such a hypothesis, which also is achieved by collecting data from its surrounding region. The purposive method is a strategy that is related to specific criteria, and the sample throughout this study was made up of buyers from modern retail outlets within Kuningan Regency. There were just as many about 96 people who took part in the study. The amount was rounded towards 100 participants to make work successful. The environment of modern major retailers and hedonic shopping motivation does have a positive impact on impulse buying.
Peluang dan Tantangan Bisnis Online Pada Masa Pandemi COVID-19 Nurul Rahmah Kusuma; Ana Fauziya Diyana
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 2 (2021): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i2.4498

Abstract

PSBB Policy or Large-Scale Social Restrictions policy is expected to suppress the spread of the virus and break the chain of spread in various regions in Indonesia. Although it has an impact on various sectors, it also creates new opportunities in the business system, which is called by online system. The study objective was to analyze the opportunities and challenges of online business during a pandemic. This study method used a descriptive qualitative approach with the object in the study was the MSME online business players who are domiciled in West Java. The data source in the study were taken from primary data sources by using interview techniques. The results of the study showed that the opportunities for economic trends during the pandemic can be seen from the progress of online businesses that may affect consumer behavior accompanied by challenges in the form of the public trust level in products.
THE EFFECT OF INFLUENCER ON ENGAGEMENT, EXPECTED VALUE, AND PURCHASE INTENTION Ni Wayan Ayu Padma Audre Yane Putri; Osa Omar Sharif
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 2 (2021): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i2.3866

Abstract

All e-commerce in Indonesia is competing with one another to be the best, creating consumer buying interest. Tokopedia, one of the e-commerce, uses influencers on social media to add customer purchase intention as its marketing media. This study was conducted to determine the effect of Influencers on engagement, expected value, and purchase intention at Tokopedia Indonesia. The method used in this study was a quantitative method, with the type of causal research. The population taken was Tokopedia users in Jabodetabek, with a sample of 385 respondents. The technique used was non-probability sampling with convenience sampling. Data was collected by distributing online questionnaires with google forms, and the data analysis technique used was structural equation modelling (SEM). This study showed that the presence of influencers had a positive influence on engagement, expected value, and purchase intention at Tokopedia.
EFFECT OF FINANCIAL PERFORMANCE, BUSINESS RISK, AND SALES GROWTH ON CAPITAL STRUCTURE Agus Dwi Cahya; Prahadhita Nerissa Putri; Retno Dwi Pangesti; Selvi Wahyuningsih
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 2 (2021): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i2.3974

Abstract

The purpose of this study was to determine the effect of financial performance, business risk, and sales growth on capital structure. The population in this study was 1 (one) Micro, Small and Medium Enterprises (UMKM) Lanthing batik fashion craft in Gunting village, Gilangharjo, Pandak sub-district, Bantul regency. The type of research used in this research is descriptive research using a quantitative approach. Types and sources of data obtained from primary data from UMKM Batik Lanthing with interview data collection techniques, documentation, and observations. The analysis technique used in this study is multiple linear regression analysis, t test, and F test. The results of this study indicate that the financial performance, the business risk variable does not have a significant effect on the capital structure, and the sales growth variable has a significant effect on the capital structure. It can be concluded that the variables of financial performance, business risk, and sales growth together have a significant effect on the capital structure.
ISLAMIC WORK ETHOS, ISLAMIC LEADERSHIP, AND EMPLOYEE PERFORMANCE Robby Ardiansyah; Ina Ratnamiasih
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 2 (2021): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i2.4525

Abstract

Employee performance is a problem that has always been a priority for all organizations. This is also undeniable by agencies such as the Ministry of Religion in Sukabumi. In this study, employee performance is the main factor that is the concern of this study which is associated with Islamic Work Ethics and Islamic Leadership. The purpose of this study was to determine the influence of Islamic work ethic and Islamic leadership on the performance of employees of the Ministry of Religion in Sukabumi.The population of the study was 57 employees at the Ministry of Religion of Sukabumi with the sample taken using the census technique. The research method that was used is quantitative using verification and descriptive analysis. By using regression analysis and multiple correlations, it is known that Islamic work ethic and Islamic leadership have a large influence on employee performance with Islamic leadership having a greater influence than Islamic work ethic.

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