cover
Contact Name
Faris Faruqi
Contact Email
faris.faruqi@stei.ac.id
Phone
(021) 475 0321
Journal Mail Official
faris.faruqi@stei.ac.id
Editorial Address
-
Location
Kota adm. jakarta timur,
Dki jakarta
INDONESIA
Jurnal Akuntansi dan Manajemen
ISSN : 16938364     EISSN : 25278320     DOI : https://doi.org/10.36406
Core Subject : Economy, Social,
Jurnal Akuntansi dan Manjemen (JAM) has been published by the Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta. JAM published two times a year in April and October. Jurnal Akuntansi dan Manjemen focuses on issues pertaining empirical investigation on Indonesian accounting and management. JAM aimed to tie researchers to share high quality publication at national level through double-blind review process. The article published in JAM are expected to cover wide range topics in accounting and management and employs standard accounting and management analysis tools focusing on Indonesian economy. The topics might include accounting and management, and any others related to economic fields. It is expected that students and researchers are facilitated by JAM to play important role in understanding Indonesian economy especially in the filed of accounting and management,. It should be noted that currently JAM published in Bahasa Indonesia with title and abstract in English provided.Jl. Kayu Jati Raya No. 11A, Rawamangun 13320
Articles 151 Documents
Pengaruh Pengalaman Merek terhadap Niat Membeli Kembali: Peran Mediasi Kepuasan Pelanggan dan Suasana Toko pada Konsumen Generasi Z Praditha Rizky Amalia; Mohamad Rifqy Roosdhani
Jurnal Akuntansi dan Manajemen Vol. 23 No. 2 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jam.v23i2.435

Abstract

This study examines the effect of brand experience on repurchase intention with customer satisfaction and store atmosphere as mediating variables among Generation Z consumers at X Coffee and Eatery. A quantitative approach was employed using a survey of 139 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that brand experience has a positive and significant effect on repurchase intention, customer satisfaction, and store atmosphere. In addition, store atmosphere positively affects repurchase intention and significantly mediates the relationship between brand experience and repurchase intention. Conversely, customer satisfaction neither affects repurchase intention nor mediates the relationship between brand experience and repurchase intention. These findings extend the application of Expectation Confirmation Theory (ECT) in the coffee shop industry by highlighting the importance of brand experience and store atmosphere in encouraging repurchase intention among Generation Z consumers. The findings also provide practical insights for managers to strengthen brand experience and optimize store atmosphere to encourage repeat purchases.