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Jurnal Manajemen
Published by Universitas Tarumanagara
ISSN : 14103583     EISSN : 25498797     DOI : 10.24912
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen [p-ISSN 1410-3583 | e-ISSN 2549-8797] is a peer-reviewed journal published three times a year (February, June, and October) by Faculty of Economics, Universitas Tarumanagara. Jurnal Manajemen is intended to be the journal for publishing articles reporting the results of research on management. Jurnal Manajemen invites manuscripts in the various topics include, but not limited to, functional areas of marketing management, finance management, strategic management, operation management, human resource management, e-business, knowledge management, management accounting, management control system, management information system, international business, business economics, business ethics and suistainable, and entrepreneurship
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 10 Documents
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SIKAP KEUANGAN PADA PERUSAHAAN KELUARGA: PERAN MODERASI KOMITMEN KELUARGA Pangeran, Perminas
Jurnal Manajemen Vol 20, No 1 (2016): February 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.263 KB) | DOI: 10.24912/jm.v20i1.67

Abstract

Penelitian ini bertujuan untuk menguji peran moderasi komitmen keluarga terhadap bisnis pada pengaruh pengetahuan keuangan, pengalaman positif dengan penyedia utang, orientasi tujuan ekonomi terhadap sikap keuangan pada utang. Penelitian dilakukan melalui survey kuesioner terhadap 66 pemilik perusahaan keluarga yang beroperasi di Yogyakarta. Penelitian ini menggunakan analisis regresi moderasi.Hasil penelitian empiris menyimpulkan beberapa hal penting sebagai berikut. Pertama, komitmen keluarga yang tinggi pada bisnis akan memperkuat pengaruh positif dari pengalaman positif manajer/pemilik dengan penyedia utang terhadap sikap keuangan pemilik/manajer pada utang. Kedua, hasil koefisien interaksi Orientasi Tujuan Ekonomi dan Komitmen Keluarga Terhadap Bisnis adalah negatif dan tidak signifikan. Ketiga, hasil koefisien interaksi Pengetahuan Keuangan dan Komitmen Keluarga Terhadap Bisnis adalah positif dan tidak signifikan. Hasil ini berlawanan dengan arah prediksi hipotesis.This study aims to examine the moderating role of family commitment to the influence of the financial knowledge, positive experience with debt suppliers, and economic goal orientation to owner- managers’ attitudes toward debt financing in family firms. This study was conducted through a questionnaire survey of 66 owners of family firms, operated in Special Region of Yogyakarta. This study used moderated regression analysis. The results of this study found several important things as follows. First, the high family commitment toward business strengthened the positive effect of the positive experience with debt suppliers to owner-managers’ attitudes toward debt financing in family firms. Second, the result of the interaction coefficient of economic goal orientation and family Commitment was negative and not significant. Third, the result of the interaction coefficient of financial knowledge and family commitment toward business was positive and not significant. This result was opposite to the direction of prediction of the hypothesis.
COMMITMENT SEBAGAI VARIABEL MEDIASI PENGARUH TRUST TERHADAP REPURCHASE INTENTION PADA RESTORAN WARALABA LOKAL Riorini, Sri Vandayuli
Jurnal Manajemen Vol 20, No 1 (2016): February 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.575 KB) | DOI: 10.24912/jm.v20i1.62

Abstract

Waralaba merupakan bentuk bisnis ritel khususnya restoran yang semakin berkembang dan menjanjikan. Persaingan menjadi semakin ketat ditambah masuknya franchisor asing. Loyalitas pelanggan merupakan kunci untuk memenangkan persaingan. Tujuan dari penelitian ini adalah untuk menganalisis Trust, Affective commitment, Continuance commitment terhadap Repurchase intention. Responden sebagai sampel dalam penelitian ini sebanyak 200 responden yang berkunjung ke restoran waralaba lokal, yang dipihih dengan menggunakan teknik Purposive sampling. Selanjutnya, metode analisis data menggunakan Teknik Structural Equation Model. Hasil penelitian menemukan bahwa seluruh Hipotesis yang dikemukakan dapat didukung, dimana (1) terdapat pengaruh positif Trust terhadap Affective commitment, (2) terdapat pengaruh positif Trust terhadap Continuance commitment, (3) terdapat pengaruh positif Affective trust terhadap Repurchase intention, (4) terdapat pengaruh positif Continuance commitment terhadap Repurchase intention, dan (5) terdapat pengaruh positif Trust terhadap Repurchase intention. Selanjutnya, ditemukan pula bahwa (1) Affective dan Continuance commitment merupakan variabel mediasi antara Trust dan Repurchase intention, dan (2) Continuance commitment merupakan faktor yang lebih kuat dalam mempengaruhi Trust, dan Repurchase intention dibandingkan Affective commitment. Untuk penelitian selanjutnya disarankan agar penelitian ini diterapkan pada jenis waralaba lokal lainnya, seperti department store, convenience store, specialty store, supermarket, dan hypermarket, serta menambahkan Service quality dan Customer satisfaction sebagai anteseden dari Trust dan Word-of-mouth sebagai konsekuensi dari Commitment.Franchising is a form of retail businesses, especially those of growing and promising restaurants. Competition is becoming more tightly multiplied by the entry of foreign franchisors. Customer loyalty is the key to win the competition. The purpose of this study is to analyze the trust, affective commitment, continuance commitment towards repurchase intention. Respondents as the sample of this study were 200 respondents who visited local franchise restaurants, chosen by using Purposive Sampling technique. Furthermore, the method of data analysis applies the Structural Equation Model techniques. The study finds that the entire hypothesis presented can be supported, where there are (1) a positive influence of trust towards affective commitment, (2) a positive influence of trust towards continuance commitment, (3) a positive affective trust towards repurchase intention, (4) a positive influence continuance commitment towards repurchase intention, and (5) a positive effect of trust towards repurchase intention. Furthermore, it is also found that (1) affective and continuance commitment is a mediator variable between the trust and repurchase intention, and (2) continuance commitment is a stronger factor in influencing the trust and repurchase intention than affective commitment. For further study, it is recommended that this research be applied to other types of local franchises, such as department stores, convenience stores, specialty stores, supermarkets and hypermarkets, as well as adding service quality and customer satisfaction as antecedents of trust and word-of-mouth as a consequence of the commitment
PENGARUH KOMITMEN ORGANISASI, KEPRIBADIAN DASAR, KOMPETENSI DOSEN, BUDAYA MIKRO, DAN SOCIAL CAPITAL TERHADAP KINERJA DOSEN DI UNIVERSITAS NEGERI GORONTALO Rahmat, Abdul; Sinaulan, Jimmy Herman
Jurnal Manajemen Vol 20, No 1 (2016): February 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.148 KB) | DOI: 10.24912/jm.v20i1.68

Abstract

Hasil penelitian menunjukkan: komitmen dosen terhadap organisasi, disintesiskan sebagai kesetiaan terhadap kampus dan keterlibatan di dalam aktivitasnya. Sedangkan kompetensi dosen disintesiskan sebagai kemampuan yang dimiliki dalam proses mengarahkan dan menggerakkan orang lain. Kepribadian-dasar tidak lepas dari budaya-mikro. Selain budaya-mikro, faktor tingkat kepercayaan seorang dosen terhadap pengaruh dari dalam maupun luar, atau disebut sumber-kendali, berperan penting terhadap hubungan antara ketiga variabel independen tersebut dengan kinerja seorang dosen. Sumber-kendali yang kuat, akan membuat komitmen terhadap organisasi seorang dosen, mampu menentukan dan memilih aktivitasnya yang terbaik bagi kemajuan organisasi. Sumber-kendali yakni modal sosial mampu memberikan semangat seseorang, pantang menyerah, tidak mudah tergoyahkan ke hal negatif untuk mencapai tujuan yang diinginkan.The results showed: faculty commitment to the organization, are synthesized as loyalty to and involvement in campus activities. Whereas the competence of lecturers are synthesized as capabilities in the process of influencing and mobilizing others. Basic personality can not be separated from the micro-culture. In addition to micro-culture, a lecturer confidence level factor to influence from within or outside, or so-called source-control, play an important role in the relationship between the three independent variables with the performance of a teacher. Source-control is strong, will make a commitment to the organization of a lecturer, able to determine and select the best activities for the advancement of the organization. Source-control social capital that is capable of providing one's spirit, unyielding, not easily swayed into negative thing to achieve desired goals
IMPLIKASI GREEN BRAND IMAGE, GREEN SATISFACTION DAN GREEN TRUST TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Konsumen AMDK Galon Merk AQUA di Wilayah Serpong Utara) Astini, Rina
Jurnal Manajemen Vol 20, No 1 (2016): February 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (533.385 KB) | DOI: 10.24912/jm.v20i1.63

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh green brand image dan green satisfaction terhadap green trust serta implikasinya terhadap customer loyalty pada produk air mineral kemasan galon AQUA di wilayah Sepong Utara, Tangerang Selatan. Data dikumpulkan melalui 150 responden yang mengkonsumsi air mineral kemasan galon AQUA dengan menggunakan kuesioner di Serpong Utara. Analisis data yang digunakan adalah analisis statistik dalam bentuk Structural Equation Modeling. Hasil penelitian ini menunjukkan bahwa green brand image berpengaruh signifikan terhadap green satisfaction, sementara green brand image berpengaruh negatif terhadap green trust. Green satisfaction berpengaruh signifikan terhadap green trust, dan green trust berpengaruh signifikan terhadap customer loyalty pada produk air mineral kemasan galon AQUA di wilayah Sepong Utara, Tangerang Selatan.The Purpose of this study is to know the impacts of green brand image and green satisfaction on green trust and its implication on the customer’s loyalty on gallon bottled mineral water products AQUA at North Serpong, South Tangerang. Data were collected from 150 respondents who consume gallon bottled mineral water products AQUA at North Serpong, South Tangerang using a questionnaire. Data analysis which is used is statistical analysis in the form of Structural Equation Modeling. The results indicated that green brand image does significantly affect green satisfaction, while green brand image does negative affect green trust. Green satisfaction does significantly affect green trust, and green trust does significantly affect customer’s loyalty on gallon bottled mineral water products AQUA at North Serpong, South Tangerang.
DAMPAK IKLIM ORGANISASI TERHADAP STRES KERJA DAN KINERJA KARYAWAN Abdillah, Muhammad Rasyid; Anita, Rizqa; Anugerah, Rita
Jurnal Manajemen Vol 20, No 1 (2016): February 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (971.043 KB) | DOI: 10.24912/jm.v20i1.69

Abstract

Penelitian ini bertujuan untuk menguji dampak iklim organisasi terhadap stres kerja dan kinerja karyawan. Data yang digunakan dalam penelitian ini adalah data primer dalam bentuk kuesioner dimana subjek penelitiannya adalah para 45 karyawan PT. Adei Plantation & Industry Head Office Pekanbaru Riau. Pengujian hipotesis menggunakan Structural Equation Modeling Partial Least Square. Hasil penelitian menunjukkan bahwa iklim organisasi berpengaruh terhadap stres kerja dan kinerja karyawan. Selain itu, hasil ini juga menunjukkan bahwa pengaruh iklim organisasi terhadap kinerja karyawan adalah pengaruh tidak langsung melalui stres kerja.This study aims to examine the impact of organizational climate on job stress and employee performance. The data used in this study was primary data in the form of a questionnaire in which the research subjects are 45 employees of PT. Adei Plantation & Industry Head Office Pekanbaru Riau. To test the hypothesis using Structural Equation Modeling Partial Least Square. The result suggest that organizational climate influence on job stress and employee performance. In addition, result also suggest that the effect of organizational climate on employee performance is indirect influence through job stress.
STUDI TENTANG EFEK GREEN ADVERTISING PADA INTENSI MEMBELI DENGAN PERILAKU PEDULI LINGKUNGAN SEBAGAI MODERASI Laksmidewi, Dwinita
Jurnal Manajemen Vol 20, No 1 (2016): February 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.859 KB) | DOI: 10.24912/jm.v20i1.64

Abstract

Studi ini bertujuan meneliti apakah iklan bertema lingkungan (green advertising) memiliki efek yang positif terhadap perilaku konsumen. Penelitian menggunakan metode eksperimen yang terdiri dari 2 studi. Hasil studi 1 memperlihatkan bahwa green advertising berpengaruh positif terhadap intensi membeli, melalui mediasi brand attitude dan sikap terhadap iklan. Perilaku peduli lingkungan memiliki peran moderasi, green advertising dapat berpengaruh langsung terhadap intensi membeli pada konsumen yang memiliki perilaku peduli lingkungan yang sangat tinggi. Studi 2 menunjukkan bahwa apabila konsumen diberikan pengetahuan tentang isu lingkungan, maka green advertising akan berpengaruh positif terhadap brand attitude, yang kemudian berpengaruh terhadap intensi membeli.This study aims to examine whether green advertising has positive effect on consumer behavior. The study uses an experimental method that consists of two studies. Study 1 results show that green advertising have positive effect on purchase intention, through the mediation of brand attitude and attitude toward advertising. Green behavior has a moderation role; green advertising has direct effect on purchase intention when consumers have a high green behavior. Study 2 shows that brand attitude will be higher when consumers have highenvironmental knowledge, and then should have a positive effect on purchase intention as the result.
UNDERSTANDING INVESTORS’ BEHAVIOR DURING STOCK PRICE MANIPULATION: A CASE OF INDONESIA’S STOCK MARKET Akbar, Riznaldi
Jurnal Manajemen Vol 20, No 1 (2016): February 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (640.197 KB) | DOI: 10.24912/jm.v20i1.70

Abstract

Penelitian ini mencoba untuk mencari pola tekstual yang berkaitan dengan perilaku investor dan sentimen selama manipulasi harga saham di Bursa Efek Indonesia. Kami mengusulkan analisis text mining untuk menunjukkan proses penggalian informasi dari berita dan media rilis Tweeter selama periode 2000 sampai 2014. Kami mengambil tiga sampel perusahaan dari PT AGIS Tbk (TMPI), PT Garda Tujuh Buana Tbk (GTBO) dan PT Bumi Resources Tbk (BUMI) yang telah ditunjukkan mengalami manipulasi harga saham. Perusahaan-perusahaan ini mengalami harga saham apresiasi abnormal dan diikuti dengan penurunan tajam dari sekitar 90 persen dalam waktu singkat. Informasi yang diekstrak dari Tweeter dan analisis sentimen memberikan bukti bahwa berita dan media rilis cenderung menghasilkan umum istilah kunci negatif seperti "terjun", "drop", dan "jatuh"; serta istilah yang terkait dengan laporan laba rugi seperti "kehilangan", "keuntungan", "bersih", "penjualan" dan "pendapatan" .Ini menunjukkan bahwa sebagian besar investor akan memiliki bias negatif dan menderita lebih ketika harga saham mengalami signifikan menurun. Hal ini juga mengungkapkan bahwa investor lebih cupet pada laporan laba rugi daripada menganalisis gambaran besar dari penilaian dasar perusahaan secara keseluruhan. Dengan demikian kita berpendapat bahwa basis pengetahuan ini dan istilah kunci dapat digunakan untuk mencerminkan karakteristik umum dari perilaku investor selama manipulasi harga saham di pasar saham Indonesia.This study attempts to search textual patterns that are associated with investor behavior and sentiment during stock price manipulation in Indonesia’s Stock Market. We propose text mining analysis to demonstrate the process of extracting information from news and media release of Tweeter over the period of 2000 to 2014. We took three sample firms of PT AGIS Tbk (TMPI), PT Garda Tujuh Buana Tbk (GTBO) and PT Bumi Resources Tbk (BUMI) that have been indicated experiencing stock price manipulation. These firms experienced an abnormal stock price appreciation and followed with a sharp decline of about 90 per cent within short period of time. The extracted information from Tweeter and sentiment analysis provide evidence that news and media releases tend to yield common negative key terms such as “plunge”, “drop”, and “fall”; as well as terms related to income statements such as “loss”, “profit”, “net”, “sales” and “revenue”.It shows us that most investors would have negative bias and suffer more when the stock price experienced a significant decline. It also reveals that investors are more short-sighted on the profit and loss statements rather than analyzing the big picture of corporate fundamental valuation as a whole. We thus argue that these knowledge bases and key terms could be used to reflect common characteristics of investor behavior during stock price manipulation in the Indonesia’s stock market.
PEMBENTUKAN SIKAP KONSUMEN PADA CAUSE RELATED MARKETING PRODUK UTILITARIAN DAN HIGH INVOLVEMENT Santoso, Singgih
Jurnal Manajemen Vol 20, No 1 (2016): February 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.576 KB) | DOI: 10.24912/jm.v20i1.65

Abstract

Dengan makin populernya konsep pemasaran sosial dan kepedulian masyarakat akan persoalan lingkungan, kegiatan cause related marketing yang berorientasi pelestarian lingkungan juga semakin berkembang. Penelitian ini bertujuan untuk menguji pembentukan sikap konsumen pada kegiatan cause related marketing, sebuah kegiatan promosi yang dilakukan merek komersial dengan organisasi sosial. Disain penelitian adalah eksperimen, yang dilakukan dengan menggunakan dua produk utilitarian dan high involvement, yakni alat Pendingin Udara (AC) dan Kulkas dengan merek Toshiba, yang beraliansi dengan dua organisasi sosial, yakni Greenpeace Indonesia dan WALHI. Hasil pengujian model menunjukkan sikap konsumen terhadap merek, sikap konsumen terhadap organisasi sosial, tingkat kesesuaian kategori produk, dan tingkat kesesuaian merek berpengaruh secara signifikan terhadap sikap konsumen terhadap produk hasil aliansi, dan sikap konsumen ini berpengaruh pada niat beli konsumen. Temuan menunjukkan jenis produk yang beraliansi, yakni produk bertipe utilitarian (lebih mementingkan fungsi produk) dan high involvement (mengharuskan keterlibatan tinggi dari konsumen) membedakan perilaku konsumen dalam menyikapi kegiatan cause related marketing.With popularity growing of social marketing concepts and consciousness of the environmental issues in recent days, cause related marketing activities oriented in environmental conservation issues is also growing. Research aims is to examine the formation of consumer attitudes on cause related marketing activities, a marketing activities which undertaken a commercial brand with a nonprofit organization; in this research product is utilitarian product and also high involvement product, namely Air Conditioning (AC) and Refrigerator with Toshiba brand. Those products allied with two causes, namely Greenpeace Indonesia and WALHI. The research results show consumer attitudes towards brands, consumer attitudes toward cause, product category fit, and the brand fit significantly influence consumer attitudes toward alliance, and consumer attitudes toward alliance have an positive effect on consumer purchase intentions. The findings indicate the types of products, namely utilitarian products and high involvement product differentiate consumer behavior in cause related marketing activities.
ABNORMAL RETURN DAN LIKUIDITAS SAHAM ATAS PENGUMUMAN AKUISISI Suherman, Suherman; Nuraisyah, Riznita; Ahmad, Gatot N.
Jurnal Manajemen Vol 20, No 1 (2016): February 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.892 KB) | DOI: 10.24912/jm.v20i1.71

Abstract

Tujuan penelitian ini adalah untuk menganalisis perbedaan abnormal return dan likuiditas saham sebelum dan sesudah pengumuman akuisisi. Pengukuran abnormal return menggunakan market-adjusted model. Pengukuran likuiditas saham menggunakan volume perdagangan dan Amihud’s Illiquidity ratio. Periode pengamatan (event windows) penelitian ini selama 11 hari bursa, yaitu 5 hari bursa sebelum pengumuman akuisisi dan 5 hari bursa sesudah pengumuman akuisisi. Sampel penelitian ini adalah 70 perusahaan yang mengumumkan akuisisi antara 2010-2014. Hasil uji hipotesis menunjukkan bahwa 1)terjadi perbedaan abnormal return yang signifikan sebelum dan sesudah akuisisi, dan 2)tidak terdapat perbedaan likuiditas saham yang signifikan pada periode sebelum dan sesudah akuisisi.The purpose of this study is to analyze the difference of abnormal return and liquidity before and after the announcement of mergers and acquisitions. Abnormal returns are measured with market-adjusted model. Liquidity is measured with trading volume and Amihud Illiquidity ratio. The observation period (event windows) of this research is 11 trading days which 5 trading days before the announcement of the merger and acquisition and 5 trading days after the announcement mergers and acquisitions. Research sample consists of 70 companies which announce merger and acquisition between 2010 and 2014. The results show that 1)there is significant differences of abnormal returns before and after merger and acquisition, and 2)there is no significant differences of stock liquidity before and after merger and acquisition.
Kepuasan pelanggan untuk pembelian mobil honda Arifin, Agus Zainul; Subagio, Regan Sutrisno
Jurnal Manajemen Vol 20, No 1 (2016): February 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.379 KB) | DOI: 10.24912/jm.v20i1.66

Abstract

Pertumbuhan ekonomi Indonesia tahun 2015 mengalami penurunan. Hal ini berdampak pada industri Otomotif Indonesia. Semua produsen mobil menyusun strategi untuk mempertahankan bisnis otomotifnya. Strategi yang banyak dilakukan umumnya diarahkan pada kepuasan pelanggan. Tujuan penelitian ini adalah meneliti variabel- variabel yang mempengaruhi kepuasan pelanggan. Objekpenelitian penelitian ini adalah Kualitas Produk, Pelayanan Purna Jual, Brand Image, Perceived Value, dan Kepuasan Pelanggan. Sampel data adalah pengguna produk mobil Honda. Kuesioner disebarkan pada 200 responden di seluruh Indonesia. Analisis data dengan menggunakan metode Structural Equation model.Kesimpulan yang diperoleh membantu produsen Honda mampu mempertahankan kepuasan pelanggan pada level tinggi dan memenangkan persaingan pada industri otomotif di Indonesia.The Indonesia economic grewth slowdown on 2015. It has impacted the competition in the automotive industry in Indonesia. All players have got to implement many strategies to keep them in the automotive business. One of the most common strategy is to how to maintain customer satisfaction.This research aimed to investigate which variables are significant and contribute the most to the customer satisfaction variable. This research was using 5 variables, i.e. product quality, after sales service, brand image, perceived value, and customer satisfaction. The sampling data was customers that used Honda Mobile. The questionnaires were distributed to 200 respondents across Indonesian provinces. Structural Equation model method was used for data processing using Lisrel program for Windows.Finally, the conclusion of this research would help Honda improve its performance to keep its customer satisfaction level high, and win the competition in the Indonesian automotive industry

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