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Journal of English Language and Culture
Published by Universitas Bunda Mulia
ISSN : 20878346     EISSN : 25978896     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other
Journal of English Language and Culture (JELC) is a journal of English Language and Culture Department of Universitas Bunda Mulia. It consists of a collection of research papers and articles written by professionals and academicians in the field of English language and culture.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 6 Documents
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Search results for , issue "Vol 12, No 2 (2022): Journal of English Language and Culture" : 6 Documents clear
DEVISING A MARKING CRITERIA FOR THE ASSESSMENT OF AUDIOVISUAL TRANSLATION PRODUCTS IN AN ACADEMIC CONTEXT Alvin Taufik
Journal of English Language and Culture Vol 12, No 2 (2022): Journal of English Language and Culture
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jelc.v12i2.3237

Abstract

Although publications on audiovisual translation are gaining more and more attention, very little has been done on its assessment (Kajzer-Wietrzny & Tymczyńska, 2015). In the workfield, audiovisual translation is reviewed to be given ffedback. In Universitas Bunda Mulia (UBM), audiovisual translation assessments need to be objectively assessed to produce grades, in addition to individual and collective feedbacks. However, the grading in UBM has always been conducted subjectively. Subjective assessment might result in emotional judgment and inappropriate feedbacks. For that reason, this research aims to devise a marking criteria for the assessment of audiovisual translation products in an academic context, namely in UBM. The audiovisual translation in UBM is divided into four categories, namely captioning, subtitling, audio description, and dubbing. The marking categories to be used on each category needs to have different criteria. This research determines the criteria to be assessed based on market requirements as written in different literature. The criteria specifically developed in this research are those of captioning and dubbing. Both criteria is developed with translation or rendering accuracy as the most significant criteria, followed by synchronies and alignment as the second most significant criteria, and followed by equal values in formatting and technical accuracies. These criteria needs to be further tested for reliability and validity. In addition, training of the schemes must be administered considering that there are numerous specific terminologies used in them.
METAPHOR ANALYSIS OF TWO INTERNATIONAL BURGER FRANCHISES Ronald Maraden P. Silalahi; Magdalena Kartikasari Tandy Rerung
Journal of English Language and Culture Vol 12, No 2 (2022): Journal of English Language and Culture
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jelc.v12i2.3341

Abstract

Burger King and McDonald's are the two largest burger franchises globally, characterized by the number of restaurants owned. Burger King and McDonald's competition can be seen from how the two companies penetrate the global market. From the advertising context, both companies innovatively and persuasively develop consumer awareness on the one hand, and on the other hand, there are attempts to weaken competitors. This research is directed to analyze the (multimodal) metaphor used by the two companies to promote burger products. Qualitative research on pictorial advertisements was carried out in stages through several phases, which included descriptions of social, historical, and cultural contexts, identification of visual elements, identification of verbal elements, and analysis that elaborated on the three phases. The analysis shows competition between Burger King's and McDonald's advertisements. Multimodal metaphor analysis comprehensively shows that both companies use visual and verbal elements to increase consumers' awareness of existing or future products. Both companies tend to use personification to build corporate identity and the products offered and will be promoted. This research still has many weaknesses. The author suggests that the analysis focus on linguistic elements and extra-linguistic elements, such as motion, images, and sounds.
ANALYSIS OF LEARNERS' NEEDS IN THE SPANISH VOCATIONAL TRAINING EDUCATION Antonio Daniel Juan Rubio; Isabel María García Conesa
Journal of English Language and Culture Vol 12, No 2 (2022): Journal of English Language and Culture
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jelc.v12i2.3106

Abstract

This study seeks to analyse the linguistic needs of students doing a middle vocational training cycle in administration. In Spain, English is a compulsory language subject from the age of 6, signifying that those finishing secondary school level will have taken English lessons 2–4 times a week for approximately 10 years. However, the English levels in Spain are frequently disputed. In order to expose legitimate language levels and assess factors influencing English language education in Spain, a study will be carried out involving language assessment and a survey. To complete this study, 55 students from a middle vocational training cycle in administration will be recorded having a 5-minute conversation in English with a native English speaker. To analyse the language abilities of these students, an evaluation rubric will be used, categorising pupils into three different levels of English communication based on expression and comprehension.
REPRESENTATION OF CONSUMERISM IN GRABFOOD ADVERTISEMENT: A CRITICAL DISCOURSE ANALYSIS Bontisesari Wahyoedi
Journal of English Language and Culture Vol 12, No 2 (2022): Journal of English Language and Culture
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jelc.v12i2.3079

Abstract

The trend of digital advertising has risen significantly as the use of internet is increasing. It contributes to the way people shape their lifestyle and perceive themselves as a part of the society. Due to its significant role in influencing the audience, this article aimed to reveal an ideological representation in a digital advertisement. The object of this article was Grabfood advertisement published in YouTube which contained both linguistics and visual aspects. Hence, this descriptive qualitative study adopted Fairclough’s Critical Discourse Analysis as the theoretical framework to analyze the data. The results showed that there is a representation of consumerism identified in Grabfood advertisement. This ideological representation encourages the audience to consume more by glorifying the consumptive behavior. The advertisement intended to influence the audience subconsciously that by purchasing goods through its product service would be rewarding and would save them more money. Subsequently, through the number of selling points shown in the advertisement, both linguistically and visually, it manages to deliver its purpose in persuading and leading the audience to more consumption. By analyzing the advertisement critically, we can equip ourselves with more understanding on the process of product advertisement, so that the meanings behind the surface of the advertisement can be identified and responded wisely.
RESEARCH TRENDS IN ENGLISH LANGUAGE EDUCATION FROM ONTOLOGICAL PERSPECTIVE: A SYSTEMATIC REVIEW Rizka Patrika Rizal; Dwi Niar Damayanti; Nidya Christie Debriyanti; Widya Purnama Sari
Journal of English Language and Culture Vol 12, No 2 (2022): Journal of English Language and Culture
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jelc.v12i2.3114

Abstract

 This study aims to produce a systematic literature review on trends in English language education research in Indonesia over the last three years (2019-2021) from an ontological perspective. The Systematic Literature Review (SLR) writing process was conducted in accordance with the PRISMA (Preferred Reporting Items for Systematic Review and Meta-Analysis) framework. The analysis of data resulted in identifying the categories of ontology, namely the categories of teaching, learning, assessing, development of teaching documents like syllabus, learning materials, learning media and instructional model. From these categories of ontology, these studies have been identified and discussed. From the result, it is shown that from the 152 included studies, some areas of English language education tend to have great interest in researching trends of teaching, learning and learning media development. The study also identifies the number of study topics categorized as teaching has increased significantly in the last three years, while the number of research topics categorized as evaluation has decreased. Furthermore, there are two key sources which influence these trends. Firstly, it is due to the COVID-19 pandemic. Second, it is because of the dependency on convenience sampling. Based on the results and interpretations, the authors suggest future research to inform the current situation of  research development in English language education.
SPEECH ACT PRESENTATION IN A LOCALLY-WRITTEN ENGLISH TEXTBOOK Nurdiana Nurdiana Nurdiana
Journal of English Language and Culture Vol 12, No 2 (2022): Journal of English Language and Culture
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jelc.v12i2.3257

Abstract

A textbook is developed to provide language input for language learners. The input should contain appropriate language use to assist learners to be able to communicate effectively from the communicative competence perspective which focuses on pragmatics. For this reason, the present study attempts to investigate speech act presentation in a local English textbook from  metapragmatic, sociopragmatic, and pragmalinguistics  point of view.  The data were taken from common phrases or language expressions of particular functions integrated with conversations in the textbook. Findings revealed that the the speech acts investigated in the textbook were presented in more discrete items lacking sociopragmatic and pragmalinguistic information. Concerning metapragmatic information, there seems to be a significant correlation between metapragmatic, sociopragmatic, and pragmalinguistic aspects. Pedagogically, it implies that the speech acts exposed through the textbook may not serve communicative functions as it was supposed to be and therefore, the textbook did not contain adequate pragmatic knowledge which may cause fewer opportunities to reach communicative competence.                

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