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Ary Bakhtiar
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Gedung GKB 1 Lantai 5, Program Studi Agribisnis, Fakultas Pertanian-Peternakan, Universitas Muhammadiyah Malang Jl. Raya Tlogomas 246, Kota Malang, Jawa Timur Phone: 0341-464318 (116) - 082140841550
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Agriecobis : Journal of Agricultural Socioeconomics and Business
Published by Universitas Muhammadiyah Malang
ISSN : 26226154     EISSN : 26213974     DOI : https://doi.org/10.22219/agriecobis.Vol1.No2.1-10
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science Social Sciences
Agriecobis diterbitkan dalam kurun waktu dua kali setahun pada bulan Maret dan Oktober yang berisi artikel hasil pemikiran dan penelitian di bidang sosial, ekonomi, penyuluhan dan kebijakan pertanian. Jurnal ini mencakup artikel hasil penelitian termasuk bidang Agribisnis, Sosial Pertanian, Ekonomi Pertanian, Penyuluhan, Pembangunan Pedesaan, Sosiologi Pedesaan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, dan Kewirausahaan.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 8 Documents
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Search results for , issue "Vol. 4 No. 1 (2021): March" : 8 Documents clear
Functional Change of Agricultural Land in Tabanan Regency,Bali (Case Study in Subak Jadi, Kediri District) Angelina Yulandari; I Made Sudarma; Gede Mekse Korri Arisena
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 4 No. 1 (2021): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v4i1.12651

Abstract

Tabanan Regency as a rice barn in Bali has also experienced land conversion, particularly rice fields area. The rapid financial expansion requires the development of various infrastructures so that the demand for agricultural land is more enormous. Kediri sub-district is one of the regions that experienced the conversion of agricultural area to non-agricultural which is adequately high in Tabanan Regency. The purpose of this study is to determine the development of the land conversation in the Tabanan Region, differences in farmer’s income that have done the land conversion and those who have not done it, and the components that influence land conversion. The sampling technique is taken by proportional sampling with 40 people. The analysis techniques used are trend analysis, average difference test analysis, and logistic regression models. The result of the study concludes that the development of agricultural land conversion in Tabanan Regions is proceeding to extend. Based on the results of the t-test there is no significant difference between the average income of farmers who have done the land conversion and those who have not. Factors that influence the land conversion at the agricultural level are labor, number of dependents, irrigation systems, and surface area.
Motivation And Perception To Support Purchasing Decisions In “Cafe & Resto Benteng Buah Naga”, Banyuwangi, East Java, Indonesia Yhanis Andita Sari; Gumoyo Mumpuni; Dyah Erni Widyastuti
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 4 No. 1 (2021): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v4i1.13159

Abstract

“Café & Resto Benteng Buah Naga” (“Dragon Fruit Fortress Café & Resto”) presents an innovation based on dragon fruit products, then the initial perception will determine consumer's motivation to visit the place. The research purposed to determine the consumer’s characteristics and to state the influence of motivation and perception on purchasing decisions. The research was conducted at “Café & Resto Benteng Buah Naga” in Banyuwangi Regency, East Java Province. The sampling method was accidental sampling with 100 respondents. The data analysis used was path analysis. The results show that the majority of respondents were women (68%) with the status as a student who has an income maximum IDR 1,000,000. The motivation variable partially affects the purchase decision, as it obtains a sig value of 0.036 which means   < 0.05. Variable perception obtains a sig value of 0.000 which means < 0.05, partially significant effect also on the purchase decision. It could be concluded that the consumer’s motivation and perception influence purchasing decisions at “Café & Resto Benteng Buah Naga”. The advice given is that “Café & Resto Benteng Buah Naga”  continues to develop more dragon fruit-based product variants and become their special menu at the restaurant.
Strategi Pemasaran Bekatul Beras Merah Instan di CV. Pantiboga Natural Food Specialist, Kecamatan Matesih, Kabupaten Karanganyar Widya Ayu Pradani; Mohamad Harisudin; Isti Khomah
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 4 No. 1 (2021): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v4i1.14418

Abstract

CV. Pantiboga Natural Food Specialist is a producer of processed products made from brown rice bran and spices, named “Red Bran” instant red rice bran. During running the business, CV. Pantiboga Natural Food Specialist ihas several problems related to product marketing. This study aims to identify strengths, weakness, opportunities, and threats, formulate alternative marketing strategies, and determining priority strategies that can be applied in the marketing of instant brown rice bran. The basic method used is descriptive analysis. The types of data used are primary and secondary data. Methods of data analysis using matrix analysis of IFE, EFE, Grand Strategy, SWOT, and QSPM. The results of this research show the IFE matrix analysis at CV. Pantiboga Natural Food Specialist is strong in utilizing strengths and overcoming weakness. The EFE matrix also shows that CV. Pantiboga Natural Food Specialist is strong in taking advantage of opportunities and avoiding threats. The SWOT position is in quadrant 1 which supports the company in pursuing an aggressive strategy. The SWOT matrix results obtained four alternative strategies which were then assessef for their attractiveness in the QSPM matrix. The value of attractiveness (TAS) shows the strategic priority by improving product quality in order to maintain customer loyalty and acquire new customers  
Marketing of Hybrid Corn in Tapenpah Village, Insana District, North Central Timor Regency during the New Habit Adaptation Period Kanisius Siki; Umbu Joka; Agustinus Nubatonis
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 4 No. 1 (2021): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v4i1.15167

Abstract

The goal of this study was to determine the general definition of the marketing channel, to know the marketing roles, the marketing margins, and to use a marketing analysis to determine the price earned by hybrid corn traders. The sampling scheme was carried out by purposive sampling on hybrid corn dealers, the number of samples taken by as many as 26 respondents. The data collection tool was used to perform interviews with respondents using questionnaires. The methodological method used was the study of the marketing margin. The findings showed that the margin at the retailer level was IDR 500/kg (0.11 percent) while the retailer margin was IDR 1500/kg (0.11 percent) (0.25 percent). This means that the difference between the purchasing price and the sale price of the collector is less than the difference between the purchase price and the retail price. Since there are two elements in the marketing margin, namely the expense component and the benefit component.  Thus, the price component is IDR 4.500/kg (0.11 percent) and IDR 6.000/kg (0.25 percent) for retailers. This indicates that the market prices by the collectors are higher than the retailers
Consumers Willingness to Pay and Factors Affecting Organic Vegetable Purchasing Decisions Sholvia Dwi Rahayuningsih; Anas Tain
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 4 No. 1 (2021): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v4i1.15506

Abstract

Along with the development of modern society, it is increasingly aware of a healthy lifestyle. This is indicated by the increasing interest in organic products. The research objective was to determine the characteristics of consumers, the value of willingness to pay and the factors that influence the value of willingness to pay consumers to buy organic vegetables in Malang with the hope of helping CV. Kurnia Kitri Ayu Farm. This study uses nonprobability sampling with accidental sampling method. The data that has been collected is then analyzed quantitatively and qualitatively. Quantitative data were analyzed using the Contingent Valuation Method (CVM) and Factor Test. Qualitative data is presented in graphs and tables. The results showed that the value of willingness to pay (Willingness To Pay) for organic vegetables for kale was IDR 5,870 per 200 grams, for green spinach IDR 5,925 per 200 grams, for caisim commodity IDR 6,000 per 200 grams, while the TWTP value was IDR . 158,500 for kale, Rp. 160,000 for green spinach, and Rp. 162,000 for caisim. The factors that influence willingness to pay are lifestyle factors with an eigenvalue of 3.776, quality factors with an eigenvalue of 2.195, habit factors with an eigenvalue of 1.762, a reference factor with an eigenvalue of 1.184, and comfort and trust factors with an eigenvalue of 1.036.
The Impact of Credit on Multidimensional Poverty in Rural Areas: A Case Study of the Indonesian Agricultural Sector Tegar Rismanuar Nuryitmawan
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 4 No. 1 (2021): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v4i1.15515

Abstract

Poor farmer households are a vulnerable group in rural areas. Various poverty alleviation measures have been launched to help poor farmer groups become more prosperous. The policies launched were in the form of cash transfers, empowerment, and access to formal financial institutions. Policies for providing formal financial access continue to face many obstacles, one of which is credit risk and farmer literacy. The study aims to estimate the impact of credit on multidimensional poverty in poor farmer households in Indonesia. Secondary data were obtained from the Indonesian Family Life Survey (IFLS) batch 4 and 5. The impact estimation method used was propensity score matching combined with the difference in differences. The results showed that credit programs for poor farmers, initiated by official financial institutions, significantly helped farmers out of poverty, although the value was small. The addition of control variables such as education, ownership of household assets, and ownership of agricultural land actually made the credit program more modifiable at the policy level. Credit can be used as a complement to policies related to improving farmer education and knowledge in the form of agricultural modernization, as well as to scale-up of farmer household businesses.
Analisis Pemasaran Biji Kopi Robusta di Desa Jambuwer Kecamatan Kromengan Kabupaten Malang Istis Baroh; Moh. Selby Hamzah; Harpowo Harpowo
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 4 No. 1 (2021): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v4i1.15824

Abstract

Indonesia is recorded as the third largest coffee producing country in the world. Robusta coffee is widely cultivated in Jambuwer Village Malang Regency. The purpose of this study was to determine: Robusta coffee marketing channels in Malang Regency. Calculating the amount of marketing margin, margin distribution and share of robusta coffee in Malang Regency. The results of this study indicate that there are four patterns of robusta coffee marketing channels, namely, marketing channel I: Farmers - Wholesalers - Retailers - Consumers. Marketing channel II: Farmers - Middlemen - Resellers - Consumers. Marketing channel III: Farmers - Middlemen - Consumers and marketing channels IV: Farmers - Middlemen - Companies. Meanwhile, the marketing margin for channel I is Rp. 4,000, marketing margin for channel II is Rp. 95,000,  channel marketing margin  is Rp. 95,000 and  channel marketing margin is Rp. 2,000. The farmer's share value in marketing channel I was 84%, marketing channel II was 24%, marketing channel III was 24% and marketing channel IV was 91.7%. The result of the most efficient marketing channel for farmers is the marketing channel  IV because it has a low marketing margin and a high farmer share value.
Fullpaper Vol 4 No 1 March 2021
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 4 No. 1 (2021): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fullpaper Vol 4 No 1 March 2021

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