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ANALISIS PERILAKU KONSUMEN DAN PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SAMBAL OLAHAN MEREK EMAK TI DAN DEDE SATOE DI SURABAYA Marpaung, Maulida Kurnia Sari; Widyastuti, Dyah Erni
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol 1, No 1 (2018): Maret 2018
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.Vol1.No1.09-18

The competition between processed chili businessmen is currently very tight, especially in the Surabaya area. where in the area there have been many home industries to promote superior products in the form of processed chili sauce in packaging. This condition encourages business people to innovate and develop related to purchasing behavior, consumer characteristics, and various advantages of product attributes.The purpose of this study is to 1) Know the characteristics of consumers who buy processed chilli products, 2) Know the consumer decision-making process in the purchase of processed chilli products, 3) Know the attributes that differentiate consumer decisions in buying processed chili products Brand Emak Ti and Dede Satoe . This type of research is qualitative descriptive using primary data. Data analysis method used is descriptive and discriminant analysis. The results of this study are: 1) The majority of consumers who purchase processed chili products are women who live in Surabaya and have an age range of 31-40 years, most of them work as private employees with an income of Rp.2,000.001-Rp.3,000,000 per the month. 2) Consumers make purchasing decisions through five stages, starting from need recognition, information search, alternative evaluation, purchase, to behavior after buying. 3) Attributes that differentiate are price, quality, brand and packaging.

ANALISIS USAHA INDUSTRI JENANG BERAS DI KABUPATEN PONOROGO Afifah, Miftahul Dewi; Relawati, Rahayu; Widyastuti, Dyah Erni
JOURNAL SOCIO ECONOMICS AGRICULTURAL Vol. 15 No. 2 (2020): Journal Socio Economics Agricultural
Publisher : Program Studi Agribisnis Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Palangka Raya

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ABSTRAK Salah satu olahan khas Kabupaten Ponorogo adalah Jenang Beras. Situasi pandemi Covid-19 menyebabkan ketidakpastian penjualan dan keuntungan usaha. Tujuan penelitian adalah 1) Menganalisis struktur biaya produksi usaha jenang beras di Kabupaten Ponorogo dan 2) Menganalisis keuntungan usaha jenang beras di Kabupaten Ponorogo. Metode penentuan lokasi dilakukan secara sengaja (purposive) di Kabupaten Ponorogo. Sampel dalam penelitian ini dilakukan secara purposive sampling atau dipilih secara sengaja yang telah memenuhi kriteria yakni memproduksi jenang beras, mempunyai tenaga kerja serta memiliki toko sendiri. Analisis yang digunakan dalam penelitian ini adalah analisis biaya, penerimaan dan keuntungan. Hasil penelitian ini adalah rata-rata biaya yang dikeluarkan oleh responden dalam satu bulan produksi yaitu Rp30.856.818,29 dan penerimaan rata-ratanya adalah sebesar Rp52.945.000,00, sedangkan keuntungan rata-rata yang diterima adalah sebesar Rp22.079.181,12 maka dapat disimpulkan usaha jenang beras ini menguntungkan bagi pengusaha. ABSTRACT One of the typical preparations of the Ponorogo Regency is Rice Porridge. The Covid-19 pandemic situation has caused uncertainty in sales and business profits. The research objectives were 1) to analyze the production cost structure of the rice porridge business in Ponorogo Regency and 2) Analyze the profit of the rice porridge business in Ponorogo Regency. The method of determining the location was done purposively in Ponorogo Regency. The sample in this study was carried out by purposive sampling or was chosen deliberately who met the criteria, namely producing rice porridge, having a workforce, and having their shop. The analysis used in this research is the analysis of costs, revenues, and profit. The result of this research is that the average cost incurred by the respondents in one month of production is Rp30.856.818,29 and the average income is Rp52.945.000,00, while the average profit received is Rp22.079.181,18 it can be concluded that this rice porridge business is profitable for entrepreneurs.

The Role of Agricultural Instructors on Coffee Farmers’ Technical Capabilities Afifah Ulhaq; Harpowo Harpowo; Dyah Erni Widyastuti
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 15 No 1 (2021): Vol.15, No.1, 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2021.v15.i01.p06

Improving farmers' skills is one of the objections of extension program. Agricultural instructors through extension programs help farmers in the implementation of agricultural commodities according to the procedure. The aim of this study was to determine the technical capabilities of coffee farmers, the role of agricultural extension instructors as motivators, educators, facilitators, communicators and dynamists as well as the influence of the role of agricultural extension instructors on the technical abilities of coffee farmers. The quantitative descriptive method was used in this study. The object of research was the “Tani Harapan” Farmer Group in Amadanom Village, Dampit District, Malang Regency. Census was held for the determination of respondents. Primary data were collected by means of observation, interviews, and questionnaires. Analysis of the data used was Multiple Linear Regression. The results of the study explained that the role of agricultural extension was included in the category often done with a percentage of 39.40% and the technical abilities of farmers included in the category of very capable with a percentage of 88.48%. The role as educator and facilitator has a positive effect while the motivator, communicator and dynamicator does not affect the technical ability of coffee farmers. The successful implementation of the instructor's role experienced obstacles caused by age factors. The age of the members of the farmer group is not productive, and therefore often has difficulty in understanding the material and practices provided by the instructors.

ENHANCE INDUSTRIAL COMPETITIVENESS THROUGH IMPROVED YLANG ESSENTIAL OIL QUALITY AND SYNERGY AMONG MEMBERS OF THE CLUSTER Dyah Erni Widyastuti; Sukardi Sukardi; Vina Salviana DS; Rahmad Dwi S; Tutik Sulistyowati
UNEJ e-Proceeding International Conference on Agribusiness Marketing (ICAM) 2012, Faculty of Agriculture, University o
Publisher : UPT Penerbitan Universitas Jember

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Indonesia is one of the ten States exporters of essential oils. Some of the problems faced by the production centers since the post-harvest crop up because of yet to implement Good Agricultural Practices (GAP). In the refining process, still not familiar with Good Manufacturing Practice (GMP). Marketing chain is too long and limited market access. Therefore it is necessary increase the competitiveness of industry, ylang essential oils. Research objectives are (1) Increasing the synergy between the cluster members to improve ylang essential oil industry towards national and international scale. (2) Increasing productivity and supply continuity of raw materials as well as ylang flower essential oils product quality improvement, (3) Expanding market product access accurately. Activity location is in Blitar East Java Province, as one of the essential oils industrial centers in Eastern Indonesia. Putri Kencana (Program Produk Unggulan Industri Kecamatan) is an area of potential improvement programs implemented through industrial clusters such as clusters of palm-based Manggar Sari; industrial-based Essential Java patchouli, clove, ylang, ginger, and clusters of food-based industries Sari Raos. The approach used in this research is the empowerment of communities through participatory integrative model that is empowerment by involving the community in a comprehensive manner, from the upstream to downstream. The results showed that (1) As a system of agribusiness development ylang essential oils, found a variety of issues from upstream to downstream,such as production efficiency. (2) There is positive potential that can be developed as a tough businessman, (3) Necessarily needs an agribusiness institutional ylang essential oils to enhance competitiveness, especially in the Essential Java cluster. Some issues still need to be solved simultaneously, among others they were (a) relating to the production process aspects that is the technology to improve fractionation process that will also improve the quality of ylang essential oils. (b) on the marketing aspects, the needs to strengthen the competitiveness and development of downstream industries. (c) and on the institutional aspect, the public policies is necessary to support the regulations strengthening in thebusiness chain ylang essential oils. (d) on aspects of the formation of national character, it is also needs to be strengthen and human resource assistance to establish the character of entrepreneurial and competitiveness.

Financial Feasibility Analysis of Red Chili Pepper Seedling at Karanganyar, Poncokusumo, Malang Dyah Erni Widyastuti; Jabal Tarik Ibrahim; Aris Winaya; Henik Sukorini
INSIST Vol 4, No 1 (2019)
Publisher : Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ins.v4i1.188

This research aims to analyse financial feasibility of red chili peppers (Capsicum annum L.) seedling business conducted at Karanganyar, Poncokusumo, Malang. The respondents were farmers who breed red chili peppers and the data collected from March to April 2018. The primary data was collected through interviews based on structure questionnaire to obtain information from selected farmers in the study area. The qualitative study is utilized to analyse the financial feasibility based from Net Present Value (NPV), Internal Rate of Return (IRR), Net Benefit-Cost Ratio (BCR), and Payback Period (PP). This study findings showed a positive NPV (IDR 15403419), IRR is 23.19%, Gross B/C is 1.05, Nett B/C is 1.13, BCR > 1 (1.05), and PP as 19 months. Despite the costly investment and development, the red chili peppers seedling business is financially feasible

Analisis Perilaku Konsumen dan Pengaruh Atribut Produk terhadap Keputusan Pembelian Sambal Olahan Merek Emak Ti dan Dede Satoe di Surabaya Maulida Kurnia Sari Marpaung; Dyah Erni Widyastuti
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 1 No. 1 (2018): Maret
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.Vol1.No1.09-18

The competition between processed chili businessmen is currently very tight, especially in the Surabaya area. where in the area there have been many home industries to promote superior products in the form of processed chili sauce in packaging. This condition encourages business people to innovate and develop related to purchasing behavior, consumer characteristics, and various advantages of product attributes.The purpose of this study is to 1) Know the characteristics of consumers who buy processed chilli products, 2) Know the consumer decision-making process in the purchase of processed chilli products, 3) Know the attributes that differentiate consumer decisions in buying processed chili products Brand Emak Ti and Dede Satoe . This type of research is qualitative descriptive using primary data. Data analysis method used is descriptive and discriminant analysis. The results of this study are: 1) The majority of consumers who purchase processed chili products are women who live in Surabaya and have an age range of 31-40 years, most of them work as private employees with an income of Rp.2,000.001-Rp.3,000,000 per the month. 2) Consumers make purchasing decisions through five stages, starting from need recognition, information search, alternative evaluation, purchase, to behavior after buying. 3) Attributes that differentiate are price, quality, brand and packaging.

Motivation And Perception To Support Purchasing Decisions In “Cafe & Resto Benteng Buah Naga”, Banyuwangi, East Java, Indonesia Yhanis Andita Sari; Gumoyo Mumpuni; Dyah Erni Widyastuti
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 4 No. 1 (2021): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v4i1.13159

“Café & Resto Benteng Buah Naga” (“Dragon Fruit Fortress Café & Resto”) presents an innovation based on dragon fruit products, then the initial perception will determine consumer's motivation to visit the place. The research purposed to determine the consumer’s characteristics and to state the influence of motivation and perception on purchasing decisions. The research was conducted at “Café & Resto Benteng Buah Naga” in Banyuwangi Regency, East Java Province. The sampling method was accidental sampling with 100 respondents. The data analysis used was path analysis. The results show that the majority of respondents were women (68%) with the status as a student who has an income maximum IDR 1,000,000. The motivation variable partially affects the purchase decision, as it obtains a sig value of 0.036 which means < 0.05. Variable perception obtains a sig value of 0.000 which means < 0.05, partially significant effect also on the purchase decision. It could be concluded that the consumer’s motivation and perception influence purchasing decisions at “Café & Resto Benteng Buah Naga”. The advice given is that “Café & Resto Benteng Buah Naga” continues to develop more dragon fruit-based product variants and become their special menu at the restaurant.

Analisis Perbandingan Ekuitas Merek Kedai Kopi Janji Jiwa dengan Kedai Kopi Kenangan di Kota Malang Fera Nur Amalia; Bambang Yudi Ariadi; Dyah Erni Widyastuti
AGRIMOR Vol 7 No 2 (2022): AGRIMOR - April 2022
Publisher : Fakultas Pertanian, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ag.v7i2.1589

Today's business competition is limited to the functional attributes of the product and has been associated with the brand. This study aims to determine whether there is a difference in brand equity and its elements between the Promise Jiwa Coffee Shop and Kenangan Coffee Shop in Malang City. The design of this study used a survey method with sampling using a non-probability sampling technique. The research data used primary data obtained from interviews and the distribution of questionnaires. Respondents from this study were consumers of the two consumers, who had visited at least twice. The number of respondents was 160 people, 80 respondents from the Janji Jiwa coffee shop and 80 respondents from the Kenangan coffee shop. Data analysis used descriptive statistics of percentages and independent t-test differences. The results of the study based on descriptive analysis of the percentages for the variables of brand awareness, brand association, perceived quality, and brand loyalty from the two shops have positive values. Respondents' answers were dominated by answers that strongly agree and agree. Based on the results of the independent t-test analysis, it shows that the elements of brand equity and brand equity of the two shops in Malang City do not have a significant difference.

Contribution of the Agricultural Sector and Manufacturing to the Regional Original Income of Trenggalek Regency Rima Restiani; Dyah Erni Widyastuti
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 5 No. 02 (2022): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v5i02.17659

Countries in the world certainly need economic development, one of which is Indonesia. The Indonesian Government needs to improve the people's standard of living and welfare. Regional Original Income can be used to find out how big the contribution of the economic sector is by comparing the Gross Regional Domestic Product (GRDP) generated from each sector. This study aims at describing the contribution of the GRDP of the agricultural and the manufacturing sector to the ROI of Trenggalek Regency. This study uses quantitative methods. The data used is secondary data in the form of time series from 2012 to 2018. The data analysis used is descriptive to determine the percentage of contribution. The results showed that the average contribution of the agricultural sector and the manufacturing industry in 2012-2018 was 2.988% and 1.403%, respectively, so it is concluded that their contribution was far lower from the ROI. Based on the results of research, the increase in ROI is a lot higher than GRDP from 2012 to 2018, and therefore the percentage of contribution is insignificant, and the two sectors have no effect on ROI in Trenggalek Regency.

Feasibility Analysis of Large Red Chili (Capsicum Annum L.) Farming in Tawangargo, Karangploso, Malang, Indonesia, Across Wet and Dry Seasons Miranda, Irma; Widyastuti, Dyah Erni; Mazwan, M. Zul
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 6 No. 02 (2023): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v6i02.29218

This study investigates the financial feasibility of large red chili (Capsicum annum L.) farming during both the rainy and dry seasons in Tawangargo, Karangploso, Malang, Indonesia. Many farmers in this region do not thoroughly evaluate the costs and revenues associated with their farming practices, leading to uncertainty regarding the financial feasibility of large red chili farming. The primary aim of this research is to assess the financial feasibility of such farming practices across seasons and to compare their financial viability. The research employs the analysis of the Revenue-to-Cost (R/C) ratio and a paired sample t-test to evaluate the financial feasibility of large red chili farming. Our findings reveal that large red chili farming in both rainy and dry seasons is financially feasible. The R/C ratio for the rainy season is 2.12, and for the dry season, it is 1.51, both of which exceed the critical threshold of 1, indicating the financial feasibility of farming and developing large red chili in this region. The results of the Paired Sample Test demonstrate significant differences in the financial feasibility of large red chili farming between the rainy and dry seasons in Tawangargo, Karangploso, Malang, Indonesia. The average of income per-hectare for large red chili farming is IDR 101,573,764 during the rainy season and IDR 45,393,331 during the dry season.

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