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Tourism Studies Program Faculty of Cultural Sciences Universitas Gadjah Mada Jalan Sosiohumaniora No 1, Yogyakarta, 55281
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INDONESIA
Gadjah Mada Journal of Tourism Studies
Published by Universitas Gadjah Mada
ISSN : 26219522     EISSN : 26219948     DOI : 10.22146/gamajts
Core Subject : Humanities, Social,
Humanities Environmental Science Social Sciences
Gadjah Mada Journal of Tourism Studies is an Indonesian Tourism Journal published periodically by Tourism Studies Program, Faculty of Cultural Sciences Universitas Gadjah Mada focusing specifically on the Indonesian tourism studies. The Gadjah Mada Journal of Tourism Studies seeks to advance the field by examining economic, social, cultural and environmental aspects of Indonesian tourism studies at a number of scales. The journal welcomes research reports, conceptual works, empirical studies, theoretical application and book reviews particularly where it supports the development of Indonesian tourism studies through enabling more critical approach of new ideas and concept. While the focus of the journal is related to tourism studies field, the journal also consider other scientific articles that examine tourism from other disciplines perspectives such as anthropology, archaelogy, economic, political science, biology, philosphy, psychology, etc. More specifically, the journal will consider articles with issue investigation related to community development, tourism typologies, ecotourism, rural tourism, hospitality and tourism industry, marketing studies, risk management, accreditation scheme and policy, environmental sustainability, protected areas, cultural studies, heritage studies management, interpretation, politics of tourism, poverty alleviation, gender studies, education and issue of justice and peace through tourism.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 8, No 1 (2026)" : 5 Documents clear
Aura Farming: Fenomena Viral Tradisi Pacu Jalur sebagai Strategi Jenama dalam Pengembangan Pariwisata Budaya di Riau Siregar, Aisyah Astinadia
Gadjah Mada Journal of Tourism Studies Vol 8, No 1 (2026)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v8i1.111143

Abstract

This study examines the viral phenomenon known as “Aura Farming” within the traditional Pacu Jalur boat race in Riau, Indonesia, and its significance as a strategic branding approach for cultural tourism development. Pacu Jalur, a centuries-old rowing competition, has recently gained widespread attention on digital platforms, leading to an increase in tourism interest and cultural visibility. Employing a qualitative case study methodology, the research incorporates in-depth interviews with local stakeholders, participatory observation during festival events, and content analysis of social media to explore how Aura Farming amplifies the tradition’s appeal. The findings indicate that this viral phenomenon not only strengthens the cultural identity and pride of the local community but also plays a vital role in enhancing the region’s tourism branding efforts by attracting diverse tourist segments. Furthermore, the study underscores the importance of leveraging digital media and user-generated content to promote intangible cultural heritage effectively, suggesting that integrating traditional cultural events with modern branding strategies can increase regional competitiveness in the global tourism market. This paper offers practical implications for policymakers, tourism managers, and cultural practitioners seeking to balance cultural preservation with tourism development in a digital age.
Exploring the Role of Micro-Influencers in Influencing Tourist Perception of Arjasa Traditional Village, Jember Regency Junaedi, Rusli Akhmad; Fikri, Muhammad; Ikbar, Muhammad Nauval
Gadjah Mada Journal of Tourism Studies Vol 8, No 1 (2026)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v8i1.115176

Abstract

Social media acts as the primary catalyst changing how travel destinations are marketed and consumed in the era of digital disruption. This study investigates how the community and managers of Arjasa Traditional Village view the role of micro-influencers in building images and drawing visits. Researchers utilize a qualitative approach with interpretive phenomenological research to capture the subjective experiences of local actors. Data was gathered through participatory observation and in-depth interviews with 9 informants including village leaders, MSME owners, and digital creators. Results show that micro-influencers provide the ability to convey authenticity and build high trust through personal communication. Using these digital agents in marketing strategies is vital for developing a positive village image and driving organic visits.
Pengalaman Pemandu Perjalanan Wisata Perempuan dalam Struktur Gender yang Berlapis Putri, Irma Sania
Gadjah Mada Journal of Tourism Studies Vol 8, No 1 (2026)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v8i1.116160

Abstract

The tourism industry employs a large number of workers, including tour guides who play an important role in shaping the tourist experience. However, this profession is generally carried out in a freelance work system characterized by job uncertainty and a lack of formal protection. For women, these conditions intersect with gender norms and unequal domestic responsibilities, creating a complex and layered work experience. This study aims to analyse the work experiences of female tour guides through the lens of gender as a social structure and intersectionality, with the characteristics of the tour guiding profession and the freelance work system positioned as the social and structural context that frames these experiences. This study employs a qualitative approach using in-depth interviews, non-participant observation, and documentation of seven female tour guides. Data analysis was conducted using thematic analysis. Findings show that work experiences of female tour guides are shaped by gender, which operates in multiple layers at the individual, relational, and institutional levels. These findings confirm that such experiences are not purely individual but rather the result of interactions between gender identity, social relations, and institutional structures within the labour system. Theoretically, this study emphasizes the importance of viewing the labour market and job characteristics as factors that shape women’s work experiences, while also expanding the application of the gender framework as a structural lens through the integration of an intersectional perspective.
Indonesian Surf Tourism Research: State of the Art Pakan, Sarani Pitor
Gadjah Mada Journal of Tourism Studies Vol 8, No 1 (2026)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v8i1.117006

Abstract

Indonesia is one of the most studied locations in surf tourism literature worldwide. But, for the most part, ‘local’ and ‘insider’ voices have been overlooked, favoring instead surf tourism knowledge produced by those who are ‘outsiders’ to the country. This article responds to such epistemic neglect by putting forward surf tourism research produced by Indonesian scholars residing institutionally in Indonesia-based universities. This corpus of literature, what I call ‘Indonesian surf tourism research’, is however still largely unknown, especially to international audience. Thus, this article aims to provide a state-of-the-art review by consulting with 35 research articles about surf tourism produced in and about Indonesia. The review intends to document what Indonesian surf tourism research looks like, what kinds of knowledge it produces, and what directions it is heading to. This results in the finding and discussion of six key thematic focuses: tourism development, local impacts, surf tourists, tourism package, suitability studies, and tourism promotion. Put together, these themes speak to broader and more international surf tourism literature by adding new case studies and offering distinct, yet sometimes overlapping, perspectives and insights on surf tourism. This article contributes an initial attempt at localizing knowledges about surf tourism in Indonesia, as well as a necessary first step towards more critical Indonesian surf tourism studies.
Bridging Practice And Policy: Slow Tourism Governance in Urban Indonesia Iacocca, Warren Milton; Sandang, Yesaya
Gadjah Mada Journal of Tourism Studies Vol 8, No 1 (2026)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v8i1.118547

Abstract

This study examines the governance of slow tourism in Salatiga, a secondary city in Central Java, Indonesia, by analyzing the relationship between formal policy frameworks and community-level tourism practices. While slow tourism has been widely discussed as a sustainable alternative to mass tourism, its governance in small and medium-sized cities, particularly in Southeast Asia, remains underexplored. Adopting a qualitative approach, this study integrates document analysis of the local tourism master plan, semi-structured interviews with government and community stakeholders, and field observations of tourism sites. The findings reveal a significant disjunction between policy and practice. Slow tourism is actively enacted through community-based initiatives emphasizing experiential depth, local engagement, and small-scale development. However, these practices remain weakly institutionalized within formal governance structures. Policy frameworks demonstrate partial alignment with slow tourism principles, particularly in terms of locality and community participation, but lack integration in key areas such as mobility planning, destination branding, and experience-based performance indicators. Governance remains fragmented, with limited coordination across sectors and a continued reliance on visitor volume metrics. This study argues that slow tourism in Salatiga exists more as a social practice than as a policy design. It contributes to the literature by demonstrating how governance gaps, rather than resource limitations, constrain slow tourism development in secondary cities of the Global South.

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