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Mediakom : Jurnal Ilmu Komunikasi
Published by Universitas Gunadarma
ISSN : 25979841     EISSN : 2686469X     DOI : http://dx.doi.org/10.35760/mkm
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media
Jurnal ini diterbitkan secara berkala dua kali dalam setahun, Juni dan Desember. Jurnal memuat artikel ilmiah hasil penelitian di bidang komunikasi secara luas, yang ditulis dalam bahasa Indonesia maupun bahasa Inggris. Jurnal ini diterbitkan oleh Bagian Publikasi Universitas Gunadarma
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 4 Documents
 1 
Search results for , issue "vol. 9 no. 2 (2025)" : 4 Documents clear
Strategi Edukasi Kesehatan pada Instagram @dolewak: Analisis Naratif Berdasarkan Teori Empat Pilar Media Sosial Eka Septiani; Ocvita Ardhiani
Mediakom : Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i2.280

Abstract

Health is a crucial aspect of life as it serves as the foundation for daily activities. However, many people ignore health due to various factors, one of which is lack of education. Along with the development of technology, health education can now be accessed through social media that presents information in various interesting forms. This study aims to determine the health education strategy in the Instagram account content scene @dolewak with a qualitative approach, Tzvetan Todorov's Narrative Analysis method where there are three stages, namely initial balance, disturbance and new balance, and using the Four Pillars of Social Media Strategy theory from Safko and Brake, which consists of communication, collaboration, education, and entertainment. The results of the study show that the content of the @Dolewak account consistently builds a narrative flow that attracts attention through health disorders or problems, then provides informative but easy-to-understand solutions, accompanied by entertaining visuals. This strategy has proven successful in conveying educational messages to followers in a light and interesting way, structured narratives and integrated social media strategies play an important role in strengthening the function of health education on digital platforms, as evidenced by the enthusiasm of followers in the comments column, so that engagement is created between the account and followers and is expected to make changes to a healthy lifestyle for followers.
Kompetensi Komunikasi Antarbudaya Dalam Kolektivitas Termediatisasi Reza Praditya Yudha; Gita Aprinta E. Betseba
Mediakom : Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i2.449

Abstract

The growing process of deep mediatization has transformed intercultural encounters from predominantly interpersonal interactions into communicative practices embedded within digitally connected collectivities. This article aims to reconceptualize intercultural communication competence by situating it within the context of mediatized collectivities. Employing a qualitative approach with a conceptual desk study design, the study synthesizes contemporary scholarship on intercultural communication, mediatization, media practice, and digital ethnography through thematic and integrative analysis. The findings indicate that conventional approaches to intercultural communication competence, which primarily emphasize cognitive, affective, and behavioral dimensions, are insufficient to explain communication practices occurring within collectivities constituted through media environments. The study demonstrates that media-related practices play a constitutive role in shaping collective identities, social relations, and shared meanings. Accordingly, this article proposes a conceptual framework of intercultural communication competence consisting of cognitive, affective, behavioral, and collective dimensions. The framework offers a theoretical bridge between intercultural communication studies and mediatization research and provides a foundation for future investigations of communication in increasingly mediatized societies.
Komunikasi Pemasaran Influencer pada Industri Klinik Kecantikan: Pengaruh Kredibilitas Sumber terhadap Brand Awareness dan Customer Trust Dhia Damarisa Qariru; Hapsari Setyowardhani
Mediakom : Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i2.484

Abstract

The rapid growth of Indonesia's beauty clinic industry has intensified competition among brands, encouraging companies to adopt influencer-based marketing communication strategies. This study examines how influencer credibility and message value contribute to the development of brand awareness and customer trust among beauty clinic consumers in Indonesia. Drawing upon Source Credibility Theory, the study investigates the effects of informative value, entertainment value, expertise, trustworthiness, attractiveness, and similarity on brand awareness, as well as the subsequent influence of brand awareness on customer trust and intention to visit. A quantitative approach was employed using a survey of 312 active social media users in Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that similarity, informative value, entertainment value, and attractiveness significantly influence brand awareness, while expertise and trustworthiness do not show significant effects. Brand awareness was found to significantly strengthen customer trust and encourage consumers’ intention to visit beauty clinics. The study highlights the importance of influencer communication strategies that emphasize audience relevance, informative content, and emotional engagement in building effective marketing communication outcomes.
Pembangunan Berkelanjutan Melalui Komunikasi Relawan Kelas Inspirasi Pontianak dalam Memaknai Gerakan Sosial Denys Rahma Santoso; Anggita Dwi Maharani; Angela Febriana Primaneysa; Louisa Elmerilia; Joshua Fernando
Mediakom : Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i2.491

Abstract

The Sustainable Development Goals (SDGs) emphasize quality education and social partnerships as essential components of sustainable development. In this context, volunteer-based social movements represent a form of community participation that contributes to achieving the SDGs, particularly through non-formal educational activities. This study aims to examine the communication experiences of Kelas Inspirasi Pontianak volunteers in interpreting their involvement as part of a social movement in the field of education. Employing a qualitative method with a phenomenological approach, the research explores the subjective meanings constructed by volunteers through their communicative experiences during the program. Data were collected through in-depth interviews, observations, and documentation involving six volunteers selected through purposive sampling. The findings reveal that volunteers perceive their involvement not only as a contribution to sustainable education but also as a space for self-reflection, social value formation, and the strengthening of collective awareness. The study also identifies a dynamic relationship between volunteers’ personal interests and the collective goals of the social movement. These findings highlight the importance of sustainable communication strategies in strengthening volunteer engagement and supporting the achievement of SDGs in the education sector.

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