Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi
Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Adalah jurnal ilmiah Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta. Terbit secara berkala 1 tahun 2 kali. Mengangkat tulisan hasil penelitian maupun pemikiran ilmiah yang mencakup bidang ilmu komunikasi, komunikasi pembangunan, public relations, periklanan, dan jurnalistik.
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<![CDATA[COMMUNICATION EFFECTIVENESS MODEL FOR VACCINATION PARTICIPATION IN SEMARANG CITY ]]>
<![CDATA[PERTIWI PUTRI, ARFIKA]]>;
<![CDATA[Budiono, Taruna]]>;
<![CDATA[Triyomo, Agus]]>
<![CDATA[ EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 3 (2024): September ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta ]]>
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DOI: 10.33822/jep.v7i3.6215
<![CDATA[The vaccination program is an important effort to combat the pandemic, starting from the initial doses of vaccines to booster shots. However, the program has not yet achieved its intended target. In August, the booster vaccination coverage in Semarang City was only 53%, falling short of the desired 80% (KompasTV, 2022). Therefore, there is a pressing need for persuasive measures to enhance knowledge, awareness, and decision- making regarding vaccination. This study aims to identify an effective model of vaccine persuasion for public communication in Semarang City. It is an exploratory study that applies the Elaboration Likelihood Model (ELM) theory and the diffusion of innovations, involving a sample of 100 respondents. The collected data was analyzed using PLS 3.0. The results reveal that persuasion using different lines of thought (central route and peripheral route) leads to distinct stages of innovation diffusion. Both new media and traditional media are considered suitable platforms for vaccine persuasion, provided they incorporate key elements such as high-quality information, credible sources, accessibility, well-structured messages, and interactivity.]]>
<![CDATA[Netnography Study of Warganet's Response to Flexing Action on ASN in @official iNews Youtube Video "Mario Dandy Satriyo, Official's Son Likes to Show Off Wealth on Social Media #iNewsSiang 23/02" ]]>
<![CDATA[ni wayan suryatini]]>
<![CDATA[ EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 3 (2024): September ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta ]]>
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DOI: 10.33822/jep.v7i3.7513
<![CDATA[The surge in social media usage has sparked a trend known as the flexing phenomenon, where individuals, not just celebrities but also regular people, showcase their wealth. This shift was highlighted by a viral YouTube video on the Official iNews channel titled " Mario Dandy Satriyo Anak Pejabat Gemar Pamer Harta di Media Sosial #iNewsSiang 23/02" drawing criticism from viewers. This research employs the netnography method to analyze netizens' reactions to the video. It reveals three main themes in the comments: a cynical perspective on flexing, calls for appropriate consequences for those who flaunt their wealth, and skepticism towards governmental institutions. The predominant sentiments expressed are anger and disappointment, with negative responses prompting demands for government transparency regarding the potential link between flexing and corruption allegations.]]>
<![CDATA[The Use of Social Media in Adolescents as a Trigger for Bullying Behavior: A Study on High School Students in Bogor ]]>
<![CDATA[Ratih Siti Aminah]]>;
<![CDATA[Permana, Restiawan]]>
<![CDATA[ EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 3 (2024): September ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta ]]>
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DOI: 10.33822/jep.v7i3.7643
<![CDATA[Bullying that occurs at the high school level is very urgent to get an immediate solution. This is considering that high school students are potential successors to development. Indonesia will enter the golden period, in 2045. Adolescents who are free from bullying will be ready to participate in development. Internet media is one of the triggers for bullying. Therefore, it is very important to know the use of adolescent internet media in relation to bullying.This study analyzes the relationship between adolescent social media use and bullying behavior among high school students in Bogor City. Data was collected from 100 respondents with an age range of 17-19 years, consisting of 57% women and 43% men. The analysis showed a significant relationship between adolescent characteristics and communication with peers (β = 3.225), as well as a relationship between adolescent characteristics and social media use (β = 1.835). In addition, a relationship was also found between adolescent characteristics and bullying behavior (β = 0.780). These results underscore the importance of paying attention to factors such as adolescent characteristics and interaction with social media in understanding bullying behavior among adolescents. These findings highlight the need for a holistic approach to the prevention and management of bullying behaviors that includes parental supervision as well as a better understanding of adolescents' social media use. Social media has a significant role in shaping adolescents' attitudes regarding bullying, family communication contributes to the occurrence of bullying behavior in adolescents.]]>
<![CDATA[The Influence of Electronic Word of Mouth on Labuan Bajo Content and Celebrity Endorser on TikTok Account @tassy.sy on Generation Z's Visiting Interest ]]>
<![CDATA[Putri Irawan, Ayra Sekar]]>;
<![CDATA[Intyaswati, Drina]]>;
<![CDATA[Mahmood, Qasim]]>
<![CDATA[ EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 3 (2024): September ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta ]]>
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DOI: 10.33822/jep.v7i3.7852
<![CDATA[The recovery of the tourism sector in Indonesia, especially Labuan Bajo, can be overcome by utilizing technological developments and social media such as TikTok. Tassy is one of the traveling content creators who often shares traveling content on TikTok. This study aims to determine how much influence electronic word of mouth (variable X1 ) Labuan Bajo content and celebrity endorsers (variable X2 ) on the TikTok @tassy.sy account on visiting interest (variable Y) Generation Z. The theory used in this research is Source Credibility Theory. The research method used is explanatory quantitative. The sample technique uses Purposive Sampling by distributing questionnaires through TikTok. The research population is followers of the TikTok account @tassy.sy and obtained a sample size of 100 results from the Taro Yamane formula. The results of multiple linear regression analysis show that E-WOM and celebrity endorsers each have a positive and significant effect on visiting interest, with the magnitude of the influence of celebrity endorsers (0.827) greater than E-WOM (0.729). Meanwhile, the interaction between E-WOM and celebrity endorsers has a negative effect on interest in visiting, meaning that the knowledge gained through celebrity endorser accounts on TikTok elaborated with E-WOM related to Labuan Bajo does not increase interest in visiting. The coefficient of determination shows that the contribution of E-WOM on Labuan Bajo content and celebrity endorsers on the @tassy.sy TikTok account to visiting interest is 92.3%.]]>
<![CDATA[Seksualitas, Keperjakaan, dan Disabilitas: Analisis terhadap Film "Why Do You Love Me" ]]>
<![CDATA[Febrina, Dhea]]>
<![CDATA[ EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 3 (2024): September ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta ]]>
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DOI: 10.33822/jep.v7i3.8235
<![CDATA[Some research indicates that sexuality and disability are two taboo concepts that are rarely combined. Individuals with disabilities are often portrayed as asexual or hypersexual. The film Why Do You Love Me (2023) attempts to break these stereotypes and depicts sexuality as a symbol of empowerment through the story of three friends with disabilities embarking on a journey to lose their virginity. This study aims to analyze how the film portrays sexuality and virginity of individuals with disabilities. Using a qualitative approach, the research uses critical disability theory and multimodal discourse analysis with critical standpoint to identify dialogues and scenes in the film related to dominant ideologies and accuracy in disability representation. Despite raising a unique theme and diversifying the representation of individuals with disabilities in mainstream media, the results reveal that the practice of “cripping up” perpetuates dominant perspectives and diction in the film’s lexical and visual elements. It uses sexuality and virginity as selling points to determine the social status of men with disabilities amidst societal norms of masculinity. Humor and cinematographic techniques still employ ableist discourses, suggesting the need of men with disabilities for accommodation from the dominant group. Insights for altering cinematic representations of disabilities are explored.]]>
<![CDATA[Bahasa Inggris ]]>
<![CDATA[Ambadar, Alleyda Maharani]]>
<![CDATA[ EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 3 (2024): September ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta ]]>
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DOI: 10.33822/jep.v7i3.8381
<![CDATA[This research examines Taylor Swift’s concert documentary movie called The Eras Tour (2023) that created a shift in audience’s cinema experience by not customarily watching a movie but emerge themselves which resulting in a ‘concert-feel- like’ activity. This study shows an alternative and complement live performance and streaming technology that previously researched by Scherzinger (2019) as music distribution method. Using Hjarvard’s concept of mediatization and Harvey’s theory of the production of space, I analyze how this movie concert influences audience interactions which create a new social space within cinema. Data were collected through interviews and social media documentation to examine the watching experience of The Eras Tour (2023) movie. This research finds that this mediatized concert acts as an incomplete substitution for live performances, positioning cinema as a concert space due to the implications of mediatization. Additionally, the research reveals that audience interactions beyond merely watching the movie demonstrate an amalgamation process that fosters solidarity within the fandom. Interestingly, this phenomenon generally ‘breaks the rules’ of traditional cinema logic due to the amalgamations that occur. Thus, this research shows that the mediatized concert acts as an incomplete substitution of live performance, which contribute to modern practice of mediatization in media and music industry.]]>
<![CDATA[Children Health Information on Instagram: The Perception of Parents from Y and Z Generation ]]>
<![CDATA[Arindita, Ruvira]]>;
<![CDATA[Hasna, Safira]]>;
<![CDATA[Zahradias]]>
<![CDATA[ EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 3 (2024): September ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta ]]>
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DOI: 10.33822/jep.v7i3.8864
<![CDATA[This study explores how Gen Y and Gen Z parents engage with children’s health information on Instagram, a popular topic on the platform. Using qualitative methods, researchers conducted in-depth interviews with parents who actively follow health- focused accounts. Findings show that parents’ content perception begins at the selection stage, with most preferring content created by doctors. They favor science-based, easily understood information and are drawn to doctors and influencers who communicate with empathy and clarity. Gen Z parents, typically with younger children, prioritize physical health, while Gen Y parents, often with older children, focus on psychological development. Gen Y is more open to longer text- based content, whereas Gen Z prefers audiovisual formats and still often refers to mom-influencers for children’s health information aside from doctors. The study suggests that health institutions should equip doctors with content creation skills, policymakers should encourage reliance on scientifically backed information, and health educators should personalize messages to connect effectively with each generation. Further studies should explore how fathers perceive health-related information from social media since the parents represented in this article are all mothers.]]>
<![CDATA[Pengaruh Kemampuan Komunikasi Interpersonal terhadap Stabilitas Pernikahan: Kasus pada Pasangan Usia Perkawinan 0-5 Tahun di Kota Bekasi ]]>
<![CDATA[Nurfadliyah, Nadia]]>;
<![CDATA[Maryam, Siti]]>
<![CDATA[ EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 3 (2024): September ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta ]]>
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DOI: 10.33822/jep.v7i3.8955
<![CDATA[In the marriage that experiences adjustments at the beginning of the married couples aged 0-5 years, interpersonal communication is very important so that the relationship can develop and stabilize. This initial period is prone to conflict due to differences that must be adjusted between partners. Interpersonal communication skills are important in this critical period to understand each other and reduce the possibility of problems that can affect marital stability. This study aims to determine the effect of interpersonal communication skills on the marital stability of married couples aged 0-5 years in Bekasi City using social penetration theory. Social penetration theory illustrates that self-disclosure and changes in communication can deepen a relationship, allowing it to develop from a more casual to a more intimate connection. Quantitative explanatory methodology was used in this study. The results obtained showed that there was a positive influence of 40.7% and a significance of 0.000 < 0.05 from interpersonal communication skills on the marital stability of married couples aged 0-5 years in Bekasi City. It can be concluded that there is a significant effect of interpersonal communication skills on the marital stability of married couples aged 0-5 years in Bekasi City.]]>
<![CDATA[Visual Dramatization of Political Campaigns on Social Media: Multimodal Analysis of Instagram Accounts of Presidential Candidates in the 2024 General Election ]]>
<![CDATA[Sandi Dwi Ariadi]]>;
<![CDATA[Nabilah Ananda Razani]]>;
<![CDATA[Nanda Adjeng Castity]]>;
<![CDATA[Via Amalia Lesmana]]>
<![CDATA[ EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 3 (2024): September ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta ]]>
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DOI: 10.33822/jep.v7i3.8960
<![CDATA[The 2024 elections in Indonesia have become a key political contest, with candidates campaigning both in person and through social media, especially Instagram. This study explores the visual dramatization of political campaigns on Instagram by three presidential candidates: Anies Baswedan, Prabowo Subianto, and Ganjar Pranowo. Using a qualitative approach, this study employs Systemic Functional Linguistics (SFL) and multimodal analysis to examine the visual content posted by the candidates. The analysis focuses on how various semiotic resources combine to convey meaning. The findings reveal that Instagram is used by candidates to build their public image, enhance political communication, and employ visual rhetoric to influence voters. This research provides insights into the visual strategies used to shape political messages, aiming to enhance understanding of the role of social media in modern political campaigns.]]>
<![CDATA[Public Sphere Creates Independence for Coastal Women in Encouraging the Household Economy of Small-Scale Fishermen in Karangsong Village, Indramayu Regency ]]>
<![CDATA[Anisti, Anisti]]>;
<![CDATA[Sarwoprasodjo, Sarwititi]]>;
<![CDATA[Sumardjo, Sumardjo]]>;
<![CDATA[Amanah, Siti]]>
<![CDATA[ EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 3 (2024): September ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta ]]>
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DOI: 10.33822/jep.v7i3.9043
<![CDATA[Marine climate change has resulted in a decline in the economic level of fishermen, especially small-scale fishermen who depend on marine resources to meet their daily needs. In addition, the poverty experienced by fishermen reflects economic vulnerability due to low and unstable incomes, which are caused by fluctuating market prices, a lack of alternative livelihoods, insufficient cooperation and support networks, and the prevalence of illegal fishing practices. By carrying out dialogue in the public sphere effectively, a supportive environment can be created for small-scale fishermen to optimize the potential of the public sphere in improving the family economy through increasing human resource skills. In this framework, coastal women play a vital role in the economic activities of small-scale fishermen's households through alternative economies. This research aims to investigate the role of dialogue in the public sphere to improve the economy of small-scale fishermen in coastal areas and explore the role of women in efforts to improve the family economy. This research uses a qualitative descriptive method with a case study approach. The research results show that dialogue in the public sphere has been recognized as a means of building better understanding between various parties in society, as well as the importance of involving women in family economic decision-making. This research provides implications from the concept of dialogue theory in the public sphere, reflecting the concept of community participation and creating mutual agreement through open communication and the exchange of ideas in formulating solutions to improve the family economy.]]>
