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The Asia Pacific Journal Of Management Studies
Published by Universitas La Tansa Mashiro
ISSN : 24076325     EISSN : 25027050     DOI : http://dx.doi.org/10.55171
Core Subject : Economy,
Economics, Econometrics & Finance
"The Asia Pacific of Management Studies or APJMS" is intended to serve the reader with relevant field of study, with the dissemination of research results, and covers all disciplines related to the study of every aspect of accounting and business (economics). The Asia Pacific of Management Studies is expected to give readers the latest research findings related to accounting and business studies.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 6 No 2 (2019)" : 6 Documents clear
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Iwan Ridwan; Shela Apriana
The Asia Pacific Journal Of Management Studies Vol 6 No 2 (2019)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/.v6i2.334

Abstract

The development of business in Indonesia has now begun to rampant and develop very rapidly one of them is cosmetic business. Each company competes with each other in pursuit of profit. The development of the Times and technology makes the needs of the people of beauty tools also increase and it becomes a necessity of society today. It is evidenced in the data obtained by CCI-Indonesia in 2010-2015 where the beauty and personal care industry in Indonesia grew rapidly from year to time. The purpose of this research is to know the influence of brand image and product quality to the decision of purchase of Wardah products in the shop Putra Segar cosmetics in Rangkasbitung.The research method used is descriptive method using a quantitative approach, i.e. to explain a problem based on the data in the form of figures (statistical data). The population used in this study is that consumers visit the store fresh cosmetics son with 18.599 the number of visitors, using the formula error level slovin 10% then the sampael obtained as many as 99 consumers. The technique of data collection is the study of librarianship and the questionnaire. Data analysis technique used is multiple regression analysis, correlation analysis, multiple coefficient of determination, t-test and f-test.Based on the research conducted, obtained test results t that brand image (X 1), namely the significant level of significant extent < (0.026 < 0.05). So starting in H0 and Ha accepted and significant value of the obtained product quality (X 2), namely the significant level of significant extent < (0.000 < 0.05). So starting in H0 and Ha is received. That means there are influences between the brand image Of the products purchase at Wardah and there is the influence between product quality Of Product purchases at Wardah. As well as the results of hypothesis testing the F value obtained significant i.e. 0.000 value smaller than 0.05 significant level. Or F-count is greater than the F-table (0, 13650> 0, 309). Then it can be inferred that the brand image and product quality influence on purchasing decisions simultaneously.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA CAFE DEUMDEE RANGKASBITUNG Rina Martiana; Sheli Apriani
The Asia Pacific Journal Of Management Studies Vol 6 No 2 (2019)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/.v6i2.335

Abstract

Indonesian people today in fulfilling their food needs, they prefer to consume culinary snacks or fast food. One of today's rapidly growing businesses and experiencing the tight competition is the culinary business. This increasingly strong competition makes a lot of culinary field businesses that produce products of the same type but with a variety of services. The culinary industry is growing in Indonesia. From the Creative Economic Agency (BEKRAF) data, creative economic contributions to gross domestic product (GDP) are always increasing. The purpose of this research is to know the effect of product quality and service quality to customer satisfaction at Cafe Deumdee Rangkasbitung.The research method used is descriptive method using a quantitative approach, i.e. to explain a problem based on the data in the form of figures (statistical data). The population used in this research are the consumers who pay a visit to Deumdee with a total of 17.993 Cafe visitors, using the formula error level slovin 10% then the samples obtained as many as 99 consumer. The technique of data collection is the observation, study of librarianship and the questionnaire. Data analysis technique used is multiple regression analysis, correlation analysis, multiple coefficient of determination, t-test and f-test.Based on the research conducted, t test results obtained that the quality of the product (X 1), namely the significant level of significant extent < (0.017 < 0.05). So starting in H0 and Ha acquired significant value received and the quality of service (X 2), namely the significant level of significant extent < (0.043 < 0.05). So starting in H0 and Ha is received. That means there is the influence between product quality against consumer satisfaction at Cafe Deumdee and there are Influences between the quality of service of consumer satisfaction on a Cafe Deumdee. As well as the results of hypothesis testing the F value obtained significant i.e. 0.000 value smaller than 0.05 significant level. Or F-count is greater than the F-table (0.27705 > 0, 309). Then it can be concluded that the quality of product and service quality to customer satisfaction simultaneously.
PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA CV. RADJAWALI Andri Susilo; Hendriyatna Hendriyatna
The Asia Pacific Journal Of Management Studies Vol 6 No 2 (2019)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/.v6i2.330

Abstract

Employee performance is a matter that must be considered by every company. Because the survival of the company depends on the performance of employees that occur in the company. This study aims to determine (1) the effect of compensation on employee performance (2) the influence of the work environment on employee performance (3) the effect of compensation and work environment simultaneously on employee performance.            The method used is a quantitative method with a survey. Samples were taken using total sampling techniques, namely 41 employees of CV Radjawali Pandeglang. Data collection tool uses a Likert scale questionnaire. Data analysis techniques using classical assumptions, correlation coefficients, deteremination and multiple linear regression and hypothesis testing using the t test (partial) and F test (simultaneous). Testing statistics using the SPSS V.20 application program.            T test results show that compensation has a significant effect on employee performance and the work environment has a significant effect on employee performance. While the F test results show that compensation and work environment simultaneously have a significant effect on employee performance.                Based on the results of the study it can be concluded that (1) partially compensation and work environment significantly influence the performance of employees of CV Radjawali Pandeglang (2) compensation and work environment simultaneously significantly influence the performance of employees of  CV Radjawali Pandeglang.
PENGARUH BIAYA PENGENDALIAN KUALITAS PRODUK TERHADAP PRODUK CACAT AIR MINUM DALAM KEMASAN KABUPATEN LEBAK Abdul Hakim; Moch. Badru
The Asia Pacific Journal Of Management Studies Vol 6 No 2 (2019)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/.v6i2.331

Abstract

Business competition in the bottled water beverage industry is getting tougher so that companies are able to reduce failures in running their businesses. One of them is controlling the number of defective products. Therefore, the company must have a product quality control system and for that reason it is necessary to allocate adequate costs so as to reduce the occurrence of defective products in its business activities. This study aims to determine the effect of product quality control costs on bottled water defect products at PT Etika Jayadi Makmur Lebak Regency.The research was conducted using descriptive quantitative methods. The study population is the entire production data which includes the number of defective products and quality control costs at PT. Jayadi Makmur Ethics. The research sample is data on the number of defective products and quality control costs at PT Etika Jayadi Makmur Lebak Regency in 2016-2018. Data analysis uses simple linear regression techniques.The results showed that: (1) the average cost of quality control per month that must be spent by the company is Rp. 3,025,555.60 and still below 3-5% of production costs; (2) the average percentage of defective products is still relatively high, namely above 1.5%, ideally not more than 1.5%; and (3) there is an influence of product quality control costs on defective products at PT. Jayadi Makmur Ethics of Lebak Regency which is shown by the t-value of 6.692 with a p-value of 0.044 which is smaller than 0.05.The study concluded that there is an effect of product quality control costs on bottled drinking water defects in PT Etika Jayadi Makmur, Lebak Regency. Furthermore, it is recommended that more extensive and complete research be carried out by adding the variables studied and the number of companies as comparative material.
PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA PT. TELEFAST INDONESIA Bambang Pujo Purwoko; Rian Saputra
The Asia Pacific Journal Of Management Studies Vol 6 No 2 (2019)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/.v6i2.332

Abstract

Employee performance is very important for the success of a company as a whole so that business owners need employees who are able to complete work effectively for the creation of good performance, so we need performance support variables, namely the provision of compensation and motivation. This study aims to determine the effect of compensation and motivation on the performance of PT TELEFAST INDONESIA employees. Respondents in this study were all employees of PT TELEFAST INDONESIA.The method used by the author is a quantitative method. Sampling using incidental sampling method. Data collection using a questionnaire survey was carried out by going directly to the employees of PT TELEFAST INDONESIA Data obtained from 35 respondents from 40 questionnaires. The data obtained were analyzed using the SPSS version 20. The data analysis technique used to test the hypothesis was the Classical Assumption Formula method, Multiple Linear Regression Analysis, Correlation Correlation, Determination, Regression Coefficient Test Simultaneously or Simultaneously (Test f) and Test Partial Regression Coefficient (t test).The results of these tests are known to calculate the value of compensation variable tcount 5.734> t table 1.689. and sig 0,000 <0.05 This shows that compensation has a positive effect on employee performance. While the motivation is known the value of the t-count of the motivation variable is obtained t-count 4.955> t table 1.689 and sig 0.000 <0.05, This means that motivation partially influences employee performance. The results of Fcount and Ftable it can be concluded that Fcount> Ftable (106.585> 3.27) thus H3 is accepted meaning that there is a simultaneous influence between the compensation, motivation and employee performance variablesFrom this description it can be concluded that partial compensation affects employee performance, motivation partially influences employees and simultaneously compensation and motivation affect employee performance of PT TELEFAST INDONESIA.
PENGARUH KUALITAS LAYANAN DAN CITRA MEREK (BRAND IMAGE) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Pipin Suryanisari; Sesi Lestari
The Asia Pacific Journal Of Management Studies Vol 6 No 2 (2019)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/.v6i2.333

Abstract

This study is to determine the factors that influence Service Quality and Brand Image on Purchasing Decisions at PT. Akses Lintas Nusantara. The purpose of this study is to determine the Service Quality and Brand Image of the Purchasing Decision.   The method used in this research is quantitative descriptive research method. The sampling technique used is the Incidental Sampling Technique, which is a sampling technique based on coincidence, meaning that anyone who accidentally or incidentally meets the researcher can be used as a sample, if it is deemed by chance that people meet it, it is suitable as a source of data. The sample in this study consisted of 100 respondents who met the criteria in this study.   Data collection was carried out by distributing questionnaires (questionnaires), observation and library studies. Testing of this study was carried out using an instrument test that is a validity test and a reliability test, a classic assumption test that is a multicollinearity test, multiple linear regression analysis, a coefficient of determination test, a normality test, a correlation coefficient test. Hypothesis testing is t test (partial) and F test (simultaneous).   The results showed there was a significant influence between service quality variables on purchasing decisions, t test results on service quality obtained tcount> ttable (5,211> 1,660). the results showed there was a significant influence between brand image variables on purchasing decisions, t test results on brand image obtained tcount> ttable (3.075> 1,660).F test results show Fcount of 18.504 with a significant 0,000 and Ftable of 2.70. Because the value of Fcount> Ftable = 18.504> 2.70, it can be concluded that simultaneously service quality variables X1 and brand image X2 have a significant effect on purchasing decision variables (Y).

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