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Julaili Irni
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agriprimatech@gmail.com
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Kampus III, Fakultas Agro Teknologi Prodi Agribisnis Universitas Prima Indonesia Jl. Danau Singkarak Gg. Madrasah, Kel. Sei Agul Medan Barat
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Agriprimatech
Published by Universitas Prima Indonesia
ISSN : -     EISSN : 26216566     DOI : 10.34012
Core Subject : Economy, Science, Agriculture,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Agriprimatech merupakan jurnal ilmiah yang diterbitkan oleh Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia. Jurnal ini bertujuan untuk mengembangkan dan meningkatkan publikasi pada bidang pertanian dan manajemen penjualan pasca panen yang dapat menjadi sumber bacaan berstandar nasional. Jurnal ini berupa hasil penilitian secara kualitatif maupun kuantitatif yang terfokus pada bidang sosial dan budaya masyarakat pertanian, manajemen pemasaran, manajemen hasil pertanian, evaluasi pertanian secara berkelanjutan. Agriprimatech terbit dua kali dalam setahun pada bulan April dan Oktober
Arjuna Subject : Umum - Umum
Articles 192 Documents
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ANALYSIS OF THE IMPACT OF PALM OIL PLANTATIONS ON THE SOCIAL AND ECONOMIC CONDITIONS OF THE COMMUNITY (CASE STUDY: PT. LANGKAT NUSANTARA KEPONG) Mastaria Ginting; Clara Veronika Saragi; Widya Elitta Gurusinga; Hafizul Fahmi; Tonggo Joli Rahel Naiborhu; Laura Juita Pinem
Agriprimatech Vol. 9 No. 1 (2026): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v9i1.8314

Abstract

This study was motivated by the importance of understanding the effects of the palm oil industry on the social and economic conditions of rural communities. The study aims to analyze the influence of social and economic impacts on community perceptions of the presence of PT Langkat Nusantara Kepong in Tanjung Keliling Plantation Village, Langkat Regency. The method used is a descriptive quantitative approach with a case study design and a survey of 100 randomly selected respondents. Interviews, observations, and questionnaires were used to collect data, and multiple linear regression and descriptive statistics were used to analyze it. The results indicate that public perceptions are influenced by both social and economic impacts, but not simultaneously. This research model cannot explain all public perceptions, indicating the presence of other factors beyond the variables studied. It is concluded that economic benefits alone are insufficient to foster positive public perceptions without adequate social support. Implications suggest that companies need to optimize their social role alongside economic activities, while further research is recommended to examine additional variables to achieve a more comprehensive understanding.
MARKETING STRATEGY OF TOFU PRODUCTION BUSINESS IN IMPROVING SALES PERFORMANCE IN PERCUT SEI TUAN DISTRICT Riko Safriandi; Khairuna Utami; Abraham Ismail Pulungan; Nelfita Rizka S Depari; Emma Fadhilah
Agriprimatech Vol. 9 No. 1 (2026): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v9i1.8509

Abstract

This research aims to analyze the marketing strategies of tofu production businesses in improving sales performance in Percut Sei Tuan District, Deli Serdang Regency. The study employed a qualitative method with a case study approach involving five tofu factories: Wak Fendy, JW, Ega, Wak Ir, and Eza. Data were collected through interviews, observations, documentation, and questionnaires distributed to owners, employees, and customers. The data analysis utilized the SWOT framework to identify internal factors (strengths and weaknesses) and external factors (opportunities and threats), summarized into IFAS and EFAS matrices. The results revealed that the total IFAS score was 6.20 and EFAS score was 8.56, indicating that the tofu factories possess strong internal conditions and are capable of effectively leveraging external opportunities. The SWOT analysis places the business position in Quadrant I, suggesting an aggressive growth strategy. Recommended strategies include maintaining product quality, offering competitive pricing, expanding distribution networks, optimizing digital marketing, and strengthening customer relations. This study is expected to serve as a valuable reference for tofu entrepreneurs and local governments in formulating policies to support the development of small and medium enterprises (SMEs) in the food sector.

Page 20 of 20 | Total Record : 192

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