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Julaili Irni
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Kampus III, Fakultas Agro Teknologi Prodi Agribisnis Universitas Prima Indonesia Jl. Danau Singkarak Gg. Madrasah, Kel. Sei Agul Medan Barat
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Agriprimatech
Published by Universitas Prima Indonesia
ISSN : -     EISSN : 26216566     DOI : 10.34012
Core Subject : Economy, Science, Agriculture,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Agriprimatech merupakan jurnal ilmiah yang diterbitkan oleh Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia. Jurnal ini bertujuan untuk mengembangkan dan meningkatkan publikasi pada bidang pertanian dan manajemen penjualan pasca panen yang dapat menjadi sumber bacaan berstandar nasional. Jurnal ini berupa hasil penilitian secara kualitatif maupun kuantitatif yang terfokus pada bidang sosial dan budaya masyarakat pertanian, manajemen pemasaran, manajemen hasil pertanian, evaluasi pertanian secara berkelanjutan. Agriprimatech terbit dua kali dalam setahun pada bulan April dan Oktober
Arjuna Subject : Umum - Umum
Articles 195 Documents
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ANALYSIS OF THE IMPACT OF PALM OIL PLANTATIONS ON THE SOCIAL AND ECONOMIC CONDITIONS OF THE COMMUNITY (CASE STUDY: PT. LANGKAT NUSANTARA KEPONG) Mastaria Ginting; Clara Veronika Saragi; Widya Elitta Gurusinga; Hafizul Fahmi; Tonggo Joli Rahel Naiborhu; Laura Juita Pinem
Agriprimatech Vol. 9 No. 1 (2026): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v9i1.8314

Abstract

This study was motivated by the importance of understanding the effects of the palm oil industry on the social and economic conditions of rural communities. The study aims to analyze the influence of social and economic impacts on community perceptions of the presence of PT Langkat Nusantara Kepong in Tanjung Keliling Plantation Village, Langkat Regency. The method used is a descriptive quantitative approach with a case study design and a survey of 100 randomly selected respondents. Interviews, observations, and questionnaires were used to collect data, and multiple linear regression and descriptive statistics were used to analyze it. The results indicate that public perceptions are influenced by both social and economic impacts, but not simultaneously. This research model cannot explain all public perceptions, indicating the presence of other factors beyond the variables studied. It is concluded that economic benefits alone are insufficient to foster positive public perceptions without adequate social support. Implications suggest that companies need to optimize their social role alongside economic activities, while further research is recommended to examine additional variables to achieve a more comprehensive understanding.
MARKETING STRATEGY OF TOFU PRODUCTION BUSINESS IN IMPROVING SALES PERFORMANCE IN PERCUT SEI TUAN DISTRICT Riko Safriandi; Khairuna Utami; Abraham Ismail Pulungan; Nelfita Rizka S Depari; Emma Fadhilah
Agriprimatech Vol. 9 No. 1 (2026): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v9i1.8509

Abstract

This research aims to analyze the marketing strategies of tofu production businesses in improving sales performance in Percut Sei Tuan District, Deli Serdang Regency. The study employed a qualitative method with a case study approach involving five tofu factories: Wak Fendy, JW, Ega, Wak Ir, and Eza. Data were collected through interviews, observations, documentation, and questionnaires distributed to owners, employees, and customers. The data analysis utilized the SWOT framework to identify internal factors (strengths and weaknesses) and external factors (opportunities and threats), summarized into IFAS and EFAS matrices. The results revealed that the total IFAS score was 6.20 and EFAS score was 8.56, indicating that the tofu factories possess strong internal conditions and are capable of effectively leveraging external opportunities. The SWOT analysis places the business position in Quadrant I, suggesting an aggressive growth strategy. Recommended strategies include maintaining product quality, offering competitive pricing, expanding distribution networks, optimizing digital marketing, and strengthening customer relations. This study is expected to serve as a valuable reference for tofu entrepreneurs and local governments in formulating policies to support the development of small and medium enterprises (SMEs) in the food sector.
PALM OIL FARMERS’ PERCEPTIONS OF PRICE FLUCTUATIONS IN FRESH FRUIT BUNCHES (FFB) IN TURANGI VILLAGE, SALAPIAN SUBDISTRICT, LANGKAT REGENCY Putriani Napitupulu; Rio Prayogi; Myrna Pratiwi Nasution
Agriprimatech Vol. 9 No. 1 (2026): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v9i1.8348

Abstract

Small-scale oil palm farmers are highly vulnerable financially because the price of fresh fruit bunches (FFB) can fluctuate within a matter of weeks. The objective of this study is to examine how the income of oil palm farmers in Turangi Village is affected by changes in FFB prices. This quantitative study involved 100 respondents, determined using the Slovin formula. A Likert-scale questionnaire was used to collect data, while analysis was conducted using simple linear regression and Spearman’s rank correlation test. The results of the Spearman’s correlation test indicate a fairly strong and significant positive relationship, with an rs value of 0.472 and a significance level of 0.002 < 0.05. Price changes have a significant impact on income, based on the results of simple linear regression, which showed a t-value of 3.263 > the critical t-value of 1.996 with a significance level of 0.002 < 0.05. Price changes explain only 9.8% of the variation in income, while other factors outside the model account for 90.2%, based on an R value of 0.313 and an R² of 0.098. These findings confirm that price fluctuations have a significant relationship with and influence on farmers’ income. To improve the model’s ability to explain changes in farmers’ income, it is recommended to conduct further research by incorporating additional factors such as land area, production costs, and productivity.
FEASIBILITY ANALYSIS OF OIL PALM FARMING IN RESPONSE TO CHANGES IN FRESH FRUIT BUNCH (FFB) PRICES IN MABAR VILLAGE, BANGUN PURBA DISTRICT, DELI SERDANG REGENCY Sanggam Simanjuntak; Pebri Yunus Nababan; Saprida
Agriprimatech Vol. 9 No. 1 (2026): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v9i1.8547

Abstract

Oil palm is one of the most important plantation commodities contributing significantly to national economic development and rural livelihoods. For smallholder farmers, oil palm serves as a primary source of income whose sustainability is strongly influenced by fluctuations in Fresh Fruit Bunch (FFB) prices. Changes in FFB prices over recent years have affected farmers’ ability to maintain and manage their farming activities. This study aimed to analyze the feasibility of oil palm farming in relation to changes in FFB prices in Mabar Village, Bangun Purba District, Deli Serdang Regency. The research employed a survey method with a descriptive quantitative approach. The study area was purposively selected because it represents one of the major smallholder oil palm production centers in Deli Serdang Regency. A total of 60 farmers were selected as respondents from a population of 150 farmers using the Slovin formula. Data were collected through observation, interviews, and documentation and analyzed descriptively. The results indicate that most farmers are within productive age groups, possess considerable farming experience, and manage small- to medium-scale plantations. Changes in FFB prices influence plantation management activities and farmers’ business decisions. Despite price fluctuations, farmers continue cultivating oil palm because it remains an important source of livelihood. Therefore, oil palm farming in Mabar Village remains feasible and continues to offer promising prospects for smallholder farmers.
PREPARATION AND BASIC CHARACTERIZATION OF LIQUID SMOKE FROM EMPTY OIL PALM FRUIT BUNCHES (EFB): INITIAL QUALITY ASSESSMENT BEFORE REFINING Seno Aji; Yakin Berdikari Waruwu; Suratni Afrianti
Agriprimatech Vol. 9 No. 1 (2026): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v9i1.8731

Abstract

Empty oil palm fruit bunches (EFB) are a solid waste from the palm oil industry that are produced in large quantities and have the potential to be converted into liquid smoke through a pyrolysis process. This study aims to produce liquid smoke from EFB and characterize its basic properties—including pH, total acid, phenolic content, yield, and color—as a reference for initial quality before the purification stage. The pyrolysis process was carried out at a temperature of 400°C for ±3 hours without further purification. The results showed that the liquid smoke produced was pitch black, stable without sediment after 7 days of storage at room temperature, with a pH value of 3.10, total acid of 2.08%, phenolic content of 15.61 ppm, and a yield of 2.97%. The low pH value indicates a high content of organic acids resulting from the degradation of lignocellulose components, while the dark black color indicates that the product still contains tar compounds, thus categorizing it as grade 3 liquid smoke. Compared with previous studies on similar raw materials, the total acid value and phenolic content in this study were relatively lower, which is thought to be related to differences in process conditions and the absence of a purification stage. OPEFB liquid smoke products have the potential to be developed as natural preservatives and botanical pesticides, but require further purification stages in the form of precipitation, filtration, and distillation to improve the quality to a higher grade before being applied on an industrial scale. Further research with analytical repetition, characterization of compound composition (GC-MS), and optimization of the purification process is recommended to strengthen the validity and applicability of the results.  

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