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Julaili Irni
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Kampus III, Fakultas Agro Teknologi Prodi Agribisnis Universitas Prima Indonesia Jl. Danau Singkarak Gg. Madrasah, Kel. Sei Agul Medan Barat
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Agriprimatech
Published by Universitas Prima Indonesia
ISSN : -     EISSN : 26216566     DOI : 10.34012
Core Subject : Economy, Science, Agriculture,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Agriprimatech merupakan jurnal ilmiah yang diterbitkan oleh Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia. Jurnal ini bertujuan untuk mengembangkan dan meningkatkan publikasi pada bidang pertanian dan manajemen penjualan pasca panen yang dapat menjadi sumber bacaan berstandar nasional. Jurnal ini berupa hasil penilitian secara kualitatif maupun kuantitatif yang terfokus pada bidang sosial dan budaya masyarakat pertanian, manajemen pemasaran, manajemen hasil pertanian, evaluasi pertanian secara berkelanjutan. Agriprimatech terbit dua kali dalam setahun pada bulan April dan Oktober
Arjuna Subject : Umum - Umum
Articles 189 Documents
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ANALISIS KEPUASAN KONSUMEN TERHADAP PENGGUNAAN MARGARIN MEREK BLUE BAND (Studi Kasus: Aroma Prima Supermarket Kec. Medan Johor, Sumatera Utara) Nasution, Muhammad Arif
Agriprimatech Vol. 7 No. 1 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.4865

Abstract

The aim of this research is to identify the level of consumer satisfaction with the use of Blue Band brand margarine and the characteristics of consumers of Blue Band brand margarine. Sampling was carried out using the Slovin formula with a sample of 95 respondents. The data analysis methods used are the Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) methods. Data processing was assisted with Microsoft Excel 2010 and SPSS version 25. This research was conducted in March-April 2023. The results of this research concluded that the results of the Importance Performance Analysis (IPA) analysis of the blue band brand margarine product variables were classified into 4 quadrants, namely: quadrants I is considered the main priority in the form of: ease of obtaining. Quadrant II is considered to be achievements in the form of: branding, attractive packaging, melting quickly, making delicious dishes, advertising and promotion, widely used by people and delicious aroma. Quadrant III is considered low levels in the form of: product size variations, affordable prices, expiry dates, usability of various food products, nutritional information and halal guarantees, information services and pride in using. Quadrant IV contains no variables in the quadrant. The results of the Customer Satisfaction Index (CSI) analysis obtained a value of 68.61% which is in the scale range of 60% <CSI≤ 80%. This shows that respondents of the Blue Band brand margarine are included in the satisfaction criteria.
ANALISIS DAYA SAING USAHATANI BUAH NAGA DI KECAMATAN INSANA (Studi Kasus Desa Nunmafo) Anunut, Jefrianto; Joka, Umbu; Kune, Simon Juan; Taena, Werenfidus; Sipayung, Boanerges Putra
Agriprimatech Vol. 7 No. 2 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i2.4945

Abstract

Dragon fruit plants are one of the plants that have very high economic value, dragon fruit plants are also very helpful in improving the economy both at the regional and national levels. The purpose of this study was to determine; 1) the benefits of dragon fruit farming in Nunmafo Village; and 2) the competitiveness of dragon fruit farming in Nunmafo Village. The analysis method used in this study is the PAM (Policy Analysis Matrix) analysis method. The results of the study showed that; 1) Dragon fruit farming in Nunmafo Village has a profit where the private profit is 34,072,000 and the social profit is 13,447,000 and 2) Dragon fruit farming in Nunmafo Village has competitiveness because the RBP (Private Cost Ratio) value is 0.47 and the RBSP (Domestic Resource Cost Ratio) is 0.69. Government policy can be seen in the PAM (Policy Analysis Matrix) analysis ratio, namely the nominal input protection coefficient (KPIN) of 0.65, the nominal output protection coefficient (KPON) of 1.25, the effective protection coefficient (KPN) of 1.47, the profit coefficient (KK) of 2.53, and the producer subsidy ratio (RSP) of 0.34.
ANALISIS BISNIS PENGEMBANGAN AGROINDUSTRI GULA MERAH KELAPA SAWIT DI DESA PEGAJAHAN KABUPATEN SERDANG BERDAGAI Nasution, Khairunnisyah; Rafinda, M. Syarif; Adelia, Fanny
Agriprimatech Vol. 7 No. 1 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.5007

Abstract

This study aims to analyze the development strategy of brown sugar agroindustry to eight palm oil and to identify the factors of development of brown sugar agroindustry to eight palm oil in Pegajahan Village, Serdang Bedagai Regency. This research uses SWOT Analysis methods, namely Strenght (Strength), Weakness (Weakness), Threats (Threat), and Op-portunity (Opportunity). Internal factors in a business include strengths and weaknesses, while external factors include opportunities and threats. The results of the study were used, there are internal factors that include (strengths and weaknesses), it can be seen that the strength factor in the palm oil brown sugar business has the highest rating is in products recognized by the public / marketing is quite broad and internal factors that are indicators of weakness of the highest rating are not yet having a brand. While external factors (opportunities and threats) can be seen from the opportunity to have the highest rat-ing, namely high market demand, and the factor that is the highest rating threat indicator is No government assistance.
ANALISIS NILAI TAMBAH DAUN KELOR (MORINGA OLEIFERA) PADA INDUSTRI PT MASPETE ORGANIK KUFEU KABUPATEN MALAKA (Studi kasus: kelompok Maspete) Laga, Garvasilus Kopong; Joka, Umbu; Maulana, Ahmad Subchiandi
Agriprimatech Vol. 7 No. 1 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.5017

Abstract

PT Maspete Organik Kufeu is an industry that implements organic farming patterns for moringa plant commodities that are managed organically. This study aims to determine the benefits obtained from processing Moringa Leaves into Moringa Tisan in the PT Maspete Organik Kufeu industry and to analyze the amount of added value of Moringa Tisan in the PT Maspete Organik Kufeu industry. The type of research used in this study is a case study with a quantitative descriptive approach. The results of the study show that: 1). The total cost incurred in one production process is IDR 3,125,000.00, the amount of income obtained in one month of production is IDR 5,100,000.00 and the amount of income obtained is IDR 1,975,000.00. 2). The added value of Moringa leaves into Moringa leaf Tisan in one production is 51.02% (high category) while the labor margin is 15.62%, the margin for other input contributions is 44.95% and the entrepreneur's profit margin is 39.43% which means that the margin for labor profits is smaller than the entrepreneur's profit margin and other input contributions.
PROSES BUDIDAYA DAN ANALISIS KEUNTUNGAN USAHA KEPITING SANGKAK (Soft Sheel Crab) DI PENAMPUNGAN PAJA DESA ALUR DUA BARU KECAMATAN SEI LEPAN KABUPATEN LANGKAT Fadhilah, Emma
Agriprimatech Vol. 7 No. 1 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.5031

Abstract

In Alur Dua Baru Village, Sei Lepan District, Langkat Regency, there are many Soft Sheel Crab cultivation activities, one of those who cultivate them is Mr. Afrizal. He cultivates Soft Sheel Crab as well as containers. This shelter is named “Paja Shelter” and has been established since 2006. Soft Sheel Crab are taken from other Soft Sheel Crab farmers in the Sei Lepan District area and its surroundings. Super-sized Soft Sheel Crab are marketed to the “Toba Surimi” factory in the Medan Industrial Area (KIM) in fresh condition. Meanwhile, the medium and small sized ones are marketed to restaurants and eateries in the Medan area in frozen form. The choice of Soft Sheel Crab cultivation in “Paja Shelter” is because this business is currently developing and has great prospects. And there are still many who are not familiar with Soft Sheel Crab cultivation. Apart from that, the maritime economy (blue economy) is being promoted by the Indonesian government. The objectives of this research are: (1) To find out the process of cultivating Soft Sheel Crab; (2) To analyze the profits from the Soft Sheel Crab. Keywords: Soft Shell Crab, Cultivation, Profits
PERILAKU KONSUMEN PRODUK KOPI CAFE XPRESSO DI KECAMATAN KOTA KEFAMENANU KABUPATEN TIMOR TENGAH UTARA Nali, Randi; Sipayung, Boanerges Putra; Joka, Umbu; Pramita, Dira Asri
Agriprimatech Vol. 7 No. 2 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.5043

Abstract

Coffee consumption in Indonesia is quite large, this is due to the people's habit that in every activity coffee is the main drink. Coffee consumption in the people of Kefamenanu City is increasing so much that coffee drinks are prioritized when entertaining guests in today's society. This research was conducted at Cafe Xpresso in Kota Kefamenanu District, North Central Timor Regency. The population in this research is the number of residents in North Central Timor Regency as consumers with a total of 239,829 people. The sampling technique in this research used a purposive sampling method of 150 respondents. The objectives of this research are: 1) To find out the factors that influence consumers' decisions in consuming coffee at Cafe Xpresso. 2) To determine the competitiveness of Cafe Xpresso in Kota Kefamenanu District. The data analysis method used is Logistic Regression which is used to analyze coffee consumer decisions and the Boston Consulting Group (BCG) Matrix is ​​used to analyze the level of market growth and relative market share. The results of the research are based on Logistic Regression calculations using SPSS version 22 software data, it is known that the factors that have a significant influence on consumer interest in consuming coffee at Café Xpresso are age, product quality and service quality. Meanwhile, those that do not have a significant influence on consumers' decisions in consuming coffee at Café Xpresso are price, location, place design, taste, menu variations and cleanliness. Based on the results of BCG's analysis, it is known that the 2021 market growth rate is 12.75%, the market share is 3.68 times, and in 2022 the market growth rate is 11.09%, the market share is 1.11 times. So it can be seen that Café Xpresso is in quadrant II (stars) position, which means that Café This research also contains 5 marketing strategies, namely: Product Development, Price, Promotion, Place/Location and Expanding Market Size.
ANALISIS MINAT UNTUK BERGABUNG DALAM KOPERASI PLASMA SRIBU KUBAH DI KEC. PADAMARAN, KAB. ROKAN HILIR, RIAU Pasaribu, Yosua; Suranta Karo Sekali, Abednego
Agriprimatech Vol. 7 No. 2 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i2.5357

Abstract

          The core plasma partnership is regulated in PP RI No. 44 of 1997 concerning Plantations and the objectives of this government regulation, among other things, s to increase the country's foreign exchange sources, people's prosperity, and welfare, business opportunities and as well as creating jobs. However, plasma core partnerships are not appropriate. On the one hand, this kind of partnership can help oil palm farmers develop their economic and social sectors. On the other hand, there are doubts and dilemmas among farmers regarding joining cooperatives, which manifest in issues such as disputes over the use of funds and late payments. This shows the need to analyze more deeply the factors that influence farmers' interest in joining the Sribu Kubah plasma cooperative. This research uses Ajzen's Theory of Planned Behavior to understand farmers' attitudes and behavior in making decisions to join a cooperative. Variables such as Word of Mouth, perceived benefits, subjective norms, attitudes, and perceived behavioral control will be analyzed to identify the main factors influencing their decisions. So there are 3 variables that influence the Intention variable. These three variables are Perceived Behavioral Control, Subjective Norms, Word Of Mouth variables. This can be seen from the processed data by looking at the t value (1.96) and p value (0.05). The results of the Perceived Behavioral Control variable show a (t) value of 2.014 and a (p) value of 0.044. It can be seen that the t value is larger and the p value is smaller, and the value of the Subjective Norms variable is the same as the previous variable showing values ​​of 3.055(t) and 0.002( p), as well as the third variable Word Of Mouth with values ​​of 2.134(t) and 0.033(p).
Financial Ratio Analysis To Assess Financial Performance At Pt. Perkebunan Nusantara Iv Medan 2018-2022. Damanik, Dicky; Junaidi, Koko
Agriprimatech Vol. 8 No. 1 (2025): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v8i2.5358

Abstract

The researchlconducted by the author aimsltoldetermine: (1) thelfinancial performanceloflPT. Nusantara IV Plantation Medanlis basedlon the LiquiditylRatio inlterms oflthe Cash Ratioland currentlratio. (2) financiallperformance oflPT. Perkebunan Nusantara IV Medan basedlon profitabilitylratios inlterms oflReturn OnlInvestment andlReturn OnlEquity. (3) financiallperformance oflPT. PlantationlArchipelago IVlMedan basedlon thelsolvencylratio inlterms oflthe DebtlRatio. (4) financiallperformance oflPT. Perkebuanan Nusantara IV Medan is based on the activity ratio in terms of total asset turnover. Thislresearch waslconducted atlPT. Nusantara IV PlantationlMedan. Thelapproach usedlis aldescriptivelapproach. Theldata analysisltechniques usedlin thislresearch is descriptivelanalysis techniques and time series analysis techniques, namelylcollectldata, clarifyingldata, explanationldata andlanalyzingldata. Theldata usedlis thelPT balance sheet. Perkebunan Nusantara IV Medan forlthe periodl2018-2022. Theldata collectionltechnique used isldocumentationlstudy, namelylstudy documentslrelated tola data research problemlsuch aslcompany financeldata reportslobtained directlylfrom thelcompany. Thelresults achieved from thislresearch providelthe conclusionlthat financial performance is based on Cash Ratio, CurrentlRatio, Returnlon Investment, ReturnlonlEquity, DebtlRatio, andltotal assetslturnover.
Analisis Analisis Kelayakan finansial Perkebunan Kelapa Sawit PTPN IV, Kebun Melati, Kecamatan Pegajahan dan Perbaungan, Kabupaten Serdang Bedagai. Anastasya, Vinye; -, Saprida
Agriprimatech Vol. 7 No. 2 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i2.5676

Abstract

This research discusses the Financial Feasibility of Oil Palm Plantations. Financial Feasibility is a tool used to analyze a business / project to determine whether or not a company is feasible in running its business, by examining the possible benefits of an investment / business. This research was conducted at PTPN IV oil palm plantation, Melati Plantation, Pegajahan and Perbaungan Districts, Serdang Bedagai Regency, North Sumatra Province. The research was conducted in June 2024, and the determination of the location was carried out intentionally (purposive) with the consideration that this area is one of the areas that have many oil palm plantations. In this study, researchers used two data, namely primary data and secondary data, where primary data was obtained through a direct interview process by asking questions that had been made, then the relevant Plantation would provide a verbal response or written response represented by the Plantation Manager, This research uses a type of Quantitative research, which analyzes data by calculating data (in the form of numbers) obtained as it is (Real Price). This research uses a financial feasibility analysis method consisting of npv, net b/c, irr, pbp. From the results of the research conducted, it can be concluded that the financial feasibility during the economic period of Oil Palm obtained, namely, NPV of Rp. 153,626,694,000, - Net B / C of 2.64, IRR of 21.03% and Payback Period of 4 years 5 months (starting from the year 2024) which is smaller than the economic period of growing oil palm in oil palm plantations in PTPN IV, Melati Plantation, Pegajahan and Perbaungan Districts, Serdang Regency, then based on the results of the analysis of the financial feasibility of this plantation is feasible to cultivate.
Analisis Keberhasilan Usahatani Kelapa Sawit Rakyat Studi Kasus di Desa Sungai Tapah Provinsi Riau Yoga, Tirta; Muaratama, Ebenezer; Fernando, Irlan Septi
Agriprimatech Vol. 7 No. 2 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i2.5690

Abstract

Sungai Tapah Village in Tanjung Medan District, Rokan Hilir Regency, Riau Province is an area where the majority of residents rely on income from oil palm cultivation. Each oil palm farmer has a plantation with an average size ranging from 1 to 6 hectares This research seeks to delineate the attributes of farmers, quantify revenue and profits, and evaluate the viability of smallholder oil palm cultivation. The research was carried out during a three-month period, from March to May 2023, involving 71 oil palm farmers as the sample. Data analysis was performed using feasibility and profitability methods with calculations of R/C ratio and B/C ratio, while BEP was used to determine the minimum production quantity needed in the oil palm production process. The average age of responders was 36-40, according to the survey, the majority have a junior high school education, with an average farming experience of 16 to 20 years, and an average land area of 3 hectares. Production costs amount to Rp 2,565,215,028 per year, with farmer revenue totaling Rp 6,752,170,870 per year, and income reaching Rp 4,205,840,842 per year. The R/C Ratio is 2.65, and the B/C Ratio is 1.65.

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