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Ahmat Yulianto
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International Journal of Seocology
Published by STIE AAS Surakarta
ISSN : 27155005     EISSN : 27154467     DOI : https://doi.org/10.29040/seocology
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Physics Other
International Journal of Seocology is published by Rumah Jurnal STIE AAS Surakarta as a media to channel understanding of Science, Education, Economics, Psychology and Technology in the form of results of field or laboratory research or literature studies. This journal is published three times a year namely in September-December, January-April and May-August. The editors receive manuscripts that have never been published in other media from teachers, academics (lecturers, researchers and students) as well as related practitioners (Schools, Universities High, Government and others). Manuscripts entered will be evaluated and edited for uniformity of formats, terms and other procedures.
Arjuna Subject : Umum - Umum
Articles 3 Documents
 1 
Search results for , issue "Volume 01, Issue 03 : May-August 2020" : 3 Documents clear
Testing the Product Quality, Brand Ambassador, Product Design and Lifestyle against the OPPO Smartphone Purchasing Decision Penny Sukma Nuryanti; Budi Istiyanto
International Journal of Seocology Volume 01, Issue 03 : May-August 2020
Publisher : STIE AAS Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/seocology.v1i03.13

Abstract

This research is motivated by the smartphone market which is increasing and more and more is interested in smartphone products, so that it becomes one of the backgrounds of Oppo smartphones to take part in enlivening the smartphone market. The purpose of this study was to determine the effect of product quality, brand ambassadors, product design and lifestyle on purchasing decisions for the Oppo smartphone. The research method used is quantitative research methods. The determination of the samples number are using Rao Purba formula and obtained a sample of 96 respondents. The results show that there is a positive and significant influence between product quality, brand ambassadors, product design and lifestyle on purchasing decisions for Oppo brand smartphones.
Testing the Product Quality, Brand Ambassador, Product Design and Lifestyle against the OPPO Smartphone Purchasing Decision Jalari, Muhammad; Marimin, Agus
International Journal of Seocology Volume 01, Issue 03 : May-August 2020
Publisher : STIE AAS Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/seocology.v1i03.13

Abstract

This research is motivated by the smartphone market which is increasing and more and more is interested in smartphone products, so that it becomes one of the backgrounds of Oppo smartphones to take part in enlivening the smartphone market. The purpose of this study was to determine the effect of product quality, brand ambassadors, product design and lifestyle on purchasing decisions for the Oppo smartphone. The research method used is quantitative research methods. The determination of the samples number are using Rao Purba formula and obtained a sample of 96 respondents. The results show that there is a positive and significant influence between product quality, brand ambassadors, product design and lifestyle on purchasing decisions for Oppo brand smartphones.
Testing Financial Ratios on Business Values of Property and Real Estate Companies Listed in Indonesia Stock Exchange (IDX) Muhammad Jalari; Agus Marimin
International Journal of Seocology Volume 01, Issue 03 : May-August 2020
Publisher : STIE AAS Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/seocology.v1i03.12

Abstract

This study aims to examine the financial ratios of profitability and solvency to the value of the property and real estate companies in the Indonesia Stock Exchange in the period 2008 - 2018. The data used in this study are secondary data obtained from the IDX. The sample in this study are property and real estate companies listed on the Indonesia Stock Exchange in 2008-2018. Data collection is using documentation techniques, namely by looking at existing documents (financial reports and annual reports). The company's financial statements are obtained from the access website of the Indonesia Stock Exchange (www.idx.co.id) in the period 2008-2018.2018. The results of the study are the company's profitability has a significant effect on the business value of property companies and real estate companies that go public on the Indonesia Stock Exchange (IDX). Company solvency has a negative and significant effect on the Business Value of Property and Real Estate Companies that are Go Public on the Indonesia Stock Exchange (IDX). Simultaneously, the company's profitability and solvency affect the business value of property companies and real estate companies that go public on the Indonesia Stock Exchange (IDX).

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