INFOKUM
The INFOKUM a scientific journal of Decision support sistem , expert system and artificial inteligens which includes scholarly writings on pure research and applied research in the field of information systems and information technology as well as a review-general review of the development of the theory, methods, and related applied sciences. Software Engineering. Image Processing Datamining Artificial Neural Networks
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<![CDATA[POLICY NETWORK IN IMPLEMENTING THE ECOVILLAGE PROGRAM IN PALASARI VILLAGE, SUBANG REGENCY ]]>
<![CDATA[Rizky Ilhami]]>
<![CDATA[ INFOKUM Vol. 10 No. 5 (2022): December, Computer and Communication ]]>
Publisher : <![CDATA[Sean Institute ]]>
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<![CDATA[This research aims to analyze and document the policy network involved in implementing the Ecovillage program in Palasari Village, Subang Regency. The ecovillage program aims to create villages/villages/sub-districts with a participatory and independent environmental culture, with the hope of having an impact on improving community welfare. The main focus of this research is to understand the structure and dynamics of the policy network that supports the implementation of the Ecovillage program and how interactions between stakeholders influence the success of the program. The research was conducted using a qualitative descriptive approach. Primary data collection was carried out by purposive sampling from relevant stakeholders. The instruments used for data collection were interviews, observation, document techniques and literature studies. The results of research conducted on the Ecovillage Program in Palasari Village show that the implementation of this program has had a positive impact on environmental preservation and sustainable development at the village level. This study found that through the implementation of an effective policy network between the West Java Provincial Government, the Palasari Village Government, and the local community, Palasari Village has succeeded in developing various environmental activities which include waste management, natural resource conservation, and community empowerment in independent environmental management.]]>
<![CDATA[THE ROLE OF MARKETING INNOVATION IN CREATING COMPETITIVE ADVANTAGE IN GLOBAL MARKETS ]]>
<![CDATA[Dewi Indriani Jusuf]]>
<![CDATA[ INFOKUM Vol. 10 No. 5 (2022): December, Computer and Communication ]]>
Publisher : <![CDATA[Sean Institute ]]>
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<![CDATA[This research aims to analyze the role of marketing innovation as a strategic tool capable of creating competitive advantages for companies in the global market. Technological developments and globalization have accelerated changes in the business environment, forcing companies to continuously adapt to these changes in order to remain competitive. This research uses a qualitative approach with literature analysis and case studies to identify marketing innovation practices that are effective in gaining and maintaining competitive advantage in the global market. The research results show that marketing innovation has a crucial role in creating competitive advantages for companies in the global market. Through adopting the right marketing innovations, companies are able to develop unique products or services, respond more effectively to consumer needs, and expand their market share. In addition, marketing innovation also allows companies to build stronger relationships with customers through better experiences and more responsive service. Thus, marketing innovation is recognized as a key element in business growth and success strategies in the modern era full of challenges.]]>
<![CDATA[THE ROLE OF PUBLIC SERVICE ETHICS IN IMPROVING GOOD GOVERNANCE IN GENERAL ELECTIONS IN INDONESIA ]]>
<![CDATA[Zainul Djumadin]]>
<![CDATA[ INFOKUM Vol. 10 No. 5 (2022): December, Computer and Communication ]]>
Publisher : <![CDATA[Sean Institute ]]>
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<![CDATA[Good governance is the main focus of sustainable development in various countries, with the principles of transparency, accountability and obedience to the law. Public service ethics, as moral values related to the public interest, play a crucial role in directing the behavior and decisions of actors regarding the General Election. This research aims to explore the important role of public ethics in realizing good governance. This research method includes literature analysis, case studies, and interviews with stakeholders related to good governance. The results of this research show that the role of public service ethics is very important in improving good governance in holding general elections in Indonesia. Public service ethics provide a moral foundation for election administrators to carry out their duties with integrity, transparency and openness. In the context of accountability, public service ethics is the basis for being responsible for every action and decision taken during the general election process. Compliance with the law, as part of public service ethics, has also proven important in maintaining the integrity and fairness of the entire process.]]>
<![CDATA[THE IMPORTANCE OF TECHNOLOGY INTEGRATION IN BIOLOGY LEARNING IN THE DIGITAL ERA ]]>
<![CDATA[Cartono Cartono]]>
<![CDATA[ INFOKUM Vol. 10 No. 5 (2022): December, Computer and Communication ]]>
Publisher : <![CDATA[Sean Institute ]]>
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<![CDATA[In the context of the rapid development of information and communication technology, conventional approaches in biology learning need to be reconsidered in order to utilize the potential of existing technology. This research aims to investigate and analyze the importance of technology integration in biology learning in the digital era. This research uses a qualitative approach with descriptive methods. The research results show that the integration of technology in biology learning increases engagement and learning effectiveness. The use of simulation software, interactive videos, and learning applications motivates students and provides an immersive learning experience. Personalization of learning through digital platforms and adaptive learning improves student understanding. Online learning data provides targeted feedback, while collaborative projects and virtual interactions build collaboration skills. Overall, technology integration creates an adaptive, interactive, and relevant learning environment in the digital era.]]>
<![CDATA[UTILIZATION OF SUPPLY CHAIN MANAGEMENT FOR COMPANY COMPETITIVE ADVANTAGE ]]>
<![CDATA[Suwanda, Suwanda]]>
<![CDATA[ INFOKUM Vol. 10 No. 5 (2022): December, Computer and Communication ]]>
Publisher : <![CDATA[Sean Institute ]]>
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<![CDATA[Utilization of Supply Chain Management (MRP) has become a crucial strategy in increasing a company's competitive advantage in the era of globalization and increasingly fierce competition. This research digs deeper into how companies can utilize MRP effectively to achieve and maintain competitive advantage. This research uses a qualitative approach with descriptive methods. The research results show that the implementation of Supply Chain Management (SCM) has a significant positive impact on the company. Through effective supply chain management, companies can increase customer satisfaction, optimize production and distribution costs, and achieve targeted financial goals. Utilization of technology in SCM supports improved employee performance and ensures good involvement in the supply chain process. Apart from that, SCM not only acts as a logistics tool, but also as an effective marketing strategy to respond to market needs and build close relationships with consumers. Overall, the implementation of SCM provides opportunities for companies to grow sustainably and gain competitive advantage in a dynamic market.]]>
<![CDATA[APPLICATION OF ARCHITECTURAL SEMIOTICS IN THE DIGITAL ERA ]]>
<![CDATA[Ayub Muktiono]]>
<![CDATA[ INFOKUM Vol. 10 No. 5 (2022): December, Computer and Communication ]]>
Publisher : <![CDATA[Sean Institute ]]>
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<![CDATA[The digital era brings changes in architectural paradigms, presenting new challenges in the interpretation and understanding of architectural aesthetics. This research aims to explore the meaning and symbolism in digital architecture in the era of information and communication technology. This research method includes semiotic analysis of virtual building structures, considering visual, audio and interactive elements. Data collection was carried out through literature studies with a qualitative approach. The results of this research state that the application of architectural semiotic concepts in the digital era has a significant impact on the way users interact and understand digital spaces. In this context, visual elements such as icons, symbols and colors not only function as aesthetic elements, but also as a language that provides instructions and information to users. Likewise, the use of sound and music is identified as a semiotic element that can create additional atmosphere and emotions in digital environments. This integration of semiotics not only improves the clarity and readability of information, but also creates a richer and more contextual user experience.]]>
<![CDATA[APPLICATION OF OPERATIONAL MANAGEMENT IN CREATIVE INDUSTRIES IN THE DIGITAL ERA ]]>
<![CDATA[Imam Wibowo]]>
<![CDATA[ INFOKUM Vol. 10 No. 5 (2022): December, Computer and Communication ]]>
Publisher : <![CDATA[Sean Institute ]]>
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<![CDATA[This industry has grown rapidly and become a major pillar in the global economy, with dynamic changes in technology and ever-growing market demand. This research aims to investigate and analyze effective operational management practices in the context of creative industries in the digital era. This research uses a qualitative approach with descriptive methods. The research results show that the implementation of operational management that is responsive to change, supported by technology and automation systems, has a positive impact in increasing the efficiency of the creative and digital industries. Managing creativity as a key asset, together with holistic skills training, has been proven to make a significant contribution to innovation in products and services. Data analysis is becoming a valuable tool in forecasting market trends and supporting data-driven decisions for sustainable growth. Additionally, partnerships with technology companies and educational institutions open new opportunities for collaboration, access additional resources, and stimulate innovation. Thus, the research results confirm that a holistic approach to operational management, which combines creative and operational aspects, plays a key role in creating an environment that supports sustainable growth and excellence in creative and digital industries.]]>
<![CDATA[CONTENT MARKETING STRATEGY IN INCREASING CONSUMER INTERACTION ON SOCIAL MEDIA ]]>
<![CDATA[Popo Suryana]]>
<![CDATA[ INFOKUM Vol. 10 No. 5 (2022): December, Computer and Communication ]]>
Publisher : <![CDATA[Sean Institute ]]>
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<![CDATA[This research aims to investigate and analyze content marketing strategies that are effective in increasing consumer interaction on social media platforms. This research uses a qualitative approach with descriptive methods. The research results show that implementing a content marketing strategy with a focus on quality, engagement and consumer interaction on social media has a positive impact. Through data analysis and campaign performance monitoring, we can see increased brand awareness, strong relationships with audiences, and an active online community. Fast response to consumer interactions and utilization of social media analytics tools help companies measure and improve the effectiveness of their content marketing strategies. These results underscore the importance of optimizing content marketing in the digital era to build meaningful connections with consumers, gain trust and strengthen a brand's position in the world of social media.]]>
<![CDATA[STRATEGIC PLANNING FOR EFFECTIVE MANAGEMENT OF CITIZENSHIP EDUCATION IN SCHOOLS ]]>
<![CDATA[Dadang Mulyana]]>
<![CDATA[ INFOKUM Vol. 10 No. 5 (2022): December, Computer and Communication ]]>
Publisher : <![CDATA[Sean Institute ]]>
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<![CDATA[Citizenship education has a crucial role in shaping students' attitudes, values and active participation in national and state life. Even though it is important, the implementation of civic education management still often faces challenges. This research aims to identify, design and evaluate effective strategic planning for the management of citizenship education in the school environment. This research uses a qualitative approach with descriptive methods. The research results show that strategic planning for the management of Citizenship Education in schools has a positive impact. Setting long and short term goals helps shape student character, while developing an integrated and relevant curriculum stimulates learning motivation. Involving parents and the community strengthens students' understanding of civic values, and ongoing training for teachers improves the quality of learning. The use of information and communication technology enriches students' learning experiences, while encouraging students' active participation in extracurricular activities develops leadership skills. Overall, the implementation of these strategies contributes significantly to shaping students' civic character, strengthening the role of schools in forming active citizens, committed to civic values, and ready to participate in community development.]]>
<![CDATA[LEGAL REVIEW OF THE IMPLEMENTATION OF REGIONAL AUTONOMY POST-CONSTITUTIONAL AMENDMENT ]]>
<![CDATA[Anwar Hidayat]]>
<![CDATA[ INFOKUM Vol. 10 No. 5 (2022): December, Computer and Communication ]]>
Publisher : <![CDATA[Sean Institute ]]>
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<![CDATA[Regional autonomy has become the main basis for developing democracy and inclusive governance in Indonesia. However, since the constitutional amendment, there have been significant changes in the legal framework governing regional autonomy. This research aims to analyze the Legal Review of the Implementation of Regional Autonomy after the Constitutional Amendment. This research is descriptive normative research using secondary data types which include primary legal materials, secondary legal materials and tertiary legal materials . The research results show that the second amendment to the 1945 Constitution in 2000 brought significant changes, including the importance of adding the principle of deconcentration in Article 18 paragraph (2) of the 1945 Constitution to clarify the authority between the central and regional governments at the lowest administrative level. Regional autonomy policies aim to decentralize power from the central government to the regions, allowing for significant shifts in power and providing opportunities for regions to better respond to the needs and aspirations of local communities. The formulation of Article 18 of the 1945 Constitution as a result of the Second Amendment in 2000 provides space for the development of pluralist autonomy policies, demonstrating a spirit of inclusiveness and recognition of diversity in Indonesia, as well as a commitment to strengthening the unity of the country while respecting the diversity and uniqueness of each region within it]]>
