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Kuriositas: Media Komunikasi Sosial dan Keagamaan
Published by Institut Agama Islam Negeri Parepare
ISSN : 19795572     EISSN : 25416480     DOI : https://doi.org/10.35905/kur.
Core Subject : Religion, Humanities,
Religion Humanities
Kuriositas: Media Komunikasi Sosial dan Keagamaan is a scientific journal focuses on Islam, Education, Culture and Moslem Societies issues. It was firstly published at 2008 by IAIN Parepare (formerly STAIN Parepare) and available online since 2016. We inviteScholars, Writers, Teachers and Students to publish their original research paper, twice a year, in June and December. Each volume focus on specific theme to meet distinct and relevant topics. Our journal has been accredited by Arjuna Ristekdikti since August 2019 e-ISSN 2541-6480 ISSN 1979-5572
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 231 Documents
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From Local Wisdom to Contextual Ethics: A Bugis-Makassar Model for Responsible Digital Communication Haryati Yati
KURIOSITAS: Media Komunikasi Sosial Keagamaan Vol 19 No 2 (2026): KURIOSITAS: Media Komunikasi Sosial dan Keagamaan
Publisher : LPPM IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/kur.v19i2.18250

Abstract

Ethical challenges in digital communication are increasingly complex in multicultural societies, where universal ethical principles may not fully explain context-sensitive judgments. This study develops a Contextual Communication Ethics Model grounded in the Bugis-Makassar values of Sipakatau, Sipakalebbi, and Sipakainge. Positioned as theory-building conceptual research, it combines a critical literature review of 30 publications with conceptual analysis across universal communication ethics, digital communication ethics, local wisdom, and Islamic communication ethics. The analysis identified central constructs, compared theoretical limitations, mapped relationships across domains, and synthesized them into a conceptual framework. The synthesis indicates that local wisdom can function as a cultural reinterpretation mechanism rather than a substitute for universal ethics. Within this mechanism, Sipakatau supports dignity recognition, Sipakalebbi relational calibration, and Sipakainge corrective accountability. Together, these mechanisms are proposed to translate abstract ethical principles into contextual ethical sensitivity, comprising ethical-cue recognition, dignity and harm awareness, relational perspective-taking, and context-appropriate response selection. Contextual ethical sensitivity is subsequently proposed to support responsible digital communication, although this relationship may be conditioned by power relations, cultural hierarchy, anonymity, algorithmic amplification, and platform governance. The model contributes to communication ethics by explaining how culturally embedded values can make universal ethical principles contextually actionable while retaining commitments to dignity, non-discrimination, accountability, and meaningful participation. As a conceptual model, its proposed relationships require empirical validation across diverse cultural and digital contexts.

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