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Jurnal Marketing
Published by STIE Perbankan Indonesia
ISSN : 23561084     EISSN : 26216647     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Marketing STIE Perbankan Indonesia menerbitkan artikel-artikel di bidang manajemen, seperti keuangan, pemasaran, sumber daya manusia, sistem informasi manajemen, kewirausahaan dan studi terkait lainnya. Para editor menerima artikel paling lambat sebulan sebelum jadwal terbit . Penulis bertanggung jawab atas isi artikel yang diterbitkan dalam jurnal ini. Jurnal diterbitkan dua kali dalam satu tahun, yaitu pada bulan juni dan desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 41 Documents
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Peningkatan Kinerja Bisnis Melalui Integrasi Internet of Things (IoT) Pada Supply Chain Management (SCM) Putra, Defriko Gusma
Jurnal Marketing Vol 5 No 2 (2024): Jurnal Marketing
Publisher : STIE Perbankan Indonesia

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Abstract

The role of the Internet of Things (IoT) is increasingly important in supporting the automation of regular processes and operational decision making in Supply Chain Management (SCM). The implementation of IoT technology with extensive wireless sensor networks (WSN) allows direct access to the sensor center and sensing capabilities of devices connected to the internet. This technology collects large amounts of data through wide area data communication networks. Networks that can respond dynamically in SCM to changes triggered by IoT-based infrastructure. The increasing use of technology raises challenges related to integration failures and data privacy issues. The method used in this study is descriptive qualitative which presents a systematic review of improving business performance through IoT integration in SCM. This study is expected to provide insights and solutions related to improving business performance through IoT integration in SCM. IoT is the right choice to be integrated into SCM with its various advantages and disadvantages, IoT is one of the best choices in work activities and data integration processes and all processes in the supply chain so that it will ultimately have an impact on improving business performance and efficiency. Keywords: Business Performance, Internet of Things (IoT), Supply Chain Management (SCM).

Page 5 of 5 | Total Record : 41

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