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INDONESIA
TIN: TERAPAN INFORMATIKA NUSANTARA
ISSN : -     EISSN : 27227987     DOI : -
Jurnal TIN: TERAPAN INFORMATIKA NUSANTARA memuat tentang Kajian Bunga Rampai dari berbagai ide dan hasil penelitian para peneliti, mahasiswa, dan dosen yang berkompeten di bidangnya dari berbagai disiplin ilmu seperti: Komputer, Informatika, Industri, Elektro, Telekomunikasi, Kesehatan, Agama, Pertanian, Pembelajaran, Pendidikan, Teknologi Pendidikan, Ekonomi dan Bisnis, Manajemen, Akuntansi, dan Hukum
Arjuna Subject : Umum - Umum
Articles 5 Documents
Search results for , issue "Vol 5 No 6 (2024): November 2024" : 5 Documents clear
Strategi SEO Berbasis WEB untuk Pengoptimalan Pemasaran UMKM Berbasis Digital: Memanfaatkan Peluang Ekonomi Digital Okprana, Harly; Darma, Surya
TIN: Terapan Informatika Nusantara Vol 5 No 6 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v5i6.5999

Abstract

This research aims to optimize digital marketing for Micro, Small, and Medium Enterprises (MSMEs) by applying web-based SEO (Search Engine Optimization) methods to capitalize on digital economic opportunities. The main issue faced by MSMEs is low visibility on search engines, which impacts organic traffic and online market competitiveness. The proposed solution is an SEO strategy that includes content optimization, website structure, relevant keywords, quality backlinks, and search engine algorithm analysis. The system used involves a case study at Primecom Store in Pematangsiantar, North Sumatra, with the implementation of SEO steps such as on-page and off-page optimization, and monitoring using Google Analytics. Over six months of implementation, the research results show an increase in organic traffic from 200 to 523 visits per month, an average keyword ranking improvement of 35%, and page visits rising from 100 to 417 per month. Additionally, quality backlinks increased from 10 to 40, while page load time decreased from 4.5 seconds to 2.8 seconds. These results demonstrate that the implementation of a web-based SEO strategy can enhance MSMEs' visibility and competitiveness in the digital market. This research provides practical recommendations for MSMEs to effectively leverage digital economic opportunities through an integrated SEO strategy.
Antecedents of Students' Entrepreneurial Intentions in Indonesia: The Moderating Effect of Parental Involvement Rolando, Benediktus; Mulyono, Herry
TIN: Terapan Informatika Nusantara Vol 5 No 6 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v5i6.6057

Abstract

This study addresses the issue of higher education graduates in Indonesia favoring employment over entrepreneurship by examining the factors influencing entrepreneurial intentions among students at private universities in the Jabodetabek area, with a focus on the moderating role of parental involvement in the relationship between entrepreneurship education, academic support, and entrepreneurial intentions. Data were collected from 143 respondents through online questionnaires using a Likert scale, with a non-probability purposive sampling technique. The data analysis, conducted using SmartPLS 4 and Structural Equation Modeling (SEM), revealed that entrepreneurship education and academic support have significant direct effects on entrepreneurial intentions. Specifically, the T-statistic for entrepreneurship education was 4.831, exceeding the critical threshold of 1.65, with a P-value of 0.000, indicating a strong and significant positive influence on entrepreneurial intention. Similarly, academic support yielded a T-statistic of 3.253 and a P-value of 0.001, confirming a significant positive impact on entrepreneurial intention. However, parental involvement did not significantly moderate these relationships, as evidenced by a T-statistic of 1.399 (P-value of 0.162) for the moderation of entrepreneurship education and a T-statistic of 1.504 (P-value of 0.109) for the moderation of academic support, both of which fall below the required threshold of 1.65. These results suggest that while entrepreneurship education and academic support are critical in fostering entrepreneurial intentions, parental involvement does not significantly enhance their effects in this context. To promote entrepreneurial intentions among Indonesian students, it is recommended that educational institutions and government bodies implement curriculum improvements and provide additional support, while also encouraging parents to offer meaningful guidance and resources to support their children's entrepreneurial aspirations.
The Financial Accounting Standards Towards Small Middle Enterprise to The Financial Statement Fachruddin, Wan; Arnita, Vina; Sari, Andini Puspita
TIN: Terapan Informatika Nusantara Vol 5 No 6 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v5i6.5503

Abstract

The Micro, Small and Medium Enterprises (MSMEs) play a pivotal role in driving Indonesia's economy due to their ability to adapt to rapid market changes, an advantage that large corporations lack. Supporting MSMEs is vital to ensure their sustainable growth, while opening up more business and employment opportunities. This research adopted a qualitative approach and was conducted in Pari City, focusing on MSMEs as the research subjects. Data were collected through observations, interviews, and documentation, then analyzed using reduction, presentation, and conclusion techniques. Despite this, Kota Pari's Gula Merah MSMEs still face obstacles in financial management, especially related to the unavailability of financial reports in accordance with standards. Financial management is also still inadequate, with the lack of accounting recording practices, indicating a lack of understanding of the importance of systematization in financial recording and reporting. Although efforts have been made to monitor trade receivables, there is no record of cash disbursements, potentially resulting in a lack of control over business cash flow. Based on the existing financial statements, it can be concluded that the financial statements of Pari City MSMEs do not fully comply with the Micro and Small Financial Accounting Standards (SAK EMKM), still relying on the cash basis. Further efforts are needed to improve the financial management of MSMEs to ensure better business sustainability and growth.
Pengaruh Minat dan Motivasi Belajar terhadap Hasil Belajar Siswa pada Mata Pelajaran PKK TJKT Fatimah, Fatimah; Darman, Regina Ade; Novita, Rini
TIN: Terapan Informatika Nusantara Vol 5 No 6 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v5i6.6024

Abstract

This study aims to determine the effect of learning interest and learning motivation on student learning outcomes in the Creative Products and Entrepreneurship (PKK) subject of the Computer Network and Telecommunication Engineering (TJKT) Department at SMK Negeri 1 Lembah Melintang. This study uses a quantitative approach with the ex post facto method, which examines events that have occurred. Data collection techniques include questionnaires, tests, and documentation. Data were analyzed using IBM SPSS Statistics 25 software. The results showed that there was a significant effect between learning interest (X1) on learning outcomes (Y) with a significance value of 0.008 (<0.05). In addition, learning motivation (X2) also has a significant effect on learning outcomes (Y) with a significance value of 0.001 (<0.05). The F test also shows that learning interest and learning motivation together have a significant effect on student learning outcomes. This is evidenced by the Fcount value of 7.713 which is greater than Ftable 3.195, with a significance of 0.001 (<0.05). From this study, it can be concluded that learning interest and learning motivation have a significant influence on student learning outcomes in the PKK subject in the TJKT Department of SMK Negeri 1 Lembah Melintang, both individually and collectively.
Analisis Persepsi Mahasiswa Terhadap Peluang Bisnis di Sektor Digital Mardikaningsih, Rahayu
TIN: Terapan Informatika Nusantara Vol 5 No 6 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v5i6.4891

Abstract

This study aims to evaluate the impact of higher education on students' readiness for digital business opportunities. The main findings show that students feel that the curriculum lacks practicality, and they emphasize the importance of practical experience and closer integration with industry. Students also criticized the lack of awareness of digital business trends and recommended more practical approaches, such as actual case studies and closer collaboration with companies. The results of this study provide important insights for higher education institutions to update their curricula, ensure students' engagement in practical experiences, and increase their awareness of digital business dynamics. In addition, collaboration with industry is crucial to ensure students are prepared for the challenges and opportunities that arise in this digital era. This research can serve as a foundation for policy and practice changes in higher education institutions, creating graduates who are more practically and conceptually prepared for the evolving business world.

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