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INDONESIA
JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 27164128     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
1. Human Resource Management, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10.Entrepreneurship, 11.E-Business, 12.Business Management, 13.Capital Market, 14.Risk Management, 15.Syariah banking, 16.Economics of Sharia, and 17.Islamic Capital Market
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 23 Documents
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Search results for , issue "Vol 5 No 3 (2024): October 2024" : 23 Documents clear
Assessing Trends in Regional Transfers, Vertical Fiscal Imbalance, and Income Development Prasetia, Tomy; Baehaqi, Muhammad Nuh
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5304

Abstract

The complex fiscal links and reliance on central transfers highlight the economic dynamics of regional success in Indonesia, especially in resource-rich areas like Riau. This study primarily adopts the Coefficient of Vertical Imbalance (CVI) framework as an analytical tool to examine the complex patterns of fiscal reliance and vertical fiscal imbalances throughout the districts and cities within Riau Province. Utilizing a descriptive analysis approach, the research meticulously examines secondary data from sources such as the Central Statistics Agency (BPS) and the Online Monitoring of the State Treasury and Budget System (OM SPAN) Regional Office DJPB Riau. Significant changes have been discovered. Districts like Bengkalis and Rokan Hilir, where the ratios of central payments to total regional receipts approach 85%, exhibit a noteworthy level of fiscal reliance. Conversely, urban regions like Pekanbaru and Dumai, with their smaller but still considerable levels of reliance on central transfers, demonstrate the importance of provincial revenue-sharing systems. The analysis also uncovers a complex network of interconnected factors that influence fiscal dynamics, including variations in Total Regional Financial Transfers (TKD) and the efficiency of local government expenditure management. The study's conclusions are vital in forming policy interventions aimed at enhancing fiscal autonomy, optimizing resource distribution, and advancing strategies for sustainable economic growth that are tailored to the specific needs of the several regions in the province of Riau.
Pengaruh Sales Growth, Inventory Intensity, dan Capital Intensity terhadap Agresivitas Pajak pada Perusahaan JII Setiawati, Putri; Sunarmi, Sunarmi
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5581

Abstract

This study aims to determine the effect of sales growth, inventory intensity, and capital intensity on tax aggressiveness in companies listed on the Jakarta Islamic Index (JII) for the 2019-2023 period. The method used in this research is quantitative research method. The sampling technique used purposive sampling, where the population in this study amounted to 150 company data. Based on the sample criteria, the number of research samples obtained was 60 company data. The type of data in this study uses secondary data which is tested using SPSS v.25 with multiple linear regression analysis techniques. The results prove that partially sales growth has no effect on tax aggressiveness. This is evidenced by the significance value obtained of 0,468 > 0,05, which means that H1 is rejected. Inventory intensity has no effect on tax aggressiveness. This is evidenced by the significance value obtained of 0,207 > 0,05, which means H2 is rejected. Capital intensity has no effect on tax aggressiveness. This is evidenced by the significance value obtained of 0,137 > 0,05, meaning that H3 is rejected. Simultaneously, it shows that sales growth, inventory intensity, and capital intensity have no effect on tax aggressiveness. This is evidenced by the significance value of 0,236 which means greater than 0,05.
Social Media Marketing's Effect on Purchase Intentions for Puma: Mediation by Brand Image, Awareness, and Equity Rolando, Benediktus; Sunara, Nathaniel Toby
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5598

Abstract

The rapid growth of social media platforms has revolutionized how brands interact with their customers. This study aims to quantitatively investigate the impact of social media marketing activities (SMMA) on customers' purchase intention for the Puma apparel brand in Indonesia, with brand image, brand awareness, and brand equity as mediating factors. The study first examines Puma’s promotional efforts across social media platforms such as Facebook, Twitter, Instagram, and YouTube. Using Structural Equation Modeling (SEM) with SmartPLS 3 software, the research evaluates the effectiveness of Puma's social media marketing activities in enhancing brand awareness, brand image, and brand equity. The data was collected from a sample of 93 Indonesian university students via an online survey. The findings reveal that social media marketing activities have a limited impact on brand awareness, brand equity, and brand image, with R-square values of 0.184, 0.303, and 0.279, respectively. Furthermore, we found that social media marketing activities have a positive and significant impact on brand awareness (P = 0.000, T = 4.591), brand image (P = 0.000, T = 6.596), and brand equity (P = 0.000, T = 6.027), which in turn significantly influence customers' purchase intention. Brand awareness and brand image are shown to positively affect purchase intention (P = 0.004, T = 2.056 for brand awareness; P = 0.001, T = 3.427 for brand image), while brand equity (P = 0.000, T = 4.325) also significantly contributes to purchase intention. However, the relationship between brand awareness and brand equity was not statistically significant (P = 0.482, T = 0.703). The R-square results further indicate a moderate impact of the independent variables on purchase intention (R² = 0.566). These findings provide valuable insights for brand managers and marketing professionals in the apparel industry, emphasizing the strategic use of social media marketing to drive customer engagement, build brand loyalty, and ultimately influence purchasing decisions.
Decoding the TikTok Effect: Influencers, Social Media, and Content Marketing Impact on Consumer Purchases Rolando, Benediktus; Yen, Yenny Chie Oi
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5603

Abstract

This research paper examines the influence of content marketing, influencers, and social media platforms, particularly TikTok, on consumer purchasing decisions. The study aims to explore the factors that shape consumer behaviour and purchase intentions within the context of digital marketing strategies on platforms like TikTok. The research incorporates three independent variables: influencers (X1), content marketing (X2), and social media (X3), with the dependent variable (Y) being purchase decisions. Data were collected through a questionnaire-based survey of 100 university students in the Tangerang area, using a purposive sampling approach. The data were analysed using multiple linear regression analysis, with assessments of validity, reliability, and classical assumption testing, conducted via SPSS version 26 statistical software. The results confirm that all three independent variables—content marketing, influencers, and social media—have a positive and significant impact on consumer purchasing decisions. Specifically, the t-test results show that the t-value for influencers (X1), which encompasses dimensions such as communication skills, influence, authenticity, and expertise, is 101.690, exceeding the critical t-value of 1.660, thereby affirming its significant influence on purchasing decisions. Similarly, content marketing (X2), measured by dimensions of reliability, disbelief, and persuasion knowledge, recorded a t-value of 95.240, also surpassing the critical t-value. For social media (X3), the t-value was 98.764, again greater than the t-table value, confirming its significant effect on purchase decisions. In hypothesis testing, all alternative hypotheses (Ha1, Ha2, Ha3) were accepted, indicating that influencers, content marketing, and social media significantly influence the purchasing decisions of students in the Tangerang area who use TikTok. The null hypotheses (Ho1, Ho2, Ho3) were accordingly rejected. The study provides empirical evidence of the substantial role digital marketing strategies, particularly on TikTok, play in shaping consumer purchase decisions.
Pengaruh Fitur Paylater dan Literasi Keuangan Terhadap Perilaku Konsumtif Mahasiswa Akuntansi Putra, Tri Arya; Sunarmi, Sunarmi
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5628

Abstract

This research aims to analyze the influence of paylater features and financial literacy on the consumptive behaviour of accounting students in Java and Sumatra. The method used is quantitative with a cross-sectional approach. Sample determination using purposive sampling technique. Primary data collection in the form of a Likert scale questionnaire distributed to respondents via Google-form totalling 396 accounting students in Java and Sumatra. Data analysis was performed using ordinal logistic regression in using the SPSS version 25.0 programme. The results of the wald test calculation on the Paylater Feature variable (X1) the coefficient value of the paylater feature is -3.035 in category 1 and -1.197 in category 2, and the significance value of both categories is 0.000 0.05 and category 2 is 0.760> 0.05, meaning that Financial Literacy has no effect on the Consumptive Behaviour of Accounting Students.
Analisis Efek Underreaction pada Saham Indofood: Pengaruh Sentimen Pasar dan Perilaku Investor Irawan, Rini Larasati; Gurhanawan, Gurhanawan
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5716

Abstract

This study aims to identify the effects of underreaction on the stock of Indofood Sukses Makmur Tbk (INDF) by examining the influence of market sentiment and investor behavior on stock prices. The research employs a quantitative approach using secondary data analysis, utilizing stock price data, financial statements, and economic news related to Indofood sourced from the Indonesia Stock Exchange (IDX) and various news outlets. Data collection techniques include technical information such as daily closing prices and trading volumes, as well as fundamental data like income statements and balance sheets, complemented by market sentiment analysis from relevant economic news. Data analysis is conducted through linear regression to measure the relationship between market sentiment as the independent variable and INDF returns as the dependent variable, along with an event study approach to assess stock price reactions to new information, such as earnings announcements. This study also calculates the alpha and beta of the stock to evaluate INDF's performance and sensitivity to market movements, finding a positive correlation of 0.296 between INDF returns and the Composite Index (IHSG), with a significance value (p-value) of 0.000, indicating a statistically significant relationship, albeit weak. The findings reveal that INDF’s cumulative returns have decreased by -3.37%, while stock volatility is recorded at 1.33%, higher than the IHSG’s 0.84%. These results indicate the presence of underreaction, where stock prices do not respond promptly to new information, creating opportunities for momentum trading strategies that capitalize on market delays. This study provides insights into the dynamics of the Indonesian stock market and the relevance of market sentiment in developing investment strategies.
Factors Influencing Impulsive Purchase Behavior in Livestreaming E-Commerce Mokodaser, Livia Prisillia; Elistia, Elistia
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5830

Abstract

The continued growth of e-commerce live streaming is essential for e-commerce marketers in understanding the factors that influence the impulse buying behavior of live streaming shopping. This study analyzes the effect of perceived e-commerce anchor attributes, perceived scarcity, and immersion on consumer trust and impulsive purchase behavior in e-commerce live streaming. This research was conducted in Jakarta using a descriptive causality research design with a quantitative method approach and a purposive sampling technique. Data was collected from 352 respondents who had used the e-commerce live-streaming application in Jakarta. The conceptual model was analyzed using Structural Equation Modeling. The results of this study indicate that perceived e-commerce anchor attributes, perceived scarcity, and immersion can increase consumer trust and impulsive purchase behavior, consumer trust can increase impulsive purchase behavior. Furthermore, a personal sense of power has moderation which can improve the relationship between consumer trust and impulsive purchase behavior. The contribution of this research can provide insights to businesses in the e-commerce live-streaming industry to direct consumer buying behavior more effectively, increase impulse buying participation, and achieve sustainable success.
Analisis Kelayakan Investasi Penambahan Alat Berat dengan Pendekatan Aspek Finansial Salsabilla, Shopia; Marliana, Wahyuningrum
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5849

Abstract

This research aims to analyze the feasibility of adding one Sunward brand SWE210 type excavator unit at PT Mahakam Jaya Perkasa in Sangasanga, East Kalimantan. This research uses quantitative method with field techniques and literary technique as data collection technique. The sampling uses financial reports, such as balance sheets, profit and loss, and cash flow. The data analysis techniques use are Net Present Value (NPV), Internal Rate of Return (IRR), Profitability Index (PI), and Payback Period (PP). The research results use the Net Present Value (NPV) method shows that the total PV Cash Flow is IDR 1.765.401.658. At the same time, the amount of investment proposed by the company is IDR 1.100.000.000 and the resulting Net Present Value is IDR 665.401.658, with Internal Rate of Return (IRR) amounting to 17,853% greater than the Discount Factor value of 17%, the Profitability Index (PI) value is 1,60 which can be said to be greater than 1. The Payback Period (PP) has a result of 7 months with a long economic investment period of 5 years. So, it can be said that the investment is feasible.
Driving Brand Engagement: Exploring Brand Touchpoints and Self-Congruity in Local Furniture Retail Widyastuti, Pristiana
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5852

Abstract

This study investigates the relationships between brand touchpoints, self-congruity, and brand engagement in Indonesia's local furniture market. A quantitative approach focused on customer touchpoints and self-congruity as independent variables, with brand engagement as the dependent variable. The sample comprised 100 respondents who had made multiple purchases from various furniture stores, both online and offline, located in the Greater Jakarta area. Data collection involved questionnaires utilizing a Likert scale to measure relevant indicators. Structural Equation Modeling (SEM) was used for data analysis, specifically confirmatory SEM and SmartPLS as tools to assess causal relationships among the variables. The study's results present significant relationships between customer touchpoints and self-congruity with brand engagement. The path coefficients show that customer touchpoint has a positive and significant impact on brand engagement, with a t-statistic value of 4.694, more than 1.96 (P-value lower than 0.05). Then, self-congruity has a positive and significant impact on brand engagement, with a t-statistic value of 3.737, more than 1.96 (P-value lower than 0.05). Effective customer touchpoints enhanced customer engagement significantly, while self-congruity contributed to a deeper emotional connection between customers and brands. The findings suggest that consumers are likelier to engage with brands that reflect their personal styles and identities, fostering loyalty and commitment. This research highlights the importance of creating meaningful brand interactions and aligning brand messaging with consumer identities to enhance engagement within brand touchpoints.
Karakteristik Ketimpangan Provinsi Banten: Pendekatan Struktur Ekonomi, Indeks Entropi Thiell, dan Multidimensional Scaling Syaifudin, Rizal; Mangara, Togi Haidat; Desmawan, Deris; Julliansyah, Muhammad Raihan; Putri, Cantika Sindy Aliya; Mahintan, Loanna Zahra
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5902

Abstract

The increase of the economy in one region can be considered as two things. In one hand, it also encourages the increase of its society welfare but on the other hand, the concentration of economic activities in particular economic sector or region can potentially lead to the inequality of development in the larger regions. This research aims to analyze whether there is an inequality in regencies/municipalities in Banten Province. To achieve this goal, the analysis is conducted in two steps. The first one is to analyze the economic structure of all regencies/municipalities in Banten Province and then the result of that analysis is used to identify the inequality by using Intra Theill Entropy Index. From those analyses, it is found that the developing economic sector in Banten Province is mainly dominated by modern economic sectors, for example Manufacturing. Furthermore, it is also found that there is a big gap regarding the inequality in Banten Province measured by the high Intra Theill Entropy Index which is marked by the high economic concentration in Cilegon City, Tangerang City, and Serang City.

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