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Zakky Fahma Auliya
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JBMR: Journal of Business and Management Review
Published by Profesional Muda Cendekia
ISSN : -     EISSN : 27231097     DOI : 10.47153/jbmr
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Business and Management Review applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBMR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 5 No. 1 (2024): (Issue-January)" : 5 Documents clear
Leveraging on the parent brand image to build brand extensions: a consumer's perspective on the Clover Tropika brand Maziriri, Eugine
Journal of Business and Management Review Vol. 5 No. 1 (2024): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The primary objective of the study was to investigate how brand extensions can leverage on the parent brand image in order to achieve a positive brand extension perception. This was investigated in accordance with specific brand building constructs. The study focused on a consumers’ perspective of the Clover Tropika brand within emerging economic areas. The research was based on a quantitative approach which adopted convenience sampling at Mall intercepts. A total sample of 238 consumers responded to a self-administered questionnaire at Southgate and Maponya Mall which are located in the south west of Johannesburg. All respondents were above the age of 18 and consented to participate in the research by willingly placing their completed questionnaires in the box provided on the day. The data techniques used included Structural Equation Modelling (SEM) which had a core focus on Confirmatory Factor Analysis (CFA) which assisted in confirming the relationships proposed in the conceptual model. SEM also focused on path modelling to determine the causal relations. Nine out of the ten hypotheses proposed had a significant level of p<0.001 proving support for the proposed hypotheses. The research found that there is a significant relationship between brand awareness and brand attitudes, as this hypothesis had the highest path coefficient score. After the research was conducted. It was noted that high recall and recognition of the parent brand, accompanied by favorable attitudes, are key factors in leveraging on the parent brand image to build brand extensions. Moreover, brand extensions need to have high perceived fit in order to leverage extensively on the parent brand image.
Determinants of Wholesale traders' participation in the purchasing consortium in Mbarara City, Uganda Nabachwa, Sarah; Amwikirize, Annah; Twinamatsiko, Medard
Journal of Business and Management Review Vol. 5 No. 1 (2024): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr51.8042024

Abstract

Wholesale businesses globally face operational challenges that necessitate adopting new mechanisms, especially in buying strategies. Purchasing consortiums, particularly among wholesale traders, are presented in existing literature as a promising avenue for traders to enhance the quality and value of their services. Consortium members can negotiate better prices and terms than they could by pooling resources and bargaining with suppliers. Unfortunately, the concept is not well-conceived and adopted among wholesale traders in developing countries, particularly Uganda. This study focused on establishing the determinants of wholesale traders' participation in the purchasing consortium in Mbarara City. A qualitative approach was used to examine the precursors, the barriers to participation, and the opportunities for wholesale traders to participate in purchasing consortiums. Data was collected from wholesale traders, city authorities and association leaders using the interview method. The study found that socio-demographic factors such as income, ethnicity and business longevity greatly determine the success of purchasing consortiums. To promote group buying and facilitate business growth in Mbarara City, it is recommended that Mbarara City Authorities create an enabling environment and support traders in organising themselves to participate in purchasing consortiums. This will reduce their business burden and promote business growth, hence development in Mbarara city.
The Impact of City Branding and City Image on Revisit Intention Mediated Tourist Satisfaction A Case Study of Tourists Sahal, Muhammad; Suryadi, Nanang
Journal of Business and Management Review Vol. 5 No. 1 (2024): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

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Abstract

This study aims to determine the influence of City Branding and City Image on the Revisit Intention of tourists to Batu City mediated by Tourist Satisfaction. The study collected 200 samples with purposive sampling techniques. The data collection method in this study used a questionnaire with a Likert scale of 1-5. The data test in this study used SEM PLS. The results of this study show that the City Branding variable has no influence on Revisit Intention. While City Image has a positive and significant influence on Revisit Intention. In addition, this study also shows that City Branding and City Image have a positive effect on Revisit Intention with Tourist Satisfaction as a mediation variable. The benefits of this study are expected that the Batu City government can continue to improve the quality of the city's City Image in order to increase tourist return visits in Batu City. In addition, tourist satisfaction must also be a top priority for tourism business actors and the Batu City government to help create suitable City Branding and City Image in Batu City. So that tourists who come to Batu City are expected to be able to visit again in the future.
Theory of Planned Behavior: The Effect of Financial Literacy and Risk Tolerance on Investment Intention Rizani, Anisa Aulia; Hendrawaty, Ernie; Puspitasari D., Nindytia
Journal of Business and Management Review Vol. 5 No. 1 (2024): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr52.8822024

Abstract

Research Aims: This research aims to analyze how factors such as attitude, subjective norms, perceived behavioral control, financial literacy, and risk tolerance influence the investment intentions of university students. By focusing on these variables, the study seeks to provide a comprehensive understanding of the determinants of investment behaviors among this demographic. Design/methodology/approach: Utilizing the Theory of Planned Behavior as a guiding framework, the study employed a quantitative research approach. A survey, comprising structured questionnaires, was administered to a sample of students currently enrolled at the University of Lampung. The responses were then analyzed using multiple linear regression to identify significant predictors of investment intentions. Research Findings: The analysis revealed that attitude and perceived behavioral control are significant predictors of investment intention among University of Lampung students. Contrary to expectations, subjective norms, financial literacy, and individual risk tolerance did not show a significant direct influence on the investment intentions of the participants. Theoretical Contribution/Originality: This study contributes to the body of knowledge in financial behavior theory by contextualizing the Theory of Planned Behavior in the realm of student investment intentions. It offers original insights into the relative importance of various psychological and educational factors in shaping investment behavior among university students, a demographic that is often underrepresented in financial behavior research.
An integrated model of Brand Experience and Brand Loyalty: an examination of the mediation effects of customer satisfaction and brand trust Noprianta, Dana Ananda; Mugiono, Mugiono; Yulianti, Ida
Journal of Business and Management Review Vol. 5 No. 1 (2024): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr52.8872024

Abstract

Growing consumer brand loyalty is necessary for businesses to survive and expand in the automotive industry, where fierce competition makes it harder for businesses to retain brand loyalty. The main objective of this study is to investigate how customer satisfaction and brand trust among Mitsubishi Motors customers mediate the effect of brand experience on brand loyalty. This study uses a quantitative methodology and falls under the explanatory research category. The population in the study was a customer of Mitsubishi Motors cars located in East Java Province. The data collection method uses a questionnaire distributed directly to 200 respondents at Mitsubishi Motors service dealers in East Java Province using convenience sampling techniques. The results from this research demonstrate that brand loyalty is significantly influenced by brand experience and brand trust. As a mediating factor, brand trust can close the gap between brand experience and brand loyalty. Nevertheless, the connections between brand experience and brand loyalty have yet to be significantly impacted by customer satisfaction. In order to cultivate client loyalty, Mitsubishi Motors must continue to uphold the trust that has been earned and raise customer satisfaction.

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