Garuda - Garba Rujukan Digital

Innovation in leadership and team performance: evidence from Indonesia property agent industry Purwadita, Christianto Prasetyo; Sudiro, Achmad; Mugiono, Mugiono; Idris, Idris
MEC-J (Management and Economics Journal) Vol 2, No 2 (2018)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

This research aims to examine the role of innovation in the effects of transactional and transformational leadership on team performance at PropNext Reality Indonesia. The sample consist of 90 team members of PropNext Reality Indonesia. To examine the hypotheses and mediation variable, this research used Partial Least Square (PLS) and sobel test online. This research found that all hypotheses tested were positive and significant except the first hypothesis, transactional leadership has no significant effects on team performance. In addition, it also found that innovation can mediate the relationship between transactional or transformational leadership on team performance. These results confirmed and contradicted to the previous studies conducted.

The Effect of Digital Literacy and Entrepreneurship Education Towards Online Entrepreneurship Intention Through Online Business Learning and Creativity At Marketing Department in Batang Regency Mugiono, Mugiono; Dian Wisika Prajanti, Sucihatiningsih; Wahyono, Wahyono
Journal of Economic Education Vol 9 No 2 (2020): December 2020 - Article In Press
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v9i2.41304

The intention of online entrepreneurship is the desire of a person by making several efforts to find information and planning to achieve business goals in the internet network. Some of the factors that are thought to influence this phenomenon include digital literacy, entrepreneurship education, online business learning, and creativity. This study aims to analyze the effect of digital literacy, entrepreneurship education, online business learning, and creativity on online entrepreneurial intentions. In addition, this study is to analyze the effect of digital literacy and entrepreneurship education that can be mediated by online business learning and creativity on online entrepreneurial intentions of Marketing major in Batang regency. This research method was a quantitative approach. The population of this study were students majoring in Marketing in Batang with a total of 345 students. The sample taken in this study were 160 students as respondents by collecting data using a questionnaire. The data analysis method used was descriptive analysis, confirmatory analysis and structural equation modeling analysis. The results show that digital literacy and online business learning have a positive and significant effect on online entrepreneurship intentions. Meanwhile, entrepreneurship education and creativity have a negative and significant effect on online entrepreneurial intentions. However, entrepreneurship education has no effect on creativity. Online business learning variables and creativity mediate digital literacy towards online entrepreneurial intentions. While the creativity variable does not mediate entrepreneurship education on online entrepreneurship intentions. Based on the research results, Entrepreneurship Education has no influence on creativity. So the school needs to carry out entrepreneurial education activities that can increase the creativity of students.

The Effect of Digital Literacy and Entrepreneurship Education Towards Online Entrepreneurship Intention Through Online Business Learning and Creativity At Marketing Department in Batang Regency Mugiono, Mugiono; Dian Wisika Prajanti, Sucihatiningsih; Wahyono, Wahyono
Journal of Economic Education Vol 10 No 1 (2021): June 2021
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v9i2.41304

The intention of online entrepreneurship is the desire of a person by making several efforts to find information and planning to achieve business goals in the internet network. Some of the factors that are thought to influence this phenomenon include digital literacy, entrepreneurship education, online business learning, and creativity. This study aims to analyze the effect of digital literacy, entrepreneurship education, online business learning, and creativity on online entrepreneurial intentions. In addition, this study is to analyze the effect of digital literacy and entrepreneurship education that can be mediated by online business learning and creativity on online entrepreneurial intentions of Marketing major in Batang regency. This research method was a quantitative approach. The population of this study were students majoring in Marketing in Batang with a total of 345 students. The sample taken in this study were 160 students as respondents by collecting data using a questionnaire. The data analysis method used was descriptive analysis, confirmatory analysis and structural equation modeling analysis. The results show that digital literacy and online business learning have a positive and significant effect on online entrepreneurship intentions. Meanwhile, entrepreneurship education and creativity have a negative and significant effect on online entrepreneurial intentions. However, entrepreneurship education has no effect on creativity. Online business learning variables and creativity mediate digital literacy towards online entrepreneurial intentions. While the creativity variable does not mediate entrepreneurship education on online entrepreneurship intentions. Based on the research results, Entrepreneurship Education has no influence on creativity. So the school needs to carry out entrepreneurial education activities that can increase the creativity of students.

An integrated model of Brand Experience and Brand Loyalty: an examination of the mediation effects of customer satisfaction and brand trust Noprianta, Dana Ananda; Mugiono, Mugiono; Yulianti, Ida
Journal of Business and Management Review Vol. 5 No. 1 (2024): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr52.8872024

Growing consumer brand loyalty is necessary for businesses to survive and expand in the automotive industry, where fierce competition makes it harder for businesses to retain brand loyalty. The main objective of this study is to investigate how customer satisfaction and brand trust among Mitsubishi Motors customers mediate the effect of brand experience on brand loyalty. This study uses a quantitative methodology and falls under the explanatory research category. The population in the study was a customer of Mitsubishi Motors cars located in East Java Province. The data collection method uses a questionnaire distributed directly to 200 respondents at Mitsubishi Motors service dealers in East Java Province using convenience sampling techniques. The results from this research demonstrate that brand loyalty is significantly influenced by brand experience and brand trust. As a mediating factor, brand trust can close the gap between brand experience and brand loyalty. Nevertheless, the connections between brand experience and brand loyalty have yet to be significantly impacted by customer satisfaction. In order to cultivate client loyalty, Mitsubishi Motors must continue to uphold the trust that has been earned and raise customer satisfaction.

PENGARUH DESAIN KEMASAN, VARIASI PRODUK, DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN Allya Ramadhina; Mugiono, Mugiono
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Business competition in the food and beverage industry is not easy and is getting tougher. Competition makes consumers have a variety of choices and are more selective in choosing the products to buy. The purpose of this study is to identify the effects of packaging design, product variation, and product quality on the intention of consumers to purchase Bluder Cokro products. This research is categorized as explanatory study since it explains the causal relationship between variables through hypothesis testing. The sample of this research was selected using purposive sampling method and non-probability sampling technique. With the criteria of people with the minimum age of eighteen years who live in East Java and are interested in the products of Bluder Cokro, 120 respondents were acquired. The data was harvested through Likert-scaled questionnaires and tested using validity and reliability tests. The hypotheses were tested using t test, and the data analysis was performed in SPSS 21. This study finds that packaging design, product variation, and product quality significantly influence purchase intention both partially and simultaneously. Furthermore, product variation is the most dominant factor as it has the highest beta coefficient and t statistics values. Bluder Cokro has been successful in making prospective customers buy their products over the products of other brands.

PENGARUH INOVASI PRODUK, KUALITAS PELAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOPI KENANGAN Putri, Aini Adrianti; Mugiono, Mugiono
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.2.11

Every coffee shop competes to present its flagship coffee product by offering a selection of coffee beans both from Indonesia and abroad. This research aims to identify the direct and indirect effects of product innovation, service quality, and promotion on people’s decision to purchase Kopi Kenangan products. This research is considered as explanatory research as it tries to explain the causal relationship between variables through hypothesis testing. Using purposive sampling technique, 114 people within the age range of 18-30 years who live in Malang and have purchased the products of Kopi Kenangan at least once were selected as the respondents. The data was harvested through questionnaires, library research, and web browsing. The data was assessed using validity test, reliability test, and classical assumption test, while the multiple linear regression analysis and the hypothesis testing were performed in SPSS 22. This study finds that product innovation, service quality, and promotion positively and significantly influence purchase decision.

Pengaruh Citra Merek, Autribut Produk dan Electronic Word of mouth terhadap Niat Pembelian Ulang Nurindra, Hana Tsabita; Mugiono, Mugiono
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.04

The objective of this research is to identify the effects of brand image, product attributes, and electronic word of mouth on the intention to repurchase the products of Make Over cosmetics products. This research is considered as an explanatory research since it explains the causal relationship between variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 112 people were selected as the respondents. The data was harvested through questionnaires, library research, and internet browsing and was analyzed using descriptive analysis, classical assumption test, multiple linear regression analysis, and hypothesis testing. This study finds that brand image, product attributes, and electronic word of mouth positively and significantly influence the repurchase intention. This fact shows that, if brand image, product attributes, and electronic word of mouth increase, the repurchase intention of Make Over’s consumers who live in Malang City will also increase. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh citra merek, atribut produk, dan electronic Word of mouth terhadap niat pembelian ulang produk kosmetik Make Over. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 112 responden. Pengambilan sampel menggunakan metode non-probability sampling dengan teknik purposive sampling. Pengambilan data dilakukan dengan menggunakan kuesioner, studi pustaka, dan penjelajahan di internet. Analisis data yang digunakan adalah analisis deskriptif, uji asumsi klasik, analisis regresi linier berganda dan uji hipotesis. Hasil dari penelitian menunjukkan bahwa citra merek, atribut produk, dan electronic Word of mouth memiliki pengaruh yang positif dan signifikan terhadap niat pembelian ulang. Fakta ini menunjukkan apabila variabel citra merek, atribut produk, dan electronic Word of mouth mengalami peningkatan maka niat pembelian ulang juga akan mengalami peningkatan pada konsumen pengguna produk kosmetik Make Over yang bedomisili di Kota Malang.

Pengaruh Online Advertising, Brand Awareness, dan Kepercayaan Terhadap Loyalitas Konsumen Safitri, Vivin Anis; Mugiono, Mugiono
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.2.17

Maintaining customers is important for the business sustainability of any company. The fierce competition can increase and decrease customer loyalty. This research focuses on the role of online advertising, brand awareness, and trust in affecting customer loyalty towards Hazz Kopi’s products. The objective of this research is to identify the magnitude of the simultaneous and partial effects of online advertising, brand awareness, and trust on the loyalty of Hazz Kopi’s customers. The population of this quantitative explanatory research is Hazz Kopi’s customers for a three-month period, from which 55 people were selected as the sample through the use of simple random sampling technique. The data was harvested via Google Forms questionnaires and was analyzed using multiple linear regression, t test, F test, and coefficient of determination test in SPSS. This study finds that online advertising positively but insignificantly influences customer loyalty, that brand awareness positively and significantly affects customer loyalty, that trust positively and significantly influences customer loyalty, and that online advertising, brand awareness, and trust simultaneously have a significant impact on the loyalty of Hazz Kopi’s customers. Abstrak Mempertahankan konsumen merupakan hal yang penting bagi keberlangsungan bisnis dari setiap perusahaan. Tingginya tingkat persaingan mampu menyebabkan naik turunnya rasa loyalitas dari konsumen. Penelitian ini berfokus pada peran Online Advertising, Brand Awareness, dan Kepercayaan dalam mempengaruhi Loyalitas Konsumen pada produk Hazz Kopi. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh online advertising, brand awareness, dan kepercayaan terhadap Loyalitas Konsumen dari Hazz Kopi baik secara individu maupun bersama-sama. Jenis penelitian ini adalah penelitian penjelasan dengan pendekatan kuantitatif. Populasi yang digunakan adalah konsumen Hazz Kopi selama tiga bulan dengan sampel sebanyak 55 orang yang menggunakan teknik pengambilan sampel simple random. Data yang dikumpulkan melalui cara penyebaran kuesioner dengan google form. Teknik analisis data menggunakan analisis regresi linier berganda dan uji t, uji F, serta koefisien determinasi yang dibantu dengan software SPSS. Hasil penelitian menunjukkan bahwa terdapat pengaruh tidak signifikan dan positif antara online advertising terhadap loyalitas konsumen. Disisi lain, penelitian ini menunjukkan bahwa terdapat pengaruh yang signifikan dan positif antara brand awareness terhadap loyalitas konsumen. Terdapat pengaruh yang signifikan dan positif antara kepercayaan terhadap loyalitas konsumen. Dan yang terakhir terdapat pengaruh yang signifikan antara online advertising, brand awareness, dan kepercayaan terhadap loyalitas konsumen dari Hazz Kopi.

Pengaruh Brand Image, Price, Dan Perceived Value Terhadap Purchase Intention Di Masa Pandemi Covid-19 Bawana, Rachmad Aji; Mugiono, Mugiono
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.02.3.25

The objective of this research is to identify the effects of brand image, price, and perceived value on the purchase intention of Ultra Milk consumers in Greater Blitar region during the Covid-19 pandemic. The outbreak has caused negative impacts on the economy, so companies are required to run various marketing strategies in order to survive the business competition and increase consumers’ purchase intention. The respondents of this explanatory research are 88 Ultra Milk consumers in Greater Blitar region, selected using non-probability sampling method and purposive sampling technique. This study uses primary data harvested 5-point Likert-scaled questionnaires and analyzed using multiple linear regression in SPSS version 25. The results of the analysis have led to a finding that brand image, price, and perceived value significantly influence the purchase intention. Therefore, it suggested that the company should maintain the brand image, price, and the perceived value of Ultra Milk in order to gain higher purchase intention. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Brand Image, Price, dan Perceived Value terhadap Purchase Intention konsumen Ultra Milk di wilayah Blitar Raya pada pandemi COVID – 19. Pandemi COVID – 19 berdampak negatif terhadap sektor ekonomi, perusahaan dituntut untuk melakukan berbagai strategi pemasaran agar dapat bertahan dalam persaingan bisnis dan menimbulkan Purchase Intention/minat beli konsumen. Jenis penelitian yang digunakan dalam penelitian ini adalah explanatory research. Jenis pengambilan sampel yaitu secara non-probabilitas dengan menggunakan teknik purposive sampling. Sampel terdiri atas 88 konsumen Ultra Milk di wilayah Blitar Raya sebagai responden. Data yang digunakan adalah data primer yang berasal dari kuisioner dengan menggunakan Skala Likert lima poin. Penelitian ini menggunakan metode analisis regresi linier berganda dengan bantuan software IBM SPSS versi 25. Hasil penelitian ini menunjukkan bahwa Brand Image, Price, dan Perceived Value berpengaruh secara signifikan terhadap Purchase Intention. Penelitian ini menyarankan agar perusahaan dapat mempertahankan dan meningkatkan Brand Image, Price, dan Perceived Value pada produk Ultra Milk untuk mendapatkan Purchase Intention.

Pengaruh Harga, Manfaat Produk, dan Atribut Produk Terhadap Citra Merek Ruswandani, Putri; Mugiono, Mugiono
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.4.05

The objective of this research is to identify the effects of price, product benefit, and product attributes on the brand image of Candyco Handmade Crochet for their consumers in the Special Capital Region of Jakarta. The data of this quantitative research were harvested from a survey using Likert-scaled closed questionnaires. The research population is 685 consumers resided in the region. The sample size was determined using Slovin formula, resulting in 87 samples, who were selected using purposive sampling technique. The acquired data mas then analyzed using multiple linear regression in SPSS. From the results of the hypothesis testing on the simultaneous regression model using F test, the F statistic is greater than the F table (54,113>2.71), and the significance is 0.001, which means that it is lower than the alpha of 0.05. Therefore, it is concluded that price (X 1 ), product benefit (X 2 ), and product attributes (X 3 ) simultaneously affect brand image (Y). The results of the partial testing suggest that price (X 1 ) does not significantly influence brand image (Y) and that product benefit (X 2 ) and product attributes (X 3 ) significantly affect brand image (Y). In addition, the variable with the dominant effect on the brand image of Candyco is product benefit. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh harga, manfaat produk, dan atribut produk terhadap citra merek pada studi Konsumen bisnis Candyco Handmade Crochet di DKI Jakarta. Metode penelitian yang digunakan adalah penelitian kuantitatif dengan metode survey, pengumpulan data menggunakan kuesioner tertutup dengan skala likert. Populasi dalam penelitian mengacu pada konsumen di DKI Jakarta berjumlah 685 orang. Menentukan ukuran sampel menggunakan rumus Slovin dan didapat sampel sebanyak 87 orang sedangkan teknik pengambilan sampel menggunakan teknik purposive sampling. Data yang diperoleh dianalisis menggunakan analisis regresi linier berganda dengan software SPSS. Dari hasil pengujian hipotesis model regresi secara simultan menggunakan uji F dapat dilihat Fhitung lebih besar dari pada Ftabel (54.113 > 2,71) dan signifikansi sebesar 0,001 yang berarti lebih kecil dari alpha (α) = 0,05, sehingga dapat disimpulkan bahwa terdapat pengaruh secara simultan antara variabel harga (X1), manfaat produk (X2), dan atribut produk (X3) terhadap variabel citra merek (Y). Hasil pengujian secara parsial harga (X1) tidak terdapat pengaruh yang signifikan terhadap citra merek (Y). Manfaat produk (X2) dan atribut produk (X3) memiliki pengaruh yang signifikan terhadap citra merek (Y). Variabel yang paling dominan adalah variabel manfaat produk terhadap citra merek pada produk “Candyco”.

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