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jurnal syntax admiration
Published by Syntax Corporation Indonesia
ISSN : 27227782     EISSN : 27225356     DOI : https://doi.org/10.36418
Core Subject : Science, Education, Social, Engineering,
Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics
Syntax Admiration. Jurnal Syntax Admiration adalah jurnal yang diterbitkan sebulan sekali oleh CV. Syntax Corporation Indonesia. Syntax Admiration akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial teknik. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis dan komprehensif tentang isu-isu penting dan terkini atau ulasan buku-buku ilmiah.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 31 Documents
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Search results for , issue "Vol. 4 No. 3 (2023): Jurnal Syntax Admiration" : 31 Documents clear
The Effect of Product Differentiation, Customer Experience and Product Quality on The Purchase Decision of Compass Shoes in Jakarta Deni Akbar Saputro; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.813

Abstract

The purpose of this study was to determine and analyze the effect of Product Differentiation, Customer Experience and Product Quality on purchasing decisions for Compass shoes in Jakarta and also to identify and analyze the most dominant factors influencing purchasing decisions. This research was conducted on respondents in the Jakarta area. The population in this study were members of the Teman Compass Official (TCO) who were still active and users of Compass shoes. The sample of this study was 98 respondents obtained by purposive sampling method. The analytical method used is descriptive analysis method and multiple linear regression analysis method. The type of data used is primary data and secondary data obtained through the study of documentation and a list of questionnaire questions whose measurements are using a Likert scale. The data was statistically processed using the IBM SPSS statistics 23 program by testing the F-test model, t-test, and the determinant coefficient (????2). The results of this study indicate that simultaneously product differentiation, customer experience and product quality have a positive and significant impact on purchasing decisions for Compass shoes in Jakarta. Partially, each variable product differentiation, customer experience and product quality has a positive and significant effect on purchasing decisions. Then product differentiation is the most dominant variable influencing the decision to purchase Compass shoes in Jakarta. Furthermore, the value of R Square is 0.395, which means that the variability of the dependent variable which can be explained by the independent variables, namely product differentiation, customer experience and product quality, is 39.5%, while the remaining 60.5% can be explained by variables not examined in this study.
The Influence of Price Perception, Brand Image, and Consumer Satisfaction Towards Interest in Rebuying Zara Clothing Products in Jakarta Firyal Nadhifah Fairuz; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.821

Abstract

The purpose of this study is to see and analyze the Influence of Perceived Price, Brand Image, and Consumer Satisfaction on Repurchasing Interest for Zara clothing products in the city of Jakarta. This type of research uses descriptive quantitative methods and inferential analysis using primary data. The sample was determined by purposive sampling method with a total of 100 respondents. Data collection was carried out by providing a list of questions to respondents, namely consumers of Zara clothing products in the city of Jakarta, the questions given were about price perception, brand image, and consumer satisfaction, on repurchase intention. This research uses multiple linear regression analysis. The results showed that perceived price, brand image and consumer satisfaction had a positive and significant effect on the intention to repurchase Zara clothing products in the city of Jakarta.
The Influence of Brand Image, Brand Trust and Marketing Strategy on Motorcycle Purchase Decisions Innesense Ave Djatajuma; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.822

Abstract

This study aims to determine the influence in the independent variables of this study in the form of brand image variables, brand trust variables and marketing strategy variables on the dependent variables of this study in the form of variable of purchasing decisions on Honda Beat motorcycles. The method in this study is descriptive-quantitative with a population of respondents or more specifically consumers of Honda Beat motorcycles. The sample of respondents to the study was 100 with purposive sampling techniques. In using the purposive sampling technique, it is expected that the sample is in accordance with the requirements or criteria needed in this study. The data used was in the form of primary data by distributing questionnaires with model tests in the form of multiple linear regressions processed using SPSS 25. The results were found after analysis using processed data with the following conclusions that brand image, brand trust and marketing strategy have a positive and significant effect on purchasing decisions. Previously tested against question items that were declared valid and reliable.
The Influence of Product Quality, Brand Image and Brand Trust on The Decision to Purchase a Yamaha Mio Motorcycle at the Source Multiera Motor Dealer Pasar Minggu South Jakarta Sylvi Sakinah; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.834

Abstract

The aim of the research is to determine and analyze the influence of product quality, brand image and brand trust on purchasing decisions for Yamaha Mio motorbikes. The data source for this research uses primary data in the form of a questionnaire given to 100 Yamaha Mio Motorbike respondents at the Sumber Multiera Dealer, Pasar Minggu, South Jakarta. The sampling technique in this research used the purposive sampling method. The data analysis technique used was inferential analysis with multiple linear regression and used t-statistics which had been processed in SPSS version 23.0. The results of this research can be seen from the hypothesis test where product quality has a positive influence on purchasing decisions, this is proven by the tcount value of 2.790 with a significant value of 0.006, brand image has a positive influence on purchasing decisions, this is proven by the tcount value of 2.035 with a value significant 0.045, brand trust has a positive influence on purchasing decisions, this is proven by the t value of 2.652 with a significant value of 0.009.
The Effect of Trust, Easy and Company Image on The Decision to Use Livin By Mandiri (Jakarta Kota Branch) Muhammad Ananda Putra Kushendar; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.844

Abstract

This study aims to analyze the effect of trust, convenience and company image on the decision to use Livin By Mandiri. Data collection techniques in this study were obtained from the results of distributing questionnaires to 100 respondents who were customers of Bank Mandiri and at the same time users of the Livin By Mandiri application with certain criteria. The sampling technique used in this study is probability. Analysis of the data used in this study using multiple linear regression analysis which obtained the results of the regression. The results shown in this study that Trust, Ease and company image have a positive effect on the decision to use Livin By Mandiri. In improving the decision to use the Livin By Mandiri application, Bank Mandiri has made significant changes to the Livin By Mandiri application, which is expected that the users or customers of Bank Mandiri can make transactions faster and easier.
The Effect of Price Perception, E-Service Quality, Brand Image on Spotify App Repurchase Interest Premium on National University Students Irma Sifa Fauziah; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.845

Abstract

This study aims to analyze the effect of perceived price, e-service quality, brand image on repeat purchase intention of students at the National University. The population in this study used the Non-Probability Sampling Technique with a population of 100 people, the students of the National University of Jakarta as respondents. Data analysis techniques using inferential analysis with multiple linear regression and using the Statistical Product and Service Solution (SPSS) version 23 program. The results of the Multiple Linear Regression analysis show that the Price Perception variable (X1) has no positive and significant effect while E-Service Quality (X2) ¬), Brand Image (X3) has a positive and significant effect on Repurchase Intention (Y). The results of this study are expected to be able to increase Price Perception, E- Service Quality and Brand Image at the Spotify Company so that it can also increase existence and increase subscriptions for National University students.
The Effect of Price Perception, Existence and Trust of a Brand on Consumers' Decisions to Use Lublyu Wedding Organizer Services Nadia Maulidah Nurul Robi Zain; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.846

Abstract

This study aims to determine Price Perception, Existence and Brand Trust on Consumer Decisions to Use Lublyu Wedding Organizer Services. This data uses primary data in the form of distributing questionnaires to clients who have used the services of a lublyu wedding organizer for 44 respondents, using the perposive sampling method. The data analysis technique uses the SmartPLS 3.3.8 program. This shows that perceived price and existence do not have a positive and significant effect on consumer decisions, while the brand trust variable has a positive and significant effect on satisfaction. The coefficient of determination (Adjusted R Square) is 0.864, this indicates that the perception of price, existence and brand trust contributes 86.4% to consumer decisions while the remaining 13.6% is influenced by variables not examined.
The Influence of ROA, DER, Total Asset Turnover and Sales Growth on Firm Value (Study of Companies in the Consumption Goods Industrial Sector Listed on The IDX for The 2017-2021 Period) Indah Rahmawati Rambe; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.857

Abstract

This study aims to examine the effect of Return on Assets (ROA), Debt to Equity Ratio (DER), Total Asset Turnover and Sales Growth on Firm Value. The sample of this research is consumer goods industry sector companies listed on the Indonesian stock exchange from 2017-2021 using a purposive sampling method. There are 18 companies in the consumer goods industry sector that meet the criteria to be used as research samples. The analytical method used in this study is multiple linear regression. The dependent variable in this study is company value, measured using price book value (PBV). The results of this study indicate that ROA and Total Asset Turnover have a positive and significant effect on firm value, while DER and Sales Growth have no effect and are not significant on firm value. Simultaneously there is a significant effect on the variables ROA, DER, Total Asset Turnover and Sales Growth on Firm Value.
The Influence of Brand Image, Location, Trust and Consumer Satisfaction on The Repurchase Interest of Alfamart Consumers in South Jakarta in 2021 Novi Lovita Dwi; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.859

Abstract

This study aims to analyze the influence of brand image, location, consumer trust and satisfaction on the repurchase interest of Alfamart consumers in South Jakarta in 2021. The sample in this study was 96 respondents using Anderson's formula. This study used primary data with a data collection method through questionnaires distributed to 96 respondents. Data analysis technique using inferential analysis with multiple linear regression and using SPSS program version 23.0. With data testing techniques used in this study include multiple linear regression tests, and research hypothesis testing. From the results of the analysis, it can be concluded that brand image, trust, and consumer satisfaction affect the repurchase interest of Alfamart consumers in Pasar Minggu in 2021. Meanwhile, location does not affect the repurchase interest of Alfamart consumers in South Jakarta in 2021.
The Influence of Product Quality, Price Perception, and Worth of Mouth on Interest to Buy Batik at Batik Nusantara Shops Tanah Abang Nur Hidayat Fanesa; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.860

Abstract

This study aims to determine the effect of product quality, price perception, and word of mouth on the repurchase intention of batik at the Tanah Abang archipelago batik shop. The data collection method used was by giving questionnaires to 100 respondents using Indonesian batik products, the sample technique using glueshow and the data analysis technique using inferential analysis with multiple linear regression and using the Statistical Product and Service Solution (SPSS) version 23 program. The results of this study indicate that there is a positive and significant influence between the variables of product quality, price perceptions, word of mouth on the intention to repurchase Indonesian batik.

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