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jurnal syntax admiration
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jurnal syntax admiration
ISSN : 27227782     EISSN : 27225356     DOI : https://doi.org/10.36418
Syntax Admiration. Jurnal Syntax Admiration adalah jurnal yang diterbitkan sebulan sekali oleh CV. Syntax Corporation Indonesia. Syntax Admiration akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial teknik. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis dan komprehensif tentang isu-isu penting dan terkini atau ulasan buku-buku ilmiah.
Articles 31 Documents
Search results for , issue "Vol. 4 No. 3 (2023): Jurnal Syntax Admiration" : 31 Documents clear
The Influence of Online Service Quality, Sales Promotion, and Perception of Easy on the Decision to Use OVO E-Wallet in National University FEB Students Rizka Angelina Octaviola; Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.879

Abstract

This study aims to determine the impact of advances in electronic payments and value insights on the decision to use the Ovo E-Wallet for FEB National University students. The data of this study used primary data in the form of a questionnaire. The population of this study were FEB students at the National University who used the Ovo E-Wallet. The research sampling method used was purposive with a total of 86 respondents. Research results The results of this study indicate that online service quality, sales promotion, perceived convenience have a positive and significant influence on the decision to use OVO E-Wallet. The value of the coefficient of determination (Adjusted R Square) is 0.524%, this indicates that the variables of online service quality, sales promotion and perceived convenience have an influence on the decision variable on the use of OVO E-Wallet for FEB National University students by 0.541 or 54.1% while the rest 45.9% is explained by other variables not examined in this study.
The Influence of Current Ratio (CR), Return of Assets (ROA), Company Size and Sales Growth on Capital Structure in Companies Registered on JII for the 2015-2021 Period Sheila Chairunnisa Dewi; Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.887

Abstract

This study aims to analyze the effect of the Current Ratio (CR), Return Of Assets (ROA), Company Size (size) and Sales Growth (Growth) on the Capital Structure of companies listed on JII for the 2015-2021 period. The sample in this study were 10 companies. The data used in this study comes from secondary data obtained from the company's financial statements. Related to data analysis, this study uses linear regression analysis of panel data with the Random Effect Model (REM) model. It is known that the results obtained in this study are Current Ratio (CR) having a negative and significant effect on capital structure by proxies Debt to Equity Ratio (DER), Return Of Assets (ROA), and Firm Size having a positive and significant effect on capital structure by Debt to Equity Ratio (DER) proxy and Sales Growth has no effect on capital structure. Therefore, companies can increase their Current Ratio (CR), Return Of Assets (ROA), and Company Size so that the company's capital structure can be used optimally and efficiently.
The Influence of Current Ratio, Total Asset Turnover, Return on Assets, Company Size and Debt to Equity on Profit Growth in Property and Real Estate Companies Listed on the Indonesian Stock Exchange for the 2016 - 2020 Period Putri Wulandari; Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.898

Abstract

The purpose of this study was to analyze the effect of the Current Ratio (CR), Total Assets Turnover (TATO), Return On Assets (ROA), Company Size (SIZE), and Debt to Equity Ratio on Profit Growth in Property and Real Estate Companies during the period 2016-2020. The population of this study is property and real estate companies listed on the Indonesia Stock Exchange for the period 2016 – 2020. Sampling was carried out by purposive sampling consisting of 15 companies. The data collection technique used is documentation. By using the Eviews 9 program, the research data were analyzed using a panel data regression approach with a significance level of 0.05. This analysis shows that the variables CR, TATO and ROA have a positive and significant effect on Profit Growth. Meanwhile, Company Size (SIZE) has a negative and significant effect on Profit Growth and DER has a positive and insignificant effect on Profit Growth.
The Effect of Facilities, Price Perceptions, Location, and Word of Mouth on The Decision to Rent an Apartment at Cibubur Village Apartment East Jakarta Sindi Claudia Vanessa; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.899

Abstract

Cibubur Village Apartment is a vertical residence with five towers and 15 floors and has several functions, such as a place to live or for family vacations, business tourists, backpackers, and so on. This study aims to analyze the effect of facilities, price perceptions, location, and word of mouth on the decision to rent an apartment at Cibubur Village Apartment East Jakarta. A total of 104 respondents were selected using the purposive sampling method, which then collected data through questionnaires distributed and managed by the author. The data obtained was processed based on a statistical approach with the help of SPSS software version 26. The findings in this study indicate: 1) Facilities affects rental decisions positively and significantly, 2) Price perceptions affects rental decisions positively and significantly, 3) Location affects rental decisions positively and significantly, Word of mouth affects rental decisions positively and significantly. At the end of the research, the author presents a number of recommendations or suggestions to the Cibubur Village Apartment and also Kenny Jia Property to pay more attention to the facilities they have, ensure the right or appropriate rental prices, convince consumers about the location of the apartment itself, and improve service to consumers so that can win the word of mouth business competition. So that consumer decisions to rent apartments there are increasing every year.
The Influence of Online Service Quality, Online Trust, and Electronic Word of Mouth on Online Hotel Reservation Decisions in Tiket.Com in DKI Jakarta Siti Mariah Ulfah; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.901

Abstract

This study aims to determine the effect of Online Service Quality, Online Trust, Electronic Word Of Mouth on online hotel reservation decisions at tiket.com in DKI Jakarta. The sample in this study were 100 respondents who had made online hotel reservation transactions at least 2 times using tiket.com. This study uses primary data with data collection methods through questionnaires distributed to 100 respondents. The data analysis technique uses inferential analysis with multiple linear regression and uses the Statistical Product and Service Solution (SPSS) version 25.0 program. From the results of multiple linear regression analysis, using the t test where online service quality (X1) has a positive and significant effect on reservation decisions with a score of 3.082 > 1.984. Online Trust (X2) has a positive and significant effect on Behavioral Intention with a score of 3.155 > 1.984 and E-Wom (X3) has a positive and significant effect on Behavioral Intention with a score of 2.057 > 1.984. So it can be concluded that online service quality, online trust, and electronic word of mouth have a positive effect on reservation decisions.
The Effect of Website Quality, Information Quality, Buyer Trust on Purchase Decisions at Online Shop (Shopee) in DKI Jakarta Theodorus Gavrilla Banusetyo; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.902

Abstract

This study aims to determine Website Quality, Information Quality and Buyer Trust in Purchase Decisions at Shopee's online shop in DKI Jakarta. The data analysis technique is multiple linear regression and uses the SPSS program. The results of this study indicate that there is an influence between Website Quality on Purchase Decisions seen from the tcount value of 2,214 and significant. For Purchase Decisions, it can be seen from the tcount that is equal to 3.131 and is significant. For Buyer Trust on Purchase Decisions, which can be seen from the tcount value, which is 3,490 and significant. Partially or stimulus has a strong influence among the three variables, the most significant is the Buyer Trust variable (X3). The results of this study expect Trust to increase Buyer Trust (X3) which can support Purchase Decisions.
The Effect of Product Quality, Brand Image and Social Media Influencer on Purchase Decision of Scarlett Whitening Product on Social Media Instagram in DKI Jakarta Yunita Pratiwi; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.903

Abstract

This study aims to determine the effect of product quality, brand image and social media influencers on purchasing decisions for Scarlett Whitening products on Instagram social media in DKI Jakarta. The research method used in this study uses a quantitative approach. The source of the data in this research is primary data which is distributed in the form of a questionnaire to 100 respondents of Scarlett Whitening consumers in DKI Jakarta. The sampling technique in this study used non-prabability sampling with purposive sampling. The data analysis technique used in this study is the Multiple Linear regression method and hypothesis testing which has been processed using the IBM SPSS Version 23 application to measure the regression coefficient. Based on the results of the partial t-test research found that product quality (X1) has a positive and significant effect on purchasing decisions, this can be seen from the results of the t-test where t count > t table (2.577 > 1.98498) and significant (0.011 < 0.05). Brand image (X2) has a positive and significant effect on purchasing decisions, this can be seen from the results of the t test where t count >t table (5.234 > 1.98498) and significant (0.000 < 0.05). And Social Media Influencer (X3) has a positive and significant effect on purchasing decisions, this can be seen from the results of the t test where t count > t table (7.600 > 1.98498) and significant (0.000 < 0.05). Therefore, it can be concluded that product quality, brand image and social media influencers have a positive and significant effect on purchasing decisions.
The Effect of Total Assets Turnover, Debt to Assets Ratio, Cash Ratio and Current Ratio on Financial Performance of Companies The Hotel, Restaurant and Tourism Subsector in IDX for The Period 2016-2020 Siti Sarah Chairunisa; Kumba Digdowiseiso; Subur Karyatun
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.907

Abstract

This study aims to determine and analyze the effect of total assets turnover, debt to assets ratio, cash ratio and current ratio on financial performance of the Hotels, Restaurants and Tourism sub-sector Companies listed on the IDX for the 2016-2020 period. This study uses secondary data by analysing the financial statements of 20 samples of companies, the sampling method using purposive sampling. It show that partially there is a positive and significant effect between total assets turnover and cash ratio on financial performance, while debt to assets ratio has a negative and significant effect on financial performance, and there is no effect between current ratio on financial performance. And research found that there were significant effect between total assets turnover, debt to assets ratio, cash ratio and current ratio on financial performance of the Hotels, Restaurants and Tourism sub-sector Companies listed on the IDX for the 2016-2020 period.
The influence of service quality, brand image and consumer satisfaction on repurchase interest at Pondok Kelapa Pizza Hut Restaurant, East Jakarta Syaiful Bahri; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.911

Abstract

This study aims to determine the effect of service quality, brand image and customer satisfaction on repurchase interest in the hut pizza restaurant pondok kelapa, East Jakarta. This study uses quantitative research methods. This study uses primary data by distributing questionnaires. The population in this study were the general public who had bought a pizza hut product once at a pizza hut restaurant in a coconut hut. The questionnaire was distributed to 100 respondents. The analysis technique used is quantitative analysis with the data test used is multiple linear regression, several hypothesis tests and using the staticial product and service solution (SPSS) program version 25.0. The results of the study state that service quality has a positive and significant influence on repurchase interest. Partially, it has a positive and significant influence on repurchase interest in the hut pondok kelapa pizza restaurant. Meanwhile, simultaneously service quality, brand image and customer satisfaction have a significant influence on repurchase interest in restorant pizza hut pondok kelapa, East Jakarta.
The Influence of Product Quality, Online Promotion and Price Perception on Buying Interest in Kopi Kenangan at Epicentrum Mall Yogi Alfaizi; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.912

Abstract

This study aims to determine the Effect of Product Quality, Online Promotion, and Price Perception on Consumer Buying Interest in Kenangan Coffee at Epicentrum Mall. This study used quantitative research methods. Data for this study was collected through primary data using questionnaires distributed to 100 respondents who had purchased at Kopi Kenangan using the purposive sampling method. Purposive sampling techniques are used to ensure that samples match the conditions or criteria required in this study. The data used in this study were mainly collected through the dissemination of questionnaires. Data analysis was performed using IBM SPSS 23 software. The results, after analysis through data processing, concluded that product quality, online promotion, and price perception had a positive and significant impact on repeat purchase intent. Previously, questionnaire items have been tested for validity and reliability.Product Quality

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