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Contact Name
Lalu Masyhudi
Contact Email
laloemipa@gmail.com
Phone
+6287864008292
Journal Mail Official
laloemipa@gmail.com
Editorial Address
Ketangga Desa Kateng Kecamatan Praya Barat
Location
Kota mataram,
Nusa tenggara barat
INDONESIA
Jurnal Inovasi Penelitian
ISSN : 27229475     EISSN : 27229467     DOI : 10.47492
"JIP” for JURNAL INOVASI PENELITIAN, published by Sekolah Tinggi Pariwisata Mataram. Published in two formats, print and online, ISSN: 2722-9475 and the online version of ISSN 2722-9467, both of which are published every month. The scope of the journal studies broadly includes: 1. Culture (a unique study of performing arts and classical culture, traditional from various regions in Indonesia, and modern cultural arts such as dance, fine arts, and music art also includes the study of Indonesian literature on classical and contemporary literary issues) 2. Religion (Study of comparative religion, study of pluralism and religious diversity in Indonesia) 3. Media (Cultural studies and media, New Media and Contemporary Societies) 4. Gender (Urban Culture, Gender bias, and gender inequality) 5. Public policy (extractive public policies, distributive public policies, and regulative public policies) 6. Development (economic and social development, urban and regional development) 7. Environment (customs, social and environmental, land and natural resource utilization) 8. Disaster (local wisdom and social culture, disaster management, community empowerment, survival and humanity, disaster and social emergency response organizations) 9. Tourism (ecotourism, tourism management, religious tourism, urban tourism, and cultural tourism) 10. Agriculture
Arjuna Subject : Umum - Umum
Articles 32 Documents
Search results for , issue "Vol 1 No 7: Desember 2020" : 32 Documents clear
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK SMARTPHONE MEREK SAMSUNG PADA PEGAWAI DINAS LINGKUNGAN HIDUP DAN KEBERSIHAN KOTA DEPOK Veni Apriani; Antoni Ludfi Arifin
Jurnal Inovasi Penelitian Vol 1 No 7: Desember 2020
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v1i7.339

Abstract

The research purpose is to analyze the Effect of Brand Image and Product Quality on Buying Interest of Samsung Brand Smart Phone Product in the Employee of Environment and Sanitary Office of Depok City partially and simultaneously. The analysis technique uses double linear regression analysis. The data analysis uses IBM SPSS Statistics program 24 version. The research population is Population in this research is the Employee of Environment and Sanitary Office of Depok City of 89 persons, by using Census obtained 89 samples. The research result: (1) There is positive and significant effect of Brand Image on the Buying Interest of Samsung Brand Smart Phone Product in the Employee of Environment and Sanitary Office of Depok City stated accepted with the size of correlation effect of 0,758 and the determination effect of 42,8%. (2) there is positive and significant effect of Product Quality on the Buying Interest of Samsung Brand Smart Phone Product in the Employee of Environment and Sanitary Office of Depok City stated accepted with the size of correlation effect of 0,783 and the determination effect of 61,4%. (3) There is positive and significant effect of Brand Image and Product Quality simultaneously on the Buying interest of Samsung Brand Smart Phone Product in the Employee of Environment and Sanitary Office of Depok City stated accepted with the size of correlation effect of 0,831 and the determination effect of 69,1%.
PERAN KUALITAS KERJA DAN PELAYANAN KARYAWAN TERHADAP KEPUASAN PELANGGAN CV. PARE CENTER KEDIRI Widyatmoko Widyatmoko; Dibyo Adi Wibowo
Jurnal Inovasi Penelitian Vol 1 No 7: Desember 2020
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v1i7.1974

Abstract

The role of quality work and good employee service to the maximum, the company will get more new customers whose goal is to get profits for the company. Satisfaction that can be obtained from customers has a sense of pleasure or displeasure with the performance of employees in order to serve in the field of trading services. So that the achievement of customer satisfaction can be maximized and according to expectations for all, the purpose of this research is to obtain information about what influence the quality of employee performance and service has on customer satisfaction. The method used in analyzing the data is descriptive data analysis. While the data sources are obtained from the main or main data sources and other supports, to collect data using populations and samples. The results of the implementation of the study illustrate that the quality of work is given a variable (X1), employee service is given a variable (X2). set at 5%. So it can be concluded that there is a positive influence or contribution between the quality of work and employee service on customer satisfaction.

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